aloria vineyards

What aloria vineyards does

Aloria Vineyards is a family-owned estate winery operating on a 120-acre ranch in Vallecito, Calaveras County, within California's Sierra Foothills AVA. The property was originally established as Canterbury Vineyards in 1996 with 52 acres of planted grapes; Rob and Sheri Hendriks acquired it around 2018 and rebranded it as Aloria, subsequently grafting in Barbera, Albariño, Char Bono, and Toro Tempranillo to reach ten estate varietals. The estate is California Certified Sustainable Vineyard, and the company controls the entire production process from pruning through bottling. Core winemaking techniques include Méthode Champenoise sparkling production (Divinity, a Viognier-Albariño blend) and bourbon barrel aging (Forté Syrah), and a sister brand, Above the Rush Wines, extends the portfolio into Italian and Spanish styles.

The commercial model is direct-to-consumer and multi-stream. Revenue is generated through estate wine sales (bottles priced $22-$32), a tiered wine club with quarterly releases ($85-$300 per pickup release; $149/year Pre-Paid Shipping VIP club), a points-based AV Loyalty Program, tasting room visits at the Vallecito and Murphys locations, e-commerce shipping via VinoShipper (with restrictions in MI, MS, UT), and an event venue, The Quarry, hosting weddings, corporate retreats, and experiential events such as wellness retreats and astronomy nights. Olive oils and balsamic vinegars from Aloria Orchards serve as ancillary products. Customers are individual wine enthusiasts, wine club subscribers, and event hosts; no enterprise or wholesale anchor accounts are identified. Distribution is primarily domestic-California-centric with selective interstate DTC shipping.

Name

aloria vineyards

Legal name

Aloria Vineyards

Website

https://aloriavineyards.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Aloria Vineyards is a family-owned estate winery in Calaveras County, Sierra Foothills AVA, producing 100% estate-grown wines from 52 planted acres and selling directly to consumers through tasting rooms, a tiered wine club, e-commerce shipping, and The Quarry event venue.

Ownership category

akta.pro rank

Product category

Estate Winery & Vineyard

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate winemaking
• Wine club subscriptions
• Vineyard event hosting
• Sparkling wine production
• Sustainable viticulture

Headquarters

HQ city

Vallecito

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through estate winery, tasting room, and e-commerce. Includes still wines, sparkling wines, and fortified wines in various price points.
2. Wine Club Memberships: Subscription-based wine club with quarterly releases. Options include Pick-up clubs (3, 6, or 12 bottles per release at $85-$300) and Pre-Paid Shipping Club ($149/year with VIP status and 30% discount).
3. Event Hosting: Private venue rental for weddings, corporate retreats, reunions at The Quarry event space. Also hosts wine club parties, winemaker dinners, and wellness retreats.
4. Loyalty Program: Points-based loyalty program where members earn 1 point per $1 spent, redeemable for discounts and special experiences.
5. Oils & Vinegars: Sale of estate-produced olive oils and balsamic vinegars alongside wine products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Aloria Vineyards produces estate-grown wines from a 52-acre vineyard (within a 120-acre ranch) in Calaveras County, Sierra Foothills AVA, California. The portfolio includes still red and white wines, Méthode Champenoise sparkling wines, bourbon barrel-aged fortified wines, estate olive oils and balsamic vinegars, and a sister brand (Above the Rush Wines) featuring Italian and Spanish varietals. The winery also operates tasting rooms in Vallecito and Murphys, a tiered wine club, and a private event venue (The Quarry).

Product overview

Aloria Vineyards is a family-owned winery and vineyard operating as a single unified estate wine brand. The company produces estate-grown wines from its 52-acre vineyard in Calaveras County, Sierra Foothills AVA, supplemented by its sister brand Above the Rush (Italian and Spanish varietals). The portfolio centers on award-winning estate wines including the 90-point 2016 Estate Syrah and 2016 Forté Bourbon Barrel Aged Syrah, alongside the Divinity Sparkling Wine. Beyond wines, Aloria offers olive oils and vinegars from Aloria Orchards, a Wine Club Membership with quarterly deliveries, and event venue services at The Quarry. The business operates a loyalty program and sells wines by the case.

Differentiator

Problem solved

Functional benefit

Brands

• Above the Rush Wines: Sister brand featuring Italian and Spanish wines sourced from the 52-acre estate vineyard.

