What the women's investment club does

The Women's Investment Club (WIC) is an Australian for-profit community and educational platform founded in May 2010 by Meena Wahi and operated by The Investment Circle Pty Ltd. The company targets Australian women with financial literacy content, investment education, and peer-based learning, delivering value through a member login portal, expert Q&A service, online shop, classifieds, monthly networking events, and topical resources covering property, stocks, options, precious metals, superannuation, and tax. Its sub-brand WICED 'Money' extends the offering to Gen Y and Gen Z women. The technology underpinning the platform is a conventional web-based portal with e-commerce, member authentication, event management, and YouTube channel integration; no AI/ML, proprietary algorithms, or API-based integrations are evidenced.

WIC generates revenue through annual and half-year membership subscriptions ($240 AUD for 12 months, $135 AUD for 6 months), one-off event and course fees (free to $20 for non-members), online shop sales of books, e-books, CDs, DVDs and magazine subscriptions ($5-$65 range), website banner/column advertising, member classifieds access, and an affiliate referral program. Pricing is in AUD inclusive of GST, with PayPal, credit card, and direct bank transfer payment options. Geographic operations are confined to NSW and VIC following a 2017 relocation of the operational base to Melbourne. Distribution is direct-to-consumer through the proprietary website, supplemented by monthly face-to-face events, an email newsletter, Facebook and Twitter accounts, a YouTube channel, and grassroots partnerships with women's business networks and policy/regulatory bodies (ASIC Community of Practice, eS4W).

The stated strategic objective is to assist at least 5,000 women in achieving financial independence by 2030. The company carries no disclosed institutional capital, operates with a small team centered on its founder, and functions as a niche community-led education business rather than a venture-scale platform.

Name

the women's investment club

Legal name

The Investment Circle Pty Ltd

Website

https://thewomensinvestmentclub.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Short description

The Women's Investment Club is an Australian member-based community founded in 2010 that delivers financial literacy education, investment courses, expert Q&A, and networking events to Australian women across NSW and Victoria, including a Gen Y/Z-focused WICED sub-brand.

Ownership category

akta.pro rank

Product category

Financial Education and Investment Community

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Services-Membership Organizations (8600)

akta.pro primary industry

Investing Fundamentals (Stocks, Bonds, Funds, Risk) (EDAAAJAH)

Keywords

• Financial education
• Investment courses
• Membership community
• Women's financial literacy
• Investment events workshops

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership model providing access to free/discounted events, courses, classifieds posting, and member benefits. Offered in 6-month ($135) and 12-month ($240) tiers.
2. Online Shop - Books, CDs, DVDs: E-commerce sales of investment and personal finance books, CDs, DVDs, magazines, and e-books at discounted prices to members.
3. Course and Event Fees: Fees for educational courses and workshops, with members receiving free or discounted access.
4. Website Advertising: Banner ads, column ads, and sponsored links on website pages including topic-specific pages for Property, Stock, Options, Precious Metals, Super, and Tax.
5. Classifieds: Members can post free classifieds based on membership duration (1 free classified per month of membership).
6. Affiliate Program: Passive income opportunity for affiliates who share promotional material with their networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

The Women's Investment Club operates a membership-based community platform that delivers financial literacy and investment education to Australian women. Members receive access to educational events, workshops, courses, expert Q&A, classifieds, networking gatherings, and an online shop of curated investment and personal finance books, e-books, and magazine subscriptions. A sub-brand, WICED, extends the offering to Gen Y/Gen Z audiences.

Product overview

The Women's Investment Club (WIC) operates as a unified educational platform providing Australian women with financial literacy, investment knowledge, and personal finance mentoring. The core offering is the membership-based community platform offering events, workshops, expert Q&A, and resources. Supporting the main platform are the WICED sub-brand targeting Gen Y women, an online shop selling books/e-books/magazines, and specialized content sections covering Property, Stocks, Options, Precious Metals, Superannuation, and Tax. The platform integrates payment processing via PayPal and credit cards, and provides networking opportunities for women in financial services. All offerings are focused on helping women achieve financial independence through education and community support.

Differentiator

Problem solved

Functional benefit

Brands

• WICED 'Money': A special Education (ED) initiative by the Women's Investment Club (WIC) targeted at GEN Y women (and men). WICED 'Money' aims to make money management, investing & personal finance more interesting & fun for Gen Y and Z. WICED also carries out research to understand GEN Y and GEN Z attitude to money and investing.

