armorguard coatings

Name

armorguard coatings

Legal name

ArmorGuard Coatings

Website

https://armorguardcoating.com

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Floor Coating Services

NAICS

Paint and Coating Manufacturing (32551)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)

akta.pro secondary industry

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)

Keywords

• Epoxy floor coatings
• Polyaspartic coatings
• Concrete polishing services
• Decorative floor finishes
• Residential floor installation

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Floor Coating Installation Services: The company generates revenue through professional installation of floor coating systems. Installation services include epoxy flooring, color flakes, metallic finishes, concrete polishing, and polyaspartic coatings. Services are provided for both residential and commercial applications.
2. Product Sales: Direct sales of coating products and supplies to customers. Products include: Polyaspartic ($190.00), Polyaspartic with color ($195.00), 18-inch Roller Naps ($8.45), 4-inch Chip Brushes ($1.58). Available in regular and EPL (Extended Pot Life) formulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ArmorGuard Coatings installs epoxy, polyaspartic, color flake, metallic, and polished concrete floor coatings for residential and commercial customers in Virginia and surrounding states, completing installations in under one day. The company also sells its own branded polyaspartic coatings and application accessories directly to customers.

Product overview

ArmorGuard Coatings is a floor coating service company that offers both installation services and proprietary branded coating products. Their core service offerings include Epoxy Floors (traditional solid color epoxy), Color Flakes (decorative vinyl color chips), Metallic Epoxy Flooring (artistic metallic finishes), Concrete Polish (polished concrete and staining), and Polyaspartic Floor Coatings (fast-curing two-component coatings). They also sell their own ArmorGuard-branded products including Polyaspartic ($190.00) and Polyaspartic with Color ($195.00), available in regular and EPL (Extended Pot Life) formulations, along with application accessories like roller naps and chip brushes. The company serves residential, commercial, and industrial customers throughout Virginia and surrounding states.

Differentiator

Problem solved

Functional benefit

Products and services

• Epoxy Floors Epoxy floor coating installation service using epoxy resin and polyamine hardener to create durable, customizable floor surfaces for residential and commercial spaces. Provides protection against dirt, oil spills, chemicals, and moisture while offering aesthetic customization.
• Color Flakes Decorative vinyl color chip flooring system (Polymer ColorFlakes) that adds texture, custom color, and slip-resistance to resin-based chip/flake flooring systems for residential, commercial, and industrial applications.
• Metallic Epoxy Flooring Metallic epoxy floor coating service that creates unique, elegant designs using metallic powder additives mixed into epoxy coating. Each installation produces a one-of-a-kind artistic floor finish for showrooms and entryways.
• Concrete Polish Concrete floor polishing and staining service that resurfaces old concrete to create smooth, attractive, and easy-to-maintain floors without full floor replacement. Includes concrete sealing and staining for enhanced durability and appearance.
• Polyaspartic Floor Coatings Fast-curing, two-component polyaspartic coating installation service for interior and exterior use over concrete, metal, and certain plastics. Available in standard and EPL (Extended Pot Life) formulations. Self-priming with UV resistance, chemical spill resistance, and hot tire pickup resistance.
• ArmorGuard Polyaspartic Brand-name polyaspartic floor coating sold at $190.00 per unit, available in regular and EPL (Extended Pot Life) formulations. Two-component, fast-curing coating with UV resistance and chemical resistance.
• ArmorGuard Polyaspartic with Color Color-pigmented version of ArmorGuard polyaspartic coating sold at $195.00 per unit, available in regular and EPL (Extended Pot Life) formulations.
• 18 in. Roller Naps 18-inch roller nap covers for applying floor coatings, sold at $8.45 each as an application accessory.
• 4 in. Chip Brushes 4-inch chip brushes for applying floor coatings, sold at $1.58 each as an application accessory.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• GarageFloorCoating.com: National residential garage floor coating franchise with similar epoxy and polyaspartic service offerings, same direct-to-consumer GTM, and comparable one-day installation pitch. Direct competitor for residential garage floor projects.
• PennCoat: Mid-Atlantic industrial and commercial floor-coating contractor offering epoxy, urethane, and polished concrete services to warehouses and manufacturing facilities. Comparable on the commercial side of ArmorGuard's business, particularly in adjacent Pennsylvania/Mid-Atlantic geographies.
• The Concrete Protector (Encore Coatings): Epoxy and polyaspartic flooring installer/dealer network with similar decorative chip and metallic offerings and a direct-to-consumer pitch aimed at homeowners. Mirrors ArmorGuard's residential focus and franchise-style replication model.
• Legacy Industrial Coatings: Specialty epoxy and urethane floor-coating installer serving commercial and industrial customers. Directly comparable on coating technology stack (epoxy, polyaspartic, urethane) and B2B/B2C mix for ArmorGuard's commercial segment.
• National Concrete Polishing & Restoration: Polished concrete and epoxy flooring contractor serving commercial clients across multiple U.S. regions. Comparable on the polished concrete and epoxy installation services that make up part of ArmorGuard's portfolio.

Others

• Torginol: Manufacturer of decorative color flakes and metallic additives for resin floor systems. ArmorGuard's website links directly to Torginol's design tool, making Torginol an upstream supplier/ecosystem participant in ArmorGuard's color flake and metallic service lines.

Broad incumbents

• Rust-Oleum: Large incumbent manufacturer of consumer and industrial coatings, including DIY epoxy garage floor kits. Represents the big-box DIY substitution threat explicitly referenced in ArmorGuard customer testimonials.
• Sherwin-Williams: Major coatings manufacturer with industrial, protective, and flooring product lines. Sets competitive baseline for polyaspartic technology and protects the upper end of ArmorGuard's addressable market with branded alternatives.
• PPG Industries: Global coatings incumbent with industrial protective and floor-coating product lines. Relevant as a large-scale competitor whose R&D and distribution could compress ArmorGuard's EPL polyaspartic differentiation.
• Versatile Building Products: Specialty coatings manufacturer offering epoxy floor systems, polyaspartics, and primers to contractors. Comparable as a supplier-side peer whose product line parallels ArmorGuard's service-side offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about armorguard coatings