InterCard
InterCard is a US-based, privately held provider of cashless payment and revenue-management hardware and software for the amusement industry, serving family entertainment centers, bowling venues, route operators, cruise ships, cinemas, and midways since 1989.
- Company typePrivate
- Founded1989
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What InterCard does
InterCard, Inc. is a privately held cashless-technology provider founded in 1989 and headquartered in St. Louis, Missouri, focused exclusively on the amusement and entertainment industry. It designs and manufactures an integrated hardware and software stack — iReader and iQReader card readers, iTeller self-service kiosks, POS and redemption systems, balance and recycle stations, and the iQ System platform — that lets operators of family entertainment centers, bowling centers, route operators, cruise ships, cinemas, and midways move from cash to card- and mobile-based payment, manage redemption inventory, and run loyalty programs.
The core technology combines proprietary US-manufactured hardware with non-transferable software licensing, plus mobile components such as Shindigger, The Edge Mobile App Collection, Mobile iReader, e-commerce, and online-waiver modules. In November 2025, InterCard extended this stack with a Mobile Loyalty Solution built on a partnership with Mobilozophy, adding AI-driven marketing automation that uses guest transaction data to drive personalized engagement via SMS, email, and mobile push.
Revenue is generated through a mix of hardware sales (one-time equipment purchases with 3-year warranties on readers), non-transferable software licensing with periodic updates, professional services (on-site and remote installation, training), and consumables such as play cards. GTM is enterprise-oriented: direct field and inside sales, certified installer networks, quote-based pricing, and 50%-deposit payment terms to secure installation scheduling. Pricing is not publicly disclosed; the company targets a global installed base across multiple amusement verticals.
InterCard firmographics
Firmographics- Name
- InterCard
- Legal name
- Intercard, Inc.
- Website
- https://intercardinc.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InterCard is a US-based, privately held provider of cashless payment and revenue-management hardware and software for the amusement industry, serving family entertainment centers, bowling venues, route operators, cruise ships, cinemas, and midways since 1989.
- Ownership category
- akta.pro rank
InterCard industry classification
Industry- Product category
- Amusement Industry Cashless Payment Systems
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industries
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG), Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where InterCard is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InterCard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of proprietary hardware including iReaders, iTellers, balance and recycle stations, and related equipment. Products are manufactured in the USA and include warranty coverage (3 years for readers, 1 year for other hardware).
- Software Licensing: Non-transferable software licensing for FEC back office management, POS systems, and transaction servers. Software includes periodic updates and application patches.
- Professional Services: Installation services (on-site and remote), training programs including monthly complimentary training for customers in good standing, and advanced arcade operations training.
- Card/Media Products: Play cards and other media produced by third-party vendor. Separate shipping costs, tariffs, and customs charges may apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise hardware and software solutions with quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
InterCard product offering
Product offeringCore offering
InterCard manufactures and sells proprietary cashless payment hardware and software for the amusement industry. Its product ecosystem includes all-in-one card readers (iReaders/iQReader), self-service kiosks (iTellers), POS and redemption systems, balance and recycle stations, and supporting software platforms. The company provides installation, training, and 24/7 live customer support to operators of family entertainment centers, bowling centers, route operations, cruise ships, cinemas, and midways.
Product overview
InterCard is a cashless technology company offering a comprehensive hardware and software ecosystem for the amusement industry. The product portfolio consists of: (1) Hardware products including iReaders Series and iTellers Series card readers/kiosks, POS & Redemption systems, Balance and Recycle Stations, and the new iQReader with QR code capabilities; (2) Software solutions including the core Cutting Edge Software platform, Mobile iReader, Shindigger™ event management, E-commerce, The Edge Mobile App Collection, and Online Waiver; (3) Services including Advanced Arcade Operations Training and Route Operator Specialist support; and (4) The iQ System as the underlying platform. The company recently launched a Mobile Loyalty Solution in partnership with Mobilozophy that integrates their POS and redemption software with AI-powered marketing automation. InterCard positions itself as the 'World Leader In Cashless Technology' serving Family Entertainment Centers, Bowling Centers, Route Operators, Cruise Ships, Cinemas, and Midways.
Differentiator
Problem solved
Functional benefit
Brands
- iReader: World-standard all-in-one card reader providing cash control and revenue-enhancing benefits with real-time display of guest photo or avatar
- iTeller
- Shindigger
- The Edge Mobile App Collection
- iQReader
- iQ System
Products and services
- iReaders Series All-in-one card readers providing cash control and revenue-enhancing benefits with real-time display of guest photo or avatar for amusement industry operators.
- iTellers Series Self-service kiosks marketed as the world's most reliable and durable, with 32-inch touch screen monitors, reporting flexibility, reward options, and upselling features for amusement centers.
- POS & Redemption Point-of-sale and redemption systems for managing sales transactions and prize redemption operations at amusement centers.
- Balance and Recycle Station Hardware station enabling card balance checking and ticket/card recycling operations at amusement venues.
- Cutting Edge Software Core software platform powering InterCard's cashless payment and management systems for amusement operations, with periodic updates and application patches included at no additional fee.
