Noma

What Noma does

Noma is a privately held Danish fine dining restaurant company founded in 2003 by René Redzepi, operating under the legal entity Noma af 2003 ApS and headquartered at Refshalevej 96, Copenhagen. The company pioneered the New Nordic Cuisine movement and built its identity around seasonal, terroir-driven cooking, foraging, and two decades of fermentation research conducted in its on-site test kitchen and fermentation laboratory. Its flagship product is a 40-cover tasting-menu restaurant that will reopen on August 5, 2026 under a new 12-seasons concept where menus evolve monthly based on ingredient availability, replacing the prior three-season (Ocean/Vegetable/Game) model.

The business operates three complementary revenue streams: (i) prepaid tasting-menu reservations at 4,500 DKK per person plus optional wine (2,000 DKK) or juice (1,500 DKK) pairings, sold through the Explore Tock platform; (ii) Noma Projects, a direct-to-consumer e-commerce storefront and physical retail channel selling proprietary pantry products (e.g., soy sauces made without soybeans, vinegars, garums, hot sauces) and the Noma Kaffe coffee subscription; and (iii) publications including The Noma Guide to Building Flavour book and the Omnivore documentary series on Apple TV+. Customer segments are individual culinary enthusiasts (primary) and home cooks / food professionals seeking access to Noma's proprietary ingredients (secondary).

The company extends its brand through internationally executed event-driven residencies (Tokyo 2015, Australia 2016, Mexico 2017, Kyoto 2024, Los Angeles 2026), each preceded by multi-trip local ingredient research. A 2022 organisational restructure introduced dedicated HR, restructured leadership teams, and a fully paid internship program. A new executive team — Annika de Las Heras (CEO), Pablo Soto (Executive Head Chef), and Mette Brink Søberg (Head of R&D) — assumes operational leadership for the Copenhagen reopening, with founder René Redzepi continuing involvement. Noma remains independent, with no institutional investors, parent company, or public listing disclosed.

Name

Noma

Legal name

Noma af 2003 ApS

Website

https://noma.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Noma operates a 40-seat Copenhagen fine dining restaurant pioneering New Nordic cuisine with a monthly-evolving 12-season tasting menu, serving affluent culinary enthusiasts worldwide. The company also runs Noma Projects e-commerce, Noma Kaffe subscription, publications, and international residencies.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Fine dining
• Nordic cuisine
• Tasting menu
• Seasonal restaurant
• Fermentation research

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fine Dining Restaurant: Noma operates a high-end tasting menu restaurant in Copenhagen offering multi-course menus with optional wine and juice pairings. Reservations are prepaid and the restaurant operates Wednesday through Saturday with seasonal menus.
2. Noma Projects (E-commerce): Direct-to-consumer online shop selling innovative pantry products inspired by Noma's research, including soy sauces, vinegars, hot sauces, and specialty ingredients. Also includes the Noma Kaffe coffee subscription service.
3. Publications and Books: Sale of The Noma Guide to Building Flavour book, which shares recipes and methodologies developed in the Noma test kitchen over two decades.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Noma operates a Copenhagen-based fine dining restaurant serving a seasonally driven, multi-course tasting menu (4,500 DKK per person) with optional wine and juice pairings, structured around a pioneering 12-seasons monthly menu concept launching August 5, 2026. Beyond the restaurant, Noma sells proprietary pantry products (soy sauces, vinegars, hot sauces, garums) and the Noma Kaffe coffee subscription through Noma Projects e-commerce, publishes cookbooks (The Noma Guide to Building Flavour), and runs periodic international residencies (Tokyo, Sydney, Mexico City, Kyoto, Los Angeles).

Product overview

Noma operates as a fine dining restaurant business with complementary product lines. The core offering is the Copenhagen restaurant featuring a revolutionary 12-season tasting menu format (opening August 2026). Noma has expanded internationally through temporary residencies (LA 2026, Kyoto 2024) and developed a consumer products arm called Noma Projects, which sells innovative pantry products, publications (The Noma Guide to Building Flavour cookbook), and the Noma Kaffe coffee subscription through its e-commerce platform. The company also produces media content including the Apple TV+ documentary series Omnivore.

