ASL

What ASL does

ASL Holdings Ltd is a UK-based IoT and M2M connectivity company founded in 2003 and headquartered in Northampton, with a registered office in Cwmbran, Wales. The company provides an end-to-end IoT stack spanning proprietary hardware (modems, pulse data loggers, serial-to-USB adaptors), multi-carrier connectivity (2G, 3G, LTE-M, NB-IoT, satellite) delivered via roaming SIMs and the proprietary ATP protocol, secure data infrastructure using private APN technology, and the eVe (Everything Everywhere) visualisation platform available as SaaS, PaaS, or IaaS. ASL manages over 1 million connected devices and processes over 40 million messages daily across utilities, commercial/industrial operators, and system integrator partners, and its hardware, connectivity, and software services are used by 80% of UK electricity companies.

The company's core technology differentiators are the eVe platform, the Network Intelligent Modem with roaming SIM and ATP protocol, and autonomous network switching, which the company reports delivers 40-60% typical airtime cost savings and near 100% connectivity for customers. ASL has supplied over 5 million SIMs and 1.45 million modems since 2003 and operates a tier-1 partner position with major UK mobile networks including O2 and Telefónica, with the latter relationship formalised through Telefónica's M2M Global Partner Programme as a Master Certified Device Partner since 2015.

ASL operates as a wholly owned subsidiary of Halma plc, a FTSE 100 constituent that acquired the business in 2012 and integrates it within the HWM division. Revenue is generated through hardware sales, usage-based SIM and airtime services, subscription and IaaS/PaaS/SaaS fees for the eVe platform (including white-label deployments for system integrators), managed data infrastructure services, and professional consultancy. Pricing is custom and quote-based, with multi-year enterprise contracts and dedicated key account management. Named customers include Npower, Affinity Water, Heathrow Airport, Wanhua Chemical, Logicor Energy, Repowering London, OnSite, and HWM, spanning water, electricity, aviation, chemical, social enterprise, and industrial contracting verticals.

Name

ASL

Legal name

ASL Holdings Ltd

Website

https://aslholdings.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Short description

ASL is a UK-based IoT and M2M connectivity company providing proprietary hardware, multi-carrier connectivity, secure data infrastructure, and the eVe visualisation platform to utilities, commercial/industrial operators, and system integrators globally, with services used by 80% of UK electricity companies.

Ownership category

akta.pro rank

Product category

IoT/M2M Connectivity Solutions

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telecommunications (517)

SIC

Computer Communications Equipment (3576), Communications Services, Nec (4899), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)

akta.pro secondary industries

Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• IoT connectivity solutions
• M2M hardware devices
• Smart metering services
• Utility monitoring platforms
• Multi-network SIM services

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. IoT Hardware Sales: Sale of modems, data loggers, and connectivity hardware. Products include ASLH394 Pulse Data Logger, ASLH376 serial to USB adaptor, DIN connect modems, and IoT development kits. Hardware designed cost-effectively and future-proofed without compromising security.
2. SIM/Airtime Services: Global SIM card and airtime services. Manages over 1 million IoT devices sending over 40 million messages daily. Multi-carrier international coverage with flexible billing. Provides 40-60% typical cost saving through autonomous network switching.
3. eVe Platform Services: Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) offerings. Visualisation platform for analytics, command and control. Available as white-label for system integrators.
4. Data Infrastructure Services: Private APN technology and cloud infrastructure services. Available as standalone or IaaS. Provides robust security, cost-effective data transfer, and ready-to-scale architecture.
5. Consultancy Services: IoT consultancy services spanning entire data journey from hardware to enterprise. Advisory, specification, and bespoke development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ASL delivers end-to-end IoT/M2M connectivity solutions combining proprietary hardware (modems, data loggers, SIMs), multi-carrier cellular connectivity (2G/3G/4G/LTE-M/NB-IoT/satellite), and the proprietary eVe visualisation, analytics and command/control platform. The company manages over 1 million connected IoT devices and over 40 million messages per day, providing utilities, commercial enterprises and system integrators with secure data infrastructure (private APN), rapid IoT deployment capabilities, and consultancy services spanning the full data journey.

Product overview

ASL offers a unified IoT connectivity portfolio combining proprietary hardware (modems, data loggers, SIMs), connectivity services (multi-network including 2G/3G/4G/LTE-M/NB-IoT/satellite), and the eVe platform. The eVe platform serves as the core visualization and management layer, available as SaaS, PaaS, or IaaS, supporting over 1 million devices and 40 million messages daily. Hardware products include the ASLH394 pulse data logger, ASLH376 serial-to-USB adaptor, and various modems. Connectivity is delivered via roaming SIMs with autonomous network switching for optimal coverage. Data infrastructure is secured through private APN technology. The company also provides specialized eVe energy modules for utility metering management.

