adways.cn
ADWAYS CHINA is the Shanghai-based China subsidiary of Tokyo-listed ADWAYS Inc. (TSE:2489), providing cross-border digital marketing, mobile advertising, and e-commerce operations between Japan and China. It serves Japanese brands entering China via Tmall Global/JD Worldwide/TikTok EC, Chinese brands expanding to Japan, and game/app developers across Asia-Pacific through proprietary platforms including JANet, UNICORN, AppDriver, and CHANet.
- Company typePublic
- Founded2004
- HeadquartersShanghai, China
- Headcount—
- GTM typeB2B
- OfferingServices
What adways.cn does
ADWAYS CHINA (爱德威广告(上海)有限公司) is the China operating subsidiary of Tokyo-listed ADWAYS Inc. (TSE:2489), established in Shanghai in 2004 to provide digital marketing, mobile marketing, e-commerce, cross-border, and new media services across the Asia-Pacific region. The company operates a portfolio of proprietary advertising technology platforms including JANet (Japan's largest affiliate advertising network), UNICORN (an automated mobile app marketing platform processing 600+ billion monthly ad impressions via SSP RTB and certified as Japan's first Apple Search Ads partner), AppDriver (a pan-Asian CPI mobile advertising network), CHANet/成果网 (a performance-based affiliate network in China), and BlueBee Series (programmatic and native advertising tools covering 97% of Chinese internet users). On the e-commerce side, the group operates 览蜂海淘/Overbees (cross-border Japanese fashion shopping), 乐一番/Leyifan (international shipping consolidation covering 200+ countries), and the 日本购物扫一扫 consumer scanning app.
The business model is diversified across advertising (CPA/CPI/CPM/CPC performance-based pricing), managed services (cross-border e-commerce operations, agency ad placement, live commerce), professional services (brand marketing, SEM, content production), and transaction fees (cross-border product sales, shipping). The cross-border e-commerce service to Japanese brands entering China uses a distinctive "fully results-based" pricing model with zero upfront fees, zero monthly fees, and zero operating costs, monetizing through commission on actual sales conversion. Customer segments span Japanese brands entering China via Tmall Global, JD Worldwide, and TikTok EC Global; Chinese brands expanding to Japan; and game/app developers needing Asia-Pacific user acquisition via Yoyaku Top 10 (1M+ registered players) and PreLaunch.Me (achieving 40% pre-registration to download conversion rates). Distribution operates through direct enterprise sales, an authorized agency network across Japan, and partnerships with Baidu (authorized agency), Google, Apple, Samsung, Twitter, BIPROGY, Hakuhodo DY, and the Tmall Global B2B2C program, with recent inclusion in JETRO's JS-Links overseas service provider directory (2025-08).
ADWAYS CHINA's strategic positioning centers on being a one-stop bridge for cross-border China-Japan digital commerce, combining proprietary ad technology with full operational service layers (platform setup, translation, logistics, payment, customer service, and analytics). The company has been recognized as an Innovative SME by the Shanghai Economic Commission (2023), received the Level 3 Digital Advertising Certified Enterprise designation from the Shanghai Advertising Association (2024), and was appointed to the Association's council in 2025. Leadership includes Lily Jiang as ADWAYS Group Director and Nakayama Yoshikazu (中山義一) as CEO of ADWAYS China. The parent ADWAYS Inc. was founded in Tokyo in 2001, listed on the TSE MOTHERS in 2006, and upgraded to TSE PRIME in 2022.
adways.cn firmographics
Firmographics- Name
- adways.cn
- Legal name
- 爱德威广告(上海)有限公司 ADWAYS CHINA Co., Ltd.
- Website
- https://adways.cn
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Short description
- ADWAYS CHINA is the Shanghai-based China subsidiary of Tokyo-listed ADWAYS Inc. (TSE:2489), providing cross-border digital marketing, mobile advertising, and e-commerce operations between Japan and China. It serves Japanese brands entering China via Tmall Global/JD Worldwide/TikTok EC, Chinese brands expanding to Japan, and game/app developers across Asia-Pacific through proprietary platforms including JANet, UNICORN, AppDriver, and CHANet.
