pumpinpal
Pumpin' Pal is a private, bootstrapped consumer-health e-commerce company selling patented angled silicone breast-pump flanges, fitting systems, adapters, replacement parts, and accessories to lactating mothers through direct and provider-referred channels.
- Company typePrivate
- Founded1999
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What pumpinpal does
Pumpin' Pal, operated by Indecco, is a private, founder-led consumer-health e-commerce company founded in 1999 and headquartered in Tempe, Arizona. It primarily serves lactating mothers who pump and sells an OptiFit system built around angled silicone breast-pump flanges. The flange tunnel is angled to support a back-leaning posture, while Elast+Assist Technology uses a grippy silicone surface to limit tissue migration. The product line spans six sizes, adapters for major pump brands, replacement parts, cleaning products, and milk-storage accessories. The core set is priced at $49.95 and the flanges are made in the USA from BPA-free medical-grade polypropylene and high-grade platinum silicone.
Pumpin' Pal generates revenue mainly through one-time direct e-commerce purchases, supplemented by wholesale and international retail distribution. Its go-to-market combines a Shopify storefront, a fit quiz, educational content, social and email marketing, affiliates, and free OptiFit sample packs for IBCLCs, CLCs, and RNs. It also resells complementary third-party pumping, nursing, pregnancy, and postpartum products, broadening its addressable assortment. Founder Jon Gillan invented the core design, and CEO Brianne Griffis is an IBCLC with extensive personal and professional pumping experience.
pumpinpal firmographics
Firmographics- Name
- pumpinpal
- Legal name
- Indecco, DBA Pumpin' Pal
- Website
- https://pumpinpal.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pumpin' Pal is a private, bootstrapped consumer-health e-commerce company selling patented angled silicone breast-pump flanges, fitting systems, adapters, replacement parts, and accessories to lactating mothers through direct and provider-referred channels.
- Ownership category
- akta.pro rank
pumpinpal industry classification
Industry- Product category
- Breastfeeding and Lactation Accessories
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Specialty & Metering Pumps (IMAHANAC)
Keywords
Where pumpinpal is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
pumpinpal business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Proprietary Breast Pump Flanges and Accessories: Direct e-commerce sales of Pumpin' Pal's core angled flanges (OptiFit Sets and single pairs), replacement parts, and proprietary accessories (flange wash, milk storage bags, sterilizer bags). Revenue is generated through one-time product purchases with optional add-ons at checkout. Core product is the OptiFit Angled Flange Set at $49.95.
- Third-Party Breastfeeding and Pumping Accessories: Resale of complementary third-party products including breast pump bags (Sarah Wells), milk chiller/cold storage (Ceres Chill OG+), nursing pillows (My Brest Friend), nursing cups (Silverette), swaddles (Ollie), pacifiers and accessories (Ninni Co.), breast care products (Little Martin's thermopads), pregnancy care (Earth Mama), and cleaning/storage accessories. These products are sold alongside Pumpin' Pal's own line at retail markups as a convenience to customers.
- International Retail/Distribution: Wholesale supply to a network of international retailers in Saudi Arabia, Ireland, England, Australia, Canada, Netherlands, and Norway. International orders are shipped via FedEx International Connect. International orders do not qualify for refunds, returns, or sizing guarantees — limiting risk while expanding geographic reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | OptiFit Angled Flange Set — $49.95 |
| Unit Pricing | Pay-as-you-go | Replacement Flange Pairs |
| Unit Pricing | Pay-as-you-go | Pump Adapters |
| Unit Pricing | Pay-as-you-go | Breast Milk Storage and Care Accessories |
| Unit Pricing | Pay-as-you-go | Pump Bags and Carrying Cases |
| Unit Pricing | Pay-as-you-go | Nursing and Mothercare Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
pumpinpal product offering
Product offeringCore offering
Pumpin' Pal manufactures and sells angled silicone breast pump flanges and accessories designed to solve discomfort and inefficient milk expression caused by standard straight flanges. The flagship OptiFit Angled Flange Set includes three sizes (XS, S, M) with access to three additional sizes through a free exchange program, supported by a 30-day refund guarantee and Lifetime Warranty. The company also distributes replacement parts (valves, membranes, collar rings), adapters for major pump brands, milk storage products, cleaning supplies, and complementary third-party breastfeeding and parenting products.
Product overview
Pumpin' Pal is a specialized breastfeeding support company offering angled silicone breast pump flanges as its core product line. The flagship OptiFit Set provides three sizes (XS, S, M) with access to three additional sizes through their OptiFit Promise program, featuring Elast+Assist Technology (EAT) that helps prevent elastic tissue from being pulled too deep into the flange tunnel. The company also sells a comprehensive ecosystem of pump accessories including pump adapters for Spectra, Medela, Ameda, Ardo, Baby Buddha, and Zomee pumps; replacement parts (valves, membranes, collar rings); and cleaning products (silicone wash, sterilizer bags). Additionally, Pumpin' Pal serves as a retailer for complementary breastfeeding and parenting products from third-party brands including Sarah Wells bags, Ceres Chill, Earth Mama (pregnancy teas, belly oils, postpartum recovery), My Brest Friend nursing pillows, Silverette nursing cups, The Ollie swaddle, Little Martin's thermopads, Mamélie nursing pads, Ninni Co. pacifiers, and the OG+ chiller/warmer.
