active learning group
- Company typePrivate
- Founded-
- HeadquartersAbingdon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What active learning group does
Active Learning Group (legal entity ALG Cognita Limited) is a UK-headquartered provider of experiential learning for children and young people, operating as a wholly-owned subsidiary of the Cognita Limited schools group. The company delivers programmes through five sub-brands: The Bushcraft Company and Active Learning Centres (outdoor and bushcraft education at UK venues for ages 4-18), SuperCamps (Ofsted-registered multi-activity and specialist school-holiday camps at 30+ UK school venues for ages 3-14), Camp Wilderness (overnight rewilding camps for ages 8-16), and Ardmore Language Schools (English language courses for international junior students aged 7-19 across the UK, USA, and Canada). Across these brands the company serves more than 38,000 students annually at 65 locations in the UK, Ireland, the United States, and Canada, supported by a community of over 500 seasonal staff.
Revenue is generated primarily through one-off programme fees paid by parents (B2C, via brand websites and word-of-mouth) and by schools and English language agents (B2B, via sales-led engagement). Programmes are quote-based with pricing varying by duration, group size, and season, and demand is highly seasonal, peaking during school holidays. No proprietary technology platform, AI/ML capability, or pricing transparency is disclosed; operations rely on standard websites per brand with online booking. Leadership comprises CEO Nigel Miller (20+ years in outdoor education), Group Finance Director Nicola Nicholson, a Head of Safeguarding and Compliance, and brand-level general managers. The company is registered with the ICO and operates under Ofsted registration where applicable.
The strategic posture is multi-brand portfolio consolidation under the Cognita umbrella, with geographic expansion led by Ardmore into North America, ongoing scaling of the SuperCamps venue network, and product extension via Camp Wilderness. Distribution combines direct-to-consumer website booking, school partnerships, an international English language agent channel, and physical venues, while marketing emphasises organic social, content, SEO, and employer branding to support seasonal recruitment.
active learning group firmographics
Firmographics- Name
- active learning group
- Legal name
- ALG Cognita Limited
- Website
- https://activelearninggroup.co.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
active learning group industry classification
Industry- Product category
- Experiential Learning Services
- NAICS
- Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)
- akta.pro secondary industries
- Group Camping & Scout Camps (THAGAOAI), Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)
Keywords
Where active learning group is headquartered
LocationHeadquarters
- HQ city
- Abingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
active learning group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others, Technology or R&D
Revenue model
- Holiday Camp Programs: Revenue from holiday camp programs including SuperCamps (multi-activity and specialist courses) and Camp Wilderness (overnight wilderness camps). Programs are bookable by day or week during school holidays. Parents directly pay for these programs.
- Outdoor Education Residentials: Revenue from school residential trips through Active Learning Centres and The Bushcraft Company. Schools pay for day or residential outdoor learning experiences for students aged 4-18. Pricing is likely quote-based per group or per student.
- Language Learning Programs: Revenue from Ardmore Language Schools offering English language programs for international students aged 7-19. Programs include summer courses, school integration, academic year programs, online academy, and teacher training. Programs range from week-long to year-long durations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
active learning group product offering
Product offeringCore offering
Active Learning Group provides experiential learning programs for children and young people through five distinct sub-brands: The Bushcraft Company (outdoor education residentials for schools), Active Learning Centres (multi-activity outdoor learning), Ardmore Language Schools (English language programs for international juniors), SuperCamps (Ofsted-registered school holiday camps), and Camp Wilderness (overnight wilderness camps). The company operates 65 locations across the UK, Ireland, USA, and Canada, serving over 38,000 students annually.
Product overview
Active Learning Group is an experiential learning provider operating a portfolio of five distinct sub-brands: The Bushcraft Company (outdoor adventure education for schools), Active Learning Centres (multi-activity and environmental outdoor learning at three UK centres), Ardmore Language Schools (English language programmes for international junior students), SuperCamps (school holiday activity camps at 30+ UK locations), and Camp Wilderness (overnight wilderness camps for children). Together, these brands serve over 38,000 students annually through outdoor education, language learning, and holiday camp programmes across the UK, USA, and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- The Bushcraft Company: Leading provider of outdoor adventure education, offering schools the opportunity to give their students a real outdoor adventure.
- Active Learning Centres
- Ardmore Language Schools
- SuperCamps
- Camp Wilderness
Products and services
- The Bushcraft Company Outdoor adventure education school residential camps at four UK woodland locations, offering 24-hour to 5-day experiences focused on bushcraft and survival skills for ages 7-18.
- Active Learning Centres Outdoor adventure and environmental learning experiences at three centres in Hertfordshire (Cuffley), Pembrokeshire (Sealyham), and Snowdonia (The Towers) for children aged 4-18.
