Ecoviva

What Ecoviva does

Ecoviva is a Swedish direct-to-consumer organic meal kit subscription service founded in 2008 in Hägersten, Stockholm by Annika and Amina. The company delivers weekly meal kits, fruit and vegetable boxes, and seasonal specialty boxes (Christmas Julbord, Smak av Gotland meat box, One Planet Plate climate-certified kit) across Sweden from Umeå in the north to Ystad in the south, using temperature-controlled trucks through a partnership with Gordon Delivery.

The product portfolio comprises multiple meal kit variants — Ecoviva Original, Original Gluten- and Lactose-free, Vegetarisk, Vegetarisk Gluten- and Lactose-free, Flexitarian, and the family-oriented Den Goda Matkassen (16 portions) — with pricing ranging from 1,139 to 1,379 SEK per weekly box for four dinners, plus optional fruit (299 SEK) and vegetable (399 SEK) add-ons. Sourcing is anchored in KRAV, EU organic, ASC/MSC, Svenskt Sigill, and WWF certifications, with meals designed to nutritionist-defined macro targets (15–25% protein, >40% carbohydrates, 20–35% fat) and detailed nutritional declarations on every recipe.

Revenue is generated primarily through recurring weekly subscriptions with no contractual lock-in (pause/cancel/modify up to 10 days before delivery), supplemented by one-time seasonal packages and a B2B corporate channel via the Benify employee benefits portal reaching enterprises including Nordea, H&M, Volvo, Tele2, and IKEA. The company maintains a very lean operating structure (1–10 employees), relies on founder-led relationships with strategic partners (WWF, Swedish Celiac Association, Organic Sweden, Gordon Delivery), and positions itself as Sweden's most award-winning sustainable meal kit, including a 2024 WWF-validated One Planet Plate offering at 0.5 kg CO2e per meal.

Name

Ecoviva

Legal name

Ecoviva

Website

https://ecoviva.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecoviva is a Stockholm-based, founder-led direct-to-consumer meal kit subscription service founded in 2008, delivering organic, sustainability-certified weekly meal kits, fruit and vegetable boxes, and seasonal packages to households across Sweden via refrigerated logistics partner Gordon Delivery.

Ownership category

akta.pro rank

Product category

Meal Kit Subscription Delivery

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Meal Kits & Recipe Box Delivery (AFAIAMAE)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

• Organic meal kits
• Meal kit subscription
• Sustainable food delivery
• Home recipe delivery
• Organic grocery boxes

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Meal kit subscription: Recurring subscription model for weekly or bi-weekly delivery of organic, Swedish meal kits. Customers choose between various meal kit types including Original, Vegetarian, Flexitarian, Gluten-free, and Lactose-free options. Pricing ranges from 1,139-1,379 SEK per weekly box serving 4 people with 4 dinners.
2. Supplementary products: Add-on products including organic fruit boxes (299 SEK) and vegetable boxes (399 SEK) available with meal kit subscriptions.
3. Seasonal holiday packages: Seasonal offerings including Christmas dinner boxes (Julbord at 1,995 SEK, Juldelikatesser at 1,195 SEK, Stora julbordet at 2,995 SEK) and specialty products like the Smak av Gotland meat box (2,099 SEK).
4. Corporate/employee benefit programs: B2B offerings through partners like Benify, where Ecoviva is a preferred meal kit supplier for employee benefits programs at companies including Nordea, H&M, Volvo, Tele2, and IKEA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ecoviva delivers weekly organic, eco-certified meal kits with detailed recipes directly to Swedish households' doors via refrigerated trucks. The core line includes Ecoviva Original (4 portions/4 dinners), Ecoviva Vegetarisk, Ecoviva Flexitarian, gluten- and lactose-free variants, and Den Goda Matkassen (16-portion family kit), supplemented by add-on organic fruit and vegetable boxes, seasonal Christmas packages, and the WWF One Planet Plate climate-conscious meal kit.

