What Cushman Vehicles does

Cushman Vehicles is a 120+ year-old brand (founded 1901 in Lincoln, Nebraska) that designs and manufactures utility vehicles, personnel transport vehicles, burden carriers, and tow tractors. The company is operated by Textron Specialized Vehicles Inc., a wholly-owned subsidiary of Textron Inc. (NYSE: TXT), and manufactures its products at a single facility in Augusta, Georgia. Cushman serves three primary customer segments: (1) commercial and industrial facilities requiring heavy-duty material handling (warehouses, manufacturing, airports, commercial properties), with burden carriers and tow tractors up to 8,000 lb towing capacity; (2) golf courses and resorts, including the Refresher Oasis food and beverage vehicle; and (3) government agencies at the federal, state, and local level purchasing through cooperative contracts. The product portfolio spans roughly a dozen core SKUs (Hauler 800/1200/PRO/XL utility vehicles starting at $11,499 MSRP; Shuttle 2+2 through 8-passenger personnel transport starting at $12,469; Minute Miser, Stock Chaser, and Titan XD burden carriers; Tug 8K tow tractor), each available in multiple powertrain configurations.

Core vehicle technology centers on a dual powertrain strategy: ELiTE lithium battery technology powered by Samsung SDI cells (zero tailpipe emissions, zero maintenance, 5-year battery warranty) and EFI gas engines. Vehicle electronics include IntelliGauge driver dashboards and IntelliBrake automatic parking brakes with regenerative braking on Titan XD models. Pace Technology, an in-house Textron telematics platform, provides GPS-based fleet management with two-way messaging, geo-fencing, remote shutdown, and user access control. Cushman 360 delivers extended warranty coverage up to 72 months.

Revenue is generated primarily through one-time hardware sales via a four-channel go-to-market: (1) an authorized dealer network across North America; (2) direct government sales through GSA, Buyboard, OMNIA Partners, Sourcewell, and ten state contracts; (3) international distributors spanning 120+ countries; and (4) website-driven inside sales through Build Yours configurator, Request a Demo, and Request a Quote tools. Recurring and aftermarket revenue derives from consumer and commercial financing partnerships (Wells Fargo, Aqua, Sheffield, Roadrunner, FreedomRoad), Cushman 360 extended warranties, and Factory Direct Service with mobile technicians. Pricing ranges from $9,263 (Minute Miser) to $18,499+ (Hauler XL LSV) at starting MSRP.

Name

Cushman Vehicles

Legal name

Textron Specialized Vehicles Inc.

Website

https://cushman.txtsv.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cushman Vehicles, operated by Textron Specialized Vehicles Inc. (subsidiary of Textron Inc., NYSE: TXT), manufactures utility vehicles, personnel transporters, burden carriers, and tow tractors for commercial and industrial facilities, golf courses and resorts, and government agencies, distributed across 120+ countries through dealers, government contracts, and international distributors from its Augusta, Georgia manufacturing base.

Ownership category

akta.pro rank

Product category

Commercial Utility Vehicles

NAICS

Motor Vehicle Manufacturing (3361)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Mining & Quarry Haulage Vehicle Manufacturing (Dump Trucks/Haulers) (IMACAFAC)

Keywords

• Utility vehicles
• Burden carriers
• Tow tractors
• Personnel transport
• Golf course vehicles

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - Commercial: Sale of commercial utility vehicles, burden carriers, tow tractors, and personnel transport vehicles to industrial, commercial, and government customers
2. Vehicle Sales - Golf: Sale of golf utility vehicles and personnel transport to golf courses and resorts
3. Food and Beverage Vehicles: Specialized Refresher Oasis vehicles for food and beverage service at golf courses and events
4. Custom Solutions: Made-to-order vehicles with custom configurations including van boxes, ambulance kits, toolboxes, and specialty accessories
5. Financing Services: Consumer and commercial financing through partners including Wells Fargo, Aqua, Sheffield Financial, Roadrunner Financial, and FreedomRoad Financial
6. Extended Warranty (Cushman 360): Extended warranty program offering up to 72 months of additional protection beyond standard factory warranty
7. Factory Direct Service: Direct factory service with mobile technicians and parts for vehicle maintenance and repair

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cushman Vehicles manufactures and sells utility vehicles, personnel transport vehicles, burden carriers, and tow tractors for commercial, industrial, government, and golf/resort customers. Vehicles are offered in gas, lead-acid electric, and ELiTE lithium powertrain configurations, with street-legal LSV options meeting FMVSS 500 standards and a Custom Solutions division for made-to-order modifications.

