the plant and hire aid alliance

Name

the plant and hire aid alliance

Legal name

Plant and Hire Aid Alliance

Website

https://aid-alliance.com

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Business, Professional, Labor, Political, and Similar Organizations (8139), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Humanitarian Logistics, Supply Chain & Air/Sea/Land Relief Transport (BPAGAAAI), Development Cooperation & Foreign Aid Administration (BPAIAIAG)

Keywords

• Humanitarian aid coordination
• Disaster relief logistics
• Ukraine crisis response
• Charity convoy operations
• Generator donation appeal

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The organization operates entirely on donations from member companies, individual donors, and corporate sponsors. No commercial revenue is generated. Donations come in the form of cash, goods (generators, medical supplies, food, toys), and in-kind logistics support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Plant and Hire Aid Alliance coordinates humanitarian aid deliveries to people and institutions affected by the war in Ukraine. The alliance mobilizes 60+ member companies from the UK plant and hire industry to collect, transport, and deliver essential supplies including generators, medical equipment, food, bedding, and Christmas presents. Distribution is coordinated through Rotary International's network of 69+ clubs across Ukraine, with convoys traveling from the Ipswich depot to Košice, Slovakia.

Product overview

The Plant and Hire Aid Alliance is a humanitarian charity organization comprised of companies in the plant and plant hire industry united to support humanitarian efforts in Ukraine. The organization does not offer traditional technology products or services; instead, it coordinates humanitarian aid programs including the 10,000 Generator Appeal for power generation equipment, Christmas gift appeals (Wrapathons) for children's presents, medical supply deliveries, and food aid convoys. Aid distribution is coordinated through Rotary International with warehouses in Kosice, Slovakia for delivery throughout Ukraine. The alliance operates entirely through volunteer participation and donations from member companies across the UK plant and hire sector.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over £4.5 million in aid delivered to Ukraine
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and supporting.

• Rotary InternationalcoreStrategic or Co-development Partner · 15 March 2022Primary distribution partner coordinating delivery of aid across Ukraine through 69+ Rotary clubs in Districts 2240 and 2232. Handles logistics from Košice warehouse into Ukraine and coordinates with local charities including Women's Union of Ukraine, Quality of Life Foundation, and Ukrainian Renaissance Foundation. Andriy Baganich, Past District Governor, coordinates efforts in Czech Republic and Slovak Republic.
• Ardent Hire SolutionscoreStrategic or Co-development PartnerPrimary coordinating member company providing the main depot at 289-297 Felixstowe Road, Ipswich. CEO Jeremy Fish is the founder of the Plant and Hire Aid Alliance. Coordinates convoy logistics and has funded multiple shipments.
• JCBcoreStrategic or Co-development PartnerMajor equipment donor and supporter. Donated 1,000 Christmas gifts in 2023. Supplied 100kVA generators for Oleksandriya Children's Hospital. Hosted charity lunch at JCB Golf and Country Club raising £34,000 for generators. Supplies generators at cost with delivery via Ukrainian dealership.
• McLaren ConstructionmajorStrategic or Co-development PartnerDonated two 650kVA generators from IKEA Oxford Circus refurbishment project. Generators lifted by crane and transported to power Sumy water treatment plant serving 250,000 people. Generators worth approximately £100,000.
• Westmill Foods / Associated British FoodsmajorStrategic or Co-development PartnerDonated 14 tonnes of flour plus additional donations totaling 11.5 tonnes and 5.2 tonnes on multiple occasions. Total flour donations exceed 46.7 tonnes for bread distribution.
• Kids OutmajorStrategic or Co-development PartnerMajor toy donor for Christmas gift campaigns. Donated 6,000 presents in 2022, 2,000 in 2023, and 40 pallets in 2024. Travis Perkins and DHL arranged storage in Northampton warehouse.
• NHS / The ScrubberymajorStrategic or Co-development PartnerDonated 255 pallets of hospital scrubs valued at £500,000. Required 10 x 40 foot articulated trucks for transport. Rotary International coordinated deliveries into Uzhhorod, Lviv and other parts of Ukraine.
• Barratt DevelopmentsmajorStrategic or Co-development PartnerFunded one of the 40-foot trucks carrying 23 tonnes of Astroturf to East Ukraine for missile defences and school playground repairs.
• Friends of OleksandriyacoreStrategic or Co-development PartnerUK charity supporting Oleksandriya in Ukraine. Jeremy Fish is a trustee. Raised funds for school bus and generators for the city. Purchased 200kVA generator for outpatient building using funds raised.
• GAMA Healthcare / SHAPmajorStrategic or Co-development PartnerDonated 264 pallets of hospital-grade Clinell antiseptic wipes and hospital bandages for Kharkiv hospitals treating wounded soldiers and civilians.
• Rotary Club of Middle EnglandcoreStrategic or Co-development PartnerPartnered with the alliance for Astroturf shipment to Vinnytsia school playgrounds. Liam Sullivan coordinated the logistics.
• ASEAMAC (Spanish Rental Association)supportingGTM or Marketing PartnerSpanish rental industry association that joined the Alliance and provided donation to buy supplies for October 2022 convoy.
• Noise AgencysupportingImplementation/ SI/ Consulting PartnerDonated website development services. The new Plant and Hire Aid Alliance website was launched on August 20, 2022, with services donated by Noise Agency.
• Bray SolutionssupportingStrategic or Co-development PartnerProvided warehouse storage for 100 pallets of toys donated by Kids in Mind that missed the 2024 convoy, holding them for the 2025 campaign.
• Molson GroupsupportingStrategic or Co-development PartnerCollected over 3,000 presents from Ipswich for Wrapathon organization. Donated hard hats for sale to raise funds for generator appeal.
• HAE ( Hire Association Europe)supportingGTM or Marketing PartnerTrade association member supporting the Alliance. Featured on their news page promoting the convoy and humanitarian efforts.

