Aktiebolaget Svensk Affärsinformation

What Aktiebolaget Svensk Affärsinformation does

Aktiebolaget Svensk Affärsinformation is a privately held Swedish business and person data company founded in 1963, operating under the trade name Svensk Affärsinformation. The firm serves Swedish banks, insurance companies, financial institutions, government agencies, municipalities, property managers, media organizations, and B2B/B2C commercial buyers with verification, monitoring, and decision support services for KYC, AML, risk assessment, customer/supplier verification, and marketing targeting. The company employs approximately 30 staff across offices in Stockholm, Gothenburg, and Linköping, and operates through two legal entities — the parent (AB Svensk Affärsinformation, Org.nr 556090-9391) and a wholly-owned sales subsidiary (Svensk Affärsinformation Försäljning AB, Org.nr 556821-3804).

The technology platform is built around four core products: Beslutsstöd (an editorial decision support service with single-view relationship/connection mapping and historical company data), Fokus Urval (a web-based B2B segmentation and prospecting tool filtering Swedish companies by revenue, headcount, geography, and SNI code), B2C-kampanjer (TM/ADR campaign services backed by what the company describes as Sweden's leading address source, including the Evolution lifestyle-phase segmentation module), and a REST API providing programmatic access to company and person data across Sweden and Norway. These are supported by Registervård, an automated register maintenance and data-quality service, and differentiated by what the company characterizes as a unique legal mechanism for anonymous income and payment-remark display.

The commercial model is primarily subscription-based with custom quote-based annual pricing, sold via a hybrid go-to-market: a direct sales team of approximately 11 people targeting Swedish enterprise and government accounts, complemented by self-service web tools for SMB users and an API channel for developer integration into CRM, e-commerce, property rental, and invoicing systems. No revenue, funding, M&A, or external investor information is disclosed; an investor relations page references an annual report for 2025.

Name

Aktiebolaget Svensk Affärsinformation

Legal name

Aktiebolaget Svensk Affärsinformation

Website

https://affarsinformation.se

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Aktiebolaget Svensk Affärsinformation is a Swedish private business and person data company founded in 1963, providing decision support, B2B segmentation, B2C marketing, and REST API access for compliance, verification, and prospecting workflows across Sweden and Norway.

Ownership category

akta.pro rank

Product category

Business Information and Data Services

NAICS

Other Scientific and Technical Consulting Services (54169), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN)

Keywords

• Business information services
• KYC AML compliance data
• B2B segmentation tools
• Company person data API
• Decision support platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription/B2B Data Services: Recurring subscription-based access to B2B data tools (Fokus Urval), decision support services, and API access for company and person information.
2. B2C Marketing Services: ADR (addressed mailings) and TM (telemarketing) campaign services including segmentation, production, and distribution. End-to-end campaign management from target group selection to delivery.
3. Register Maintenance Services: Ongoing register maintenance with automated solutions for data quality. Includes health check analysis and continuous updating of customer and supplier registers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Aktiebolaget Svensk Affärsinformation provides Swedish and Norwegian business and consumer data services for verification, monitoring, and decision support. Its portfolio includes an editorial decision support service for KYC, AML and risk assessment with entity relationship mapping, a B2B segmentation and prospecting tool, addressed mail and telemarketing campaign services with lifestyle-based targeting, automated customer and supplier register maintenance, and a REST API for programmatic access to company and person data.

Product overview

Aktiebolaget Svensk Affärsinformation operates as a multi-product business intelligence platform providing Swedish business and consumer information services. The portfolio consists of four core products: Beslutsstöd (decision support with relationship mapping and historical data), Fokus Urval (B2B segmentation and prospecting tool), B2C-kampanjer covering TM/ADR campaigns with the Evolution lifestyle segmentation module, and a REST API for developer access to company and person data. Supporting these is a Registervård service for data quality maintenance. The company serves a broad customer base including banks, insurance companies, government agencies, municipalities, financial institutions, property managers, and media companies.

Differentiator

Problem solved

Functional benefit

Brands

• Beslutsstöd: Web-based decision support tool providing overview of public information and connections between entities, used for KYC, AML and risk assessment.
• Fokus Urval
• REST API

Products and services

• Beslutsstöd (Decision Support) Editorial decision support service that reviews and monitors public information and connections between entities, providing a single-view overview of relationships and historical data. Supports KYC, AML, and risk assessment for Swedish enterprises and government buyers.
• Fokus Urval Web-based B2B segmentation and prospecting tool that aggregates all Swedish companies and organizations for filtering, analysis, and export. Enables data-driven segmentation by revenue, employee count, geography, and SNI codes for B2B sales and marketing teams.
• B2C-kampanjer (TM och ADR) Campaign services using Sweden's leading address source for addressed mail (ADR) and telemarketing (TM). Includes map-based geographic selection, Evolution lifestyle phase segmentation, and end-to-end campaign production and distribution for B2C marketers.
• REST API REST API providing flexible and comprehensive access to company and person data in Sweden and Norway. Enables automation of data retrieval, validation, credit checks, and integration into CRM, web shops, property rental, and invoicing systems.
• Registervård (Register Maintenance) Register maintenance service providing automated solutions to keep customer and supplier registers updated, quality-assured, and compliant. Includes a free health check analysis of existing data quality.

Quantifiable outcome

• Up to 20% of customer and supplier registers can become outdated annually without maintenance
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UC AB: Sweden's leading business and credit information provider offering company data, credit reports, and decision support. Directly comparable as the dominant incumbent in the same Swedish KYC/AML and B2B information market Svensk Affärsinformation serves.
• Bisnode (now part of Dun & Bradstreet): Nordic business information provider (absorbed into Dun & Bradstreet) that historically competed head-to-head with Svensk Affärsinformation in company data, marketing data, and decision support across Sweden and the Nordics.
• Allabolag: Swedish company directory and business information service providing company lookups, financial data, and contact details. Closely overlaps with Fokus Urval and B2C campaign targeting use cases in the Swedish market.
• Hitta.se: Sweden's largest person and address lookup service, with B2C marketing data, address verification, and lifestyle segmentation capabilities. Overlaps directly with Svensk Affärsinformation's B2C campaign and person-data offerings.
• Proff.se: Swedish business information platform providing company financials, key personnel, and industry classification data. Comparable as a direct competitor in B2B segmentation, prospecting, and company screening.
• Creditsafe: Global business credit and compliance information provider serving banks and corporates with company reports and KYC data. Comparable on the KYC/AML and risk-assessment workflow side of Svensk Affärsinformation's Beslutsstöd service.

Regional players

• Eniro: Nordic digital directory and marketing services company providing local business search, advertising, and B2C marketing data across Sweden, Norway, Finland, and Denmark. Comparable in B2C marketing data and ADR-style campaigns, with broader Nordic reach.
• Suomen Asiakastieto (now Asiakastieto / Experian): Finland's leading business and consumer credit information bureau offering KYC, AML, and risk-decision data. Comparable business model and product set in a neighboring Nordic market, relevant as a regional benchmark rather than direct competition.
• 1881 (Hjørring/Schibsted): Norway's largest directory and person/address lookup service, providing contact data and marketing services comparable to Svensk Affärsinformation's B2C and person-data offerings — relevant as the primary Norwegian alternative.

Broad incumbents

• Visma: Large Nordic software and data services conglomerate serving SMEs and enterprises with ERP, CRM, and business information including company registers. Comparable as a broad incumbent integrating business data into software workflows that overlap with Svensk Affärsinformation's API and register maintenance services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktiebolaget Svensk Affärsinformation