Product overview

Cushman Vehicles is a manufacturer of utility vehicles, personnel transport vehicles, burden carriers, and tow tractors primarily serving golf courses, resorts, and commercial/industrial facilities. The product portfolio centers on Hauler utility vehicles (800, 800X, 1200, 1200X, PRO, PRO-X, PRO LSV, XL, XL LSV) and Shuttle personnel transport vehicles (2+2, 4, 6, 8), supplemented by industrial vehicles including the Tug 8K tow tractor, Titan XD and Minute Miser burden carriers, and Stock Chaser warehouse vehicle. The Refresher Oasis addresses food and beverage operations. Key technology differentiators include ELiTE Lithium battery systems powered by Samsung SDI and street-legal LSV configurations meeting FMVSS 500 standards. The Custom Solutions division provides made-to-order vehicle modifications, while Pace Technology offers GPS-based fleet management. All products are backed by extended warranty options and are manufactured by Textron Specialized Vehicles in Augusta, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• ELiTE Lithium: Lithium battery technology powered by Samsung SDI technology used in Cushman vehicles
• Pace Technology
• Cushman 360
• Custom Solutions

Products and services

• Hauler Series Utility Vehicles A comprehensive line of utility vehicles (Hauler 800, 800X, 1200, 1200X, PRO, PRO-X, PRO LSV, XL, XL LSV, Truckster XD) designed for heavy-duty hauling in commercial, industrial, and golf applications, available in gas, lead-acid electric, and ELiTE lithium powertrains with varying load ratings and street-legal LSV options.
• Shuttle Series Personnel Transport Vehicles Personnel transport vehicles (Shuttle 2+2, 4, 6, 8, and Tour LSV) ranging from 4 to 8 passenger capacity for moving groups around golf courses, resorts, airports, and commercial facilities in gas or ELiTE lithium powertrain configurations.
• Tug 8K Tow Tractor Compact tow tractor with 8,000 lb towing capacity and 48V AC electric drivetrain featuring zero-emissions operation, automatic parking brake, and diamond-plated steel construction for industrial towing applications.
• Titan XD Burden Carrier Heavy-duty burden carrier with automatic parking brake, 8,000 lb towing capacity, 3,000 lb vehicle load capacity, and 48V AC electric drivetrain in 2 or 4-passenger configurations.
• Stock Chaser Burden Carrier

Quantifiable outcome

• 5-year battery warranty on ELiTE lithium technology
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, minor and regional.

