art attack fx
Art Attack FX designs, fabricates, and installs turnkey immersive attractions, themed environments, custom graphics, and commercial LED lighting for family entertainment centers, trampoline parks, bowling centers, and resorts worldwide, anchored by proprietary HD Graphix sublimation and RHINOZ LED lighting technologies.
- Company typePrivate
- Founded1998
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What art attack fx does
Art Attack FX (legally Phantom Inc. dba Art Attack) is a Canadian specialty manufacturer founded in 1998 and headquartered in Edmonton, Alberta, with a secondary showroom in Dundee, Florida. The company designs, fabricates, and installs turnkey immersive attractions, themed environments, custom graphics, and commercial lighting systems for family entertainment centers (FECs), trampoline parks, bowling centers, theme parks, resorts, and corporate venues worldwide. Its customer roster spans marquee operators including Dave & Buster's, Main Event, Great Wolf Lodge, Ripley's Believe It or Not, Urban Air, Tampa Bay Rays, and Edmonton Oilers, with over 2,500 projects and 500+ laser tag arenas delivered across 26+ years.
The company's product platform rests on two proprietary technology pillars: HD Graphix, a dye-sublimation process for high-definition wall graphics that delivers durable, vibrant theming, and RHINOZ, an all-in-one RGB/black/white commercial LED lighting system that is DMX-controllable, UL/cUL/CE certified, rated for 50,000+ hours, and reportedly 3-5x brighter than traditional fluorescent black lights. These capabilities are wrapped around an attraction catalog that includes laser tag and blaster arenas, black-light and themed mini golf, mirror mazes, duckpin bowling, Balladium, TimeFREAK, Glow Karting, and 2 Bocce, plus a PULSE Glow Curb LED curbing system and the Alpha Duck automated bowling machinery. The company also sells replacement parts and accessories through an online store.
Art Attack generates revenue primarily through project-based, quote-priced custom attraction installations (multi-year contracts, scope-dependent pricing), supplemented by RHINOZ lighting product sales, HD Graphix refresh projects, custom theming services, and an e-commerce channel for replacement parts. Distribution is direct enterprise field sales through a consultative FX-expert salesforce, complemented by a Netherlands-based channel partner (VR Leisure) for European customers. Marketing is concentrated at IAAPA and IATP trade events, with a website gallery, Instagram presence, and email newsletter supporting top-of-funnel activity. The company is privately held with no disclosed funding rounds and is led by CEO Troy Swift, COO Doug Wilson, and VP James Schultz.
art attack fx firmographics
Firmographics- Name
- art attack fx
- Legal name
- Phantom Inc. dba Art Attack
- Website
- https://artattackfx.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Art Attack FX designs, fabricates, and installs turnkey immersive attractions, themed environments, custom graphics, and commercial LED lighting for family entertainment centers, trampoline parks, bowling centers, and resorts worldwide, anchored by proprietary HD Graphix sublimation and RHINOZ LED lighting technologies.
- Ownership category
- akta.pro rank
art attack fx industry classification
Industry- Product category
- Immersive Attractions and Theming for Entertainment Venues
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
Keywords
Where art attack fx is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
art attack fx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Attraction Design, Fabrication & Installation: Art Attack designs, manufactures, and installs complete turnkey attractions including laser tag arenas, mini golf courses, mirror mazes, balladium, timeFREAK, and 2 Bocce. Revenue is generated through project-based contracts with custom pricing based on scope, theme complexity, and venue requirements.
- Theming & Lighting Solutions: Custom theming, props, facades, and HD Graphix wall installations. RHINOZ LED lighting products sold and installed for entertainment centers.
- Replacement Parts & Accessories: Online store sells replacement parts including BALLADIUM cannon solenoids, foam balls, circuit boards, mini bowling components, RHINOZ hazer machines, SHANKZ golf balls and putters, and TimeFREAK components. Products ship worldwide with contact made regarding shipping costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Replacement parts and accessories |
| Other | Multi-year contract | Custom attraction projects |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
art attack fx product offering
Product offeringCore offering
Art Attack FX designs, fabricates, and installs turnkey immersive attractions and themed environments for family entertainment centers, including laser tag arenas, blaster arenas, mini golf courses, mirror mazes, duckpin bowling, Balladium, TimeFREAK, glow karting, and 2 Bocce. The company also sells its proprietary HD Graphix wall graphics and RHINOZ LED lighting systems, and operates an online store for replacement parts and accessories.