Products and services

• Aloria Vineyards Estate Wines Estate wines produced from grapes sourced 100% from Aloria's own 52-acre vineyard in Calaveras County, Sierra Foothills AVA. The portfolio includes red wines (Syrah, Cabernet Sauvignon, Zinfandel, Malbec, Barbera), white wines (Sauvignon Blanc, Viognier, Albariño), and sparkling wines, targeting individual wine enthusiasts and collectors.
• 2016 Estate Syrah Award-winning red wine that earned 90 points from Wine Enthusiast Magazine. Features generous black fruits, subtle baking spices, and chocolate-covered-cherry richness. Priced at $32 per 750ml bottle.
• 2016 Forté Estate Bourbon Barrel Aged Syrah Bourbon barrel-aged fortified-style Syrah with blackberry jam and black cherry syrup flavors. Received 90 points from Wine Enthusiast. Priced at $22 for 375ml bottle, 18.9% alcohol.
• Divinity Sparkling Wine Dry and refreshing sparkling wine made from Viognier and Albariño grapes. Offers pineapple, Pippin apple, and light vanilla flavors on a frothy texture. Received 88 points from Wine Enthusiast. Priced at $30.
• Above the Rush Wines Sister brand featuring Italian and Spanish style wines sourced from Aloria's 52-acre vineyard. Complements the Aloria Vineyards estate wines portfolio with a separate label.
• Aloria Orchards Olive Oils & Vinegars Estate-grown olive oils and balsamic vinegars produced from Aloria Orchards. Includes organically grown, hand-harvested, locally milled, unfiltered EVOO, sold alongside wine products.
• Aloria Wine Club Membership Subscription-based family wine club offering quarterly wine releases with options for reds-only, mixed, or white wines. Three pickup tiers (3, 6, or 12 bottles per release) priced at $85-$300, plus a Pre-Paid Shipping Club at $149/year with VIP status and 30% discount. Includes complimentary tastings and exclusive event invitations.
• Wine Tasting Experiences Wine tasting experiences at the main tasting room in Vallecito (across from Historic Murphys Hotel) and at the vineyard estate. Includes seasonal outdoor tasting for parties of 2, vineyard tours, and private tastings by appointment.
• The Quarry Event Venue Newly renovated event space at the vineyard for weddings, corporate retreats, reunions, and private events. Features views overlooking New Melones Reservoir and the Airola Peninsula.

Quantifiable outcome

• 90 points Wine Enthusiast - 2016 Estate Syrah
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• WeddingWireminorGTM or Marketing PartnerListed on WeddingWire platform for wedding venue bookings. Aloria operates weddingsbyaloria.com for inquiries.
• VinoShippercoreChannel Partner/ Reseller/ DistributorThird-party shipping partner used for wine shipments to customers outside California.
• Mother Lode AdventuresminorChannel Partner/ Reseller/ DistributorShuttle service partner for transport to exclusive vineyard event locations.
• Bell CellarsminorStrategic or Co-development PartnerWinery in Yountville that purchases fruit from Aloria Vineyards, demonstrating quality of estate grapes.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Twisted Oak Winery: Calaveras County, Sierra Foothills estate winery with a tasting room in Vallecito/Murphys area, producing estate wines with strong DTC and wine club focus. Directly comparable geography, scale, and DTC model.
• Ironstone Vineyards: Largest Calaveras County winery with extensive estate production, tasting room, and event venue (Heritage Room and Amphitheatre). Same AVA, similar DTC + events strategy, larger scale but closely comparable product mix.
• Frog's Tooth Winery: Small estate winery in Murphys/Calaveras producing Sierra Foothills wines with a tasting room and wine club model that directly overlaps Aloria's footprint and customer segments.
• Milliaire Winery: Murphys-based Calaveras County estate winery with tasting room, estate-grown wines, and a wine club, targeting the same DTC visitor demographic in the Sierra Foothills.
• Renwood Winery: Sierra Foothills AVA producer (Amador County) with estate-grown Zinfandel-focused portfolio, tasting room, and wine club. Comparable estate DTC model in the same broader Sierra Foothills region.
• Boeger Winery: Family-owned estate winery in Placerville, El Dorado County (Sierra Foothills AVA) with a tasting room and heritage varietal focus. Closely aligned family-run, estate DTC model in the same regional appellation.
• Viansa Winery: Sonoma-based estate winery with extensive wedding and event venue operations, wine club, and DTC hospitality focus. Comparable premium estate DTC + events business model, though in a different AVA.

Broad incumbents

• Wente Vineyards: Family-owned California estate winery with tasting room, wine club, event venue (The Course at Wente), and broad DTC operations. Larger scale with overlapping DTC, hospitality, and family-estate positioning.
• St. Francis Winery & Vineyards: Sonoma estate winery with strong wine club, tasting room, and dining/event experiences. Larger-scale estate DTC operator with comparable focus on varietal-driven wines and visitor experiences.

Regional players

• Bella Grace Vineyards: Family-run estate winery in Shenandoah Valley/Amador County (Sierra Foothills AVA) with tasting room, wine club, and estate-grown varietals. Comparable family estate model in the adjacent Sierra Foothills region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa6wmbU1HxjqVgn73OsFHyA
• Facebookfacebook.com/aloria.vineyards.wines
• Instagraminstagram.com/aloria.vineyards.wines
• LinkedInlinkedin.com/company/aloria-vineyards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aloria vineyards