Product overview

Ecoviva is a Swedish organic meal kit delivery service founded in 2008, offering a portfolio of weekly and seasonal meal kits delivered to customers’ doors. The core offering consists of multiple meal kit variants: Ecoviva Original (the flagship weekly box with 4 portions/4 dinners), Ecoviva Original Gluten- och Laktosfri (gluten-free and lactose-free variant), Ecoviva Vegetarisk (plant-based/lacto-ovo vegetarian), Ecoviva Vegetarisk Gluten- och Laktosfri (naturally gluten-free and lactose-free vegetarian), Ecoviva Flexitarian (plant-based with poultry and fish, 3 dinners), and Den Goda Matkassen (family-oriented box with 16 portions). Optional add-on modules include the Ecoviva Frukt (organic fruit box, 4 kg) and Ecoviva Grönt (seasonal vegetable box, ca 5 kg). Specialty offerings include the Smak av Gotland Köttlåda (one-time Gotland beef cuts box). Seasonal offerings cover Christmas with the Julbord (traditional Swedish Christmas dinner for 6–8 persons), Juldelikatesser (Christmas delicacies add-on), and Stora Julbordet (combined Christmas package for 10–12 persons). All meal kits feature eco-certified, primarily Swedish raw materials with detailed, nutritious recipes delivered in a chilled vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• Den Goda Matkassen: Meal kit with 16 portions designed for nutritious, easy-to-make, and delicious dinners.
• Ecoviva Original
• Ecoviva Original Gluten- och Laktosfri
• Ecoviva Vegetarisk
• Ecoviva Vegetarisk Gluten- och Laktosfri
• Ecoviva Flexitarian
• Ecoviva Frukt
• Ecoviva Grönt
• Smak av Gotland Köttlådan

Quantifiable outcome

• 0.5 kg CO2e per meal (One Planet Plate) vs 3.5 kg for a typical hamburger meal
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• WWF (World Wildlife Fund)coreStrategic or Co-development Partner · 17 March 2024Ecoviva partnered with WWF to create One Planet Plate - the world's first meal kit meeting WWF's strict climate budget requirements (max 0.5 kg CO2e per meal, 11 kg per week) and biodiversity standards. Previously collaborated on Cook for Nature events with famous chefs, Earth Hour campaigns, and 'Recipes for Climate' initiatives.
• Organic SwedencoreStrategic or Co-development PartnerOrganic Sweden is an industry platform for the organic market with approximately 100 members working to increase organic food sales and exports. Ecoviva participates annually in EKO-September campaign and has collaborated with KRAV during campaigns.
• BenifycoreChannel Partner/ Reseller/ DistributorEcoviva is the preferred meal kit supplier for Benify, Sweden's largest employee benefits portal. Ecoviva has been exclusively chosen at several workplaces where employers want to offer good, healthy, and sustainable meal kits to employees. Major companies including Nordea, H&M, Volvo, Tele2, and IKEA actively invite Ecoviva to health and sustainability-themed employee events.
• Svenska Celiakiförbundet (Swedish Celiac Association)coreStrategic or Co-development PartnerEcoviva collaborates with the Swedish Celiac Association, which represents people with celiac disease and/or lactose intolerance. The association has approximately 18,000 members across celiac organizations nationwide. Ecoviva offers inspiring, sustainable, and gluten-free meal kits to members, maintaining ongoing dialogue about celiac-safe ingredient selection.
• Gordon DeliverycoreTechnology or IntegrationEcoviva partners with Gordon Delivery for temperature-controlled home delivery using refrigerated trucks with active cooling technology that produces up to 16x less climate emissions than passive cooling. Gordon handles route optimization and coordinated delivery for minimal environmental impact.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Middagsfrid: Swedish meal kit company (now part of the HelloFresh Group) offering weekly dinner kit subscriptions with similar DTC logistics to Ecoviva.
• HelloFresh: Global meal kit subscription leader with operations across Europe, including Sweden via its acquired brand Middagsfrid. Directly competes for the same Swedish household subscribers with overlapping menu and pricing structure.
• Marley Spoon: International meal kit company (operated with Martha Stewart in the US) with active Swedish operations serving weekly meal kit subscriptions to households, competing head-to-head with Ecoviva's flagship box.
• Linas Matkasse: Long-established Swedish meal kit subscription service targeting families, offering weekly deliveries with similar pricing structure and recipe-card delivery model.
• Årstiderna: Swedish organic-focused produce and meal box delivery service with sustainability positioning and eco-certified sourcing, closely mirroring Ecoviva's organic and climate-aware value proposition.
• Adam & Albin Matkasse: Swedish meal kit subscription service offering weekly recipe boxes with chef-designed menus, operating in the same Swedish household subscription category as Ecoviva.
• Kitchenette: Swedish meal kit delivery service providing weekly dinner kits to households, with comparable pricing and DTC logistics model.

Broad incumbents

• Blue Apron: US meal kit subscription incumbent offering weekly boxes with recipes and pre-portioned ingredients; comparable product and business model but operating at much larger scale and outside Sweden.
• Green Chef: US-based organic and dietary-specialised meal kit company (HelloFresh-owned) that mirrors Ecoviva's positioning around certified-organic, gluten-free, vegan, and keto meal kit SKUs.

Regional players

• Simple Feast: Danish organic and plant-forward meal kit and prepared meal company serving the Nordic region with comparable sustainability-led positioning, but primarily operating outside Sweden.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecovivasmatkasse
• Instagraminstagram.com/ecovivasmatkasse
• LinkedInlinkedin.com/company/ecoviva-ab

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoviva