What Hitta.se does

Hitta.se, operated by Hittapunktse AB, is a Swedish online directory and search platform founded in 2004 and headquartered in Stockholm. The platform serves approximately 4 million weekly unique visitors searching for people, businesses, addresses, phone numbers, and places across Sweden. Its core technology combines a search engine and directory service with interactive map integration, reverse phone lookup ("Vem ringde"), and a comprehensive business information database covering 400,000+ Swedish companies with annual reports, financial key figures, and board information.

The product ecosystem includes core search, interactive maps (Interaktiv Karta), reverse phone lookup with community-reported caller data, address-change monitoring (Adresslarm), free business page management (Företagssida), financial data (Nyckeltal, Årsredovisning), board information (Styrelser), property reports (Tomtrapport), and a website builder (Skapa egen webbsida). The service holds a Swedish publishing license (utgivningsbevis) granting constitutional Freedom of the Press Act protections. Data is sourced and supplemented through partnerships with SPAR (Statens personadressregister), Bolagsverket, Dun & Bradstreet, Valueguard, Biluppgifter Sverige, and Valu8. BankID authentication is integrated via the Ebbot chatbot for verified self-service.

The business model is freemium and product-led: consumers use the search and directory services free of charge, generating the 4 million weekly visit base, while 69,434 verified businesses represent the addressable advertiser pool. Monetization occurs primarily through a self-serve advertising platform (annonsera.hitta.se) targeting local businesses, with optional premium business-account subscriptions for enhanced visibility. The 2019 acquisition of Bokadirekt added an online booking platform, extending the funnel from discovery to transactions. Supporting infrastructure is provided by Klarna and Stripe payments, Google Ads for monetization, and Reco for business reviews.

Name

Hitta.se

Legal name

Hittapunktse AB

Website

https://hitta.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Hitta.se is a Swedish online directory and search platform serving approximately 4 million weekly visitors with people, business, address, phone, and property lookups, monetizing via SMB advertising and premium business accounts across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Advertising: The primary revenue model appears to be advertising. Businesses can advertise on the platform through annonsera.hitta.se to reach customers searching for services. The site prominently features advertising alongside search results and business listings.
2. Business Account Services: While basic business accounts are free, premium services may be available for businesses wanting enhanced visibility and features on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hitta.se operates a free Swedish online directory and search platform where users can look up people, businesses, addresses, and phone numbers, supplemented by an interactive map, a community-driven reverse phone lookup service (Vem ringde), company information (annual reports, key figures, boards), and property reports. The platform monetizes primarily through on-site advertising and a self-serve business advertising offering at annonsera.hitta.se, serving roughly 4 million weekly unique visitors across Sweden.

Product overview

Hitta.se is a comprehensive Swedish online directory and search platform offering a unified service with multiple integrated modules. The core platform provides directory search for people, businesses, addresses, phone numbers, and places, serving approximately 4 million weekly visitors. The product ecosystem includes the interactive map (Interaktiv Karta) for location-based discovery, reverse phone lookup (Vem ringde?) for caller identification, and address monitoring (Adresslarm) for fraud prevention. Business-oriented modules encompass free company page management (Företagssida), financial data (Nyckeltal, Årsredovisning), board information (Styrelser), property reports (Tomtrapport), and website building (Skapa egen webbsida). Premium features include advertising (Annonsering) for local business promotion. All services are accessible via web with BankID authentication for account features.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitta.se Search Platform Free Swedish online directory and search platform enabling users to look up people, businesses, addresses, phone numbers, and places, serving approximately 4 million weekly unique visitors across Sweden.
• Vem ringde? (Reverse Phone Lookup) Standalone reverse phone lookup service that helps Swedish users identify unknown callers using community-reported information about phone numbers, including active telemarketer reports.
• Annonsering (Advertising Platform) Self-serve business advertising platform at annonsera.hitta.se that lets Swedish businesses promote their services to nearby customers searching on Hitta.se, with verified business account upsell opportunities.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Google AdscoreGTM or Marketing PartnerOnline advertising platform used for Hitta.se's own marketing campaigns and third-party advertising display on the platform.
• Statens personadressregister (SPAR)coreTechnology or IntegrationSwedish state population register used for address and person data. Core data source for the directory service.
• Dun & BradstreetcoreTechnology or IntegrationGlobal business data provider used to supplement Swedish company information.
• BolagsverketcoreTechnology or IntegrationSwedish Companies Registration Office providing official company registration data.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eniro: Eniro is a leading Swedish online directory service offering people search, business lookup, and maps. It is the closest direct competitor to Hitta.se in the Swedish directory market, serving the same consumer and SMB segments with a similar advertising-driven model.
• Mrkoll: Mrkoll is a Swedish people search engine offering free person lookup, address search, and phone number identification. It competes directly with Hitta.se's people search, Vem ringde reverse phone lookup, and address information services.
• Allabolag: Allabolag is a Swedish business information directory providing company details, financial data, annual reports, and board information. It overlaps directly with Hitta.se's Nyckeltal, Årsredovisning, and Styrelser modules, serving the same business researcher and SMB segments.
• Merinfo: Merinfo is a Swedish people search and background check service providing person lookup, address history, and phone number information. It directly competes with Hitta.se's core people search and reverse phone lookup functionality for Swedish consumers.
• Proff: Proff is a Nordic business information platform providing company financials, key figures, and decision-maker contacts across Sweden and Norway. It is a direct competitor to Hitta.se's business data and financial information modules.
• 118100: 118100 is a Swedish directory inquiry service providing people and business lookup via web and phone. It overlaps with Hitta.se's people and business search offerings, serving similar Swedish consumer and SMB segments.
• Ratsit: Ratsit is a Swedish people and business search service offering person lookup, address information, company details, and income data. It directly competes with Hitta.se's people search and reverse phone lookup features for consumer and SMB customers in Sweden.

Broad incumbents

• Yell: Yell is the UK's leading online directory (formerly Yellow Pages) serving consumers and SMBs with business search and advertising. It shares Hitta.se's directory, advertising, and SMB verification model but operates in the UK rather than Sweden.
• Yelp: Yelp is a global reviews and business directory platform with verified business profiles, ads, and local search. It overlaps with Hitta.se's business listings, review collection, and SMB advertising offerings, though at much larger international scale.
• Google Maps: Google Maps is a global mapping and local search platform providing business information, directions, and reviews. It is the broadest incumbent competing with Hitta.se's interactive map, business search, and local discovery offerings globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hittapunktse
• Facebookfacebook.com/hittase
• LinkedInlinkedin.com/company/hittapunktse-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitta.se