allen custom drills
- Company typePrivate
- Founded2010
- HeadquartersAshburton, New Zealand
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
allen custom drills firmographics
Firmographics- Name
- allen custom drills
- Legal name
- Allen Custom Drills Limited
- Website
- https://allencustomdrills.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Ownership category
- akta.pro rank
allen custom drills industry classification
Industry- Product category
- Agricultural Equipment (Air Seeder Drills)
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Seed Drills & Air Seeders (AFAAABAB)
- akta.pro secondary industries
- Tillage, Seeding & Planting Equipment (IMAHACAB), No-Till & Conservation Planting Equipment (AFAAABAI)
Keywords
Where allen custom drills is headquartered
LocationHeadquarters
- HQ city
- Ashburton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
allen custom drills business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Air Seeder Drill Sales: Sale of custom-built air seeder drills manufactured in Ashburton. Five base models (E-D, C-D, T-D, P-D, H-D series) with customisation options. Sold directly and through dealer network in NZ and Australia.
- Parts and Accessories Sales: Parts and accessories sales with parts available on shelf at the Ashburton workshop, with most parts able to be couriered overnight. Includes optional extras like cranes, cameras, work lights, hydraulic brakes, and small seed/slug bait bins.
- Finance Services: Partnership with UDC Finance offering finance packages with competitive interest rates for drill purchases. Also offering limited-time financing promotions (e.g., 2.5% p/a financing with no deposit on in-stock drills).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | P-D Series Packer Drill - Custom quote based on model and configuration |
| One time/ perpetual license | Multi-year contract | E-D Series Ergonomic Drill - Entry level triple disc |
| One time/ perpetual license | Multi-year contract | C-D Series Contour Drill - Heavy duty triple disc |
| One time/ perpetual license | Multi-year contract | T-D Series Tyne Drill - Entry level tyne direct drill |
| One time/ perpetual license | Multi-year contract | H-D Series Heavy Duty Direct Drill - Specialty flat ground drill |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
allen custom drills product offering
Product offeringCore offering
Allen Custom Drills designs and manufactures custom-built air seeder drills for agricultural sowing operations, with five base series (E-D Ergonomic, C-D Contour, T-D Tyne, P-D Packer, and H-D Heavy Duty) plus the E-D 4500C hybrid. The company also sells parts, accessories, and optional extras (cranes, cameras, work lights, hydraulic brakes, small seed and slug bait bins). Production occurs at the Ashburton workshop, with quote-based customisation and optional finance via UDC Finance.
Product overview
Allen Custom Drills is a New Zealand manufacturer of custom air seeder drills, producing five core product series built to order from their Ashburton workshop. The product range consists of the E-D Series (Ergonomic Drill) as an entry-level triple disc option for farmers and contractors; the C-D Series (Contour Drill) as the flagship heavy-duty triple disc drill for contractors and large-scale operations; the T-D Series (Tyne Drill) as an entry-level tyne direct drill for low-cost, low-horsepower drilling; the P-D Series (Packer Drill) as a minimum tillage arable drill with full-width tyre packer; and the H-D Series (Heavy Duty Direct Drill) as a specialty machine for flat ground conditions. A new hybrid E-D 4500C combines E-D and C-D Series features. All drills share the Accord metering and distribution system and 7115 drill controller (or ISOBUS-ready option), and all are fully customisable with optional extras including cameras, cranes, work lights, seed boxes, and tyre rollers. Drills operate across New Zealand and are exported to Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- E-D Series (Ergonomic Drill) Entry-level triple disc air seeder drill suitable for both farmers and contractors, available in 3m to 4.5m working widths with 5-inch or 6-inch row spacings. Features low centre of gravity, lightweight design, hydraulically adjustable 16-inch Turbo opening discs on Duratorque suspension, and low horsepower requirement. Running costs as low as $5 per hectare.
- C-D Series (Contour Drill) Heavy-duty triple disc drill for contractors and large-scale farmers, available in 3m to 6m working widths with 5-inch or 6-inch row spacings. Features individually-mounted 17-inch Turbo opening discs on Duratorque suspension, double seeding discs in V formation, and semi-pneumatic press wheels. The most popular model with nearly 200 units operating across New Zealand and Australia, running costs as low as $6 per hectare.
- T-D Series (Tyne Drill) Entry-level tyne direct drill with 25mm coil tynes and tungsten-tipped T-boots, capable of handling hard direct drilling ground through to cultivated ground. Available in 4.5m to 6m working widths with optional 14-inch disc openers on Duratorque suspension. Staggered tine arrangement on four or five rows provides superior trash handling. Low-cost, low-maintenance and low-horsepower option.
- P-D Series (Packer Drill) Minimum tillage arable drill featuring a full-width tyre packer for ground consolidation. Available in 4m to 12m working widths with 5-inch or 6.5-inch row spacings. Evenly distributes drill weight across full width with active hydraulic down pressure on each wing. Can be specified with optional opening discs for direct drilling. Running costs as low as $5 per hectare.
- H-D Series (Heavy Duty Direct Drill) Heavy-duty direct drill most suited to drilling flat ground, with a proven triple disc system requiring no greasing on row units. Available in 5m to 6m widths with 5-inch or 6-inch row spacing. Specialty machine with optional tyre packer; quotes handled directly by Craig Allen.
