4th wall games
4th Wall Games is an Austin-based independent game studio developing Harrowing Adventures, a cooperative multiplayer interactive fiction mobile game set in 1930s pulp serial style, using proprietary authoring tools (Scribe, manuscript) and a Unity-based Story Engine.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What 4th wall games does
4th Wall Games is an Austin, Texas-based independent game studio developing Harrowing Adventures, a cooperative multiplayer interactive fiction game for mobile devices. Set in 1936 and styled after 1930s–1940s pulp serials, the game lets players choose one of three characters — Frank Valentine (private eye), Arthur Lloyd Burroughs (archaeologist), or Margot Wyrd (journalist) — and make narrative decisions whose consequences branch across the other players' story paths. The target audience is mobile gamers, interactive-fiction enthusiasts, and fans of classic pulp adventure, choose-your-own-adventure gamebooks (Choose Your Own Adventure, Lone Wolf), tabletop RPGs, and 1930s-era noir fiction.
The company has built a proprietary technology stack to author and render this experience. Scribe is a Java-based GUI authoring tool that tracks loose ends, dead ends, orphans, variables, and generates flowchart visualizations via Graphviz. Manuscript is a custom story scripting language supporting if-then-else branching, variables, randomness, loops, and function calls. The Story Engine is a Unity-based runtime that reads JSON story files and uses TextMesh Pro for text presentation, with planned cross-platform deployment to iOS, Android, and WebGL. A proprietary architecture manages the mathematical complexity of three interwoven player narratives.
The business model is pre-commercial: no revenue has been disclosed, no funding rounds are recorded, and the company remains a two-person founder-owned LLC (Mark Baumann and Jeremy Johnson, both Ph.D. physicists). The go-to-market motion combines product-led growth (a planned free-to-play single-player web demo as acquisition funnel), event-driven marketing (SXSW Gaming, NarraScope 2019 at MIT, Game On! with Austin Chronicle), and community-led engagement (blog, social media, email newsletter "Plugged"). Planned monetization is a paid mobile title with potential for premium content chapters, targeting individual consumers via the iOS App Store and Google Play.
4th wall games firmographics
Firmographics- Name
- 4th wall games
- Legal name
- 4th Wall Games, LLC
- Website
- https://4thwallgames.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- 4th Wall Games is an Austin-based independent game studio developing Harrowing Adventures, a cooperative multiplayer interactive fiction mobile game set in 1930s pulp serial style, using proprietary authoring tools (Scribe, manuscript) and a Unity-based Story Engine.
- Ownership category
- akta.pro rank
4th wall games industry classification
Industry- Product category
- Mobile interactive fiction games
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where 4th wall games is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
4th wall games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Mobile Game Sales: Planned commercial release of Harrowing Adventures mobile game with potential for premium content chapters. Free prologue demo with paid full game expected.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
4th wall games product offering
Product offeringCore offering
4th Wall Games develops and plans to publish Harrowing Adventures, a cooperative, multiplayer, choice-driven interactive novel and role-playing game for mobile devices (iOS and Android) plus WebGL, set in the 1930s pulp-adventure era. The game lets players take the role of one of three characters and direct the action as the story develops, with gameplay that adapts to decisions and supports three-player cooperative multiplayer. A free single-player prologue web demo serves as the lead-generation entry point into the planned full commercial release.
Product overview
4th Wall Games offers Harrowing Adventures, a multiplayer interactive fiction game for mobile devices that combines storytelling with RPG mechanics. The core product Harrowing Adventures features three playable characters (Frank Valentine, Arthur Lloyd Burroughs, Margot Wyrd) and adapts to player decisions across multiple playthroughs. Supporting products include a single-player prologue (free web demo), Scribe (authoring tool), manuscript (scripting language), and the Story Engine (Unity-based player app).
Differentiator
Problem solved
Functional benefit
Brands
- Harrowing Adventures: A cooperative, multiplayer, interactive novel and role-playing game for mobile platforms in the style of pulp serials from the 1930s and 1940s. Features three playable characters: Frank Valentine (private eye), Arthur Lloyd Burroughs (archaeologist), and Margot Wyrd (journalist). The game is set in 1936 during the era of the Golden Gate Bridge construction and rising tensions leading to World War II.
Products and services
- Harrowing Adventures A cooperative, multiplayer, choice-driven interactive novel and role-playing game for iOS, Android, and WebGL, set in 1936 and styled after 1930s-40s pulp serials; players choose from three characters and make decisions that interweave with the other players' story paths, with gameplay modes adjustable between story, game, and hybrid play. Targeted at mobile gamers and interactive-fiction enthusiasts.
- Harrowing Adventures Prologue A free single-player prologue released as a WebGL playable on the 4th Wall Games website, serving as the top-of-funnel demo that introduces Harrowing Adventures to prospective players before the full commercial mobile release.