- Ownership category
- akta.pro rank
adways.cn industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where adways.cn is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices11 records
Markets served
adways.cn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ad Platform Business (广告平台业务): ADWAYS operates advertising platforms including JANet (Japan affiliate network), AppDriver (mobile CPI platform), and UNICORN (automated marketing platform), generating revenue through CPA/CPI/CPM/CPC/CPCV advertising models. Platforms serve both advertisers (brands, app developers) and publishers (media, app developers).
- Agency/Advertising Placement Services (代理投放): One-stop advertising agency services covering pre-registration, app store ranking campaigns, and remarketing across Japanese online advertising channels. Revenue generated through agency fees and ad spend margins.
- Brand Marketing Services (品牌营销): Voice actor services, media软文投放 (native article placement), print media promotion, social media marketing, and online/offline brand marketing support services.
- Cross-border E-commerce Operations (跨境电商代运营): Full-chain support for Japanese brands entering Chinese e-commerce platforms (Tmall Global, JD Worldwide, TikTok EC Global), including platform setup, translation, product page creation, logistics, payment, customer service, and marketing. 'Fully results-based' compensation model with zero upfront fees, zero monthly fees, and zero operating costs.
- Live E-commerce Services (直播电商服务): ADWAYS DEEE provides end-to-end Japan live e-commerce solutions using BIPROGY's Live kit platform, combined with JANet traffic acquisition and UNICORN's contextual targeting. Revenue through service fees and commission on sales.
- Cross-border E-commerce Platform (觅蜂海淘): Direct mail cross-border shopping platform for Japanese fashion goods. Revenue from product sales margin and international logistics fees.
- International Shipping/Consolidation (乐一番转运): International shipping consolidation service from Japan to global destinations. Revenue from shipping fees, with zero lost-package compensation backed by ADWAYS. Partnerships with FamilyMart, Rakuten, and logistics providers.
- SEM/Search Engine Marketing (搜索引擎营销): SEM services centered on Baidu search engine. ADWAYS is an authorized Baidu agency providing keyword-based advertising with localized Chinese cultural insights and CHANet performance monitoring.
- New Media/Content Production (新媒体/内容制作): Content production covering micro-films, promotional videos, commercials, and short videos. Content e-commerce services integrating with interest-commerce platforms for decision-influencing content.
- Social Marketing (社会化媒体营销): Social media marketing leveraging China's unique platforms (WeChat, Weibo, Douyin, etc.). Services include influencer marketing, KOL/KOC campaigns, online event planning, and execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | CPI/CPA performance-based advertising across JANet, AppDriver, Seads platforms |
| Outcome Based/ Performance | Pay-as-you-go | Zero initial fee, zero monthly fee, zero operating cost for Japanese brands entering China |
| Freemium | Pay-as-you-go | PreLaunch.Me shifted from $1 per pre-registration to free model with optional paid add-ons |
| Transaction based/ take rate | Monthly | Agency advertising placement services across Japanese online ad channels |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
adways.cn product offering
Product offeringCore offering
ADWAYS CHINA provides integrated digital marketing, mobile marketing, cross-border e-commerce operations, and new media content services. The company operates proprietary ad technology platforms (JANet, AppDriver, UNICORN, Blue Bee Series, CHANet) for performance-based advertising, and delivers full-chain cross-border e-commerce support for Japanese brands entering China (Tmall Global, JD Worldwide, TikTok EC Global) and Chinese brands expanding to Japan, with a results-based compensation model featuring zero upfront costs.
Product overview
ADWAYS Group operates a multi-platform digital marketing portfolio built around an advertising technology core. The primary offerings include: JANet and Smart-C (Japan's largest affiliate advertising networks), AppDriver and UNICORN (mobile app advertising and automated marketing platforms), Yoyaku Top 10 and PreLaunch.Me (game pre-registration platforms), PartyTrack (mobile analytics — transferred to Adjust in 2019), BlueBee Series/Blue Bee Native/BlueBee Box (programmatic and native advertising tools), and CHANet成果网 (performance-based affiliate network in China). In e-commerce, the portfolio spans 觅蜂海淘 (Japanese fashion direct-mail), 乐一番 (Japanese international shipping), and the 日本购物扫一扫 consumer scanning app. Cross-border services include Tmall Global/JD/Douyin e-commerce operations and BIPROGY-powered live commerce for Japan market entry. JANet and UNICORN serve as the flagship ad tech platforms, while e-commerce brands operate independently with logistics support from 乐一番.