• Samsung SDIcoreTechnology or IntegrationBattery technology partnership providing ELiTE lithium powertrain technology for vehicles. Samsung SDI provides the lithium battery cells that power the ELiTE system, which is a core differentiator for Cushman's electric vehicle line with 5-year warranty.
• GSA (General Services Administration)coreChannel Partner/ Reseller/ DistributorFederal government purchasing contract (GS-03F-066DA) enabling discounted vehicle purchases for federal agencies, expiring 2/28/2031.
• Buyboard Purchasing CooperativecoreChannel Partner/ Reseller/ DistributorCooperative purchasing program contract (706-23) expiring 5/31/2026 for state and municipal government purchases.
• OMNIA PartnerscoreChannel Partner/ Reseller/ DistributorCooperative purchasing program contract (R210201) expiring 9/30/2026 for public sector purchasing.
• SourcewellcoreChannel Partner/ Reseller/ DistributorCooperative purchasing contract (091024-JCS) expiring 11/13/2028 serving government, education, and non-profit organizations.
• State Government ContractscoreChannel Partner/ Reseller/ DistributorIndividual state purchasing contracts including Alabama (MA230000004048), Arizona (CTR062317), Arkansas (4600050504), California (4-25-04-1023), Florida (25101900-21-STC), Georgia (99999-SPD-SPD0000175-0003), Louisiana (4400025604), Oklahoma (SW0196), South Carolina (4400031311), and Utah (MA4204) with various expiration dates through 2028.
• Pace Technology (Textron)coreTechnology or IntegrationFleet management technology providing GPS tracking, two-way messaging, vehicle boundaries, and user access control integrated into Cushman vehicles for fleet efficiency and protection.
• Textron Specialized VehiclescoreOthersParent company of Cushman brand since 1998. Textron Specialized Vehicles also includes E-Z-GO golf cars, Ransomes and Jacobsen turf equipment, and Textron GSE ground support equipment.
• E-Z-GOminorOthersSister brand under Textron Specialized Vehicles offering golf cars and personal-use vehicles. Cross-brand marketing and dealer network sharing.
• TropicarsregionalChannel Partner/ Reseller/ DistributorInternational distributor for Caribbean region (Anguilla, Antigua & Barbuda, Bahamas, Barbados, etc.)
• GreenMotionregionalChannel Partner/ Reseller/ DistributorInternational distributor for Germany providing sales and support for Cushman vehicles.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• E-Z-GO: E-Z-GO is Cushman's sister brand under Textron Specialized Vehicles, selling golf cars and personal-use vehicles with overlapping product lines and a shared dealer network, making it the closest direct comparable despite the common parent ownership.
• Club Car: Club Car (owned by Platinum Equity) directly competes with Cushman in golf cars, personnel transport, and commercial/industrial utility vehicles, offering overlapping product lines including the Carryall utility series and golf/transport vehicles at similar price points.
• Columbia Industrial / Columbia ParCar: Columbia ParCar manufactures electric utility vehicles, burden carriers, and personnel transport vehicles that directly overlap Cushman's Stock Chaser, Minute Miser, and Shuttle lines, serving similar industrial and campus customers.
• Motrec: Motrec produces electric industrial tow tractors, burden carriers, and personnel carriers that compete head-to-head with Cushman's Tug 8K, Titan XD, and Shuttle series in warehousing, manufacturing, and ground-support applications.
• Yamaha Golf Cars: Yamaha Golf Cars directly competes with Cushman in golf cars and personal/utility transportation, including electric and gas-powered models sold through a similar dealer-network model across golf, resort, and light commercial customers.
• Taylor-Dunn: Taylor-Dunn manufactures industrial burden carriers, tow tractors, and stock chasers that directly compete with Cushman's Minute Miser, Stock Chaser, Titan XD, and Tug 8K product lines in warehouses, airports, and industrial facilities.

Broad incumbents

• Polaris Commercial: Polaris's commercial division (including GEM and Pro XD vehicles) competes with Cushman in commercial/industrial utility vehicles, but as part of Polaris's broader powersports portfolio spanning off-road, snow, and marine — making it a broader incumbent rather than a niche specialist.
• Kubota (RTV utility vehicles): Kubota's RTV and utility vehicle line competes with Cushman's Hauler series in commercial and agricultural segments, but Kubota is a much broader equipment OEM spanning tractors, construction, and turf rather than a focused utility-vehicle specialist.
• John Deere (Gator utility vehicles): John Deere's Gator utility vehicle line competes with Cushman's Hauler series in commercial, agricultural, and government applications, but as part of John Deere's much larger agricultural and construction equipment portfolio rather than a focused utility-vehicle business.

Emerging players

• Tropos Motors: Tropos Motors is an emerging electric compact utility vehicle maker whose ABLE platform competes with Cushman's smaller Hauler and Minute Miser lines in last-mile delivery, campus, and municipal applications, but at smaller scale and narrower product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CushmanVehicles
• YouTubeyoutube.com/user/CushmanCommunication
• Instagraminstagram.com/cushman_vehicles
• Facebookfacebook.com/CushmanVehicles
• LinkedInlinkedin.com/company/cushman-utility-vehicles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cushman Vehicles