What ANDREAS MURKUDIS does

ANDREAS MURKUDIS is a privately-held, sole-proprietorship curated multi-brand retail concept founded in 2002 by Andreas Murkudis in Berlin, Germany. The business operates two physical stores on Potsdamer Strasse — STORE 81, the flagship in the former Tagesspiegel print shop building housing fashion and furniture, and STORE 77, a gallery-like space for temporary exhibitions — plus a direct e-commerce platform with worldwide shipping. STORE 98, a third venue launched in Winter 2018 as a furniture-focused store, was closed in January 2025.

The company curates approximately 200 brands spanning ready-to-wear (Hodakova, Lutz Huelle, Jil Sander, Yohji Yamamoto), footwear, furniture (Muller van Severen, ClassiCon, E15, Living Divani), jewelry, beauty, objects, and lifestyle items, ranging from niche family-run manufacturers to heritage labels. Complementary services include in-house interior design consultation for private homes and offices in Germany and abroad, personal shopping with affiliated tailoring, and an Archive sales channel offering Murkudis' private collection of lookbooks, photo books, and fashion publications assembled since the 1980s.

The business monetises through one-time retail sales across the curated brand portfolio, professional-service fees for interior design, and archive publications, with pricing not publicly disclosed. Distribution runs through two Berlin retail locations (regional), the andreasmurkudis.com e-commerce site with global shipping, and event-driven engagement via Gallery Weekend Berlin and Berlin Art Week exhibitions. The marketing stack relies on organic Instagram accounts (Andreas Murkudis and the Archive), Mailchimp newsletters, and curated exhibitions rather than paid advertising or AI-driven systems. Technology infrastructure is intentionally minimal: Plausible Analytics (cookie-free, EU-hosted), EU-based server hosting, and GDPR-compliant data handling.

Name

ANDREAS MURKUDIS

Legal name

ANDREAS MURKUDIS

Website

https://andreasmurkudis.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

ANDREAS MURKUDIS is a Berlin-based, sole-proprietorship curated multi-brand retailer founded in 2002, selling fashion, furniture, beauty, jewelry, and objects from approximately 200 brands across two gallery-like Potsdamer Strasse stores and a worldwide-shipping e-commerce platform.

Ownership category

akta.pro rank

Product category

Curated Multi-Brand Specialty Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury & Designer Collectibles Retail (Sneakers, Handbags, Watches) (CRALAGAN), Leather Travel Goods & Luggage (CRAKAEAC)

Keywords

• Curated multi-brand retail
• Fashion and furniture boutique
• Interior design services
• Personal shopping services
• Fashion publication archive

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of curated fashion, footwear, accessories, furniture, objects, jewelry, beauty products and lifestyle items from over 200 selected brands. Products are sold through physical retail stores and e-commerce platform with worldwide shipping.
2. Archive Sales: Sale of Andreas Murkudis' private collection of lookbooks, invitations, photo books and magazines collected since the 1980s. Archive items include publications from fashion houses like Louis Vuitton, Jil Sander, Comme des Garçons, and photographers like William Eggleston, Paolo Roversi.
3. Interior Design Consulting: Customized interior planning services including consultation and execution of interior concepts for private homes and office spaces, supported by a network of trusted contractors and craftspeople.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ANDREAS MURKUDIS operates a curated multi-brand retail concept in Berlin, selling fashion, footwear, accessories, furniture, objects, jewelry, beauty products, and lifestyle items from over 200 selected brands through physical stores and a direct e-commerce platform with worldwide shipping. The company also provides interior design consulting for private homes and offices, personal shopping services, and sells a private archive of fashion publications and lookbooks.

Product overview

ANDREAS MURKUDIS is a curated multi-brand retail concept based in Berlin, Germany, offering a carefully selected range of fashion, accessories, furniture, objects, beauty products, and lifestyle items. The business operates three physical store locations (STORE 81, STORE 77, and former STORE 98) with different functions: STORE 81 serves as the main flagship showcasing the curated brand portfolio of nearly 200 brands in a gallery-like setting with a dedicated furniture wing; STORE 77 functions as an exhibition space hosting temporary art, fashion, and furniture presentations; STORE 98 operated as a furniture-focused space (now closed). The company provides complementary services including interior design consultation, personal shopping, and worldwide shipping. The brand portfolio spans diverse categories including ready-to-wear fashion (Hodakova, Lutz Huelle, Jil Sander, Yohji Yamamoto), footwear (Marsèll, Porter), furniture (Muller van Severen, ClassiCon, E15, Living Divani), jewelry (Jacqueline Rabun, Kinraden), objects (Nanimarquina, Parachilna), and beauty (Dries Van Noten Beauty, Prof. Dr. Steinkraus), alongside an Archive collection of fashion publications.

Differentiator

Problem solved

Functional benefit

Products and services

• STORE 81 Retail Concept Main flagship retail space on Potsdamer Strasse 81, Berlin, offering curated fashion, accessories, furniture, and lifestyle items from nearly 200 brands in a museum-like, gallery environment. Open Monday-Saturday 11am-7pm.
• STORE 77 Exhibition Space Gallery-like retail and exhibition space at Potsdamer Str. 77, Berlin, hosting temporary art, fashion, and furniture exhibitions. Open Wednesday-Saturday 12pm-6pm.
• Curated Brand Portfolio (200+ brands)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Gonzalez Haase AAScoreStrategic or Co-development PartnerArchitecture firm responsible for STORE 81 renovation in 2018, including floor redesign, light design, and hanging system. Also designed the Munich ASPESI store opening in 2015.
• Galerie Thomas ZandercoreStrategic or Co-development PartnerCollaboration on 'Lewis Baltz: Sites of Technology' exhibition during Gallery Weekend Berlin 2018. Also collaborated on Mitch Epstein 'Free of Charge' exhibition in 2017.
• Kominek GalleryminorStrategic or Co-development PartnerCollaboration on Mark Steinmetz exhibition featuring black-and-white photographs during Berlin Art Week 2022.
• Audi City BerlinminorGTM or Marketing PartnerSponsorship and collaboration on various events including Dries Van Noten Spring/Summer 2015 presentation, Mitch Epstein exhibition 2017, Seoul's 10Soul exhibition 2018, and Rick Owens temporary store 2019.
• SteidlminorStrategic or Co-development PartnerGerman publisher Gerhard Steidl collaborated on 'BOOKS AND LOOKS' bookstore pop-up during Art Week 2021. Steidl publishes artist books and Andreas Murkudis has published books with them.
• BIRKENSTOCKcoreStrategic or Co-development PartnerCollaboration on BIRKENSTOCK BOX mobile container project in 2017, featuring ANDREAS MURKUDIS x BIRKENSTOCK Arizona Sandal special collection. The box traveled globally including Seoul, Los Angeles, and New York.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Dover Street Market: Founded by Comme des Garçons' Rei Kawakubo and Adrian Joffe, Dover Street Market operates gallery-like multi-brand luxury concept stores in London, NYC, Tokyo, and other cities. It is the most directly comparable peer — same curated multi-brand luxury model, same gallery-retail environment, same anti-mainstream positioning.
• 10 Corso Como: Milan-based pioneering concept store combining curated luxury fashion retail with a café, art gallery, and design bookstore. Closely comparable to ANDREAS MURKUDIS in its blend of retail, art, and lifestyle curation, though at greater scale and with longer operating history.
• Browns: London-based luxury multi-brand retailer offering curated designer fashion across both physical boutiques and a strong e-commerce platform. Comparable in curated luxury positioning, though it operates at significantly larger scale and with broader brand coverage.
• L'Eclaireur: Paris-based luxury concept store with locations in the Marais and Saint-Honoré, offering a tightly edited selection of designer fashion, accessories, and objects in highly designed retail environments. Closely comparable in the anti-mainstream, gallery-style luxury curation model.
• The Broken Arm: Paris concept store combining a curated multi-brand luxury retail offering with an art gallery and a café/restaurant. Comparable in its positioning as a cultural destination that blends fashion retail with cultural programming and editorial curation.
• Boon the Shop: Seoul-based luxury multi-brand concept store offering curated designer fashion, accessories, and lifestyle objects in gallery-like spaces. Comparable in its emphasis on discovery, niche brands, and a destination-retail experience targeting design-conscious affluent customers.

Broad incumbents

• Liberty London: Heritage London department store famous for its Tudor-revival building and curated fashion, beauty, and home offerings. Comparable in its positioning as a destination luxury retailer with strong visual identity, though it operates at much larger scale and broader category breadth.
• SSENSE: Montreal-headquartered global online luxury multi-brand retailer offering an editorial, curated selection of designer fashion. Comparable in its curated luxury brand portfolio approach, though SSENSE is a digital-native platform at vastly greater scale than ANDREAS MURKUDIS.
• Mr Porter: Global online luxury multi-brand retailer focused on men's fashion with editorial content and worldwide shipping. Comparable in its curated designer brand portfolio and global shipping model, though operating purely online and at greater scale.

Emerging players

• HBX (Hypebeast): Curated streetwear and contemporary fashion multi-brand retailer founded by Hypebeast, blending editorial content with e-commerce. Comparable in its curation-led, discovery-oriented multi-brand model, though positioned in streetwear and contemporary rather than designer luxury.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/andreasmurkudis
• LinkedInlinkedin.com/company/andreasmurkudis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANDREAS MURKUDIS