boursorama
BoursoBank is France's leading 100% digital bank, wholly owned by Société Générale, serving over 9.1 million clients through a mobile-first platform offering zero-fee banking, brokerage, insurance, and private wealth services.
- Company typePrivate
- Founded1998
- HeadquartersBoulogne-Billancourt, France
- Headcount—
- GTM typeB2C
- OfferingServices
boursorama firmographics
Firmographics- Name
- boursorama
- Legal name
- BoursoBank Groupe
- Website
- https://boursobank-group.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- BoursoBank is France's leading 100% digital bank, wholly owned by Société Générale, serving over 9.1 million clients through a mobile-first platform offering zero-fee banking, brokerage, insurance, and private wealth services.
- Ownership category
- akta.pro rank
boursorama industry classification
Industry- Product category
- Online Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Finance and Insurance (52)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD)
- akta.pro secondary industries
- Treasury, Cash Management & Liquidity (SME) (FSAGAJAG), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where boursorama is headquartered
LocationHeadquarters
- HQ city
- Boulogne-Billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
boursorama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Net Interest Income: Interest earned on client credit products (real estate loans, personal loans, lombard loans) and margin on deposits. Total credit outstanding of 18B EUR at end Q1 2026.
- Securities and Trading: Revenue from brokerage services. BoursoMarkets platform offers zero-fee trading. 1.2M+ brokerage accounts, 3.9M orders executed in Q1 2026 (+30% YoY). 50% of accounts held by clients under 30.
- Insurance Premiums: Insurance products including home, auto, borrower, and daily insurance. 1.3M insurance contracts at Q1 2026 (+9% YoY). Carapass auto insurance launched with 12K+ contracts.
- Savings and Investment Management: Life insurance (BoursoVie), PER pension plans, term accounts. 14.8B EUR life insurance outstanding at Q1 2026. Collection of 600M EUR in Q1 2026 (+44% YoY). Euro fund performance up to 4.5% in 2025.
- Premium Card Fees: METAL card premium services and associated insurance. ULTIM card free without conditions. WELCOME account free.
- Cashback/Commercial Partnerships: The Corner program generates commercial revenue from partner brands. 131M EUR in partner spending in Q1 2026 with 6% cashback rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | WELCOME - Free everyday banking |
| Freemium | Monthly | ULTIM - Premium free card |
| Subscription | Monthly | METAL - High-end premium card |
| Subscription | Monthly | Bourso+ Savings Account |
| Subscription | Monthly | BoursoFirst Private Banking |
| Freemium | Monthly | BoursoBusiness Professional Account |
| Freemium | Pay-as-you-go | BoursoMarkets Trading |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
boursorama product offering
Product offeringCore offering
BoursoBank is France's leading 100% digital bank offering retail current accounts (WELCOME, ULTIM, METAL cards), savings (Bourso+ Livret), brokerage (BoursoMarkets with zero-fee trading on stocks, ETFs, and crypto-assets), life insurance (BoursoVie), retirement plans (PER), private banking (BoursoFirst), professional banking (BoursoBusiness), auto insurance (Carapass), and financial information via the Boursorama.com portal. It serves over 9.1 million clients exclusively through its mobile application and website, with no physical branches.
Product overview
BoursoBank operates as a comprehensive digital bank with a dual brand structure combining banking services (BoursoBank) and financial information (Boursorama.com). The core banking platform offers multiple card tiers: WELCOME (free entry-level), ULTIM (premium with travel insurance), and METAL (ultra-premium metal card). Savings products include Bourso+ Livret, Bourso+ Jeune Livret, and unlimited savings accounts. Investment services feature BoursoMarkets (zero-fee trading), Compte-titres/PEA accounts, and BoursoVie life insurance. Specialized segments are served through BoursoBusiness (professional banking with ~90K clients) and BoursoFirst (private banking with €2.1B+ AUM). Insurance offerings include Carapass (auto) and Bourso Protect Business. The Corner loyalty program provides cashback across 150+ partners. Educational content is delivered through Bourso Campus and multiple podcasts. The Boursorama.com portal serves as France's leading financial news platform.
Differentiator
Problem solved
Functional benefit
Brands
- BoursoMarkets: Zero-fee trading platform for stocks, ETFs, funds, and crypto assets with over 1.3 million brokerage accounts as of mid-2026.
- BoursoFirst
- BoursoBusiness
- BoursoVie
- Livret Bourso+
- Carapass
- The Corner
- Boursorama.com
Products and services
- WELCOME Card / WELCOME Account
- ULTIM Card
- METAL Card
- Bourso+ Livret Savings Account
- Bourso+ Jeune Livret
- BoursoVie Life Insurance
- PERin / PER MATLA Retirement Plans
- BoursoMarkets Trading Platform
- Compte-titres / PEA Securities Account
- BoursoFirst Private Banking
- BoursoBusiness Professional Banking
- BoursoBusiness Compte-titres Business
- Credit Lombard
- Carapass Auto Insurance
- Bourso Protect Business
Quantifiable outcome
- Clients save average 220 EUR/year on banking fees, representing 2B EUR collective annual savings
- +5 more outcomes
Companies that use boursorama
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
boursorama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
boursorama partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- LegalstartcorePartnership for free business creation service for BoursoBusiness clients. Provides company registration, legal support, accounting services. Includes anti-rejection guarantee from registry.
- AmundiminorCo-production of 'Cash & Curious' podcast for financial education and investment content.
- ViveS Média / ViavoiceminorAnnual 'Women and Money' barometer partnership. 5th edition in 2026 titled 'Time is Money'. Research on gender financial inequality.
- Natixis Wealth ManagementminorCo-partner of 'Women and Money' barometer with ViveS Média and Viavoice.
- Solidarité FemmescorePartnership since 2020 to support women victims of violence. BoursoBank donated 250,000 EUR from client transactions. FACE co-founded OneInThreeWomen network.
- Cop1 (Solidarités Etudiantes)corePartnership to fight student poverty. BoursoBank donated 200,000 EUR. Supports food distribution, housing, and student assistance programs.
- Fondation pour la Recherche Médicale (FRM)minorAnnual charity challenge supporting medical research. 50,000 EUR donated in 2024 from employee sports challenge.
- Special Olympics FranceminorParticipation in solidarity inter-company race. 15 teams (60 employees) participated. Supports athletes with intellectual disabilities.
- Morning (Coworking)minorThe Corner Business partner for coworking services for professional clients.
- Le WagonminorThe Corner Business partner for professional training services.
- Ayvens (Formerly ALD Automotive)minorLong-term vehicle leasing partner for BoursoBusiness (forthcoming). Access to new and used vehicles via LLD.
- KyndrylcorePrimary datacenter partner managing IT infrastructure. Focus on energy efficiency, renewable electricity, cold aisle containment, and water consumption reduction.
- Le HuffPost / M PublicitéminorContent partnership for 'Le 15 du mois' and 'Dans ton compte' video capsules on financial topics.
- LCP (La Chaîne Parlementaire)minorSponsorship of 'QE' (Quotient Economique) game show on economics education.
- Festival Partners (Rock en Seine, Rose Festival, We Love Green, Marvellous Island)minor2026 summer festival sponsorships targeting young demographic. Offers privileged experiences and exclusive advantages to attendees.
- EcologicminorE-waste collection partner. Phone recycling collection points at BoursoBank offices.
- Banque Nationale de France (Garde Nationale)minorMarch 2026 partnership with National Guard for employee civic engagement.
Scale indicators16 records
Recent moves6 records
Expansion highlights2 records
boursorama competitors and assessment
Company assessmentDirect peers
- Fortuneo: French online bank and brokerage subsidiary of Crédit Mutuel Arkéa. Directly comparable to BoursoBank as a digital-first retail bank offering checking, savings, life insurance, and trading with no branch network in France.
- Hello Bank!: Online bank of BNP Paribas in France, Italy, Germany, Belgium, and Austria. Comparable as a digital banking subsidiary of a major French bank competing for the same online-first retail and savings customers.
- Monabanq: French online bank subsidiary of Crédit Mutuel, offering checking accounts, savings, loans, and insurance digitally. Direct competitor to BoursoBank in the French online retail banking segment.
- Bourse Direct: French online brokerage platform offering equity trading, PEA, and derivatives. Directly comparable to BoursoMarkets in the French retail brokerage segment.
- Revolut: Global digital bank with strong French presence offering multi-currency accounts, trading, savings, and cards. Comparable as a digital-first competitor targeting the same under-30 French demographic.
- N26: European digital bank headquartered in Germany with operations in France. Comparable mobile-first retail banking proposition targeting similar customer segments in the Eurozone.
- Trade Republic: European brokerage app offering zero-commission trading and savings products. Comparable to BoursoMarkets for commission-free European retail brokerage.
- Nickel: French banking-as-a-service offer (now owned by BNP Paribas) providing basic bank accounts via tobacconists and online. Comparable as a low-cost French alternative targeting underbanked and price-sensitive customers.
Others
- Boursorama (historical pre-Société Générale consolidation): Historical peer context only; BoursoBank is itself the rebranded Boursorama Banque. Not a separate peer entity.
Emerging players
- Lydia: French fintech mobile payment and banking app expanding into broader financial services. Adjacent competitor in the French youth digital banking segment with partial overlap on payments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
boursorama social profiles
Digital presenceboursorama compliance and trust
Trust signalCompliance8 records
boursorama financial estimates
Financial estimateRevenue estimate
Valuation estimate
boursorama leadership team
Management profileNumber of profiles
Profiles6 records
boursorama subsidiaries and ownership
Company hierarchySubsidiaries8 records
boursorama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
boursorama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about boursorama
What does boursorama do?
BoursoBank is France's leading 100% digital bank offering retail current accounts (WELCOME, ULTIM, METAL cards), savings (Bourso+ Livret), brokerage (BoursoMarkets with zero-fee trading on stocks, ETFs, and crypto-assets), life insurance (BoursoVie), retirement plans (PER), private banking (BoursoFirst), professional banking (BoursoBusiness), auto insurance (Carapass), and financial information via the Boursorama.com portal. It serves over 9.1 million clients exclusively through its mobile application and website, with no physical branches.
Is boursorama a public or private company?
boursorama is a private company. It is classified as corporate owned and is currently operating.
When was boursorama founded?
boursorama was founded in 1998.
Where is boursorama based?
boursorama is headquartered in Boulogne-Billancourt, France, in the Europe region.
How does boursorama make money?
Six revenue lines are on record. Net Interest Income is the primary driver. The others are securities and Trading, insurance Premiums, savings and Investment Management, premium Card Fees and cashback/Commercial Partnerships.
Who are boursorama's main competitors?
Direct peers on record are Fortuneo, Hello Bank!, Monabanq, Bourse Direct, Revolut, N26, Trade Republic and Nickel. Boursorama (historical pre-Société Générale consolidation) is listed as an others. Lydia is listed as an emerging player.
Does boursorama have an API?
No public API is recorded for boursorama.
What industry is boursorama in?
boursorama's product category is Online Retail Banking. Its primary akta.pro industry code is FSABAIAD, Account & Balance Services (Operating accounts, statements, eBAM), with a secondary code of FSAGAJAG, Treasury, Cash Management & Liquidity (SME). Its NAICS code is 5221 and its SIC code is 6021.