Differentiator

Problem solved

Functional benefit

Brands

• Noma Projects: A product arm of noma offering innovative pantry products including soy sauces, vinegars, hot sauces, and specialty ingredients. Operates online shop at nomaprojects.com with physical shops in Copenhagen and Los Angeles.
• Noma Kaffe
• Omnivore

Products and services

• Noma Restaurant Copenhagen Fine dining tasting menu restaurant in Copenhagen at Refshalevej 96, offering a 4,500 DKK per person multi-course menu with optional wine (2,000 DKK) and juice (1,500 DKK) pairings, open Wednesday through Saturday. The new 12-season concept evolves the menu monthly based on Nordic seasonality.
• Noma Restaurant Los Angeles 2026 Temporary 16-week residency restaurant in Los Angeles serving locally-inspired tasting menus shaped by Pacific, mountain, and desert ingredients. Open during spring/summer 2026 with approximately 130 Copenhagen employees plus local hires.
• Noma Projects Shop (Los Angeles) Physical retail storefront at 3300 Sunset Boulevard, Los Angeles, offering Noma Projects pantry staples, LA-exclusive flavors, and goods from local culinary partners during the Noma LA 2026 residency.
• Noma Projects E-commerce Global online storefront at nomaprojects.com selling Noma's innovative pantry products including soybean-free soy sauces, vinegars, hot sauces, fermented products such as Mushroom Garum and Dashi RDX, and specialty ingredients developed from Noma's fermentation research.
• Noma Kaffe Proprietary coffee subscription service developed over a decade by the Noma team, sold globally through the Noma Projects e-commerce platform.
• The Noma Guide to Building Flavour Cookbook featuring over 150 recipes and the flavor-building methodology developed in the Noma test kitchen over two decades, including Noma's mother flavors. Distributed globally through Amazon, Hachette Book Group, Barnes & Noble, Waterstones, and independent bookstores.

Quantifiable outcome

• Noma has trained over 130 Copenhagen employees plus dozens of local hires during international residencies
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, support, core and major.

• Local LA Culinary CommunityminorStrategic or Co-development Partner · 30 April 2026Throughout the LA residency, Noma collaborated with local chefs for pop-up events, created signature products with local food businesses, and worked with over 50 local suppliers for menu ingredients.
• California Hospitality and Regulatory ExpertssupportImplementation/ SI/ Consulting Partner · 1 January 2026For the Los Angeles residency, Noma partnered with a team of fine dining hospitality, legal, and regulatory compliance experts who understand California and LA's restaurant requirements.
• Publishers and DistributorssupportChannel Partner/ Reseller/ Distributor · 1 October 2025The Noma Guide to Building Flavour is distributed globally through major book retailers including Amazon, Hachette Book Group, Barnes & Noble, Waterstones, and independent bookstores.
• MAD (Madfeed)coreStrategic or Co-development Partner · 19 July 2024MAD is a global non-profit organization co-founded by René Redzepi that shapes the future of food through symposia, research, and community programs. Noma works closely with MAD on industry initiatives, hosting events and collaborating on food education projects.
• Apple TV+ (Omnivore)majorGTM or Marketing Partner · 19 July 2024Omnivore is a documentary series for Apple TV+ narrated by René Redzepi, exploring foundational ingredients that shaped humanity. The series represents a major marketing and brand-building partnership that extends Noma's reach to a global streaming audience.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Alchemist: Copenhagen immersive fine dining concept with two Michelin stars. Operates an experimental multi-hour tasting format in the same city, overlapping with Noma's avant-garde positioning.
• Geranium: Copenhagen-based fine dining restaurant with three Michelin stars and World's Best Restaurant honors. Operates a seasonal tasting menu in the same city and tier as Noma, making it the most direct geographic and format peer.
• Eleven Madison Park: New York City tasting-menu restaurant with three Michelin stars and prior World's Best Restaurant recognition. Closely comparable to Noma in format, price point, and aspirational positioning.
• The French Laundry: Thomas Keller's Yountville, California tasting-menu restaurant with three Michelin stars. Operates an exclusive multi-course menu with similar reservation scarcity and pricing dynamics to Noma.
• Mirazur: Menton, France tasting-menu restaurant with three Michelin stars, previously named World's Best Restaurant. Directly comparable in format, seasonality, and globally elite positioning.
• Disfrutar: Barcelona tasting-menu restaurant with two Michelin stars and prior World's Best Restaurant rankings. Comparable avant-garde fine dining format with similar price tier and reservation demand.
• Asador Etxebarri: Atxondo, Basque Country single-location tasting-menu restaurant consistently ranked among the world's best. Highly comparable ingredient-driven philosophy and small-seat exclusivity.
• Central (Lima): Lima, Peru tasting-menu restaurant previously ranked World's Best. Directly comparable single-chef-driven concept with deep ingredient and biodiversity research focus.
• Mugaritz: San Sebastián, Spain tasting-menu restaurant with two Michelin stars led by Andoni Luis Aduriz. Closely comparable avant-garde philosophy and global culinary elite tier.
• Alinea: Chicago multi-course tasting-menu restaurant led by Grant Achatz with three Michelin stars. Comparable in avant-garde format, U.S. market positioning, and high-demand reservation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nomacph
• Instagraminstagram.com/nomacph
• Facebookfacebook.com/nomacph
• LinkedInlinkedin.com/company/restaurant-noma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noma