entrepreneurs in action (eia)
- Company typePrivate
- Founded2003
- HeadquartersSouth Croydon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
entrepreneurs in action (eia) firmographics
Firmographics- Name
- entrepreneurs in action (eia)
- Legal name
- Entrepreneurs In Action Limited
- Website
- https://theeia.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Ownership category
- akta.pro rank
entrepreneurs in action (eia) industry classification
Industry- Product category
- Management Consulting (Gen Z Insights)
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Leadership, Management & Teamwork for Business (EDAMAHAI)
- akta.pro secondary industries
- Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Marketing, Branding & Sales Skills (EDAMAHAG), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
Keywords
Where entrepreneurs in action (eia) is headquartered
LocationHeadquarters
- HQ city
- South Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
entrepreneurs in action (eia) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Gen Z Consulting Services: Professional consulting engagements providing Gen Z insights to global organizations through structured programs, workshops, and research deliverables. Services include recruitment strategy, EVP development, consumer insights, and diversity consulting.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
entrepreneurs in action (eia) product offering
Product offeringCore offering
Entrepreneurs in Action (EIA) is an international Gen Z consulting company that delivers practical recruitment, employee value proposition (EVP) and consumer insights to global organisations. The firm runs structured insight cycles — ICAN (Internal Consulting Answer) and ECAN (External Consulting Answer) — alongside experiential programmes such as Classroom to Boardroom, co-creation workshops and bespoke research engagements that connect businesses directly with Gen Z talent and consumers.
Product overview
Entrepreneurs in Action (EIA) is an international Gen Z insights agency offering consulting services rather than a traditional software platform. The core offering consists of experiential programmes (Classroom to Boardroom, Entrepreneur in You), insight methodologies (ICAN and ECAN), and specialised consulting for pensions and financial services. The company delivers practical Gen Z recruitment, employee value proposition (EVP), and consumer insights through structured insight cycles that bring young people and businesses together to solve real challenges. Recent additions include Gen Z Led Research as a new client offering and The Generational Pension Divide research report.
Differentiator
Problem solved
Functional benefit
Brands
- Classroom to Boardroom: EIA's premier programme where participants are immersed in business challenges, solving real problems and presenting findings to senior executives.
- Entrepreneur in You
- ICAN (Internal Consulting Answer)
- ECAN (External Consulting Answer)
Products and services
- Classroom to Boardroom Premier experiential programme where students aged 16-21 are fully immersed in business by solving real boardroom problems, developing skills in teamwork, communication, presenting, and project management over 4-5 days.
- ICAN (Internal Consulting Answer) Insight cycle involving listening and learning from a company's current Gen Z employees to identify challenges and develop actionable solutions.
- ECAN (External Consulting Answer) Insight cycle involving facilitated workshops with future Gen Z employees and talent to gain insights for improving engagement with this generation.
- Gen Z Insights for Business Consulting services helping organisations hear directly from young people, uncover blind spots, and turn generational insight into practical strategy, communication and innovation.
- Pensions & Financial Services Insights Specialised consulting helping pensions and financial services organisations understand Gen Z and Gen Alpha expectations around work, money, saving, technology, trust and financial security.
- Entrepreneur in You Programme providing students insight into business idea generation, brand building, sales and marketing techniques, and product development, culminating in a trading session.
- Alternative Work Experience Bespoke employability and career programmes for educators helping young people prepare for the changing world of work, including personal branding and innovative work experience approaches.
- Gen Z Led Research Research offering that leverages EiA's experience, innovative approaches, and networks to provide Gen Z led research helping international brands better understand this generation as future employees and consumers.
Quantifiable outcome
- UK's first CV-less recruitment process leading to 15 diverse apprentices hired at Fidelity International with 100% social mobility outcomes
- +3 more outcomes
Companies that use entrepreneurs in action (eia)
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
entrepreneurs in action (eia) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
entrepreneurs in action (eia) partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Capita Pension SolutionscoreCo-created 'The Generational Pension Divide' research report exploring Gen Z and Gen Alpha attitudes to pensions, savings, financial confidence, and long-term engagement. This partnership positions EIA in the pensions and financial services sector.
- CERNflagshipRan Classroom to Boardroom programme with students from the International School of Geneva. Students presented solutions to senior CERN executives in IdeaSquare, CERN's innovation space, focused on innovation challenges.
- International School of GenevacoreLong-term educational partner, one of the oldest international baccalaureate schools in the world. Hosted multiple programmes including INEOS, Unicef, and Unleash initiatives.
- Strathmore UniversitycoreKenyan university partnership for Classroom to Boardroom in Africa. Worked with students from Kenya, Tanzania, and Uganda on challenges set by Kenya Commercial Bank.
- CIDA City CampuscorePartnership with Johannesburg university for disadvantaged students to deliver entrepreneurship and Campus to Boardroom programmes since 2010.
- YK Pao SchoolcoreOne of China's highest profile private schools. Partnered for St James's Place China and Geely Design programme on future mobility and education in Xiongan, China.
- Rotary Club of Barbados SouthminorPartnered with Rotary Club of Barbados South and Barbados Entrepreneurship Foundation for Harris Paints Caribbean Champions of Colour programme.
- McKinney Rogers FoundationcoreFoundation sponsor for African programmes enabling students from Kenya, Tanzania, and Uganda to participate in Classroom to Boardroom programmes.
- Kusuma TrustminorPartnership with Gibraltar government and Kusuma Trust to provide motivational entrepreneurial programmes to state schools in Gibraltar.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
entrepreneurs in action (eia) competitors and assessment
Company assessmentDirect peers
- Universum: Global research and insights firm specializing in employer branding, talent research, and Gen Z/early-career workforce insights. Directly competes with EIA for the same enterprise buyer seeking Gen Z recruitment and EVP insights.
- C Space: Consumer insights and community-based research firm helping brands understand customer cohorts. Comparable to EIA in delivering qualitative engagement programs for enterprise consumer-insight mandates.
- YouthSight: UK-based youth and Gen Z research firm offering quantitative and qualitative insights to brands and employers. Direct peer for Gen Z recruitment marketing, consumer, and employer-brand studies.
Broad incumbents
- Ipsos: Global market research and consumer insights firm that delivers youth and generational research at scale. Competes for enterprise Gen Z consumer insights and brand strategy mandates that EIA also serves.
- Kantar: Largest dedicated insights and consulting firm globally, with established youth, Gen Z, and consumer behavior practices. Competes with EIA on enterprise consumer-insight and brand-strategy briefs.
- Mintel: Global market intelligence firm producing consumer research including Gen Z-focused reports. Overlaps with EIA's consumer-insight offerings across FMCG and retail clients such as Waitrose.
- PwC: Big Four professional services firm that is both a client of EIA and a competitor on Gen Z talent, diversity, and EVP consulting mandates through its People & Organization practice.
- Deloitte: Big Four firm with established human capital and Gen Z / future-of-work consulting capabilities. Competes with EIA on enterprise EVP, diversity, and workforce-strategy engagements.
Emerging players
- JA Worldwide (Junior Achievement): Global nonprofit delivering entrepreneurship education and workforce readiness programmes for young people. Comparable to EIA's Classroom to Boardroom and Entrepreneur in You programmes in the youth-employability space.
Others
- Fiftyfaces Podcast: Media partner that has produced the Breakout Room podcast with EIA. Adjacent ecosystem player in the Gen Z and investment-management conversation space rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
entrepreneurs in action (eia) social profiles
Digital presenceentrepreneurs in action (eia) financial estimates
Financial estimateRevenue estimate
Valuation estimate
entrepreneurs in action (eia) leadership team
Management profileNumber of profiles
Profiles1 record
entrepreneurs in action (eia) subsidiaries and ownership
Company hierarchySubsidiaries1 record
entrepreneurs in action (eia) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
entrepreneurs in action (eia) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about entrepreneurs in action (eia)
What does entrepreneurs in action (eia) do?
Entrepreneurs in Action (EIA) is an international Gen Z consulting company that delivers practical recruitment, employee value proposition (EVP) and consumer insights to global organisations. The firm runs structured insight cycles — ICAN (Internal Consulting Answer) and ECAN (External Consulting Answer) — alongside experiential programmes such as Classroom to Boardroom, co-creation workshops and bespoke research engagements that connect businesses directly with Gen Z talent and consumers.
Is entrepreneurs in action (eia) a public or private company?
entrepreneurs in action (eia) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was entrepreneurs in action (eia) founded?
entrepreneurs in action (eia) was founded in 2003.
Where is entrepreneurs in action (eia) based?
entrepreneurs in action (eia) is headquartered in South Croydon, United Kingdom, in the Europe region.
How does entrepreneurs in action (eia) make money?
One revenue line is on record: gen Z Consulting Services.
Who are entrepreneurs in action (eia)'s main competitors?
Direct peers on record are Universum, C Space and YouthSight. Broad incumbents are Ipsos, Kantar, Mintel, PwC and Deloitte. JA Worldwide (Junior Achievement) is listed as an emerging player. Fiftyfaces Podcast is listed as an others.
Does entrepreneurs in action (eia) have an API?
No public API is recorded for entrepreneurs in action (eia).
What industry is entrepreneurs in action (eia) in?
entrepreneurs in action (eia)'s product category is Management Consulting (Gen Z Insights). Its primary akta.pro industry code is EDAMAHAI, Leadership, Management & Teamwork for Business, with a secondary code of EDAMAHAB, Business Planning, Pitching & Competitions (Pitch Decks, Demo Days). Its NAICS code is 541613 and its SIC code is 8742.