Differentiator

Problem solved

Functional benefit

Brands

• eVe Platform: Everything Everywhere IoT platform providing visualization, analytics, command and control for IoT solutions. Available as IaaS, PaaS or SaaS for rapid prototyping and deployment.
• eVe energy

Products and services

• eVe Platform Proprietary IoT platform providing visualisation, analytics, command and control for IoT solutions. Manages over 40 million messages per day from over 1 million connected devices. Available as IaaS, PaaS, or SaaS and supports white-label agreements for system integrator partners.
• eVe energy Specialised energy management platform built on eVe for energy suppliers, combining half-hourly data collection (HHDC) and data aggregation (HHDA) with analytics for the UK industrial and commercial metering market.
• IoT Hardware / Modems ASL's portfolio of modems, data loggers and connectivity devices for IoT applications, including the ASLH394 Pulse Data Logger, ASLH376 serial-to-USB adaptor, ASLH352 Bluetooth Analyser and ASLH465 Modbus/Mbus interface. Over 1.45 million modems supplied since 2003.
• Airtime / Connectivity Services Global cellular connectivity services across CSD, 2G, 3G, LTE-M, NB-IoT, broadband/ADSL and satellite, delivered via roaming SIMs with autonomous network switching. Manages over 40 million messages per day and achieves 40-60% typical cost savings through ATP-based network selection.
• Data Infrastructure Services Secure IoT data infrastructure using private APN technology, available standalone or as IaaS. Provides robust security, cost-effective data transfer and ready-to-scale architecture for high-security IoT applications.
• IoT Consultancy Services IoT consultancy services spanning the entire data journey from hardware to enterprise, including advisory, specification and bespoke development services for utility, commercial and system integrator clients.
• Modbus/Mbus (ASLH 465) Modbus/Mbus modem and interface device launched in 2019, extending ASL's hardware range into the Digital Signage vertical with Modbus/Mbus protocol support.

Quantifiable outcome

• 40-60% typical cost saving on airtime through autonomous network switching
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Bell InternationalstrategicStrategic or Co-development Partner · 26 April 2021Partnership to launch smart workplace solutions to keep patients and workers safe. ASL's eVe platform provides single pane view of building environment and utilisation for increased building efficiency and employee productivity.
• TelefónicacoreTechnology or Integration · 19 March 2015ASL joined Telefónica's M2M Global Partner Programme as a Master Certified Device Partner. The partnership, spanning over 12 years, delivers customised M2M services. ASL benefits from tight business and technological integration with the telecoms giant, including pricing centre access, deal management tools, coverage maps, online ordering, and service management automation.
• O2coreTechnology or IntegrationPartner status with O2 UK mobile network. Multi-carrier connectivity enabling best network selection for customers.
• TelitcoreTechnology or IntegrationTechnology partner for wireless solutions. Joint solution recognized with Telit Enabler Award at Value Chain Awards 2011.
• HWMcoreStrategic or Co-development PartnerFellow Halma company and strategic partner. ASL's IoT expertise has shaped HWM's range of monitoring solutions for hard-to-reach and hazardous locations. Joint solutions include PermaNET+ for water utilities and Multilog LX2 for pressure/leak monitoring.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wireless Logic: UK-headquartered IoT connectivity provider offering multi-network SIM management and an enterprise-grade connectivity platform. Closely comparable to ASL in geography, target verticals (utilities, industrial), and multi-carrier SIM-plus-platform stack.
• Eseye: UK-based global IoT connectivity specialist with multi-IMSI SIMs, managed connectivity services, and a device management platform. Directly comparable to ASL in offering profile (multi-network SIMs + platform + hardware integration) and utility/industrial customer focus.
• Cubic Telecom: Ireland-based IoT connectivity provider offering global multi-network SIMs and a software platform for connected vehicles, utilities, and industrial IoT. Comparable to ASL in managed connectivity plus platform model serving enterprise verticals.
• Kore Wireless: US-based IoT connectivity and managed services provider with a global multi-IMSI platform serving utilities, fleet, and industrial customers. Comparable to ASL in offering IoT connectivity management plus device management platform for enterprise verticals.

Emerging players

• 1NCE: Germany-based cellular IoT MNO offering flat-rate global IoT connectivity on 2G/3G/4G/5G and NB-IoT. Comparable to ASL on the connectivity layer but competes primarily on price; ASL differentiates with deeper vertical integration (hardware + platform).
• Hologram: US-based IoT connectivity platform offering global SIM management and developer-friendly APIs. Comparable to ASL on the managed IoT connectivity layer but focused on developer/scale-up segment rather than utility/industrial enterprise.

Broad incumbents

• Telit (Thales): Now part of Thales, Telit offers IoT modules, connectivity, and platform services globally. Comparable to ASL in end-to-end IoT offerings, but as a much broader portfolio player with cellular modules and global carrier relationships.
• Sierra Wireless (Semtech): Cellular IoT module and connectivity platform provider (acquired by Semtech). Comparable to ASL on the IoT connectivity-and-platform layer, but with a much broader module portfolio and global enterprise customer base.
• Vodafone Business IoT: Global carrier-owned IoT connectivity division with managed connectivity, platform, and security services for enterprise. Comparable to ASL in managed IoT connectivity for utilities and industrial, but as a major carrier with global scale and broader portfolio.
• Itron: Global smart utility metering and analytics provider offering end-to-end solutions for electricity, gas, and water utilities. Comparable to ASL in utility-IoT vertical and metering use cases, but operates as a much larger incumbent with hardware-plus-services scope.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ASLHoldingsLtd
• LinkedInlinkedin.com/company/aslholdingsltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASL