Eniro
- Company typePublic
- Founded2000
- HeadquartersKista, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Eniro firmographics
Firmographics- Name
- Eniro
- Legal name
- Eniro Group AB (publ)
- Website
- https://enirogroup.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Eniro industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Web Search Portals and All Other Information Services (519290), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Eniro is headquartered
LocationHeadquarters
- HQ city
- Kista
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Eniro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Partner: Offers small and medium-sized businesses a comprehensive digital marketing services offering through external partnerships and proprietary local search engines. This is the primary revenue driver, representing approximately 64% of total revenue. Revenue is generated through subscription and service fees for digital marketing campaigns and platform access.
- Voice / Dynava: Provides customer service and answering services for larger Nordic companies, as well as directory/phone number information services. Revenue is derived from subscription and per-use fees for directory and customer service solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Robin platform subscription-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Eniro product offering
Product offeringCore offering
Eniro provides Nordic small and medium-sized businesses with comprehensive digital marketing services (SEO, display advertising, social media management, website creation) through its proprietary Robin platform, leveraging its own local search engines (Eniro, Krak, Gule Sider, 0100100) alongside partnerships with Google and Facebook. Its Dynava/Voice segment provides customer service, answering services, and number directory information to larger Nordic companies.
Product overview
Eniro Group operates as a Nordic digital marketing and directory services company with two main business segments: Marketing Partner (approximately 64% of revenue) providing comprehensive digital marketing services to SMEs through external partnerships and own local search engines, and Dynava/Voice offering customer service and directory assistance for larger Nordic companies. The product portfolio includes regional search engines and directories across Sweden (Eniro.se), Norway (Gulesider.no), Denmark (Krak.dk), and Finland (0100100.fi), the Robin AI-powered marketing platform launched in 2024, and customer service operations through Dynava. Recent acquisitions include Medialuotsi Oy (January 2025), Qwamplify Nordics (July 2025), and Mainostoimisto SST Oy (February 2026) to expand digital marketing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Robin: AI-powered customer service platform launched in Q4 2024 in collaboration with major Scandinavian search services. Provides businesses with a virtual marketing department including advisors, designers, media experts. Services include SEO, display advertising, social media, website creation, and optimization.
- Dynava
Products and services
- Robin Platform AI-driven marketing platform founded in 2024 as a collaboration between Eniro, Krak, Gule Sider, and 0100100. Provides Nordic SMBs with access to their own marketing department including advisors, designers, and media experts, offering SEO, display advertising, social media management, website creation, and digital marketing optimization on a subscription basis. AI agents targeted for launch in Q2 2026.
- Marketing Partner Digital Marketing Services Comprehensive digital marketing services offering for local Nordic small and medium-sized businesses, combining Eniro's own local search engines with external partnerships. Includes SEO, display advertising, social media management, and website creation. Represents approximately 64% of company revenue.
- Dynava Customer Service & Directory Services Customer service, answering services, and number directory information services for larger Nordic companies. Operates as the Voice business area under Eniro Group, providing professional-grade customer contact handling and directory information at scale.
- Eniro.se (Sweden Local Search Engine) Swedish local search engine and business directory providing business listings, contact information, and local search functionality to Nordic consumers and businesses.
- Gule Sider (Norway Local Search Engine) Norwegian local search engine and business directory operated by Eniro's Gule Sider Norge subsidiary in Oslo.
- Krak (Denmark Local Search Engine) Danish local search engine and business directory operated by Eniro's Krak Danmark subsidiary in Copenhagen.
- 0100100 (Finland Local Search Engine) Finnish local search engine and business directory operated by Eniro's subsidiary in Tampere, Finland.
Quantifiable outcome
- Approximately 50,000 customers across the Nordic region served by the combined local search engine and digital marketing platform
- +2 more outcomes
Companies that use Eniro
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Eniro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Eniro partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SanacoreEniro partnered with AI lab Sana for its largest product development investment to date — a core step in its three-year AI transformation strategy to become an agentic, data-driven, and scalable business. The initiative first targets internal efficiency and automation, then expands into AI-driven customer services via the Robin platform. First AI agents are targeted for launch in Q2 2026.
- Mainostoimisto SST OyminorEniro acquired 100% of Finnish digital marketing agency Mainostoimisto SST Oy for an enterprise value of EUR 2 million. SST has a strong position in Finland's public sector and pharmaceutical industry with 2025 revenues of ~EUR 3 million and EBITDA exceeding EUR 500,000. The acquisition closes February 4, 2026, and is expected to expand SST's services into Sweden and the broader Nordic region while strengthening Eniro's public sector communications position.