Differentiator
Problem solved
Functional benefit
Brands
- OptiFit System: Core product system designed to take the guesswork out of flange fitting, includes 3 sizes (XS, S, M) with access to additional sizes
- Dorothy Pearl Program
Products and services
- Pumpin' Pal OptiFit Angled Flange Set The flagship offering: a 3-pair set of patented angled silicone breast pump flanges (XS, S, M) featuring Elast+Assist Technology (EAT) grippy silicone. Includes access to additional sizes (2XS, L, XL) through the OptiFit Promise free-exchange program, Lifetime Warranty, and a 30-day full refund guarantee. Designed for lactating mothers who pump and want to eliminate duct constriction and back/neck strain from leaning forward.
- Pump Adapters Brand-specific adapters (Maymom and Pumpin' Pal) that enable Pumpin' Pal angled flanges to work with most major breast pump brands including Spectra, Medela, Ameda, Lansinoh, Baby Buddha, Zomee, Ardo, Hygeia, Lactek, and Maymom. Non-refundable.
- Duckbill Breast Pump Valves (Set of 4) Replacement duckbill valves compatible with breast pumps, sold as a set of 4 and typically replaced every 6-8 weeks depending on usage.
- Backflow Membranes (Set of 2) Replacement backflow prevention membranes for breast pumps, sold as a set of 2.
- Collar Ring Adapters Adapters (sizes 2XS, XS, S) that secure Pumpin' Pal silicone flanges to breast pump connectors.
- Pumpin' Pal Foamin' Flange Wash Earth-friendly, biodegradable silicone cleaner formulated to restore the EAT grippy texture of Pumpin' Pal flanges and remove oily residue build-up.
- Pumpin' Pal Milk Storage Bags (50 Count) Breastmilk storage bags (50-count) featuring a built-in temperature sensor, write-on label, and no-mess spout for convenient, hygienic milk storage.
- Microwave Sterilizer Steam Bags (10 Count) Microwave steam sterilizer bags (10-count) for quick sanitization of breast pump parts and accessories.
- Milkbag Adapter for Spectra and Avent Pumps Heavy-duty BPA-free plastic adapters (wide-neck) that enable direct pumping into milk storage bags, compatible with Spectra S1/S2 and Avent flanges.
- Milkbag Adapter for Medela and Select Ameda Pumps Narrow-neck milkbag adapters compatible with Medela (Pump-in-Style, Swing, Symphony, Freestyle) and select Ameda and Lansinoh pumps.
- Little Martin's Breast Care Thermopad Breast Ice Packs Resold reusable hot/cold therapy gel pads providing relief from engorgement, plugged ducts, and mastitis while stimulating breastmilk flow.
- My Brest Friend Deluxe Nursing Pillow Resold ergonomic nursing pillow designed to support proper posture and latch positioning during breastfeeding.
- Silverette Nursing Cups Resold original 100% sterling silver nursing cups designed to soothe and protect nursing mothers' nipples from first latch through final feed.
- OG+ Chiller/Warmer by Ceres Chill Resold all-in-one breastmilk chiller and warmer (Ceres Chill OG+) that keeps up to 28 oz of breastmilk cold for 24 hours; doubles as a bottle warmer.
- The Ollie Swaddle Resold award-winning infant swaddle with patented design mimicking the womb environment, featuring moisture-wicking fabric and adjustable fit from birth through developmental milestones.
- Sarah Wells Breast Pump Bags and Carrying Cases Resold line of Sarah Wells-brand pump bags and carrying cases (Abby Tote, Pumparoo Wet/Dry Bag, Cold Gold Cooler, Maddy Caddy Crossbody, Allie Sling) for transport of pump equipment.
- Ninni Pacifier and Accessories Resold Ninni-brand 100% medical-grade silicone pacifier (with breast-like shape for natural latching) plus companion pacifier clip and storage case.
- Dapple Breast Pump Wipes and Dr. Nice's Moisturizing Gel Resold Dapple breast pump cleaning wipes plus Dr. Nice's Moisturizing Gel for breast tissue care.
- Earth Mama Pregnancy and Postpartum Products Resold Earth Mama organic pregnancy and postpartum product line including Belly Oil, Belly Butter, Organic Ginger Nausea Tea, and the Take Care Down There Postpartum Recovery Kit.
- All-You-Need Washbasin Bag Resold portable wash station kit containing soap dispenser, microfiber towel, three-piece scrub brush, and drawstring bag for cleaning pump parts on the go.
Quantifiable outcome
- 9 out of 10 customers find a suitable flange size from the OptiFit Set (6 sizes available)
- +4 more outcomes
Companies that use pumpinpal
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
pumpinpal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
pumpinpal partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Mom's BoutiqueminorInternational retailer based in Saudi Arabia authorized to resell genuine Pumpin' Pal products. One of 9 international retailers. Customers in Saudi Arabia can purchase Pumpin' Pal products locally rather than through international shipping.
- Hip Baby (Ireland)minorInternational retailer based in Ireland reselling genuine Pumpin' Pal products. Customers in Ireland benefit from local availability and faster domestic shipping compared to ordering from the US.
- Ana Wiz (England)minorInternational retailer based in England reselling genuine Pumpin' Pal products.
- Libra Baby (England)minorInternational retailer based in England reselling genuine Pumpin' Pal products.
- Cherished Parenting Services (Australia)minorInternational retailer based in Australia reselling genuine Pumpin' Pal products.
- McNiece Tens Inc. (Canada)minorInternational retailer based in Canada reselling genuine Pumpin' Pal products.
- Melons et Clémentines (Canada)minorInternational retailer based in Canada reselling genuine Pumpin' Pal products.
- MoM&e (Netherlands)minorInternational retailer based in the Netherlands reselling genuine Pumpin' Pal products. Customers in the Netherlands and EU region can purchase locally.
- BUBI (Norway)minorInternational retailer based in Norway reselling genuine Pumpin' Pal products.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
pumpinpal competitors and assessment
Company assessmentDirect peers
- Maymom: Maymom sells breast-pump replacement parts, adapters, and compatibility accessories directly to pumping parents. It competes most directly with Pumpin' Pal's flange and adapter ecosystem and shares a similar online, component-level business model.
Broad incumbents
- Spectra Baby USA: Spectra makes breast pumps and related accessories for the same lactating-parent customer. It is a broader established incumbent whose installed pump base overlaps with Pumpin' Pal's compatibility-driven addressable market.
- Medela: Medela is an established breast-pump, flange, bottle, and breastfeeding-accessory brand serving the same customers. It competes at the broader pumping-system level rather than specializing only in angled flanges.
- Ameda: Ameda manufactures breast pumps and accessories for hospital and home use, directly overlapping the pumping workflow. Its broader platform is comparable by customer and use case, although Pumpin' Pal remains a flange specialist.
- Lansinoh: Lansinoh provides breast pumps, bottles, storage, and breastfeeding accessories to lactating parents. It shares Pumpin' Pal's customer, product ecosystem, and retail distribution model, but is a much broader incumbent.
Emerging players
- Baby Buddha: Baby Buddha offers portable breast pumps and accessories for pumping parents, with a more system-level solution than a flange specialist. It is a niche competitor for the same return-to-work and frequent-pumping use cases.
- Elvie: Elvie develops wearable breast pumps and connected pumping hardware for lactating mothers. It overlaps with Pumpin' Pal's customer and use-case set, while Pumpin' Pal is a smaller flange and compatibility specialist.
- Momcozy: Momcozy sells wearable breast pumps and related accessories to the same lactating-parent market. It competes for the same customer and use cases, but its hardware model is broader than Pumpin' Pal's component and accessory focus.
- Freemie: Freemie offers hands-free breast-pump collection cups and related pumping products. It overlaps with Pumpin' Pal's hands-free, frequent-pumping, and return-to-work use cases but uses a different hardware architecture.
- Willow: Willow markets wearable, in-bra breast pumps and accessories for the same core customer. It is a category peer with a much broader connected-device platform and a different delivery mechanism than Pumpin' Pal's flanges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
pumpinpal social profiles
Digital presencepumpinpal financial estimates
Financial estimateRevenue estimate
Valuation estimate
pumpinpal leadership team
Management profileNumber of profiles
Profiles2 records
pumpinpal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pumpinpal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pumpinpal
What does pumpinpal do?
Pumpin' Pal manufactures and sells angled silicone breast pump flanges and accessories designed to solve discomfort and inefficient milk expression caused by standard straight flanges. The flagship OptiFit Angled Flange Set includes three sizes (XS, S, M) with access to three additional sizes through a free exchange program, supported by a 30-day refund guarantee and Lifetime Warranty. The company also distributes replacement parts (valves, membranes, collar rings), adapters for major pump brands, milk storage products, cleaning supplies, and complementary third-party breastfeeding and parenting products.
Is pumpinpal a public or private company?
pumpinpal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pumpinpal founded?
pumpinpal was founded in 1999. It employs 1 to 10 people.
Where is pumpinpal based?
pumpinpal is headquartered in Tempe, United States, in the North America region.
How does pumpinpal make money?
Three revenue lines are on record. Proprietary Breast Pump Flanges and Accessories are the primary driver. The others are third-Party Breastfeeding and Pumping Accessories and international Retail/Distribution.
Who are pumpinpal's main competitors?
Maymom is listed as a direct peer. Broad incumbents are Spectra Baby USA, Medela, Ameda and Lansinoh. Emerging players are Baby Buddha, Elvie, Momcozy, Freemie and Willow.
Does pumpinpal have an API?
No public API is recorded for pumpinpal.
What industry is pumpinpal in?
pumpinpal's product category is Breastfeeding and Lactation Accessories. Its primary akta.pro industry code is IMAHANAC, Specialty & Metering Pumps. Its NAICS code is 333914 and its SIC code is 3561.