Products and services

• The Women's Investment Club (WIC) Membership Platform Self-directed learning community for Australian women providing mentoring, financial education, investment knowledge and confidence through events, courses, forums, expert Q&A, classifieds and resources on managing money, investments and personal finance. Memberships offered in 6-month ($135) and 12-month ($240) tiers.
• WICED 'Money' (Women's Investment Club Education)

Quantifiable outcome

• Goal to assist 5,000 women in achieving financial independence by 2030

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pollenizer IncubatorcoreStrategic or Co-development Partner · 1 January 2017Invited to participate in Pollenizer incubator in 2017 focused on 'future of money' ideas. Presented research on Women and Money, specifically women's primary engagement with money through spending.
• Sports-related IncubatorminorStrategic or Co-development Partner · 1 January 2017Engaging with sports-related incubator focused on sportswomen, building on WIC's identification of elite athletes as a target group.
• Success Women's NetworkminorGTM or Marketing Partner · 1 January 2016Partnership formed in 2016 to share membership with Success Women's Network, the largest network for businesswomen in Western Sydney.
• National Alliance - Economic Security 4 Women (eS4W)coreStrategic or Co-development Partner · 1 January 2014Accepted into National Alliance - Economic Security 4 Women in 2014. Served as ordinary member on the core committee. Participated in forums, contributed to initiatives like 'Letters to My Younger Self' and women's economic security surveys. Engaged with Senator Claire Moore and Shadow Minister for Women.
• Sweet ArtminorGTM or Marketing Partner · 1 January 2012Venue sponsor for 2012 End of Year Party at Strand Arcade. Owned by Anthea Leonard who has designed cakes for celebrities including John Howard, Cate Blanchett, and Kylie Minogue.
• ASIC Community of Practice on Financial LiteracycoreStrategic or Co-development Partner · 1 January 2011Joined ASIC Community of Practice on Financial Literacy in 2011. Contributed as stakeholders to ASIC's review of National Financial Literacy Strategy with suggestions.
• Westpac Women's Market GroupminorGTM or Marketing Partner · 1 January 2011Key sponsor for WIC End of Year Party in December 2011, demonstrating partnership with major financial institution's women's market division.
• DominosminorGTM or Marketing Partner · 1 January 2011Generously donated pizza vouchers for the 2011 End of Year Party, supporting WIC's community building activities.
• Art EquityminorGTM or Marketing Partner · 1 January 2010Sponsor for WIC 2010 End of Year party that included a talk on Investing in Art, expanding WIC's reach into alternative investments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ellevest: Ellevest is a US-based digital investment and financial planning platform built specifically for women. It is the closest international analogue to WIC in terms of women-centric positioning, but it operates as a robo-advisor and managed-account platform rather than an education/community model.
• Clever Girl Finance: Clever Girl Finance is a leading personal finance platform and community for women, offering courses, coaching, books, and a podcast. Like WIC, it focuses on financial literacy and money management education targeted at women, though with a broader US/global digital footprint.
• Women Who Money: Women Who Money is a collaborative blog and community platform created by women to share knowledge about money, investing, and financial independence. Comparable to WIC's women-focused community-led approach to financial education, though primarily digital/blog-based rather than event-driven.
• HerMoney: HerMoney is a US personal finance media brand and community founded by Jean Chatzky targeting women's financial empowerment. Comparable to WIC in mission (women's financial literacy and independence) and mix of content, education, and community programming.

Broad incumbents

• Barefoot Investor: Barefoot Investor (Scott Pape) is Australia's most prominent personal finance education brand, offering books, courses, and a school program. Comparable to WIC in that both serve Australian consumers seeking financial literacy, though Barefoot Investor is far larger and not women-exclusive.
• Money Magazine Australia: Money Magazine is Australia's flagship personal finance and investing publication. WIC actively resells Money Magazine subscriptions as part of its product offering, indicating a partner/peer relationship around Australian financial literacy content.
• The Motley Fool Australia: Motley Fool Australia is an investment education and stock recommendation service targeting retail Australian investors. It overlaps with WIC's stock, options, and superannuation educational content but operates at significantly larger scale with subscription advisory services.
• Smart Investor (AFR): AFR Smart Investor is a personal finance and investment publication from the Australian Financial Review. WIC resells its subscriptions, making it both a content partner and a peer in Australian investment education for retail consumers.

Others

• MoneySmart (ASIC): MoneySmart is the Australian Securities and Investments Commission's free financial literacy and consumer education portal. Not a direct competitor commercially but the primary free alternative WIC must differentiate against, and WIC is a stakeholder via the ASIC Community of Practice on Financial Literacy.

Regional players

• Success Women's Network: Success Women's Network is described as the largest network for businesswomen in Western Sydney and is a formal WIC partner since 2016. It overlaps in women's professional networking and education, primarily serving Western Sydney businesswomen rather than financial education per se.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theWICcomau
• YouTubeyoutube.com/womensinvestmentau
• Facebookfacebook.com/297158106822
• LinkedInlinkedin.com/company/the-investment-circle-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the women's investment club