LEVIA
- Company typePrivate
- Founded2021
- HeadquartersGeorgetown, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
LEVIA firmographics
Firmographics- Name
- LEVIA
- Legal name
- Cultivauna, LLC
- Website
- https://drinklevia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
LEVIA industry classification
Industry- Product category
- Cannabis Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industry
- Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)
Keywords
Where LEVIA is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LEVIA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Cannabis Beverage Sales: LEVIA generates revenue primarily through direct product sales of cannabis-infused seltzers, drink drops, and cannabis hydration products. Products are sold through licensed dispensaries (Massachusetts) and direct-to-consumer online (hemp-derived THC products in 34 states).
- E-commerce Retail: Online sales of hemp-derived THC seltzers shipped directly to consumers in permitted states, with case-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | THC Seltzer Case Pricing |
| Unit Pricing | Pay-as-you-go | 1000mg Drink Drops (Highest Potency) |
| Unit Pricing | Pay-as-you-go | 500mg Drink Drops |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
LEVIA product offering
Product offeringCore offering
LEVIA produces and sells cannabis-infused beverages, including sugar-free THC seltzers, water-soluble cannabis Drink Drops tinctures, and fizz-free cannabis hydration products. Each product is built around three proprietary effect blends (Achieve/Sativa, Celebrate/Hybrid, Dream/Indica) using water-soluble full-spectrum cannabinoid technology for fast onset and predictable dosing.
Product overview
LEVIA is a family-owned cannabis beverage company founded in 2021 by Kristin and Eric Rogers, operating as Cultivauna, LLC in Georgetown, MA. The company offers three distinct product lines: (1) THC Seltzers - sugar-free, zero-calorie cannabis-infused sparkling beverages with 5mg THC per 12oz can in six flavors; (2) Drink Drops - highest potency water-soluble, flavorless cannabis tinctures available in 500mg and 1000mg bottles for adding to any drink or food; and (3) Water+ (Plain Jane) - fizz-free cannabis-infused hydration waters with specific cannabinoid blends (CBC, CBD, CBN, THCV, CBG) targeting focus, recovery, or energy. All products feature three perfected effects - Achieve (Sativa), Celebrate (Hybrid), and Dream (Indica) - providing consumers with tailored cannabis experiences for different occasions. The company is Kosher certified and operates in Massachusetts and other legal cannabis states across the US.
Differentiator
Problem solved
Functional benefit
Brands
- Water+ (Plain Jane): Cannabis-infused enhanced hydration system with Celebrate, Dream, and Achieve effect blends.
- Drink Drops
Products and services
- THC Seltzers Sugar-free, zero-calorie cannabis-infused sparkling beverages with 5mg THC per 12oz can, available in multiple flavors (Lemon Lime Celebrate, Razz Lime Achieve, Pomegranate Punch Celebrate, Jamberry Dream) plus limited editions, targeting adult cannabis consumers in Massachusetts dispensaries and hemp-THC consumers in 34 states.
- Drink Drops Water-soluble, all-natural, flavorless full-spectrum cannabis tinctures available in 500mg (25ml) and 1000mg (50ml) bottles for adding to any drink or food, offered in Celebrate (Hybrid), Achieve (Sativa), and Dream (Indica) effect profiles for adult consumers seeking flexible dosing.
- Water+ (Plain Jane) Fizz-free cannabis-infused enhanced hydration water with multi-cannabinoid blends (Celebrate+ with CBC/CBD/Hybrid THC, Dream+ with CBN/CBD/Indica THC, Achieve+ with THCV/CBG/Sativa THC) targeting focus, recovery, or energy, designed for adult consumers seeking a clean, unflavored functional cannabis hydration experience.
Quantifiable outcome
- Effects onset in 10-20 minutes vs 1-2 hours for traditional edibles
- +3 more outcomes
Companies that use LEVIA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
LEVIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LEVIA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Jews in WeedminorSponsorship of Bagel Bash event at Trident Book Store in Boston. LEVIA described as 'Jewish owned, Kosher certified cannabis beverage' as part of 4/20 and NECANN Boston event activations.
