alpenland

What alpenland does

Alpenland Ski & Cycle is a Canadian specialty outdoor recreation retailer founded in 1976 and headquartered in Southern Alberta. The company operates four retail locations across the region—Lethbridge (flagship), two in Blairmore, and a store at Castle Mountain Resort that is currently temporarily closed with planned reopening in November 2026. Its assortment spans bicycles, watersports equipment, ski and snowboard gear, apparel, and accessories, anchored by premium cycling brands such as Specialized, Santa Cruz, and Marin, with price points reaching approximately $12,999 for high-end e-bikes.

The business generates revenue through product sales, in-house technical services (tune-ups from $79.95, overhauls from $295.95), equipment rentals, trade-in programs, and custom merchandise solutions for B2B customers. Alpenland offers consumer financing via partnerships with Afterpay and Financeit, ships free on orders above $150, and provides free premium delivery within a 200-kilometer radius for orders exceeding $3,000. The retailer maintains a 4.6-star Google rating and serves Southern Alberta's outdoor recreation community—families, recreational cyclists, skiers, snowboarders, and seasonal visitors—with a go-to-market model built on multi-channel specialty retail plus localized service expertise rather than proprietary technology.

Name

alpenland

Legal name

Alpenland Ski & Cycle

Website

https://alpenland.ca

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Alpenland Ski & Cycle is a Southern Alberta outdoor recreation retailer, founded in 1976, operating multiple locations that sell bikes, ski and snowboard gear, watersports equipment, apparel, and accessories to regional families and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Recreational Goods Rental (532284), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Bicycle retail sales
• Ski equipment retail
• Outdoor sporting goods
• Winter sports gear
• Bike repair services

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling outdoor recreational equipment including bikes, ski/snowboard gear, watersports equipment, racks, and apparel. Products range from entry-level to premium brands with prices spanning from under $100 to over $12,000 for high-end e-bikes.
2. Service and Repair: Bike tune-ups starting at $79.95, bike overhauls from $295.95, plus ski/snowboard tuning services. Services include repairs, adjustments, wheel/tire work, brake service, suspension service, and e-bike services.
3. Equipment Rentals: Summer bike rentals (full suspension mountain bikes at $70/day, e-bikes at $85-100/day) and winter ski/snowboard/cross-country rentals with seasonal and daily rates for adults and children.
4. Financing Services: Facilitates financing through Afterpay (for orders $1-$2,000, split into 4 payments) and Financeit (for larger purchases with varied payment plans), earning revenue through customer financing arrangements.
5. Custom Merchandise Solutions: Corporate apparel and promotional merchandise ordering for businesses, schools, teams, and organizations including custom embroidery, screen printing, engraving, and branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alpenland Ski & Cycle is a Southern Alberta-based retail business that sells bicycles, outdoor equipment, apparel, and seasonal sports gear including watersports equipment in summer and skiing/snowboarding gear in winter. The company operates four brick-and-mortar stores and offers complementary in-house services such as bicycle repair and tuning, ski/snowboard tuning, equipment rentals, customer financing, and custom merchandise. Founded in 1976, it serves outdoor recreation consumers in southern Alberta, Canada.

Product overview

Alpenland Ski & Cycle is a Canadian outdoor gear retailer operating as a single unified retail operation (not a platform-plus-modules architecture) that serves as a one-stop shop for cycling, watersports, and winter sports equipment. The core product portfolio spans bikes (E-Bikes, Mountain Bikes, Commuter/Fitness, Junior & Kids, Used), watersports gear (Wakeboards, Life Jackets, SUP, Water Ski, Wetsuits, Wakesurf, Kneeboards, Inflatables), racks & carriers, casual/outdoor apparel, and complete winter sports equipment (Skis, Snowboards, Crosscountry, Outerwear, Goggles, Winter Helmets). The business also operates complementary service divisions including a full-service repair shop (bike tune-ups from $79.95+, overhauls from $295.95+), equipment rentals (ski, snowboard, cross-country, bike), a trade-in/upgrade program, flexible financing options (Afterpay, Financeit), and custom merchandise solutions for businesses and organizations. The company positions itself as Canada's one-stop bike and summer shop with expert service backing all product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles (retail) Retail sale of bicycles and cycling equipment for outdoor recreation consumers in Southern Alberta.
• Ski and snowboard equipment (retail) Retail sale of ski and snowboard equipment and accessories for winter recreation consumers in Southern Alberta.
• Watersports equipment (retail) Retail sale of watersports equipment for summer recreation consumers in Southern Alberta.
• Outdoor apparel and accessories Retail sale of outdoor apparel and accessories for outdoor recreation consumers.
• Bike repair and tuning service In-house bicycle repair and tuning service for retail customers and local cycling consumers.
• Ski and snowboard tuning service In-house ski and snowboard tuning service for retail customers and local winter sports consumers.
• Equipment rentals Short-term rental of bicycles, watersports gear, and ski/snowboard equipment for consumers who do not want to purchase outright.
• Custom merchandise Custom-branded merchandise available to retail customers at store locations.
• Customer financing Customer financing option provided at point of sale to support purchases of higher-ticket bicycles and sports equipment.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jenson USA: Direct-to-consumer cycling retailer selling mountain, road, and e-bikes from premium brands online. Comparable to Alpenland's cycling e-commerce offering, though without in-store service and fitting.
• Mountain Equipment Co-op (MEC): Canadian member-owned outdoor retail cooperative selling bikes, ski/snowboard gear, apparel, and watersports equipment through stores and e-commerce. Closely comparable to Alpenland in product breadth, Canadian footprint, and dual-season focus.
• Sport Chek: Canada's largest sporting goods chain, offering bikes, ski, snowboard, and outdoor apparel across hundreds of stores. Comparable in core sporting goods retail mix and Canadian market focus, though at much larger scale.
• Evo: Specialty ski, snowboard, and outdoor retailer combining physical stores with strong e-commerce and rental/trip-planning services. Direct comparable to Alpenland's ski/winter side, with a similar premium-brand and service-led model.
• Backcountry: Online-led outdoor and action sports retailer carrying premium bikes, ski/snowboard, and watersports brands. Comparable premium-brand assortment and direct-to-consumer e-commerce model, though without physical service shops.
• Chain Reaction Cycles: Large global online cycling retailer carrying premium bike brands, components, and apparel. Comparable premium cycling catalog and online sales model, though lacking Alpenland's local service infrastructure.

Broad incumbents

• REI Co-op: Large U.S. outdoor retail co-op selling bikes, ski/snowboard gear, watersports, and apparel through stores and e-commerce. Comparable product mix and service offering, but at vastly greater scale and U.S. footprint.
• Decathlon: Global sporting goods retailer with own-brand and third-party bikes, ski, watersports, and apparel at value price points. Comparable breadth of categories and entry-to-mid price positioning, with significantly larger scale and lower service intensity.
• Canadian Tire: Canada-wide mass-market retailer with sporting goods, bikes, watersports, and outdoor categories across hundreds of stores. Comparable breadth of outdoor categories and Canadian footprint, but competing primarily at value price points with minimal service depth.

Regional players

• Bow Cycle: Long-established independent Calgary-area bike shop carrying premium cycling brands with full service, rentals, and apparel. Closely comparable independent specialty bike peer operating in the broader Alberta market, not overlapping Southern Alberta directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alpenland