- Mobile iReader Mobile-enabled version of the iReader system for processing card transactions on mobile devices in amusement operations.
- Shindigger™ Mobile event management technology that enables amusement operators to manage events, track attendance, and process payments via mobile devices.
- E-commerce Online commerce capabilities that enable amusement operators to sell game time, cards, and redemption items through web platforms.
- The Edge Mobile App Collection Suite of mobile applications for managing marketing, game sales, and redemption inventory from mobile devices for amusement operators.
- Online Waiver Digital waiver processing system for collecting and managing liability waivers online for amusement venues.
- Advanced Arcade Operations Training Professional training services for arcade operations including live online ongoing individual training and training manuals for amusement center staff.
- Route Operator Specialist Specialized solutions and support services designed for route operators managing multiple amusement locations.
- iQ System Central system platform that serves as the core underlying system enabling InterCard's integrated cashless technology ecosystem for amusement venues.
Quantifiable outcome
- Boost customer service and revenues for operators through modern loyalty programs with targeted messages
- +1 more outcomes
Companies that use InterCard
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
InterCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature9 records
InterCard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MobilozophyflagshipStrategic partnership to deliver a mobile-first loyalty solution for amusement centers. The collaboration integrates InterCard's POS and redemption software with Mobilozophy's AI-powered marketing automation platform. The combined solution enables amusement centers to capture guest data, automate loyalty campaigns, deliver real-time engagement via email, SMS, and mobile notifications, and provide branded mobile apps for customers to track rewards. InterCard CEO Scott Sherrod and Mobilozophy Managing Member Paul Wray highlighted the strategic value for operators seeking modern customer engagement tools.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
InterCard competitors and assessment
Company assessmentEmerging players
- 365 Retail Markets: 365 Retail Markets delivers self-service, cashless kiosks and mobile payment technology for micro markets, hospitality, and entertainment-adjacent venues, partially overlapping with InterCard's self-service kiosk capabilities.
- Nayax: Nayax offers cashless payment solutions and telemetry for unattended machines, including amusement and vending, competing with InterCard on tap-to-pay and mobile payment acceptance at unattended amusement devices.
- Cantaloupe: Cantaloupe (formerly USA Technologies) provides cashless payments for unattended retail, vending, and amusement, overlapping with InterCard's unattended/self-service iTeller and iReader offerings in micro-transaction environments.
Direct peers
- Sacoa Cashless System: Sacoa is a long-standing cashless debit card and kiosk provider for the amusement industry, overlapping directly with InterCard's iReader/iTeller product family in arcades and FECs.
- QubicaAMF: QubicaAMF is a leading bowling technology and management software provider, overlapping with InterCard's bowling-center solutions for lane management, POS, and loyalty.
- Semnox Solutions: Semnox provides cashless payment, kiosk, and FEC management software for amusement and entertainment venues, directly competing with InterCard's iQ System across arcades, trampolines, and family entertainment centers.
- Embed (now Rolling Hills): Embed delivers card-based cashless systems, POS, and business intelligence for the amusement and entertainment industry, competing with InterCard on hardware readers, kiosks, and back-office software for FECs.
- BRP Systems (Bowling Revolutions Plus): BRP Systems provides bowling and entertainment center management software including POS and loyalty, competing with InterCard in the bowling-center vertical.
Broad incumbents
- Ingenico (Worldline): Ingenico/Worldline is a broad payment acceptance hardware and software provider whose unattended and integrated POS terminals compete with InterCard's iReader and iTeller at the lower end of the amusement market.
- Verifone: Verifone is a global payment terminal and POS hardware incumbent whose contactless terminals could be deployed by amusement operators as a generic alternative to InterCard's specialist readers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InterCard social profiles
Digital presenceInterCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterCard leadership team
Management profileNumber of profiles
Profiles2 records
InterCard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterCard
What does InterCard do?
InterCard manufactures and sells proprietary cashless payment hardware and software for the amusement industry. Its product ecosystem includes all-in-one card readers (iReaders/iQReader), self-service kiosks (iTellers), POS and redemption systems, balance and recycle stations, and supporting software platforms. The company provides installation, training, and 24/7 live customer support to operators of family entertainment centers, bowling centers, route operations, cruise ships, cinemas, and midways.
Is InterCard a public or private company?
InterCard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InterCard founded?
InterCard was founded in 1989. It employs 51 to 100 people.
Where is InterCard based?
InterCard is headquartered in St Louis, United States, in the North America region.
How does InterCard make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing, professional Services and card/Media Products.
Who are InterCard's main competitors?
Emerging players on record are 365 Retail Markets, Nayax and Cantaloupe. Direct peers are Sacoa Cashless System, QubicaAMF, Semnox Solutions, Embed (now Rolling Hills) and BRP Systems (Bowling Revolutions Plus). Broad incumbents are Ingenico (Worldline) and Verifone.
Does InterCard have an API?
No public API is recorded for InterCard.
What industry is InterCard in?
InterCard's product category is Amusement Industry Cashless Payment Systems. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices. Its NAICS code is 7131 and its SIC code is 7900.