Differentiator
Problem solved
Functional benefit
Brands
- AppDriver: Mobile advertising platform offering CPI-based advertising services
- Smart-C
- UNICORN
- JANet
- CHANet (成果网)
- Keynet
- 觅蜂海淘 (Overbees)
- 日本购物扫一扫 (Scan App)
- Blue Bee Native
- Blue Bee Series
- 乐一番 (Leyifan)
- PartyTrack
- PreLaunch.Me
- Yoyaku Top 10 (预约Top10)
- MuCharm
- Seamless
Products and services
- JANet Affiliate Advertising Platform Japan's largest affiliate advertising network operated by ADWAYS Group, providing performance-based CPA/CPI advertising across Japanese media for brands and e-commerce merchants targeting the Japanese market. Includes AI-powered traffic analytics for tracking AI-generated service traffic.
- UNICORN Automated Marketing Platform Japan's largest fully automated mobile app marketing platform, processing over 600 billion monthly ad impressions via SSP RTB transactions. Uses proprietary real-time bidding algorithms to predict impression values and auto-optimize ad campaigns. Japan's first certified Apple Search Ads partner.
- AppDriver Mobile CPI Platform Pan-Asian CPI (Cost Per Install) mobile advertising platform offering one-stop app promotion across China, Japan, Korea, Taiwan, Thailand, and 10+ other countries, with strategic partnerships including Facebook, LINE, and Kakao.
- Blue Bee Series Programmatic Advertising Programmatic advertising technology platform providing BlueBee Native (native ads) and BlueBee Series DSP solutions, with proprietary user interaction optimization and real-time ROI guarantee through ADWAYS China's global big data system covering 97% of Chinese internet users.
- Cross-border E-commerce One-Stop Service Comprehensive one-stop Chinese cross-border e-commerce service for Japanese brands entering China via Tmall Global, JD Worldwide, Douyin EC, and other platforms. Uses a zero initial cost and results-based compensation model, covering platform entry, promotional execution, ad integration, KOL partnerships, social media management, and AI-driven market analysis.
- ADWAYS DEEE Live Commerce Service Full-chain live commerce solution for Chinese brands entering the Japanese market, powered by BIPROGY's Live kit platform. Combines multi-channel streaming, zero-registration shopping, and AI-driven behavioral analytics, integrated with JANet and UNICORN for traffic acquisition.
- Yoyaku Top 10 Game Pre-registration Platform Japan and Korea's largest mobile game pre-registration service with over 1 million registered players, enabling game developers to pre-promote upcoming games before launch. Available in Japan, Korea, USA, Canada, UK, and Australia, with features including closed beta testing integration.
- PreLaunch.Me Pre-registration Platform Advanced pre-registration platform for Western markets (North America, Australia, UK), featuring YouTuber partnerships (100+ contracted creators), gacha mechanics, and 40% post-download conversion rates.
- 乐一番 (Leyifan) International Shipping Service International shipping and cross-border e-commerce forwarding service from Japan covering 120+ countries, with 100% lost-package compensation guarantee. Operated from Tokyo warehouse with 365-day global operations and partnerships with Rakuten, FamilyMart, and Sterfield LaunchCart.
- 览蜂海淘 (Overbees) Cross-border Shopping Platform Japanese cross-border e-commerce shopping platform offering direct-mail of Japanese fashion products including clothing, shoes, and accessories. Features photo recognition search, 8+ million products, and international logistics via 乐一番. Covers mainland China and Taiwan with 7-day delivery.
- 日本购物扫一扫 (Japan Shopping Scan) Mobile App Cross-border shopping utility app for Chinese tourists visiting Japan, offering barcode scanning for real-time price comparison across Amazon Japan, Matsumotoseiyaku, BIC CAMERA, and Yahoo Japan; Chinese product translation; coupon aggregation; and store location features.
- MuCharm Middle East E-commerce Platform Middle East home lifestyle e-commerce platform covering Saudi Arabia, UAE, Oman, Bahrain, Qatar, and Kuwait, offering curated international products with premium packaging and cross-border logistics.
- Digital Integrated Marketing Services Comprehensive digital marketing services including DSP ad technology, SEM (Baidu-focused), social media marketing (Weibo/WeChat), and website planning/development. Powered by proprietary tools including CHANet for performance measurement and BlueBee Series for programmatic advertising.
- New Media Content Production New media content production and distribution services covering microfilms, promotional videos, advertising films, short videos, and e-commerce platform operations including live streaming, with full production workflow from creative concept to execution.
