home news

Name

home news

Legal name

The Home News

Website

https://homenewspa.com

Company type

Private

Founded year

1942

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Newspaper / Local News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Local newspaper
• Community news
• Classified advertising
• Legal notices
• Hyperlocal coverage

Headquarters

HQ city

Northampton County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: The newspaper offers subscription services for both digital and print content, with sections for 'Subscribe' and 'Classifieds Advertising' visible on the website.
2. Advertising: Revenue generated from display advertising and classified advertisements placed by local businesses and residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Home News publishes a weekly community newspaper and accompanying digital content serving Northampton County, Pennsylvania municipalities including Bath, Northampton, Nazareth, Moore Township, East Allen Township, Lehigh Township, and Allen Township. Its core products include local news coverage of municipal government and school boards, obituaries, classified advertising, legal and public notices, community directories, and historical "Looking Back" archive content, distributed via print, a WordPress-powered website, and social media channels.

Product overview

The Home News is a local newspaper serving Northampton County, Pennsylvania since 1942, offering a print and digital news publication covering local news, classifieds, legal notices, and community content across multiple municipalities. The publication operates as a traditional local newspaper with digital web presence, featuring content categories including Your Local News (current issues, government, obituaries), Looking Back historical archives, community directories (churches, senior centers), classified advertising, and legal notices. The newspaper's coverage area includes Bath, Northampton, Nazareth, Moore Township, East Allen Township, Lehigh Township, and Allen Township.

Differentiator

Problem solved

Functional benefit

Products and services

• The Home News Print/Digital Subscription Recurring subscription product granting readers access to The Home News newspaper in print and/or digital form, covering local news, obituaries, community events, and municipal government reporting for Northampton County, PA residents.
• Classified Advertising Pay-as-you-go advertising service allowing local residents and businesses to submit classified ads through the newspaper's website, targeting Northampton County audiences with listings such as items for sale, jobs, and services.
• Legal Notices Publication Paid notice publication service used by municipal governments, school boards, and local authorities to publish public notices, government announcements, and other official notifications required by law in The Home News.
• Display Advertising (Media Kit) Display advertising placements sold to local businesses seeking to reach Northampton County consumers through The Home News print edition and digital website, with rates obtained via the media kit.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• The Morning Call: Major regional daily newspaper based in Allentown, PA, covering the broader Lehigh Valley including Northampton County. Directly overlaps in geography with The Home News but operates at a much larger scale with broader regional coverage.
• WFMZ-TV: Local TV station covering the Lehigh Valley region including Northampton County. Competes for local advertising budgets and provides overlapping coverage of municipal government and community events, but through video rather than print/digital.

Direct peers

• lehighvalleylive.com: Advance Local's digital news platform covering the Lehigh Valley region including Northampton County municipalities. Directly competes for the same local news audience and digital advertising dollars as The Home News.
• The Express-Times: Historically Easton-based daily newspaper covering Northampton County, now part of lehighvalleylive.com. Direct competitor for Northampton County news subscribers and advertisers.

Emerging players

• Patch.com: Hyperlocal digital news network with multiple Northampton County-area patches. Competes for the same community-level audience through free digital content but lacks The Home News' print subscription and legal notice franchise.

Regional players

• Bucks County Courier Times: Regional Pennsylvania newspaper covering adjacent Bucks County with a similar community newspaper model. Comparable business structure (subscription + advertising + legal notices) serving suburban PA townships, though in a different county.
• The Daily Item: Daily newspaper serving the Susquehanna Valley in central PA. Similar small-market Pennsylvania newspaper model with local news, obituaries, classifieds, and legal notices serving a comparable suburban/rural PA footprint.

Others

• 69 News (WFMZ-TV News): Local TV news operation covering Northampton County municipalities including road work, school board, and municipal meetings. Competes for the same hyperlocal news audience and local government advertising through broadcast and digital channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheHomeNews2
• Facebookfacebook.com/TheHomeNews
• LinkedInlinkedin.com/company/the-home-news
• Instagraminstagram.com/thehomenews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about home news