ASL
ASL is a UK-based IoT and M2M connectivity company providing proprietary hardware, multi-carrier connectivity, secure data infrastructure, and the eVe visualisation platform to utilities, commercial/industrial operators, and system integrators globally, with services used by 80% of UK electricity companies.
- Company typePrivate
- Founded2003
- HeadquartersNorthampton, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What ASL does
ASL Holdings Ltd is a UK-based IoT and M2M connectivity company founded in 2003 and headquartered in Northampton, with a registered office in Cwmbran, Wales. The company provides an end-to-end IoT stack spanning proprietary hardware (modems, pulse data loggers, serial-to-USB adaptors), multi-carrier connectivity (2G, 3G, LTE-M, NB-IoT, satellite) delivered via roaming SIMs and the proprietary ATP protocol, secure data infrastructure using private APN technology, and the eVe (Everything Everywhere) visualisation platform available as SaaS, PaaS, or IaaS. ASL manages over 1 million connected devices and processes over 40 million messages daily across utilities, commercial/industrial operators, and system integrator partners, and its hardware, connectivity, and software services are used by 80% of UK electricity companies.
The company's core technology differentiators are the eVe platform, the Network Intelligent Modem with roaming SIM and ATP protocol, and autonomous network switching, which the company reports delivers 40-60% typical airtime cost savings and near 100% connectivity for customers. ASL has supplied over 5 million SIMs and 1.45 million modems since 2003 and operates a tier-1 partner position with major UK mobile networks including O2 and Telefónica, with the latter relationship formalised through Telefónica's M2M Global Partner Programme as a Master Certified Device Partner since 2015.
ASL operates as a wholly owned subsidiary of Halma plc, a FTSE 100 constituent that acquired the business in 2012 and integrates it within the HWM division. Revenue is generated through hardware sales, usage-based SIM and airtime services, subscription and IaaS/PaaS/SaaS fees for the eVe platform (including white-label deployments for system integrators), managed data infrastructure services, and professional consultancy. Pricing is custom and quote-based, with multi-year enterprise contracts and dedicated key account management. Named customers include Npower, Affinity Water, Heathrow Airport, Wanhua Chemical, Logicor Energy, Repowering London, OnSite, and HWM, spanning water, electricity, aviation, chemical, social enterprise, and industrial contracting verticals.
ASL firmographics
Firmographics- Name
- ASL
- Legal name
- ASL Holdings Ltd
- Website
- https://aslholdings.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- ASL is a UK-based IoT and M2M connectivity company providing proprietary hardware, multi-carrier connectivity, secure data infrastructure, and the eVe visualisation platform to utilities, commercial/industrial operators, and system integrators globally, with services used by 80% of UK electricity companies.
- Ownership category
- akta.pro rank
ASL industry classification
Industry- Product category
- IoT/M2M Connectivity Solutions
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telecommunications (517)
- SIC
- Computer Communications Equipment (3576), Communications Services, Nec (4899), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
- akta.pro secondary industries
- Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)
Keywords
Where ASL is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ASL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- IoT Hardware Sales: Sale of modems, data loggers, and connectivity hardware. Products include ASLH394 Pulse Data Logger, ASLH376 serial to USB adaptor, DIN connect modems, and IoT development kits. Hardware designed cost-effectively and future-proofed without compromising security.
- SIM/Airtime Services: Global SIM card and airtime services. Manages over 1 million IoT devices sending over 40 million messages daily. Multi-carrier international coverage with flexible billing. Provides 40-60% typical cost saving through autonomous network switching.
- eVe Platform Services: Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) offerings. Visualisation platform for analytics, command and control. Available as white-label for system integrators.
- Data Infrastructure Services: Private APN technology and cloud infrastructure services. Available as standalone or IaaS. Provides robust security, cost-effective data transfer, and ready-to-scale architecture.