Scale indicators9 records

Recent moves6 records

Broad incumbents

• Disasters Emergency Committee (DEC): The DEC is a UK umbrella organization coordinating fundraising among major aid agencies during major overseas disasters; comparable to the Plant and Hire Aid Alliance as a UK-anchored coordinator channeling donations from corporates and individuals into humanitarian relief.
• British Red Cross: The British Red Cross is a major UK humanitarian organization providing disaster relief and support to refugees/displaced persons, including Ukraine-specific appeals; comparable as a UK-anchored relief organization with overlapping beneficiary populations and donor base.
• Oxfam GB: Oxfam is a major UK-headquartered NGO responding to the Ukraine crisis with humanitarian aid and advocacy; comparable as a UK-registered, donor-funded humanitarian organization operating in the same conflict context with overlapping donor and beneficiary audiences.
• Save the Children UK: Save the Children UK is a major UK humanitarian NGO with active Ukraine response work focused on child welfare and family support; comparable as a UK-registered donor-funded charity with overlapping beneficiary populations and donor base.

Direct peers

• Khalsa Aid: Khalsa Aid is a UK-headquartered international humanitarian aid charity running community-driven relief operations for Ukraine (and other crises); comparable as a similarly-sized, volunteer-led humanitarian aid organization with comparable fundraising model and ground delivery capability.

Others

• Rotary International (Rotary Foundation): Rotary International is both the Alliance's core distribution partner and a wider humanitarian/grantmaking network; included as the principal on-the-ground operational peer given the deep partnership and overlapping mission around community-led aid delivery.
• HAE (Hire Association Europe): HAE is the UK/European trade association for the hire industry and a current Alliance member partner; comparable as an industry-association stakeholder in the same plant and hire ecosystem the Alliance mobilizes.
• JustGiving: JustGiving is the online fundraising platform used by the Alliance for its generator appeal; comparable as the enabling fundraising infrastructure partner rather than a competing charity.

Emerging players

• Sunflower UK / Ukrainian Catholic University Foundation: Sunflower UK is a UK-based grassroots organization coordinating aid convoys and donations to Ukraine; comparable as a similarly community-driven UK charity focused on Ukraine humanitarian relief.
• Revived Soldiers Ukraine: Revived Soldiers Ukraine is a UK-based volunteer organization delivering medical aid, vehicles, and supplies to Ukraine; comparable as a similarly small, volunteer-led, UK-anchored humanitarian aid entity with direct logistics into Ukraine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tphaidalliance
• Facebookfacebook.com/tpandhaidalliance
• LinkedInlinkedin.com/company/the-plant-and-hire-aid-alliance
• Instagraminstagram.com/tpandhaidalliance
• TikToktiktok.com/@tpandhaidalliance?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the plant and hire aid alliance