ybc

What ybc does

YogaByCandace (YBC) is a private US yoga and wellness business serving individual consumers with digital instruction, fitness programming, and wellness education. Its core offer includes online yoga class memberships and on-demand video classes, structured programs ranging from 15 to 39 days, and health/workout programs addressing posture, glute and core strength, flexibility, stress relief, and specific fitness goals. Yoga teachers, personal trainers, and wellness professionals are a secondary customer group served through continuing education, business coaching, retreats, and teacher training.

The product is a website-based content and commerce platform combining video instruction, program libraries, blog content, and e-commerce. Revenue comes from one-time program licenses, recurring class memberships, quarterly Mantra Box subscriptions, merchandise, and professional services. Listed program prices range from $49.99 to $399, while Mantra Box is priced at $54.99 and features curated products from small wellness businesses in seasonal editions. Blog content, Instagram, an email newsletter, and YouTube support a direct-to-consumer acquisition funnel into paid programs, memberships, and the box.

Name

ybc

Legal name

YogaByCandace, LLC

Website

https://yogabycandace.com

Company type

Private

Operating status

Operating

Short description

YogaByCandace is a direct-to-consumer digital yoga and wellness platform serving individual consumers with online classes, structured fitness programs, wellness content, memberships, and curated Mantra Box subscriptions through its website, plus continuing education for yoga teachers.

Ownership category

akta.pro rank

Product category

Online Yoga Instruction

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Online yoga classes
• Digital fitness programs
• Wellness subscription boxes
• Yoga instruction videos
• Yoga teacher training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Workout Programs: Sale of digital workout programs including 30-day yoga programs, fitness training programs, and specialized wellness protocols ranging from $49.99 to $399.
2. YBC Mantra Box Subscription: Quarterly subscription box featuring curated wellness products from small businesses, priced at $54.99 per box with seasonal releases.
3. Online Yoga Classes: Subscription or membership access to online yoga class library with various membership tiers for glute, back, or fitness programs.
4. Merchandise: Sale of branded merchandise including YBC Mantra Box branded items and Intention Factor merchandise.
5. Yoga Teacher Training & Retreats: Continuing education programs and retreat experiences for yoga teachers, including business coaching for wellness professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

YogaByCandace is a digital yoga instruction and wellness platform that sells online yoga class memberships, structured multi-day workout programs (30-day yoga programs, posture, glute, and core programs), and the Mantra Box® seasonal subscription box featuring curated wellness products from small businesses. The company also operates a content blog spanning over a decade and provides yoga teacher continuing education and retreats.

Product overview

YogaByCandace (YBC) is a yoga instruction and wellness content platform offering a diverse portfolio of products and services. The core offerings include online yoga class subscriptions, structured 30-day yoga programs (ranging 15-39 days), and health/workout programs. The Mantra Box® is a discovery box subscription service featuring seasonal wellness products from small businesses. The Intention Factor™ is a sub-brand focused on workout programs and merchandise. Additional offerings include physical products like the 60 Minute SWEAT DVD, professional development for yoga teachers (continuing education and business coaching), and in-person retreats/trainings. The platform also maintains an extensive content library through its blog featuring yoga instruction, recipes, beauty tips, and personal wellness topics. The ecosystem is designed to support practitioners at all levels with both digital/online products and physical goods, unified under the YBC® and Intention Factor™ brands.

Differentiator

Problem solved

Functional benefit

Brands

• Mantra Box®: A discovery box subscription service featuring small wellness businesses. The box contains health, beauty, and wellness products from small companies.

Products and services

• Online Yoga Classes Subscription-based online yoga class platform offering on-demand video classes, including glute memberships, back programs, and fitness memberships for users to practice yoga at home.
• Health & Workout Programs Structured fitness programs including Posture Program ($399), Parasite Cleanse Self-Starter ($250), 30-Day Glute Strengthening ($53.16), 6 Week Workout Program ($63.80), 10 Week Core Strength ($53.17), and Customized Personal Training ($199), plus the 30-day yoga programs covering 15-39 day protocols.
• Mantra Box® Subscription Quarterly discovery box subscription service featuring curated wellness products from small businesses, including health, natural beauty, and yoga-related items with combined retail value exceeding $105 per box. Seasonal releases priced at $54.99 per box.
• Intention Factor™ Branded workout program and merchandise sub-brand including the Ease In Workout Program, focused on postural awareness, foam rolling, and foundational fitness training with six-week modules.
• 60 Minute SWEAT DVD Physical yoga workout DVD featuring a 60-minute intense yoga session for at-home practice.
• Yoga Teacher Continuing Education Professional development programs for yoga teachers including business coaching calls for yoga teachers, personal trainers, and wellness professionals.
• Yoga Retreats and Teacher Training In-person retreat experiences and yoga teacher training programs.

