solorider management
- Company typePrivate
- Founded1991
- HeadquartersPlano, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What solorider management does
SoloRider Management, operating under the DBA SoloRider Golf Carts and headquartered at 3000 East Plano Parkway in Plano, Texas, designs and manufactures single-rider adaptive golf carts for golfers with physical disabilities or mobility impairments. The company was founded in 1991 by Roger Pretekin, who spent 15 prior years in the golf industry, in response to the Americans with Disabilities Act passed in 1990 and the resulting need for ADA-compliant equipment on golf courses. Its current flagship product, the Series 35R (MSRP $17,500), is a single-rider electric cart featuring a patented 230-degree electronic swivel seat with stand-up mechanism, ergonomic bilateral hand controls for steering, acceleration, and braking (no steering wheel or foot pedals), turf-friendly tires applying only 8 PSI, custom four-corner coil-over suspension, regenerative four-quadrant braking, three 12-volt EV145 deep-cycle industrial batteries (36V system), a 12.4/1 transaxle drivetrain with Italian-made components, a console-mounted diagnostic display, and a rugged twin-spar frame covered by a 5-year limited warranty. The cart meets all applicable ANSI standards and was independently tested by Club Car.
The company monetizes primarily through hardware sales of the adaptive cart to individual consumers and golf courses, supported by replacement parts, warranty service, and a rental program operating through partner courses. Go-to-market combines direct-to-consumer sales (phone, email, website consultation), inside sales, enterprise field sales to golf course operators, channel partnerships with golf courses that act as rental/purchase points, and event-driven engagement through adaptive golf tournaments including the U.S. Adaptive Open. Primary customer segments are golfers with disabilities (consumer) and golf course operators seeking ADA Title II/III compliance (B2B), with secondary segments including senior golfers, veterans with disabilities (PGA HOPE programs), and odd-numbered group tee-time flexibility use cases. Distribution covers 92 confirmed golf courses across 26 US states, including Pebble Beach Resorts, TPC Sawgrass, and Disney Golf properties. SoloRider operates without disclosed institutional funding and is founder-led by Roger Pretekin, with Carson Malone serving as Creative Director.
solorider management firmographics
Firmographics- Name
- solorider management
- Legal name
- SoloRider
- Website
- https://solorider.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Ownership category
- akta.pro rank
solorider management industry classification
Industry- Product category
- Adaptive Golf Carts
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Golf Grips, Shafts & Components Retail (CRAMAGAJ)
Keywords
Where solorider management is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
solorider management business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Adaptive Golf Cart Sales: SoloRider generates revenue primarily from the sale of their adaptive golf carts. The Series 35R model is priced at $17,500 MSRP. Sales are made directly to individual consumers and through golf course partnerships.
- Replacement Parts and Service: SoloRider provides replacement parts and warranty support services for their carts, including battery replacements and technical support.
- Golf Course Rental Programs: SoloRider carts are available for rental at partner golf courses across the US, creating recurring revenue opportunities through course partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SoloRider 35R - Base Model |
Go-to-market motion5 records
Distribution channels3 records
Marketing channels10 records
solorider management product offering
Product offeringCore offering
SoloRider designs and manufactures a single-rider, electric adaptive golf cart for golfers with physical disabilities or mobility impairments. The Series 35R combines a patented electronic swivel/stand-up seat, bilateral hand controls, turf-friendly tires, suspension, regenerative braking, and a 36V battery system to support independent access to tees and greens. The product is sold directly to consumers and through golf-course partnerships, with replacement parts, warranty support, and course-based rental access.
Product overview
SoloRider Management offers a single unified product: the Series 35R adaptive golf cart, designed specifically for mobility-impaired and disabled individuals to access the game of golf. The core product is a single-rider adaptive golf cart that allows users to drive directly to their ball, including on tees and greens. Key product components include the patented electronic swivel and stand seat, ergonomic hand control steering system, and 36V battery system. The product integrates accessibility features with standard golf cart performance, enabling users to maintain independence while playing golf.
Differentiator
Problem solved
Functional benefit
Brands
- Series 35R: The current generation adaptive golf cart model, named to celebrate 35 years of SoloRider history and honoring founder Roger Pretekin with the 'R' designation.
Products and services
- SoloRider Series 35R A single-rider adaptive golf cart for golfers with physical disabilities or mobility impairments. Provides full access to golf-course tees and greens and uses bilateral hand controls for steering, acceleration, and braking, an electronic swivel/stand-up seat, and turf-friendly tires that apply 8 PSI to the turf.
