american surf magazine

What american surf magazine does

American Surf Magazine LLC is an independently operated, US-domiciled digital surf media publication running americansurfmagazine.com. The company produces editorial content across five primary categories — News, Features, Gear, Surf Guides, and Surf Shop Showcase — covering North American surf destinations (California, Southeast US, East Coast, North Shore Hawaii) and select international locations including Italy and El Salvador. Its technology stack is a commodity website-builder deployment (Wix-hosted assets, with a Shop section suggesting an embedded storefront layer) combined with organic social media distribution across Instagram, Facebook, LinkedIn, YouTube, and X/Twitter, plus an email newsletter signup.

The business model is a hybrid content-and-sponsorship publisher. On the audience side, the publication serves surf enthusiasts, beachgoers, and action-sports participants seeking editorial coverage of surf culture, gear, and travel. On the commercial side, it monetizes through sponsored editorial and content partnerships with destination marketing organizations (Visit Huntington Beach, Visit Jacksonville), surf industry associations (Board Retailers Association, San Diego Sports Innovators), and trade shows (CARV Expo), as well as brand features and a direct Shop/e-commerce surface. No subscription pricing, advertising rate card, or revenue figures are publicly disclosed.

The company operates as a lean, founder-led LLC with no disclosed institutional backing, parent company, subsidiaries, or management team beyond a single named staff writer (Mark Sawyer-Chu) who appears as a CARV Expo contact. There is no mobile app, no public API, no AI/ML features, no patents or trademarks, and no disclosed headcount or revenue. The publication's strategic posture centers on embedding itself within the West Coast action-sports and surf-retail ecosystem via trade-show media partnerships and DMO-sponsored destination content.

Name

american surf magazine

Legal name

American Surf Magazine LLC

Website

https://americansurfmagazine.com

Company type

Private

Operating status

Operating

Short description

American Surf Magazine is a US-based digital surf media publication that produces editorial content — news, gear reviews, destination guides, and features — for surf enthusiasts, while monetizing through destination-marketing partnerships, brand sponsorships, and a small e-commerce Shop section.

Ownership category

akta.pro rank

Product category

Surf Media / Digital Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Surf media
• Surf editorial
• Gear reviews
• Surf guides
• Action sports news

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

American Surf Magazine is a digital-first surf publication that produces editorial content including surf news articles, long-form features, surf gear reviews, destination surf guides, and industry coverage. The website organizes content across categories such as News, Features, Gear, Surf Guides, and Surf Shop Showcase, and distributes that content through its website, social channels, and email newsletter. The publication also sells sponsored content and advertising placements to surf, outdoor, and coastal lifestyle brands.

Product overview

American Surf Magazine is an online surf publication that provides editorial content including news articles, surf gear reviews, surf destination guides, and surf industry coverage across categories such as News, Features, Gear, Surf Guides, and Surf Shop Showcase. The publication operates as a content-driven website featuring articles, videos, and gift guides, and includes ancillary pages for advertising, contributing content, and a shop section.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf News and Feature Editorial
• Gear Reviews and Surf Guides
• Sponsored and Branded Content (Advertising)
• Email Newsletter Subscription
• Surf Shop Showcase

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered supporting and core.

• San Diego Sports Innovators (SDSI)supportingGTM or Marketing Partner · 1 January 2026CARV Expo has partnered with San Diego Sports Innovators (SDSI), the nonprofit organization that supports the sports and active lifestyle industry in San Diego. SDSI awarded booth grants to emerging brands for the CARV Expo show.
• SURFER MagazinesupportingGTM or Marketing Partner · 1 January 2026SURFER Magazine partnered with CARV Expo and awarded its Emerging Brands Grant to emerging surf brands at the trade show.
• CARV ExpocoreGTM or Marketing Partner · 1 January 2025CARV Expo, the only West Coast action sports and outdoor lifestyle trade show, has partnered with American Surf Magazine. The magazine serves as a media partner and covers the trade show event. American Surf Magazine staff writer Mark Sawyer-Chu is listed as a contact for the event.
• Board Retailers Association (BRA)coreGTM or Marketing Partner · 1 January 2025American Surf Magazine continues its partnership with the Board Retailers Association, reinforcing the show's commitment to retail advocacy and industry support for CARV Expo.
• Visit Huntington BeachsupportingGTM or Marketing PartnerVisit Huntington Beach has partnered with American Surf Magazine to produce content featuring Huntington Beach surf culture, including the 'Feel the Stoke with Duke Aipa' video series.
• Visit JacksonvillesupportingGTM or Marketing PartnerVisit Jacksonville partnered with American Surf Magazine to produce the 'SeaGals' feature highlighting Jacksonville Beach as a surf destination.

Recent moves6 records

Expansion highlights4 records

Direct peers

• SURFER: SURFER is an established surf publication covering news, culture, competitions, destinations, and gear. It directly overlaps American Surf Magazine's editorial offering and competes for the same readers and brand partners.
• The Inertia: The Inertia is a digital action-sports and outdoor publication with strong surfing and beach-culture coverage. Its website, newsletters, and branded-content model closely resemble American Surf Magazine's digital publishing approach.
• Stab Magazine: Stab Magazine is a digitally focused surf publication covering surfing, culture, personalities, and destinations. It competes directly for surfing enthusiasts' attention and for advertising from surf and lifestyle brands.
• Beachgrit: Beachgrit is a digital surf-news and culture publication centered on the surfing community. Its recurring editorial format and audience overlap make it a close comparison to American Surf Magazine.
• SurferToday: SurferToday publishes surf news, travel, equipment, and surfing-culture content. It serves a similar global audience through a comparable digital editorial model.

Regional players

• Carve Magazine: Carve is a UK-based surf magazine covering waves, equipment, travel, and surf culture. Its product and audience are closely comparable, although it primarily addresses the United Kingdom and European market.
• Tracks Magazine: Tracks is an Australian surf and action-sports publication with news, features, gear, and video content. It is highly comparable editorially, with its strongest geographic focus in Australia rather than the United States.

Broad incumbents

• World Surf League: The World Surf League is the leading professional surfing organization and produces extensive editorial, video, event, and social content. It competes for surf audiences and sponsors at substantially greater scale and breadth.
• Outside: Outside is a large outdoor and action-sports media platform covering surfing, travel, gear, and adventure. It reaches overlapping lifestyle audiences and sells brand sponsorships through a much broader content portfolio.
• Adventure Sports Network: Adventure Sports Network publishes action-sports content across surfing and related categories. It is comparable through its surfing editorial coverage and advertising-led media model, although its category reach is considerably broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/americansurfmagazine
• YouTubeyoutube.com/channel/UC_XdIk7z8MZAeT98lL0lycw
• Facebookfacebook.com/americansurfmagazine
• LinkedInlinkedin.com/company/86208391/admin
• Instagraminstagram.com/americansurfmagazine/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about american surf magazine