AMIRA

What AMIRA does

AMIRA HOLDINGS Joint Stock Company (formerly THEINFITECH Co., Ltd., rebranded June 30, 2025) is a Hanoi-based AI-native development partner founded in 2021 that builds AI, data, cloud, and custom software solutions for Japanese enterprises. Approximately 95% of its clients are Japanese companies, served through a bilingual Vietnamese and Japanese workforce in which more than 50% of staff are Japanese-proficient and bridge SEs hold JLPT N1 with over five years of Japan engineering experience. The company delivers through three core service pillars — AI Development (RAG/LLM applications, AI agents with MCP, multimodal AI), Data & Intelligence (ETL pipelines, large-scale web crawling, data infrastructure), and Engineering (custom software, web, mobile, QA, cloud) — plus two productized industry solutions: Real Estate DX (AI property proposal agents, standardized inquiry intake, in-house CRM builds) and Sales DX / SalesSmart (AI sales intelligence).

The technical stack centers on applied AI architecture rather than proprietary models: AMIRA implements Retrieval-Augmented Generation (including multimodal RAG over PDF images and indexed video timestamps, and Graph RAG on Neo4j), AI agents with MCP-based access to specialized external databases (notably Pinrich's real estate big data), topic modeling with LDA, and RPA combined with generative AI, using third-party LLMs including Claude (under an official Anthropic Claude Partner designation), Gemini, and GPT-4o. A proprietary SDD (Spec-Driven Development) methodology pairs complete upfront specifications with AI-driven implementation to compress delivery cycles. The business model is dominated by managed services — dedicated teams of four to five (AI Specialist + Full-stack Engineer + Solution Architect) on monthly retainers of 500,000–2,000,000 JPY (~$3,300–$13,300) — supplemented by fixed-scope project work (PoCs typically 3–15M JPY, full builds such as CRM at 3–4M JPY) and a subscription-style engineering team extension offering. GTM is enterprise field sales, CEO-led (Manh Nguyen, ex-Hakuhodo), with a free 30-minute technical consultation as the entry point, no channel intermediaries, and long-term (3-, 5-, 10-year) partnership framing. AMIRA holds ISO/IEC 27001, ISO 9001, ISTQB, PMP, AWS Solution Architect Professional, and Claude Partner certifications, and reports 100+ cumulative projects since founding.

Name

AMIRA

Legal name

AMIRA HOLDINGS Joint Stock Company

Website

https://amira.vn

Company type

Private

Founded year

2021

Operating status

Operating

Short description

AMIRA is a Hanoi-based AI-native development partner that builds AI, data, engineering, and cloud solutions for Japanese enterprises, with approximately 95% of clients in Japan and dedicated bilingual teams delivered on monthly retainer.

Ownership category

akta.pro rank

Product category

Custom AI and Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• AI development services
• Custom software development
• Data engineering services
• IT outsourcing
• Cloud services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Dedicated AI/Data Team Services: Assignment of a dedicated team (AI Specialist + Full-stack Engineer + Solution Architect) to client accounts on a monthly retainer basis. The team provides ongoing AI development, implementation, and continuous improvement support. This is the primary revenue stream, representing the majority of project work.
2. Project-Based AI Development: Fixed-scope AI development projects (PoC, MVP, full implementation) with costs varying by scope. Typical ranges include assessment (free), PoC (scope-dependent), and full build projects (e.g., CRM builds at 3–4 million yen).
3. Engineering Team Extension: Hourly/monthly flat-rate engineering team extension model. Clients extend their existing teams with vetted AMIRA engineers. Flat monthly/hourly rate with no hidden overhead costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMIRA delivers AI development, data and intelligence engineering, custom business software, web and mobile applications, QA testing, and cloud services as an AI-native development partner. Its portfolio is organized into three core service pillars (AI Development, Data & Intelligence, and Engineering/Cloud) plus two industry-specific solutions: Real Estate DX and Sales DX (SalesSmart). The company primarily serves Japanese enterprise clients (~95%) from its Hanoi engineering base, deploying dedicated teams that combine AI specialists, full-stack engineers, and solution architects under a proprietary SDD methodology.

Product overview

AMIRA is an AI-native development partner offering a portfolio of services organized into three core pillars — AI Development (RAG/LLM applications, AI agents, multimodal AI), Data & Intelligence (ETL, crawling, data infrastructure), and Engineering (custom software, web/mobile apps, QA, cloud) — plus two industry-specific solutions: Real Estate DX (AI-powered property proposal agents, standardized inquiry systems, in-house CRM development) and Sales DX/SalesSmart (AI-powered sales intelligence). The company uses a proprietary SDD (Spec-Driven Development) methodology combined with AI-driven development to deliver production-quality outcomes in 3-4 months. AMIRA positions itself as a long-term co-creation partner (3-year, 5-year, 10-year horizons) rather than a one-off project vendor, with dedicated AI specialist, fullstack engineer, and solution architect teams embedded with clients. Approximately 95% of clients are Japanese companies.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Development AI development service covering RAG/LLM applications, AI agents with MCP integration, and multimodal AI, designed to accelerate business growth for Japanese enterprise clients through custom AI implementations.
• Data & Intelligence
• Business Software Development
• Web Application Development
• Mobile App Development
• QA & Software Testing
• Cloud Services
• Real Estate DX Industry-specific AI development and implementation solution for real estate operations, including property proposal AI agents with MCP database access, standardized inquiry intake systems, and in-house CRM development that turns real estate operations into systems anyone can run with AI.
• Sales DX (SalesSmart)

Quantifiable outcome

• 40–50% cost reduction vs. in-house development in Japan
• +7 more outcomes

Named customers10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Pinrich (ピンリッチ株式会社)coreStrategic or Co-development PartnerBusiness partnership for real estate big data infrastructure and API access. AMIRA's property proposal AI agent connects to Pinrich's real estate big data platform via MCP (Model Context Protocol), enabling automated property searches and proposal generation using Pinrich's database and transaction data. This partnership enables AMIRA to offer real estate clients integrated property data as part of their AI solutions.
• GVA Law Firm (GVA律师事务所)coreStrategic or Co-development PartnerCollaboration partner in the development of THE MAESTRO AI legal review platform. GVA contributed legal domain expertise and co-developed the platform alongside Hakuhodo DY ONE and AMIRA. The platform uses RAG to review advertising creative against pharmaceutical, unfair representations, and medical advertising laws, with GVA lawyers providing the final human review layer.
• Anthropic (Claude Partner)coreTechnology or IntegrationOfficial Claude Partner with access to Claude Code Partner program. AMIRA develops AI applications using Claude and Claude Code as part of its AI implementation stack. The partnership enables AMIRA to leverage Anthropic's AI models and development tools in client projects.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FPT Software: Vietnam's largest IT outsourcing firm with deep Japan operations and a dedicated AI/digital transformation practice. Directly comparable as a Vietnamese offshore services provider competing for the same Japanese enterprise AI and software development budgets that AMIRA targets.
• Rikkeisoft: Vietnamese IT services company with a strong Japanese client base and dedicated Rikkei Japan entity. Competes head-to-head with AMIRA for Japanese enterprise custom software and AI/data engineering engagements, with overlapping talent and cost-positioning strategies.
• CMC Global: Vietnamese IT services and digital transformation provider with established Japan delivery centers. Comparable as a Vietnam-based AI/engineering services firm serving Japanese enterprises across custom software, cloud, and data engineering.
• TMA Solutions: Vietnamese offshore software development company with broad enterprise custom software and AI services. Overlaps with AMIRA on custom development, dedicated team extension, and AI integration for international enterprise clients.
• MTI Technology: Vietnamese-Japanese software development firm focused on bridging Vietnamese engineering talent with Japanese enterprise clients. Closely comparable to AMIRA in target market, cross-cultural delivery model, and custom AI/software services for Japan.

Broad incumbents

• Luxoft: Global digital transformation and IT services firm with enterprise AI/data engineering capabilities. A broader incumbent competing for the same AI integration, data engineering, and custom software mandates that AMIRA serves for Japanese enterprise clients.
• NTT Data: Japan's largest IT services and consulting group, deeply embedded with Japanese enterprise DX and AI initiatives. Represents the dominant incumbent that AMIRA competes against as an external AI-native partner for the same Japanese CIO/CTO buyers.
• Nagarro: Global digital engineering services firm with AI/data and custom software practices serving enterprise clients including in Asia-Pacific. A broader incumbent offering overlapping AI engineering, data, and custom development capabilities to similar enterprise buyers.

Regional players

• Aillis: Japanese AI services firm focused on legal and compliance AI applications, including AI legal review platforms. Overlaps with AMIRA's THE MAESTRO work for Hakuhodo on RAG-based advertising law review, serving the same Japanese legal-AI use case from a domestic angle.
• AI inside: Japanese AI platform and services company offering LLM/OCR and AI integration capabilities to Japanese enterprises. Comparable as a Japan-headquartered AI integration/agent services provider competing for the same enterprise AI deployment budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/amiravn
• Facebookfacebook.com/vn.amira
• LinkedInlinkedin.com/company/amiravn

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIRA