the plant and hire aid alliance
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
the plant and hire aid alliance firmographics
Firmographics- Name
- the plant and hire aid alliance
- Legal name
- Plant and Hire Aid Alliance
- Website
- https://aid-alliance.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
the plant and hire aid alliance industry classification
Industry- Product category
- Humanitarian Aid Services
- NAICS
- Emergency and Other Relief Services (624230), Business, Professional, Labor, Political, and Similar Organizations (8139), Grantmaking and Giving Services (81321)
- SIC
- Services-Membership Organizations (8600), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)
- akta.pro secondary industries
- Humanitarian Logistics, Supply Chain & Air/Sea/Land Relief Transport (BPAGAAAI), Development Cooperation & Foreign Aid Administration (BPAIAIAG)
Keywords
the plant and hire aid alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Fundraising: The organization operates entirely on donations from member companies, individual donors, and corporate sponsors. No commercial revenue is generated. Donations come in the form of cash, goods (generators, medical supplies, food, toys), and in-kind logistics support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Generator donation - £500 per unit |
| Unit Pricing | Pay-as-you-go | Custom hard hats - £30 + £10 delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
the plant and hire aid alliance product offering
Product offeringCore offering
The Plant and Hire Aid Alliance coordinates humanitarian aid deliveries to people and institutions affected by the war in Ukraine. The alliance mobilizes 60+ member companies from the UK plant and hire industry to collect, transport, and deliver essential supplies including generators, medical equipment, food, bedding, and Christmas presents. Distribution is coordinated through Rotary International's network of 69+ clubs across Ukraine, with convoys traveling from the Ipswich depot to Košice, Slovakia.
Product overview
The Plant and Hire Aid Alliance is a humanitarian charity organization comprised of companies in the plant and plant hire industry united to support humanitarian efforts in Ukraine. The organization does not offer traditional technology products or services; instead, it coordinates humanitarian aid programs including the 10,000 Generator Appeal for power generation equipment, Christmas gift appeals (Wrapathons) for children's presents, medical supply deliveries, and food aid convoys. Aid distribution is coordinated through Rotary International with warehouses in Kosice, Slovakia for delivery throughout Ukraine. The alliance operates entirely through volunteer participation and donations from member companies across the UK plant and hire sector.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over £4.5 million in aid delivered to Ukraine
- +4 more outcomes
Companies that use the plant and hire aid alliance
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
the plant and hire aid alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the plant and hire aid alliance partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and supporting.
- Rotary InternationalcorePrimary distribution partner coordinating delivery of aid across Ukraine through 69+ Rotary clubs in Districts 2240 and 2232. Handles logistics from Košice warehouse into Ukraine and coordinates with local charities including Women's Union of Ukraine, Quality of Life Foundation, and Ukrainian Renaissance Foundation. Andriy Baganich, Past District Governor, coordinates efforts in Czech Republic and Slovak Republic.
- Ardent Hire SolutionscorePrimary coordinating member company providing the main depot at 289-297 Felixstowe Road, Ipswich. CEO Jeremy Fish is the founder of the Plant and Hire Aid Alliance. Coordinates convoy logistics and has funded multiple shipments.
- JCBcoreMajor equipment donor and supporter. Donated 1,000 Christmas gifts in 2023. Supplied 100kVA generators for Oleksandriya Children's Hospital. Hosted charity lunch at JCB Golf and Country Club raising £34,000 for generators. Supplies generators at cost with delivery via Ukrainian dealership.
- McLaren ConstructionmajorDonated two 650kVA generators from IKEA Oxford Circus refurbishment project. Generators lifted by crane and transported to power Sumy water treatment plant serving 250,000 people. Generators worth approximately £100,000.
- Westmill Foods / Associated British FoodsmajorDonated 14 tonnes of flour plus additional donations totaling 11.5 tonnes and 5.2 tonnes on multiple occasions. Total flour donations exceed 46.7 tonnes for bread distribution.
- Kids OutmajorMajor toy donor for Christmas gift campaigns. Donated 6,000 presents in 2022, 2,000 in 2023, and 40 pallets in 2024. Travis Perkins and DHL arranged storage in Northampton warehouse.
- NHS / The ScrubberymajorDonated 255 pallets of hospital scrubs valued at £500,000. Required 10 x 40 foot articulated trucks for transport. Rotary International coordinated deliveries into Uzhhorod, Lviv and other parts of Ukraine.
- Barratt DevelopmentsmajorFunded one of the 40-foot trucks carrying 23 tonnes of Astroturf to East Ukraine for missile defences and school playground repairs.
- Friends of OleksandriyacoreUK charity supporting Oleksandriya in Ukraine. Jeremy Fish is a trustee. Raised funds for school bus and generators for the city. Purchased 200kVA generator for outpatient building using funds raised.
- GAMA Healthcare / SHAPmajorDonated 264 pallets of hospital-grade Clinell antiseptic wipes and hospital bandages for Kharkiv hospitals treating wounded soldiers and civilians.
- Rotary Club of Middle EnglandcorePartnered with the alliance for Astroturf shipment to Vinnytsia school playgrounds. Liam Sullivan coordinated the logistics.
- ASEAMAC (Spanish Rental Association)supportingSpanish rental industry association that joined the Alliance and provided donation to buy supplies for October 2022 convoy.
- Noise AgencysupportingDonated website development services. The new Plant and Hire Aid Alliance website was launched on August 20, 2022, with services donated by Noise Agency.
- Bray SolutionssupportingProvided warehouse storage for 100 pallets of toys donated by Kids in Mind that missed the 2024 convoy, holding them for the 2025 campaign.
- Molson GroupsupportingCollected over 3,000 presents from Ipswich for Wrapathon organization. Donated hard hats for sale to raise funds for generator appeal.
- HAE ( Hire Association Europe)supportingTrade association member supporting the Alliance. Featured on their news page promoting the convoy and humanitarian efforts.
Scale indicators9 records
Recent moves6 records
the plant and hire aid alliance competitors and assessment
Company assessmentBroad incumbents
- Disasters Emergency Committee (DEC): The DEC is a UK umbrella organization coordinating fundraising among major aid agencies during major overseas disasters; comparable to the Plant and Hire Aid Alliance as a UK-anchored coordinator channeling donations from corporates and individuals into humanitarian relief.
- British Red Cross: The British Red Cross is a major UK humanitarian organization providing disaster relief and support to refugees/displaced persons, including Ukraine-specific appeals; comparable as a UK-anchored relief organization with overlapping beneficiary populations and donor base.
- Oxfam GB: Oxfam is a major UK-headquartered NGO responding to the Ukraine crisis with humanitarian aid and advocacy; comparable as a UK-registered, donor-funded humanitarian organization operating in the same conflict context with overlapping donor and beneficiary audiences.
- Save the Children UK: Save the Children UK is a major UK humanitarian NGO with active Ukraine response work focused on child welfare and family support; comparable as a UK-registered donor-funded charity with overlapping beneficiary populations and donor base.
Direct peers
- Khalsa Aid: Khalsa Aid is a UK-headquartered international humanitarian aid charity running community-driven relief operations for Ukraine (and other crises); comparable as a similarly-sized, volunteer-led humanitarian aid organization with comparable fundraising model and ground delivery capability.
Others
- Rotary International (Rotary Foundation): Rotary International is both the Alliance's core distribution partner and a wider humanitarian/grantmaking network; included as the principal on-the-ground operational peer given the deep partnership and overlapping mission around community-led aid delivery.
- HAE (Hire Association Europe): HAE is the UK/European trade association for the hire industry and a current Alliance member partner; comparable as an industry-association stakeholder in the same plant and hire ecosystem the Alliance mobilizes.
- JustGiving: JustGiving is the online fundraising platform used by the Alliance for its generator appeal; comparable as the enabling fundraising infrastructure partner rather than a competing charity.
Emerging players
- Sunflower UK / Ukrainian Catholic University Foundation: Sunflower UK is a UK-based grassroots organization coordinating aid convoys and donations to Ukraine; comparable as a similarly community-driven UK charity focused on Ukraine humanitarian relief.
- Revived Soldiers Ukraine: Revived Soldiers Ukraine is a UK-based volunteer organization delivering medical aid, vehicles, and supplies to Ukraine; comparable as a similarly small, volunteer-led, UK-anchored humanitarian aid entity with direct logistics into Ukraine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
the plant and hire aid alliance social profiles
Digital presencethe plant and hire aid alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
the plant and hire aid alliance leadership team
Management profileNumber of profiles
Profiles1 record
the plant and hire aid alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the plant and hire aid alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the plant and hire aid alliance
What does the plant and hire aid alliance do?
The Plant and Hire Aid Alliance coordinates humanitarian aid deliveries to people and institutions affected by the war in Ukraine. The alliance mobilizes 60+ member companies from the UK plant and hire industry to collect, transport, and deliver essential supplies including generators, medical equipment, food, bedding, and Christmas presents. Distribution is coordinated through Rotary International's network of 69+ clubs across Ukraine, with convoys traveling from the Ipswich depot to Košice, Slovakia.
Is the plant and hire aid alliance a public or private company?
the plant and hire aid alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was the plant and hire aid alliance founded?
the plant and hire aid alliance was founded in 2022.
How does the plant and hire aid alliance make money?
One revenue line is on record: donations and Fundraising.
Who are the plant and hire aid alliance's main competitors?
Broad incumbents on record are Disasters Emergency Committee (DEC), British Red Cross, Oxfam GB and Save the Children UK. Khalsa Aid is listed as a direct peer. Others are Rotary International (Rotary Foundation), HAE (Hire Association Europe) and JustGiving. Emerging players are Sunflower UK / Ukrainian Catholic University Foundation and Revived Soldiers Ukraine.
Does the plant and hire aid alliance have an API?
No public API is recorded for the plant and hire aid alliance.
What industry is the plant and hire aid alliance in?
the plant and hire aid alliance's product category is Humanitarian Aid Services. Its primary akta.pro industry code is BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance, with a secondary code of BPAGAAAI, Humanitarian Logistics, Supply Chain & Air/Sea/Land Relief Transport. Its NAICS code is 624230 and its SIC code is 8600.