Companies that use 4th wall games
Customer profileSegments2 records
Ideal customer profiles1 record
4th wall games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
4th wall games partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- NarraScopeminorAcademic gaming conference at MIT where Mark gave a talk about the upcoming multiplayer interactive fiction game and the proprietary authoring tool Scribe.
- SXSW GamingcoreSXSW Gaming co-produced the Game On! event with Austin Chronicle at the Bob Bullock Museum. 4th Wall Games debuted Harrowing Adventures at this event as part of the gaming showcase.
- Austin ChroniclecoreCo-production partner with SXSW Gaming for Game On! event showcasing Austin's indie game development community.
- Writing ExcusesminorJeremy Johnson attended Writing Excuses writing retreat at sea with podcast creators Brandon Sanderson, Dan Wells, Howard Tayler, and Mary Robinette Kowal. Provided insights on inclusive storytelling for Harrowing Adventures.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
4th wall games competitors and assessment
Company assessmentDirect peers
- Choice of Games: Choice of Games specializes in choice-based narrative games delivered as text-heavy interactive fiction on mobile and web, with a heavy catalog of branching stories. It is the closest direct comparable to 4th Wall Games' branching-narrative IF approach.
- inkle: inkle develops critically acclaimed interactive narrative games (e.g., 80 Days, Sorcery!, Overboard) for mobile and PC. Its focus on deeply branching storytelling and mobile-first delivery directly parallels 4th Wall Games' Harrowing Adventures design.
- Tin Man Games: Tin Man Games produces mobile gamebook adaptations of Fighting Fantasy, Lone Wolf, and other choose-your-own-adventure franchises. Its gamebook-to-mobile format is highly comparable to 4th Wall Games' pulp-inspired, branching IF product.
- Failbetter Games: Failbetter Games makes text-and-choice-driven narrative games with RPG/loot elements (Fallen London, Sunless Sea, Cultist Simulator). Its combination of narrative branching with RPG mechanics is closely aligned with Harrowing Adventures' design.
Broad incumbents
- Supergiant Games: Supergiant Games is an established indie studio known for narrative-rich action RPGs (Bastion, Transistor, Hades). While larger and more resourced, it operates in the same narrative-game category and demonstrates indie viability of story-driven titles.
- Telltale Games: Telltale Games is the most recognized studio for choice-driven narrative games (The Walking Dead, Tales from the Borderland). It is a broad incumbent in the interactive fiction space, validating the genre commercially at much larger scale.
- Stoic Studio: Stoic Studio developed The Banner Saga trilogy, narrative-heavy tactical RPGs with strong storytelling and serial content releases. It is comparable as an indie studio that ships serialized narrative RPG experiences.
- Spiderweb Software: Spiderweb Software is a long-running indie RPG studio (Avernum, Avadon, Queen's Wish) with strong narrative and world-building on small teams. Comparable as a small indie studio building RPG content for niche audiences.
- Larian Studios: Larian Studios develops large-scale narrative RPGs (Baldur's Gate 3, Divinity series) with deep branching choices. It represents the broader incumbent end of narrative RPG game development relevant to 4th Wall Games' ambition.
Emerging players
- ZA/UM: ZA/UM developed Disco Elysium, a critically acclaimed narrative-heavy RPG with deep choice mechanics. It is comparable as a narrative-RPG-focused studio that emerged from a small team to achieve breakout impact.
Market position
Strengths4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
4th wall games social profiles
Digital presence4th wall games financial estimates
Financial estimateRevenue estimate
Valuation estimate
4th wall games leadership team
Management profileNumber of profiles
Profiles2 records
4th wall games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4th wall games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4th wall games
What does 4th wall games do?
4th Wall Games develops and plans to publish Harrowing Adventures, a cooperative, multiplayer, choice-driven interactive novel and role-playing game for mobile devices (iOS and Android) plus WebGL, set in the 1930s pulp-adventure era. The game lets players take the role of one of three characters and direct the action as the story develops, with gameplay that adapts to decisions and supports three-player cooperative multiplayer. A free single-player prologue web demo serves as the lead-generation entry point into the planned full commercial release.
Is 4th wall games a public or private company?
4th wall games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 4th wall games founded?
4th wall games was founded in 2016.
Where is 4th wall games based?
4th wall games is headquartered in Austin, United States, in the North America region.
How does 4th wall games make money?
One revenue line is on record: mobile Game Sales.
Who are 4th wall games's main competitors?
Direct peers on record are Choice of Games, inkle, Tin Man Games and Failbetter Games. Broad incumbents are Supergiant Games, Telltale Games, Stoic Studio, Spiderweb Software and Larian Studios. ZA/UM is listed as an emerging player.
Does 4th wall games have an API?
No public API is recorded for 4th wall games.
What industry is 4th wall games in?
4th wall games's product category is Mobile interactive fiction games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its SIC code is 7990.