- Ardmore Language Schools English language learning programmes for international junior students, offering residential and online courses across 22 UK locations, 8 US locations, and 2 Canadian locations for ages 7-19.
- SuperCamps Holiday activity camps offering multi-activity and specialist programmes during school holidays across 30+ UK locations for children aged 4-14.
- Camp Wilderness Back-to-basics overnight summer camps in safari-style tented villages at woodland estates across the UK, offering 3-day and 5-day programmes for children aged 8-16.
Quantifiable outcome
- Over 38,000 students served annually across the network
- +2 more outcomes
Companies that use active learning group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
active learning group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
active learning group partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
active learning group competitors and assessment
Company assessmentDirect peers
- PGL Travel: PGL is the UK's largest provider of residential school trips and outdoor activity courses. It directly competes with The Bushcraft Company and Active Learning Centres on the same school-residential outdoor education market.
- Kingswood (Aspire Academy): Kingswood operates residential activity centres offering outdoor education, school trips and adventure programmes. It is one of the closest direct competitors to ALG's outdoor education brands on geography, customer (UK schools) and product.
- Camp Beaumont: Camp Beaumont runs Ofsted-registered multi-activity and specialist day camps at UK schools during school holidays. It competes head-to-head with SuperCamps for the same parent customer and venue footprint.
- Ultimate Activity Camps: Ultimate Activity Camps provides Ofsted-registered school holiday activity camps at independent and state schools across the UK. It is a direct peer to SuperCamps with similar age range, school venue model and parent direct-to-consumer motion.
- Oxford International Education Group: Oxford International runs junior English language programmes and summer schools for international students in the UK, USA and Canada. It directly competes with Ardmore Language Schools on junior English-language travel programmes.
- British Study Centres: British Study Centres runs junior English language programmes and summer schools across multiple UK locations. It competes directly with Ardmore on international junior students and UK venue footprint.
- JCA Adventure Specialist Inc. JCA Adventure is a UK provider of outdoor adventure and school residential trips. It is comparable to The Bushcraft Company and Active Learning Centres on outdoor adventure education for school groups.
Broad incumbents
- Kaplan International Languages: Kaplan International is a global English-language provider with junior programmes in the UK, USA and Canada. It competes with Ardmore across the same junior international student segment, but operates a much broader adult and academic portfolio.
Others
- Cognita Schools: Cognita is ALG's parent group and a large international schools operator. It is not a direct competitor but is the corporate parent and platform that provides ALG its scale, brand and operational backbone.
Regional players
- Camp America: Camp America is a US-focused summer camp placement and camp staffing organisation with a UK recruitment arm. It is thematically comparable to Camp Wilderness and SuperCamps on the overnight summer-camp experience, though primarily operating as a placement network rather than a camp operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
active learning group social profiles
Digital presenceactive learning group financial estimates
Financial estimateRevenue estimate
Valuation estimate
active learning group leadership team
Management profileNumber of profiles
Profiles5 records
active learning group subsidiaries and ownership
Company hierarchySubsidiaries5 records
active learning group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
active learning group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about active learning group
What does active learning group do?
Active Learning Group provides experiential learning programs for children and young people through five distinct sub-brands: The Bushcraft Company (outdoor education residentials for schools), Active Learning Centres (multi-activity outdoor learning), Ardmore Language Schools (English language programs for international juniors), SuperCamps (Ofsted-registered school holiday camps), and Camp Wilderness (overnight wilderness camps). The company operates 65 locations across the UK, Ireland, USA, and Canada, serving over 38,000 students annually.
Is active learning group a public or private company?
active learning group is a private company. It is classified as corporate owned and is currently operating.
When was active learning group founded?
active learning group was founded in -1.
Where is active learning group based?
active learning group is headquartered in Abingdon, United Kingdom, in the Europe region.
How does active learning group make money?
Three revenue lines are on record. Holiday Camp Programs are the primary driver. The others are outdoor Education Residentials and language Learning Programs.
Who are active learning group's main competitors?
Direct peers on record are PGL Travel, Kingswood (Aspire Academy), Camp Beaumont, Ultimate Activity Camps, Oxford International Education Group, British Study Centres and JCA Adventure Specialist Inc.. Kaplan International Languages is listed as a broad incumbent. Cognita Schools is listed as an others. Camp America is listed as a regional player.
Does active learning group have an API?
No public API is recorded for active learning group.
What industry is active learning group in?
active learning group's product category is Experiential Learning Services. Its primary akta.pro industry code is THAAAOAA, Outdoor & Wilderness Education Schools (Field-Based Learning), with a secondary code of THAGAOAI, Group Camping & Scout Camps. Its NAICS code is 611620 and its SIC code is 8200.