- Consultancy Services: IoT consultancy services spanning entire data journey from hardware to enterprise. Advisory, specification, and bespoke development services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom enterprise solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ASL product offering
Product offeringCore offering
ASL delivers end-to-end IoT/M2M connectivity solutions combining proprietary hardware (modems, data loggers, SIMs), multi-carrier cellular connectivity (2G/3G/4G/LTE-M/NB-IoT/satellite), and the proprietary eVe visualisation, analytics and command/control platform. The company manages over 1 million connected IoT devices and over 40 million messages per day, providing utilities, commercial enterprises and system integrators with secure data infrastructure (private APN), rapid IoT deployment capabilities, and consultancy services spanning the full data journey.
Product overview
ASL offers a unified IoT connectivity portfolio combining proprietary hardware (modems, data loggers, SIMs), connectivity services (multi-network including 2G/3G/4G/LTE-M/NB-IoT/satellite), and the eVe platform. The eVe platform serves as the core visualization and management layer, available as SaaS, PaaS, or IaaS, supporting over 1 million devices and 40 million messages daily. Hardware products include the ASLH394 pulse data logger, ASLH376 serial-to-USB adaptor, and various modems. Connectivity is delivered via roaming SIMs with autonomous network switching for optimal coverage. Data infrastructure is secured through private APN technology. The company also provides specialized eVe energy modules for utility metering management.
Differentiator
Problem solved
Functional benefit
Brands
- eVe Platform: Everything Everywhere IoT platform providing visualization, analytics, command and control for IoT solutions. Available as IaaS, PaaS or SaaS for rapid prototyping and deployment.
- eVe energy
Products and services
- eVe Platform Proprietary IoT platform providing visualisation, analytics, command and control for IoT solutions. Manages over 40 million messages per day from over 1 million connected devices. Available as IaaS, PaaS, or SaaS and supports white-label agreements for system integrator partners.
- eVe energy Specialised energy management platform built on eVe for energy suppliers, combining half-hourly data collection (HHDC) and data aggregation (HHDA) with analytics for the UK industrial and commercial metering market.
- IoT Hardware / Modems ASL's portfolio of modems, data loggers and connectivity devices for IoT applications, including the ASLH394 Pulse Data Logger, ASLH376 serial-to-USB adaptor, ASLH352 Bluetooth Analyser and ASLH465 Modbus/Mbus interface. Over 1.45 million modems supplied since 2003.
- Airtime / Connectivity Services Global cellular connectivity services across CSD, 2G, 3G, LTE-M, NB-IoT, broadband/ADSL and satellite, delivered via roaming SIMs with autonomous network switching. Manages over 40 million messages per day and achieves 40-60% typical cost savings through ATP-based network selection.
- Data Infrastructure Services Secure IoT data infrastructure using private APN technology, available standalone or as IaaS. Provides robust security, cost-effective data transfer and ready-to-scale architecture for high-security IoT applications.
- IoT Consultancy Services IoT consultancy services spanning the entire data journey from hardware to enterprise, including advisory, specification and bespoke development services for utility, commercial and system integrator clients.
- Modbus/Mbus (ASLH 465) Modbus/Mbus modem and interface device launched in 2019, extending ASL's hardware range into the Digital Signage vertical with Modbus/Mbus protocol support.
Quantifiable outcome
- 40-60% typical cost saving on airtime through autonomous network switching
- +5 more outcomes
Companies that use ASL
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
ASL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ASL partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic and core.
- Bell InternationalstrategicPartnership to launch smart workplace solutions to keep patients and workers safe. ASL's eVe platform provides single pane view of building environment and utilisation for increased building efficiency and employee productivity.
- TelefónicacoreASL joined Telefónica's M2M Global Partner Programme as a Master Certified Device Partner. The partnership, spanning over 12 years, delivers customised M2M services. ASL benefits from tight business and technological integration with the telecoms giant, including pricing centre access, deal management tools, coverage maps, online ordering, and service management automation.
- O2corePartner status with O2 UK mobile network. Multi-carrier connectivity enabling best network selection for customers.
- TelitcoreTechnology partner for wireless solutions. Joint solution recognized with Telit Enabler Award at Value Chain Awards 2011.
- HWMcoreFellow Halma company and strategic partner. ASL's IoT expertise has shaped HWM's range of monitoring solutions for hard-to-reach and hazardous locations. Joint solutions include PermaNET+ for water utilities and Multilog LX2 for pressure/leak monitoring.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
ASL competitors and assessment
Company assessmentDirect peers
- Wireless Logic: UK-headquartered IoT connectivity provider offering multi-network SIM management and an enterprise-grade connectivity platform. Closely comparable to ASL in geography, target verticals (utilities, industrial), and multi-carrier SIM-plus-platform stack.
- Eseye: UK-based global IoT connectivity specialist with multi-IMSI SIMs, managed connectivity services, and a device management platform. Directly comparable to ASL in offering profile (multi-network SIMs + platform + hardware integration) and utility/industrial customer focus.
- Cubic Telecom: Ireland-based IoT connectivity provider offering global multi-network SIMs and a software platform for connected vehicles, utilities, and industrial IoT. Comparable to ASL in managed connectivity plus platform model serving enterprise verticals.
- Kore Wireless: US-based IoT connectivity and managed services provider with a global multi-IMSI platform serving utilities, fleet, and industrial customers. Comparable to ASL in offering IoT connectivity management plus device management platform for enterprise verticals.
Emerging players
- 1NCE: Germany-based cellular IoT MNO offering flat-rate global IoT connectivity on 2G/3G/4G/5G and NB-IoT. Comparable to ASL on the connectivity layer but competes primarily on price; ASL differentiates with deeper vertical integration (hardware + platform).
- Hologram: US-based IoT connectivity platform offering global SIM management and developer-friendly APIs. Comparable to ASL on the managed IoT connectivity layer but focused on developer/scale-up segment rather than utility/industrial enterprise.
Broad incumbents
- Telit (Thales): Now part of Thales, Telit offers IoT modules, connectivity, and platform services globally. Comparable to ASL in end-to-end IoT offerings, but as a much broader portfolio player with cellular modules and global carrier relationships.
- Sierra Wireless (Semtech): Cellular IoT module and connectivity platform provider (acquired by Semtech). Comparable to ASL on the IoT connectivity-and-platform layer, but with a much broader module portfolio and global enterprise customer base.
- Vodafone Business IoT: Global carrier-owned IoT connectivity division with managed connectivity, platform, and security services for enterprise. Comparable to ASL in managed IoT connectivity for utilities and industrial, but as a major carrier with global scale and broader portfolio.
- Itron: Global smart utility metering and analytics provider offering end-to-end solutions for electricity, gas, and water utilities. Comparable to ASL in utility-IoT vertical and metering use cases, but operates as a much larger incumbent with hardware-plus-services scope.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ASL social profiles
Digital presenceASL compliance and trust
Trust signalCompliance1 record
ASL financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASL leadership team
Management profileNumber of profiles
Profiles8 records
ASL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASL
What does ASL do?
ASL delivers end-to-end IoT/M2M connectivity solutions combining proprietary hardware (modems, data loggers, SIMs), multi-carrier cellular connectivity (2G/3G/4G/LTE-M/NB-IoT/satellite), and the proprietary eVe visualisation, analytics and command/control platform. The company manages over 1 million connected IoT devices and over 40 million messages per day, providing utilities, commercial enterprises and system integrators with secure data infrastructure (private APN), rapid IoT deployment capabilities, and consultancy services spanning the full data journey.
Is ASL a public or private company?
ASL is a private company. It is classified as corporate owned and is currently operating.
When was ASL founded?
ASL was founded in 2003.
Where is ASL based?
ASL is headquartered in Northampton, United Kingdom, in the Europe region.
How does ASL make money?
Five revenue lines are on record. IoT Hardware Sales are the primary driver. The others are SIM/Airtime Services, eVe Platform Services, data Infrastructure Services and consultancy Services.
Who are ASL's main competitors?
Direct peers on record are Wireless Logic, Eseye, Cubic Telecom and Kore Wireless. Emerging players are 1NCE and Hologram. Broad incumbents are Telit (Thales), Sierra Wireless (Semtech), Vodafone Business IoT and Itron.
Does ASL have an API?
No public API is recorded for ASL.
What industry is ASL in?
ASL's product category is IoT/M2M Connectivity Solutions. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity), with a secondary code of HDAFAIAF, Cellular IoT/M2M Gateways & Routers (LTE/5G). Its NAICS code is 517112 and its SIC code is 3576.