- Replacement Parts and Service Replacement parts, battery replacements, and technical and warranty support are available for SoloRider carts.
- Golf Course Rental Programs SoloRider carts are available for rental at partner golf courses across the United States.
Quantifiable outcome
- Golfers play 20% faster when each has their own golf cart, whether using a standard cart or SoloRider
- +2 more outcomes
Companies that use solorider management
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
solorider management technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
solorider management partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
solorider management competitors and assessment
Company assessmentBroad incumbents
- Club Car: One of the two dominant US golf cart manufacturers (owned by Ingersoll Rand). Comparable as the primary incumbent in small electric vehicles used on golf courses; SoloRider was even independently tested at Club Car's facilities, underscoring their relevance as both a potential competitor and category benchmark.
- E-Z-GO: Other leading golf cart brand, owned by Textron. Comparable as a major incumbent producing electric vehicles for golf courses; any move by E-Z-GO into adaptive features would directly threaten SoloRider's niche.
- Yamaha Golf Cars: Established golf car manufacturer with broad course and consumer distribution. Comparable as a scaled incumbent in the same product category whose entry into adaptive variants would compete with SoloRider's offering.
- Columbia Vehicle Group: Manufacturer of utility and specialty small electric vehicles including golf and low-speed vehicles. Comparable as a producer of similar-form-factor electric vehicles that could expand into adaptive categories.
- Polaris GEM: Polaris's low-speed electric vehicle line serving neighborhood, commercial, and accessibility-adjacent use cases. Comparable as a scaled player in small electric mobility with the resources to address adaptive/accessible customer needs.
- Cushman: Textron brand producing utility and turf vehicles for golf and grounds maintenance. Comparable as a producer of electric vehicles deployed on golf courses that could broaden into adaptive use cases.
Emerging players
- Garia: Premium/luxury golf cart manufacturer with a design-forward, low-volume positioning closer to SoloRider's specialty niche than the mass-market OEMs. Comparable as a focused entrant demonstrating that the premium golf-cart segment is commercially viable.
- Vantage Mobility International: Manufacturer of wheelchair-accessible vehicles and mobility solutions. Comparable as an adaptive-mobility specialist whose engineering capabilities and dealer network could be redirected into adaptive golf vehicles.
- BraunAbility: Leading manufacturer of wheelchair-accessible vans and mobility equipment. Comparable as an ADA-focused mobility products company with brand recognition and dealer infrastructure that overlaps with SoloRider's target customers.
Regional players
- STAR EV: Specialty manufacturer of electric golf carts and low-speed vehicles with a similar small-volume, niche-focused profile to SoloRider. Comparable as a smaller-scale producer of comparable-form-factor electric vehicles in the same golf/specialty channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
solorider management social profiles
Digital presencesolorider management compliance and trust
Trust signalCompliance2 records
solorider management financial estimates
Financial estimateRevenue estimate
Valuation estimate
solorider management leadership team
Management profileNumber of profiles
Profiles2 records
solorider management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
solorider management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about solorider management
What does solorider management do?
SoloRider designs and manufactures a single-rider, electric adaptive golf cart for golfers with physical disabilities or mobility impairments. The Series 35R combines a patented electronic swivel/stand-up seat, bilateral hand controls, turf-friendly tires, suspension, regenerative braking, and a 36V battery system to support independent access to tees and greens. The product is sold directly to consumers and through golf-course partnerships, with replacement parts, warranty support, and course-based rental access.
Is solorider management a public or private company?
solorider management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was solorider management founded?
solorider management was founded in 1991.
Where is solorider management based?
solorider management is headquartered in Plano, United States, in the North America region.
How does solorider management make money?
Three revenue lines are on record. Adaptive Golf Cart Sales are the primary driver. The others are replacement Parts and Service and golf Course Rental Programs.
Who are solorider management's main competitors?
Broad incumbents on record are Club Car, E-Z-GO, Yamaha Golf Cars, Columbia Vehicle Group, Polaris GEM and Cushman. Emerging players are Garia, Vantage Mobility International and BraunAbility. STAR EV is listed as a regional player.
Does solorider management have an API?
No public API is recorded for solorider management.
What industry is solorider management in?
solorider management's product category is Adaptive Golf Carts. Its primary akta.pro industry code is CRAMAGAJ, Golf Grips, Shafts & Components Retail. Its NAICS code is 423910 and its SIC code is 3524.