- Qwamplify NordicsminorEniro completed acquisition of Qwamplify Nordics in July 2025 to strengthen its digital marketing position in the Nordic region.
- Medialuotsi OyminorEniro completed acquisition of Medialuotsi Oy in January 2025 to strengthen its digital marketing position in the Nordic region.
- GooglecoreEniro collaborates with Google as part of its one-stop-shop digital marketing model, enabling Eniro to offer customers the full breadth of digital marketing channels including Google's search and advertising platforms alongside its own local search engines.
- Facebook (Meta)coreEniro collaborates with Facebook/Meta as part of its one-stop-shop digital marketing model, enabling Eniro to offer customers social media advertising alongside its own platforms and Google's channels.
- Google AdSenseminorEniro publishes Google AdSense search-based ads customized to user search terms on its websites, using cookies to track user behavior across its own and other websites.
- AdformminorAdform is listed as one of Eniro's advertising network partners that places cookies on Eniro's websites for targeted advertising purposes.
- AppNexusminorAppNexus is listed as one of Eniro's advertising network partners that places cookies on Eniro's websites for targeted advertising purposes.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Eniro competitors and assessment
Company assessmentEmerging players
- Vitec Software Group: Nordic vertical SaaS company providing business software to SMBs across the Nordics. Comparable as a Nordic SMB-focused software roll-up and adjacent to Eniro's SMB customer base.
- Siteimprove: Copenhagen-based SaaS platform for SEO, web accessibility, and digital marketing optimization. Comparable Nordic-rooted B2B digital marketing platform competing for the same SMB marketing-services wallet.
Direct peers
- Azerion: Dutch ad-tech company and Eniro's largest shareholder (~26%). Directly comparable as a digital advertising platform serving SMBs and advertisers, and strategically intertwined with Eniro via partnership and ownership.
- Hitta.se: Sweden's other major local search and directory platform. Directly competes with Eniro.se for SMB listings and consumer local-discovery queries in the Swedish market.
- Trustpilot: Copenhagen-based business reviews and local discovery platform. Comparable Nordic-rooted SMB directory and reputation platform serving similar business customers.
- Bokadirekt: Swedish online booking platform serving local SMBs in service categories. Comparable SMB customer base and Nordic focus with adjacent SMB digital services.
Broad incumbents
- Schibsted: Major Nordic media and marketplace group (Finn.no, Blocket, VG, Aftenposten). Operates Nordic SMB digital marketing offerings and marketplace/directory assets that overlap Eniro's local-discovery and SMB marketing footprint at scale.
- Yelp: Global local business directory and SMB advertising platform. Comparable business model — directory-driven consumer discovery monetized through SMB advertising — at much larger global scale.
- Yellow Pages Group: Canadian directory and SMB digital marketing company. Direct analogue to Eniro's heritage yellow-pages-to-digital-marketing evolution, though operating in a different geography.
- HubSpot: Global marketing automation and CRM platform with significant SMB focus. Comparable as a marketing-as-a-service subscription platform for SMBs, and a relevant competitive reference point for Robin's AI-agent roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eniro social profiles
Digital presenceEniro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eniro leadership team
Management profileNumber of profiles
Profiles4 records
Eniro subsidiaries and ownership
Company hierarchySubsidiaries8 records
Eniro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eniro M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eniro
What does Eniro do?
Eniro provides Nordic small and medium-sized businesses with comprehensive digital marketing services (SEO, display advertising, social media management, website creation) through its proprietary Robin platform, leveraging its own local search engines (Eniro, Krak, Gule Sider, 0100100) alongside partnerships with Google and Facebook. Its Dynava/Voice segment provides customer service, answering services, and number directory information to larger Nordic companies.
Is Eniro a public or private company?
Eniro is a public company. It is classified as public and is currently operating.
When was Eniro founded?
Eniro was founded in 2000. It employs 501 to 1,000 people.
Where is Eniro based?
Eniro is headquartered in Kista, Sweden, in the Europe region.
How does Eniro make money?
Two revenue lines are on record. Marketing Partner is the primary driver. The others are voice / Dynava.
Who are Eniro's main competitors?
Emerging players on record are Vitec Software Group and Siteimprove. Direct peers are Azerion, Hitta.se, Trustpilot and Bokadirekt. Broad incumbents are Schibsted, Yelp, Yellow Pages Group and HubSpot.
Does Eniro have an API?
No public API is recorded for Eniro.
What industry is Eniro in?
Eniro's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54181 and its SIC code is 7311.