Quantifiable outcome

• Mantra Box products exceed $105 in combined retail value

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Fontana Candle Co.minorOthers · 26 January 2023Small candle company founded by Katie & Eric Roering in 2017. Products included in the Holiday Mantra Box. Company gives back to cancer charities including Lymphoma & Leukemia Society and BCPP.
• MesmosminorOthers · 26 January 2023Stationery company founded by two pharmacists creating encouraging and pretty stationery. Products included in Mantra Box. Donates proceeds to Global Fund for Women.
• Lil BucksminorOthers · 26 January 2023America's buckwheat company founded by Emily Griffith, offering innovative buckwheat snack and breakfast products. Uses regenerative organic buckwheat from A Frame Farms in Minnesota.
• ATHR BeautyminorOthers · 26 January 2023Desert-inspired natural beauty brand founded in 2018 by Tiila Abbitt, former product developer at Sephora. Based in Tucson, AZ. 1% for the Planet Partner.
• YumButter by Tribe 9 FoodsminorOthers · 26 January 2023Specialty food company based in Madison, Wisconsin founded in 2017. Certified B Corp with Buy One, Help Nourish One program. Product included in Mantra Box.
• Ere PerezminorOthers · 26 January 2023Natural cosmetics brand founded by Ere in Australia in 2002, inspired by traditional Mexican medicine and natural beauty. Products included in Mantra Box.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Peloton: Peloton is a connected fitness platform offering cycling, running, strength, and yoga classes via hardware and app subscriptions. Its yoga content and Peloton App compete broadly with YBC's online classes, though Peloton operates across many fitness verticals rather than specializing in yoga.
• Gaia: Gaia is a streaming subscription service focused on yoga, meditation, and conscious living content. It is a broader incumbent offering thousands of titles and competes with YBC for the wellness/yoga streaming consumer.

Direct peers

• Do Yoga With Me: Do Yoga With Me is an online yoga platform offering a large library of yoga and meditation classes via subscription. It targets the same beginner-to-intermediate practitioner segment as YBC with structured programs and on-demand classes.
• Alo Moves: Alo Moves is Alo Yoga's digital streaming platform offering on-demand yoga, fitness, and mindfulness classes with multiple instructors. It is the most direct competitor to YBC in the online yoga instruction subscription space, competing for similar wellness-focused consumers with premium pricing.
• YogaGlo (now Glo): YogaGlo rebranded as Glo; it is included separately here because its original positioning as a multi-instructor yoga streaming subscription was a primary direct competitor in the online yoga class category that YBC operates in.
• Down Dog: Down Dog is a yoga and fitness app offering procedurally-generated yoga, HIIT, and barre classes. While more technology-forward, it directly competes for the same online yoga practitioner segment that YBC targets with its structured programs.
• Glo: Glo is a digital yoga and meditation platform offering thousands of on-demand classes across yoga, Pilates, and meditation. It directly competes with YBC's online class library and multi-week program offerings, with a similar subscription model.
• Yoga with Adriene: Yoga with Adriene is one of the largest YouTube-based yoga instruction channels, built around founder Adriene Mishler's personal brand and free yoga content. It parallels YBC's content-led GTM and personal-brand-driven approach to monetizing yoga instruction.
• Brett Larkin Yoga: Brett Larkin Yoga is a personal-brand-driven online yoga and meditation platform offering courses, memberships, and teacher training. It is a smaller direct peer with the same personal-brand-led business model as YBC, including digital courses and teacher-focused offerings.

Emerging players

• FabFitFun: FabFitFun is a quarterly lifestyle subscription box featuring beauty, wellness, fitness, and home products. It is the most direct comparable for YBC's Mantra Box on the subscription-box side, though it operates at much larger scale with a broader category mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yogabycandace

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ybc