Name

zebedee, llc (zbd)

Legal name

ZEBEDEE, LLC

Website

https://zebedee.io

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Embedded Fintech Infrastructure

NAICS

Sales Financing (52222)

SIC

Finance Services (6199), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB)

akta.pro secondary industries

Gaming-Focused Payment Gateways & Orchestration (MPAEALAB), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN), Payments Orchestration, Wallets & Alternative Payments Enablement (MPAEAKAH)

Keywords

• Embedded payments
• Gaming fintech
• Reward infrastructure
• Payment infrastructure
• Digital wallets

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Transaction-based Payments: ZBD charges game studios transaction fees for processing monetary flows including player payouts, rewards distribution, and debit card transactions. The platform handles the full money lifecycle from 'Money In' (player purchases) through 'Money Through' (in-game value flows) to 'Money Out' (cashouts to players and creators).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ZBD provides an embedded financial infrastructure platform that enables game studios to integrate real-money rewards, branded debit cards, instant payouts, and in-game banking accounts into their games. Operating as a licensed payment provider (US Money Transmitter NMLS 2188007, EU EMI/MiCA), the platform handles the full money lifecycle — Money In, Money Through, Money Out — with compliance (KYC/AML) managed end-to-end. Customers include mobile game studios such as TapNation, where Earn integration drove +44.5% ARPDAU uplift and +142% D14 retention.

Product overview

ZBD operates as a unified embedded financial infrastructure platform for games, offering a modular portfolio of products: Earn (rewards layer), Debit Cards, Payouts, and Embedded Accounts. These products together power the complete money lifecycle within games—from 'Money In' (player funding and deposits), through 'Money Through' (in-game value flows and rewards), to 'Money Out' (instant cashouts to banks, wallets, or cards). The platform serves as a licensed payment provider with compliance handled end-to-end.

Differentiator

Problem solved

Functional benefit

Brands

• ZBD Earn: Embedded real-money rewards layer that increases LTV by rewarding players for every in-game engagement
• ZBD Debit Cards
• ZBD Payouts
• ZBD Embedded Accounts

Products and services

• ZBD Earn Embedded real-money rewards layer that boosts player engagement and lifetime value (LTV) by rewarding players with real monetary value for every in-game engagement. Designed for game studios seeking to increase retention and revenue through real-value rewards instead of virtual currency.
• ZBD Debit Cards Branded debit card program that provides retention and loyalty mechanisms beyond the game environment by turning player spending into in-game rewards. Designed for game studios seeking to extend player engagement outside of gameplay through financial loyalty tools.
• ZBD Payouts On-demand payout system that delivers real money directly to players, creators, or winners as a financial engagement mechanism, with support for instant disbursements to banks, wallets, or cards. Designed for game studios running tournaments, creator economies, and rewarded gameplay programs.
• ZBD Embedded Accounts Embedded banking infrastructure that brings real banking into games, enabling peer-to-peer (P2P) transactions and creator economies while allowing game studios to own the full player experience. Designed for studios building social and creator-driven game economies.

Quantifiable outcome

• +44.5% ARPDAU uplift, +142% D14 retention, +28.5% D1 retention (TapNation Idle Bank case study)

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Visa DirectcoreTechnology or IntegrationZBD is a certified Visa Direct partner, enabling the company to power real-time financial disbursements and payouts to players, creators, and winners through Visa's global payment network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xsolla: Xsolla is the most direct peer: a payment and commerce platform purpose-built for video games, offering merchant services, payouts, and monetization tools to game studios and publishers globally. Its broad suite competes head-to-head with ZBD's Earn, Payouts, and Embedded Accounts offerings across the same buyer persona.
• Tilia (formerly Linden Lab): Tilia operates as a licensed payment processor purpose-built for digital economies, virtual goods, and in-game transactions. It competes directly with ZBD on payouts, stored value, and compliance handling for game and virtual world operators.
• Paysafe: Paysafe provides specialized payment solutions for the gaming, gambling, and digital entertainment industries, including eCash solutions and payouts. Its gaming-focused product suite directly overlaps with ZBD's payment and payout infrastructure for game studios.

Broad incumbents

• Adyen: Adyen is a global payment processing incumbent serving merchants including major gaming companies. While not gaming-specialized, it offers payouts, multi-currency processing, and acquiring services that overlap with ZBD's payment gateway and Money In/Out capabilities.
• Stripe: Stripe provides payment infrastructure widely used by gaming and digital goods merchants, including Stripe Connect for marketplaces and creator payouts. It represents an incumbent alternative ZBD competes against for embedded accounts and payout functionality in games.
• Payoneer: Payoneer is a cross-border payments platform widely used to disburse earnings to creators, freelancers, and gaming ecosystem participants. It is comparable to ZBD on the creator payouts and cross-border disbursement side of the platform.
• Worldpay: Worldpay is a large-scale payment processor serving gaming, gambling, and digital entertainment merchants with acquiring and payout services. It competes with ZBD for enterprise gaming merchants that require global acquiring and treasury capabilities.

Emerging players

• BitPay: BitPay is a crypto payment processor offering merchant tools for accepting and disbursing digital assets. It overlaps with ZBD on the crypto-rails and digital wallet side of in-game value movement, particularly for studios experimenting with real-money mechanics.
• CoinsPaid: CoinsPaid is a crypto payment gateway and ecosystem provider with licensing and payout capabilities similar to ZBD. It overlaps with ZBD on the regulated crypto payments and stored value side of gaming commerce, particularly for EU markets.

Regional players

• Razer Merchant Services (Razer Fintech): Razer Merchant Services provides payment processing specifically targeted at gaming and esports merchants, with strong presence in Southeast Asia. It is comparable to ZBD as a gaming-vertical payment provider, though with a different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zbdpay
• LinkedInlinkedin.com/company/zbdpay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zebedee, llc (zbd)