- High Times FC Kicking BackminorLimited-edition World Cup jersey collaboration featuring LEVIA branding on soccer kits. Supports Safe Roots Foundation. Sold at High Times shop for $70 with shipping included. First World Cup staged across cannabis-legal nations (2026).
- Safe Roots FoundationminorNon-profit organization receiving proceeds from High Times FC Kicking Back jersey sales. Focus on cannabis community support and advocacy.
Scale indicators4 records
LEVIA competitors and assessment
Company assessmentDirect peers
- Bhang: Bhang is a cannabis CPG company known for chocolate and expanding into beverages. It competes with LEVIA in the broader cannabis-infused consumables category across dispensary channels.
- Cann: Cann is a leading cannabis-infused social tonic brand sold across multiple legal states and via D2C. It directly competes with LEVIA's THC seltzer line on occasion (social, low-dose), target consumer, and positioning as an alcohol alternative.
- Cycling Frog: Cycling Frog produces cannabis-infused seltzers and beverages distributed across multiple US states. It is a direct competitor to LEVIA's seltzer format, dose range, and D2C multi-state distribution strategy.
- House of Saka: House of Saka makes cannabis-infused, alcohol-free sparkling beverages in the premium social-occasion positioning. It competes with LEVIA on adult-use occasion, premium branding, and beverage format.
- Artet: Artet is a cannabis-infused aperitif/spritz positioned for sophisticated social consumption. It overlaps directly with LEVIA's Celebrate hybrid seltzer line in the 'cannabis as cocktail alternative' occasion.
- Wana Brands: Wana is one of the largest cannabis edibles brands and has expanded into beverages. It competes with LEVIA on regulated-channel dispensary distribution and on broad edible/beverage product breadth.
- Keef Brands: Keef Cola/Brands is a long-standing cannabis-infused soda and beverage brand sold through dispensaries. It is a direct comparable to LEVIA on dispensary-only cannabis beverage distribution and effect-segmented product lines.
Broad incumbents
- Truss Beverages (Molson Coors): Truss is the cannabis beverage joint venture backed by Molson Coors, one of the largest established CPG entrants into cannabis beverages. It competes with LEVIA on dispensary distribution but with substantially deeper capital and trade relationships.
- Tilray Brands: Tilray is a large, publicly-traded cannabis operator with multiple beverage and edible brands sold across dispensaries. It competes with LEVIA through its broad cannabis beverage portfolio and national retail relationships.
Emerging players
- Happenstance: Happenstance is an emerging cannabis beverage brand in the seltzer/social-tonic category. It is an emerging peer to LEVIA with overlapping product format and target occasion, though smaller in distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LEVIA social profiles
Digital presenceLEVIA compliance and trust
Trust signalCompliance4 records
LEVIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEVIA leadership team
Management profileNumber of profiles
Profiles2 records
LEVIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEVIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEVIA
What does LEVIA do?
LEVIA produces and sells cannabis-infused beverages, including sugar-free THC seltzers, water-soluble cannabis Drink Drops tinctures, and fizz-free cannabis hydration products. Each product is built around three proprietary effect blends (Achieve/Sativa, Celebrate/Hybrid, Dream/Indica) using water-soluble full-spectrum cannabinoid technology for fast onset and predictable dosing.
Is LEVIA a public or private company?
LEVIA is a private company. It is classified as family owned and is currently operating.
When was LEVIA founded?
LEVIA was founded in 2021.
Where is LEVIA based?
LEVIA is headquartered in Georgetown, United States, in the North America region.
How does LEVIA make money?
Two revenue lines are on record. Cannabis Beverage Sales are the primary driver. The others are E-commerce Retail.
Who are LEVIA's main competitors?
Direct peers on record are Bhang, Cann, Cycling Frog, House of Saka, Artet, Wana Brands and Keef Brands. Broad incumbents are Truss Beverages (Molson Coors) and Tilray Brands. Happenstance is listed as an emerging player.
Does LEVIA have an API?
No public API is recorded for LEVIA.
What industry is LEVIA in?
LEVIA's product category is Cannabis Beverages. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAGAC, Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect). Its NAICS code is 3121 and its SIC code is 2086.