American Classic Roofing & Building Supply

What American Classic Roofing & Building Supply does

American Classic Roofing & Building Supply (legal entity: American Classic Construction, Inc.) is a privately held, family-owned exterior home improvement contractor and building supply distributor founded in 2001 by Leon, Nathan, and Jacob Thompson. The company is headquartered in Bailey, Michigan, north of Grand Rapids, and operates a second showroom in Greenville (opened July 2018). It supplies and installs roofing, siding, gutters, stone and masonry, decking, windows, and doors, and serves residential homeowners as the primary customer segment, with a secondary supply-only channel serving Michigan builders, contractors, and apartment complexes. The company holds Michigan contractor license 2102164455 and operates statewide across Michigan with field sales teams and free on-site estimates.

The product and service portfolio extends beyond exterior installation to include ECHO outdoor power equipment, roll-off dumpster rentals in 10–40 yard sizes, residential curbside trash pickup across at least 17 Michigan communities, and recycling services. The firm carries major-brand materials including CertainTeed, IKO, NorthStar Windows, ThermaTru, ProVia, Boral, TimberTech, and AZEK. Drone videography is used both for marketing (a maintained YouTube channel) and project documentation. There are no disclosed proprietary technology platforms, APIs, or software products; the business is operationally traditional.

The revenue model combines installation services (labor plus materials markup), supply-only hardware sales to contractors and DIY customers, dumpster rental unit pricing, subscription-style residential trash pickup, and customer financing facilitated through a GreenSky partnership. GTM is sales-led and direct-to-consumer, supported by a multi-channel presence across website, social platforms (Houzz, Facebook, Instagram, TikTok, YouTube), home/industry trade shows, and word-of-mouth referrals. Revenue figures are not publicly disclosed.

Name

American Classic Roofing & Building Supply

Legal name

American Classic Construction, Inc.

Website

https://americanclassic.us

Company type

Private

Founded year

2001

Operating status

Operating

Short description

American Classic Roofing & Building Supply is a family-owned Michigan contractor and building supply distributor that supplies and installs roofing, siding, gutters, stone, windows, doors, and decking, while also offering dumpsters, trash pickup, and ECHO equipment, primarily to residential homeowners and local contractors.

Ownership category

akta.pro rank

Product category

Exterior Home Improvement Services

NAICS

Roofing Contractors (23816), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL)

Keywords

• Exterior home improvement
• Roofing installation services
• Building materials supply
• Siding installation
• Window and door replacement

Headquarters

HQ city

Bailey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Installation Services: Full-service exterior installation including roofing, siding, gutters, stone, masonry, decking, windows and doors. Revenue generated from both labor and materials markup.
2. Building Materials Supply: Supply-only option for contractors and DIY customers who prefer self-installation. Products include roofing materials, siding, stone, windows, doors, gutters, insulation, decking, and landscaping materials.
3. Dumpster Rental Services: Roll-off dumpster rentals (10-40 yard sizes) and residential curbside trash pickup services in Michigan communities.
4. Financing Services: Financing options provided through Greensky partnership to help customers afford exterior home improvement projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

American Classic Roofing & Building Supply installs and supplies exterior building products across Michigan, including roofing, siding, gutters, stone and masonry, decking, windows, doors, insulation, and landscaping materials. The company offers both full supply-and-install services for homeowners and supply-only options for builders, contractors, and DIY customers, complemented by dumpster rentals, residential curbside trash pickup, recycling, and ECHO outdoor power equipment.

Product overview

American Classic Roofing & Building Supply is a locally owned exterior home improvement company based in Michigan, offering both products and installation services. The product portfolio includes roofing materials (asphalt shingles and metal roofing), siding products (vinyl, fiber cement), manufactured stone, windows, doors, gutters, insulation, and decking/railing systems. They also offer ECHO outdoor power equipment and operate dumpster rental and residential trash pickup services. The company provides flexible financing through GreenSky. As a supplier and installer, they offer both materials-only sales and full-service installation, serving homeowners, builders, and contractors across Michigan. Their core service areas include roofing, siding, gutters, stone/masonry, decking, and windows/doors.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Products Roofing shingles, metal roofing, and related roofing materials supplied to homeowners and contractors across Michigan, including asphalt shingle brands such as CertainTeed Landmark and IKO Cambridge.
• Siding Products Vinyl, fiber cement, and specialty siding materials, including brands such as Vytec, CertainTeed, Variform, and Hardie board and batten siding, supplied to Michigan homeowners and builders.
• Stone Products Manufactured stone veneer and natural stone for exterior and interior applications from brands including ProVia, PlyGem, Boral, and Dutch Quality Stone.
• Window Products Replacement and new construction windows, with NorthStar Windows featured as a primary brand.
• Door Products Exterior doors including steel patio doors, with ThermaTru doors among installed product lines.
• Gutter Products Gutter systems including seamless aluminum 5-inch gutters with ProFlow gutter screens.
• Insulation Products Insulation products for residential applications.
• Decking and Railing Products Composite decking and aluminum railing systems, including TimberTech, Azek, and AZEK aluminum railing brands.
• Landscaping Products Outdoor living and landscaping materials including retaining walls and outdoor structures.
• ECHO Outdoor Power Equipment ECHO outdoor power equipment line including bed redefiners, blowers, brush cutters, chain saws, edgers, hedge trimmers, pruners, shred 'n' vac, trimmers, cordless products, and accessories.
• Dumpster Rental Services Roll-off dumpster rentals available in 10, 15, 20, 30, and 40-yard sizes for jobsite cleanups, delivered anywhere with competitive and affordable pricing.
• Home Trash Pickup Curbside residential trash pickup service with no contracts and cancel-anytime terms, serving multiple Michigan communities including Newaygo, Fremont, Howard City, Grant, Bailey, and surrounding areas.
• Recycling Services Recycling services for various materials offered to Michigan customers.
• Financing Services Flexible customer financing for exterior home improvement projects offered through the GreenSky financing platform, with American Classic sales representatives guiding customers through the application process.
• Roofing Installation Services Professional roofing installation by American Classic crews for asphalt shingle roofs and metal roofing systems on residential and multi-family properties across Michigan.
• Siding Installation Services Professional siding installation services covering vinyl, fiber cement, and specialty siding products for Michigan homeowners and multi-unit properties.
• Stone and Masonry Installation Services Interior and exterior stone installation services, including dry stack and mortar applications for fireplaces, accent walls, and exterior facades.
• Window and Door Installation Services Window and door replacement and new installation services for Michigan residential customers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bone Dry Roofing: Indianapolis-headquartered regional roofing and exterior company operating across the Midwest with multiple branches. Closely comparable to American Classic in that it sells and installs roofing, siding, gutters and insulation for residential customers and operates a multi-location contractor model.
• Window Nation: Mid-Atlantic/Midwest window, siding and door replacement company with a direct-to-consumer, multi-product install model and company-owned crews. Compares to American Classic's window/door/siding install business and bundled exterior sales approach.
• LeafGuard: National one-piece seamless gutter brand that also installs roofing and other exterior products through regional branches. Comparable to American Classic on seamless gutter installation, residential direct-sales approach, and one-stop exterior positioning.
• Klaus Roofing Systems: Network of regional roofing contractors across the US using a shared brand, systems and marketing playbook. Comparable to American Classic as a regional residential roofing installer that emphasizes systems, training and consistent customer experience.

Broad incumbents

• Power Home Remodeling: National exterior home remodeler offering roofing, siding, windows, doors and gutters across many states. Compares to American Classic on full-exterior offering and direct-to-consumer sales motion, but at substantially larger scale and marketing intensity.
• Great Day Improvements: Multi-brand exterior home improvement platform (parent of Window Nation, etc.) selling and installing windows, siding, roofing and doors. Closely related to American Classic on bundled exterior offerings and operates a distributed branch network rather than family-owned scale.
• Roofing Corp of America: Private-equity-backed acquirer of residential roofing and exterior remodeling companies across the US. Comparable to American Classic on residential exterior scope and as a potential consolidator/buyer of family-owned regional roofing businesses.

Others

• ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows and exterior building materials serving contractors. Comparable to American Classic's building-supply revenue stream but at national distributor scale; effectively a potential supplier and adjacent competitor for the supply-only side of American Classic's business.
• Beacon Building Products: Major North American roofing and building products distributor formed from the Beacon Roofing Supply / Allied merger. Comparable to the wholesale-supply portion of American Classic's business; an adjacent distributor rather than a direct installation peer.
• SRS Distribution: Large national roofing and building products distributor serving contractors and dealers. Adjacent to American Classic's supply operations and representative of the distributor relationships an exterior installer relies on for materials sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUyMtSRvv-r5mc2YBFC4TaQ
• Facebookfacebook.com/americanclassicroofing
• Instagraminstagram.com/americanclassicrbs
• TikToktiktok.com/@americanclassicrbs
• LinkedInlinkedin.com/company/american-classic-roofing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Classic Roofing & Building Supply