- E-D 4500C (Hybrid Triple Disc Drill)
Quantifiable outcome
- Nearly 200 C-D Series drills operating successfully in NZ and Australia
- +4 more outcomes
Companies that use allen custom drills
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
allen custom drills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
allen custom drills partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Waikato TractorscoreWaikato Tractors is a key dealer partner representing Allen Custom Drills at National Fieldays in Mystery Creek (June 2024). They serve as an authorised dealer for the North Island region.
- New Zealand and Australian DealerscoreNetwork of dealers throughout New Zealand (from top of North Island to bottom of South Island) and Australia (Tasmania, Victoria, New South Wales). These family-owned and operated dealerships provide local sales, service, and parts support.
- AccordcoreAccord provides the metering and distribution system used in all Allen Custom Drills. This proven system is combined with Allen's 7115 drill controller or ISOBUS integration for precision seed and fertiliser application.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
allen custom drills competitors and assessment
Company assessmentDirect peers
- Horsch Maschinen GmbH: German manufacturer of air seeders and direct drills with a strong focus on no-till and minimum-tillage seeding. Highly comparable to Allen Custom Drills as a specialist air seeder/drill manufacturer targeting professional farmers and contractors, overlapping directly in product category.
- Bourgault Industries: Canadian manufacturer of air seeders, tillage, and seeding equipment. Closely comparable to Allen Custom Drills as a specialist air seeder/drill manufacturer serving broadacre farmers and contractors, with comparable product architecture and dealer-based distribution model.
- Claydon Drills: UK-based manufacturer of direct seed drills focused on no-till establishment. Comparable to Allen Custom Drills as a specialist direct-drill manufacturer with a customisable product lineup and a focus on low-disturbance sowing for arable farmers.
- Väderstad AB: Swedish manufacturer of seed drills, cultivators, and seeders including the Seed Hawk air seeder line. Comparable to Allen Custom Drills as a specialist drill and seeding equipment manufacturer with global reach and a focus on precision seeding technology.
- Great Plains Manufacturing: US-based manufacturer of seed drills, planters, and tillage equipment. Comparable to Allen Custom Drills as a seeding/drill specialist serving broadacre farmers and contractors, with a similar product mix across discs, tynes, and pneumatic metering systems.
Broad incumbents
- John Deere: Global full-line agricultural equipment manufacturer offering air seeders, planters, and a full precision-ag ecosystem. Comparable as a broad incumbent competing with Allen Custom Drills in the same air seeder/direct drill category, but with vastly broader product portfolio and dealer footprint.
- Case IH: Global full-line agricultural OEM offering air seeders (e.g., Precision Air series) alongside tractors and harvesters. Comparable as a broad incumbent in the air seeder category where Allen Custom Drills competes, with greater scale and dealer reach.
- AGCO Corporation: Global agricultural equipment manufacturer whose brands (Massey Ferguson, Fendt, Valtra, Sunflower) include air seeders and tillage. Comparable as a broad incumbent competing in the air seeder/direct drill category with significantly larger R&D and distribution scale.
- Kuhn Group: French agricultural machinery manufacturer with a broad seeding, tillage, and crop care portfolio, including pneumatic seed drills. Comparable as a broad incumbent with overlapping air seeder/drill offerings, though with a wider product mix beyond Allen's specialist focus.
Regional players
- Duncan Ag: New Zealand-based manufacturer of agricultural tillage, seeding, and cultivation equipment. Comparable to Allen Custom Drills as a fellow NZ-based drill/seed drill manufacturer competing in the same domestic market for contractors and broadacre farmers, with overlapping product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
allen custom drills social profiles
Digital presenceallen custom drills compliance and trust
Trust signalCompliance1 record
allen custom drills financial estimates
Financial estimateRevenue estimate
Valuation estimate
allen custom drills leadership team
Management profileNumber of profiles
Profiles2 records
allen custom drills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
allen custom drills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about allen custom drills
What does allen custom drills do?
Allen Custom Drills designs and manufactures custom-built air seeder drills for agricultural sowing operations, with five base series (E-D Ergonomic, C-D Contour, T-D Tyne, P-D Packer, and H-D Heavy Duty) plus the E-D 4500C hybrid. The company also sells parts, accessories, and optional extras (cranes, cameras, work lights, hydraulic brakes, small seed and slug bait bins). Production occurs at the Ashburton workshop, with quote-based customisation and optional finance via UDC Finance.
Is allen custom drills a public or private company?
allen custom drills is a private company. It is classified as family owned and is currently operating.
When was allen custom drills founded?
allen custom drills was founded in 2010.
Where is allen custom drills based?
allen custom drills is headquartered in Ashburton, New Zealand, in the Oceania region.
How does allen custom drills make money?
Three revenue lines are on record. Air Seeder Drill Sales are the primary driver. The others are parts and Accessories Sales and finance Services.
Who are allen custom drills's main competitors?
Direct peers on record are Horsch Maschinen GmbH, Bourgault Industries, Claydon Drills, Väderstad AB and Great Plains Manufacturing. Broad incumbents are John Deere, Case IH, AGCO Corporation and Kuhn Group. Duncan Ag is listed as a regional player.
Does allen custom drills have an API?
No public API is recorded for allen custom drills.
What industry is allen custom drills in?
allen custom drills's product category is Agricultural Equipment (Air Seeder Drills). Its primary akta.pro industry code is AFAAABAB, Seed Drills & Air Seeders, with a secondary code of IMAHACAB, Tillage, Seeding & Planting Equipment. Its NAICS code is 333111 and its SIC code is 3523.