Product overview
Art Attack FX is a world leader in HD Attractions, Theming, and Lighting for Family Entertainment Centers (FECs). The company offers a comprehensive portfolio of immersive entertainment products including Laser Tag Arenas, Blaster Arenas, Mini Golf courses (Black Light LED, Wacky, Traditional), Mirror Mazes, Duckpin Bowling, Balladium, TimeFREAK, Glow Karting, and 2 Bocce. Their proprietary HD Graphix technology provides high-definition wall graphics using dye sublimation for durability. The RHINOZ lighting line offers commercial LED all-in-one RGB/black/white lighting solutions with DMX control. The company also provides Custom Theming services and Digital Video Wall Displays. Products are available as turnkey attractions with installation and support, and replacement parts/accessories are sold through their online store.
Differentiator
Problem solved
Functional benefit
Brands
- HD Graphix: Proprietary high-definition wall theming technology using dye-sublimation printing for durable, vibrant colors applied to attraction walls. Manufactured exclusively by Art Attack for FEC theming.
- RHINOZ
- PULSE Glow Curbing
- Alpha Duck System
Products and services
- Laser Tag Arenas Custom HD immersive laser tag arenas infused with HD Graphix and PermaLink wall technology, designed for durability and superior gameplay, with custom themed environments, life-sized props, and integration with major equipment vendors. Sold as turnkey attractions to family entertainment center operators.
- Blaster Arenas Gel and foam blaster arenas featuring colorful themed environments with dynamic layouts and interactive features for players of all ages. Sold to family entertainment center operators as turnkey attractions.
- Black Light LED Mini Golf Black light mini golf courses infused with HD Graphix, 3D props, and optional PULSE Glow Curbing, creating immersive environments where players navigate life-sized themed obstacles. Sold as turnkey attractions to FEC operators.
- Wacky Mini Golf Themed mini golf courses with custom themes and unique obstacles designed to challenge players' creativity and strategy. Sold to FEC operators as turnkey attractions.
- Traditional Indoor Mini Golf Classic indoor mini golf courses with professional-grade theming options and durable construction. Sold to FEC operators as turnkey attractions.
- Mirror Mazes LED black light mirror mazes featuring HD Graphix theming, 3D glowing walls, and projection apparitions that create surreal maze experiences for visitors of all ages. Sold as turnkey attractions to FEC operators.
- Duckpin Bowling (Mini Bowling) Themed duckpin bowling alleys featuring the Alpha Duck System with automated scoring and custom theming options, combining precision engineering with entertainment. Sold to FEC operators as turnkey attractions.
- Balladium High-paced ball blaster game where players shoot targets and each other while collecting balls to reload, featuring HD Graphix theming, automated scoring, and UV reactive foam balls. Sold to FEC operators as a turnkey attraction with reported ROI under one year.
- TimeFREAK Fast-paced fitness game played by one or two players racing against the clock, featuring energizing sound effects, custom themes, and owner reports for tracking attraction performance. Sold to FEC operators as a turnkey attraction with reported ROI in three months.
- Glow Karting Themed go-kart racing attractions with immersive environments including underground racing themes, jungle, and alien planet scenarios. Sold to FEC operators as turnkey attractions.
- 2 Bocce HD bocce game designed for the mature market, featuring HD Graphix, automated scoring, LED court perimeters, and a social gaming environment for adult groups. Sold to FEC operators and corporate entertainment venues.
- HD Graphix Wall Graphics Proprietary high-definition wall graphics using dye-sublimation printing for durability and vibrant colors, designed to pop under black lights and paired with RHINOZ lighting for 3D effects. Sold and installed for FEC theming projects.
- Custom Theming Professional custom theming services including building themes, restaurant themes, lobby themes, kart track themes, and custom props and facades designed by Art Attack's FX artists. Sold to FEC operators, theme parks, and resorts.
- RHINOZ LED Lighting Commercial LED UV high bay all-in-one RGB, black, and white lighting system, up to 5x brighter than traditional black lights, DMX controllable, up to 50,000 hour lifespan, UL/cUL/CE certified, with 3-year warranty. Sold and installed for entertainment center venues.
- Digital Video Wall Displays Digital video wall solutions for family entertainment centers featuring dynamic display capabilities. Sold and installed for FEC venues.
Quantifiable outcome
- 98% of customers recommend Art Attack over competition
- +4 more outcomes
Companies that use art attack fx
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
art attack fx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
art attack fx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- IAAPAcoreActive member of the International Association of Amusement Parks and Attractions, the global trade organization for the attractions industry. Participates in IAAPA events including IAAPA North America and IAAPA Europe.
- IATPcoreActive member of the International Association of Trampoline Parks and Events. Participates in IATP conferences and events.
- VR Leisure (Europe)minorEuropean sales representative contact for EU customers. Handles inquiries for EU region including Netherlands. Contact: [email protected], +31 6 44 20 95 82
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
art attack fx competitors and assessment
Company assessmentDirect peers
- Creative Works: Indiana-based designer and builder of themed FEC attractions including laser tag, mini golf, and trampoline park installations. Directly competes with Art Attack FX for the same enterprise FEC operator customers on custom turnkey attractions.
- Laser Tag, Inc. Manufacturer of laser tag equipment and arenas for entertainment centers. Overlaps directly with Art Attack's laser tag arena product line, serving the same FEC and trampoline park buyer profile.
- Laserforce International: Competitor in laser tag arena equipment and software, with installations in FECs and family entertainment venues globally. Directly comparable on laser tag arena hardware and arena theming partnerships.
- White Hutchinson Leisure & Learning Group: FEC design, consulting, and attraction development firm. Competes with Art Attack on family entertainment center design and attraction procurement, often as a competitor on RFPs for new FEC builds.
- Bob's Space Racers: Manufacturer of arcade and FEC redemption games and attractions. Overlaps with Art Attack on FEC operator customers and the supply of immersive, themed gameplay equipment.
Broad incumbents
- QubicaAMF: Global bowling equipment manufacturer whose products (including mini bowling and cosmic bowling lighting) are sold into the same bowling-center customers Art Attack serves with HD Graphix theming and RHINOZ lighting.
- Roller Software (accesso Technology Group): Provider of ticketing, POS, and guest experience software to theme parks, FECs, and attractions globally. Adjacent competitor offering a different layer of the FEC technology stack served by Art Attack.
Emerging players
- Embed (formerly Semnox Solutions): Provider of FEC cashless card systems, arcade management software, and attractions technology. Adjacent competitor for technology wallet share inside the same FEC operator customers.
- Intercard: Cashless technology and management systems vendor for entertainment and amusement venues. Competes for IT/operations budget inside the same FEC and trampoline park customers as Art Attack.
Others
- Sky Zone (and broader trampoline park operators like Urban Air, Altitude): Major trampoline park and FEC chains that are both Art Attack customers (e.g., Urban Air) and adjacent industry players. They represent both downstream demand and indirect competitive benchmarks for the attractions Art Attack builds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
art attack fx social profiles
Digital presenceart attack fx compliance and trust
Trust signalCompliance3 records
art attack fx financial estimates
Financial estimateRevenue estimate
Valuation estimate
art attack fx leadership team
Management profileNumber of profiles
Profiles13 records
art attack fx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
art attack fx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about art attack fx
What does art attack fx do?
Art Attack FX designs, fabricates, and installs turnkey immersive attractions and themed environments for family entertainment centers, including laser tag arenas, blaster arenas, mini golf courses, mirror mazes, duckpin bowling, Balladium, TimeFREAK, glow karting, and 2 Bocce. The company also sells its proprietary HD Graphix wall graphics and RHINOZ LED lighting systems, and operates an online store for replacement parts and accessories.
Is art attack fx a public or private company?
art attack fx is a private company. It is classified as unknown and is currently operating.
When was art attack fx founded?
art attack fx was founded in 1998. It employs 51 to 100 people.
Where is art attack fx based?
art attack fx is headquartered in Edmonton, Canada, in the North America region.
How does art attack fx make money?
Three revenue lines are on record. Custom Attraction Design, Fabrication & Installation is the primary driver. The others are theming & Lighting Solutions and replacement Parts & Accessories.
Who are art attack fx's main competitors?
Direct peers on record are Creative Works, Laser Tag, Inc., Laserforce International, White Hutchinson Leisure & Learning Group and Bob's Space Racers. Broad incumbents are QubicaAMF and Roller Software (accesso Technology Group). Emerging players are Embed (formerly Semnox Solutions) and Intercard. Sky Zone (and broader trampoline park operators like Urban Air, Altitude) is listed as an others.
Does art attack fx have an API?
No public API is recorded for art attack fx.
What industry is art attack fx in?
art attack fx's product category is Immersive Attractions and Theming for Entertainment Venues. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 7131 and its SIC code is 7900.