Quantifiable outcome
- Japanese live commerce user base grew 82% in 2024, creating significant TAM expansion for ADWAYS DEEE's Japan live e-commerce services.
- +5 more outcomes
Companies that use adways.cn
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
adways.cn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability16 records
Feature13 records
adways.cn partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, strategic and minor.
- 京东国际 (JD Worldwide)coreADWAYS provides full-chain cross-border e-commerce operations for Japanese brands on JD Worldwide (京东国际), in addition to Tmall Global and TikTok EC Global platforms. Services include store operations, product translation, logistics, payment, customer service, and KOL marketing.
- 抖音电商 (TikTok EC Global)coreADWAYS supports Japanese brand operations on TikTok EC Global (抖音电商), providing live streaming e-commerce, short video marketing, KOL collaboration, and full-chain cross-border e-commerce support as part of its integrated China market solution.
- 日本贸易振兴机构 (JETRO) JS-Links DirectorycoreADWAYS's China cross-border e-commerce service was officially included in JETRO's 'JS-Links' overseas business service provider directory. JS-Links is JETRO's official database of certified service providers for Japanese companies expanding overseas, covering cross-border e-commerce, logistics, legal, and tax services.
- 天猫国际 (Tmall Global)coreADWAYS GROUP serves as the B2B2C official partner for Tmall Global's overseas direct purchase model. ADWAYS handles all aspects of Japanese brand operations on Tmall Global including platform setup, product translation, logistics, payment processing, and customer service, enabling Japanese brands to enter the Chinese market with zero upfront cost.
- BIPROGY株式会社 (BIPROGY Corporation)strategicADWAYS DEEE partnered with BIPROGY to provide Japan live e-commerce solutions to Chinese brands entering the Japanese market. ADWAYS DEEE leverages BIPROGY's proprietary 'Live kit' live streaming system with omnichannel integration, zero-registration instant purchasing, and AI-driven analytics. ADWAYS DEEE drives traffic via JANet and UNICORN's contextual targeting, while BIPROGY provides the core streaming technology.
- MetricWorks Inc. (POLARIS)strategicUNICORN and MetricWorks Inc. (POLARIS next-generation mobile measurement platform) formed a strategic partnership and established MetricWorks Japan joint venture. POLARIS enables terminal interaction measurement combined with Marketing Mix Modeling (MMM) and verification, providing more accurate ad effectiveness analysis than traditional attribution methods without requiring device IDs.
- 株式会社博报堂 (Hakuhodo)strategicADWAYS and Hakuhodo co-organize the 'Game Marketing Sharing' sessions at ChinaJoy and 'Hakuhodo x ADWAYS Salon' events. Hakuhodo provides market strategy insights including GATRIX player database (7 player archetypes in Japan market) and TV media planning, while ADWAYS contributes execution capabilities in Japan market.
- PAS CommunicationsminorUNICORN and PAS Communications partnered to enable RTB and PMP ad placement on PAS's large outdoor TV screens. ADWAYS clients can programmatically purchase advertising on these premium outdoor display inventory, combining brand awareness campaigns with performance marketing.
- SmartNewsminorADWAYS was recognized as a 'SmartNews advertising partner' for its deep understanding of SmartNews's service features and digital marketing expertise, maximizing ad effectiveness through creative production.
- RACCOON COMMERCE INC.coreADWAYS GROUP provides comprehensive Tmall Global flagship store operations for Raccoon Commerce's 'SUPER DELIVERY' store. 乐一番 handles 3PL operations, cross-border logistics, and customer support. ADWAYS provides decades of advertising marketing experience, solving high Tmall entry barriers for Japanese SME manufacturers.
- XYZ Entertainment Limited / Accord Global LimitedstrategicADWAYS Asia Holdings (Hong Kong) co-founded KOS ENTERTAINMENT LIMITED with XYZ Entertainment and Accord Global. KOS is China's first MCN institution with exclusive artist resources, focusing on short video content, artist management, IP development, and internet marketing. Partners include 曾志伟, 苗侨伟, 陈小春, and other celebrities.
- 上海兴格文化传媒有限公司 (Xingge Media)strategicADWAYS China and Xingge Media co-created the '青春18乘车券' Japan lifestyle media matrix covering travel, food, fashion, lifestyle content. The matrix reached 100M+ video views and won the 2019 ADMEN IP Commercial Value Gold Award. Xingge Media contributes content expertise while ADWAYS provides digital marketing and Japan market resources.
- POKKT Mobile AdsstrategicADWAYS signed an exclusive partnership with POKKT to develop the Japan market. POKKT is a leading mobile marketing platform brand across India, Southeast Asia, and Middle East, serving major brand clients including Unilever, P&G, Samsung, Amazon, Sony, Nissan, and Coca-Cola. POKKT covers over 500 million app users, enabling ADWAYS to target over 50 million Japanese app users with video and creative advertising.
- Adjust KKcoreADWAYS GROUP and Adjust established a strategic partnership, with Adjust acquiring ADWAYS's PartyTrack mobile app attribution tool. The partnership enables ADWAYS to continue providing high-quality analytics, attribution, and anti-fraud solutions to its clients through Adjust's platform. Adjust is one of the world's leading mobile measurement and fraud prevention platforms.
- Apple Inc. (Apple Search Ads)coreUNICORN became Japan's first certified Apple Search Ads partner. The partnership enables UNICORN's fully automated real-time bidding system to manage Apple Search Ads campaigns, automatically selecting effective keywords, generating ad keyword sets, and optimizing bidding based on App Store app descriptions and website data.
- DeployGate Inc.coreADWAYS GROUP partnered with DeployGate to add closed beta test functionality to the Yoyaku Top 10 pre-registration platform. The integration enables PreLaunch.Me users to experience upcoming products in advance while developers receive extensive user feedback for product optimization.
- TROPHiTcoreADWAYS Interactive partnered with TROPHiT to enhance the PreLaunch.Me pre-registration platform with value-oriented marketing capabilities. TROPHiT's technology delivers virtual gift packs to players without additional SDK integration, improving pre-registration conversion rates. 92% of ADWAYS clients rate the service with 5 stars.
- 日本乐天市场 (Rakuten Global Market)minor乐一番 partnered with Rakuten Global Market to offer international shipping consolidation and promotional campaigns. Rakuten Global Market users can use 乐一番 for international delivery to over 210 countries. Joint campaigns include 'Raku-jo Raku' (乐上加乐) promotions with free shipping, waived fees, and tariff subsidies.
- SohaGamecoreADWAYS GROUP partnered with SohaGame, Vietnam's leading game publisher, to help game developers enter the Vietnamese market. SohaGame provides local publishing services including government qualification acquisition, payment processing (80%+ through third-party payments), and market distribution. Vietnam's mobile game market was projected to reach $302M in 2017.
- Viettel Corporation (Mocha)coreADWAYS partnered with Viettel Group, Vietnam's largest telecom company with 55 million registered users and 50% market share. ADWAYS became the exclusive partner for advertising on Viettel's Mocha messaging app through its Adtima exclusive distributor agreement, integrating AppDriver and Seads CPI in-app display advertising.
- 全家便利商店 (FamilyMart Taiwan)minor乐一番 partnered with Taiwan FamilyMart to provide store pickup service for Taiwanese shoppers purchasing from Japanese e-commerce sites via 乐一番. Taiwan users can pick up packages at any of FamilyMart's 3,000+ stores in Taiwan, with waived pickup fees for campaign participants.
- Quest Drop Pte. Ltd. / Daylight Studios Pte. Ltd.coreADWAYS invested in Daylight Studios and partnered with its subsidiary Quest Drop for Southeast Asian mobile game publishing. Quest Drop provides comprehensive publishing services including device and player testing, game localization, online operations, customer support, social management, and local marketing. Headquartered in Bangkok, Thailand.
- VNG Corporation (Zalo)coreADWAYS partnered with VNG Corporation to advertise on Zalo, Vietnam's largest SMS/messaging app with over 30 million registered users (2015). ADWAYS gained exclusive distribution rights (through Adtima) to run Seads performance-based advertising on Zalo, covering 75% of Vietnam's smartphone users.
- Bebit株式会社 (Bebit Co., Ltd.)coreADWAYS China partnered with Bebit to provide its webantenna advertising effectiveness monitoring tool in the Chinese market. Bebit's attribution analysis technology enables measurement of each media's contribution to conversion, including indirect advertising effects, helping ADWAYS clients optimize ad budget allocation.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
adways.cn competitors and assessment
Company assessmentBroad incumbents
- Hakuhodo DY Holdings: Japan's second-largest advertising agency group. Hakuhodo DY Media Partners holds a 6.82% strategic stake in ADWAYS Group and the two co-host industry salons — directly comparable as a Japan-headquartered full-service advertising group with overlapping client base in cross-border marketing.
- Dentsu Group: Japan's largest advertising agency group with global operations. Comparable as a full-stack advertising and marketing services provider, though Dentsu's portfolio is much broader and includes traditional media alongside digital.
- AppLovin: Global mobile ad-tech and app marketing platform. Comparable at the mobile app monetization and user acquisition layer where ADWAYS's UNICORN and AppDriver compete, though AppLovin is much larger and more globally focused.
Direct peers
- CyberAgent: Japanese digital advertising and internet services company operating one of Japan's largest internet advertising platforms and affiliate networks. Directly competes with ADWAYS in Japan affiliate and performance-based digital advertising.
- BlueFocus Communication Group: China's largest digital marketing agency group, providing integrated digital marketing services to global brands entering China. Directly comparable as a China-headquartered digital marketing services company with cross-border capabilities.
- Yeahmobi: China-based mobile marketing and advertising technology company specializing in cross-border mobile user acquisition. Directly comparable to ADWAYS in mobile CPI advertising and performance-based cross-border marketing.
- InMobi: India-based mobile ad-tech platform operating across Asia-Pacific. Comparable as a programmatic mobile advertising platform serving advertisers and publishers in similar geographies to ADWAYS.
- iClick Interactive Asia: Asia-Pacific digital marketing and ad-tech platform with strong presence in China. Directly comparable to ADWAYS China in cross-border digital advertising and integrated marketing services.
- Allyes (Adways competitor in China): China-based digital marketing technology company operating DSP, ad network, and programmatic platforms. Comparable as a China-based competitor offering programmatic and performance-based digital advertising solutions overlapping with ADWAYS's BlueBee Series.
Emerging players
- Adjust: Global mobile measurement and attribution platform that acquired ADWAYS's PartyTrack in 2019. Comparable as a mobile analytics/ad-tech provider operating in adjacent layers of the stack that ADWAYS previously participated in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
adways.cn compliance and trust
Trust signalCompliance2 records
adways.cn financial estimates
Financial estimateRevenue estimate
Valuation estimate
adways.cn leadership team
Management profileNumber of profiles
Profiles4 records
adways.cn subsidiaries and ownership
Company hierarchySubsidiaries13 records
adways.cn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adways.cn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adways.cn
What does adways.cn do?
ADWAYS CHINA provides integrated digital marketing, mobile marketing, cross-border e-commerce operations, and new media content services. The company operates proprietary ad technology platforms (JANet, AppDriver, UNICORN, Blue Bee Series, CHANet) for performance-based advertising, and delivers full-chain cross-border e-commerce support for Japanese brands entering China (Tmall Global, JD Worldwide, TikTok EC Global) and Chinese brands expanding to Japan, with a results-based compensation model featuring zero upfront costs.
Is adways.cn a public or private company?
adways.cn is a public company. It is classified as corporate owned and is currently operating.
When was adways.cn founded?
adways.cn was founded in 2004.
Where is adways.cn based?
adways.cn is headquartered in Shanghai, China, in the Asia region.
How does adways.cn make money?
Ten revenue lines are on record. Ad Platform Business (广告平台业务) is the primary driver. The others are agency/Advertising Placement Services (代理投放), brand Marketing Services (品牌营销), cross-border E-commerce Operations (跨境电商代运营), live E-commerce Services (直播电商服务), cross-border E-commerce Platform (觅蜂海淘), international Shipping/Consolidation (乐一番转运), SEM/Search Engine Marketing (搜索引擎营销), new Media/Content Production (新媒体/内容制作) and social Marketing (社会化媒体营销).
Who are adways.cn's main competitors?
Broad incumbents on record are Hakuhodo DY Holdings, Dentsu Group and AppLovin. Direct peers are CyberAgent, BlueFocus Communication Group, Yeahmobi, InMobi, iClick Interactive Asia and Allyes (Adways competitor in China). Adjust is listed as an emerging player.
Does adways.cn have an API?
No public API is recorded for adways.cn.
What industry is adways.cn in?
adways.cn's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54181 and its SIC code is 7311.