amarillo wranglers
The Amarillo Wranglers is a community-based amateur ice hockey organization operated by the Amarillo Hockey Association in Amarillo, Texas. It delivers youth and adult learn-to-play hockey programs, skill clinics, and junior league competition through affiliations with USA Hockey, NAHL, and NA3HL at the Amarillo Ice Ranch facility.
- Company typePrivate
- Founded2021
- HeadquartersAmarillo, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What amarillo wranglers does
The Amarillo Wranglers is a community-based amateur ice hockey organization operated by the Amarillo Hockey Association in Amarillo, Texas. Founded in 2021, the organization delivers structured hockey programming for youth and adult beginners across the Amarillo metropolitan area and surrounding West Texas region. Its portfolio includes Youth Learn to Play Hockey (currently open for the 2026-2027 winter season with age-grouped offerings such as 10U), Adult Learn to Play Hockey (no prior experience required), and the Contact Confidence Clinic, a specialized skill-development offering. The organization operates out of the Amarillo Ice Ranch facility and holds official affiliations with USA Hockey, the North American Hockey League (NAHL), and the North American 3 Hockey League (NA3HL), which provide regulated developmental pathways for players toward higher levels of competitive play.
The organization's digital infrastructure is built on SportsEngine's Sports Relationship Management (SRM) platform, which powers the website, online registration portals, member management, and embedded USA Hockey and USA Hockey Parents news feeds via RSS integration. Revenue is generated through recurring registration fees across youth seasonal programs, adult learn-to-play sessions, and skill clinics, supplemented by corporate sponsorship from local businesses including Amarillo National Bank, United Supermarkets, and Street Auto Group. The go-to-market motion is community-led, with marketing concentrated on the official website (amarillohockey.com), social media, and local outreach through sponsor visibility. Pricing is not publicly disclosed; prospective members must complete registration forms to receive fee details. No funding rounds, leadership disclosures, headcount data, or revenue figures are publicly available.
amarillo wranglers firmographics
Firmographics- Name
- amarillo wranglers
- Legal name
- Amarillo Hockey Association
- Website
- https://amarillohockey.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- The Amarillo Wranglers is a community-based amateur ice hockey organization operated by the Amarillo Hockey Association in Amarillo, Texas. It delivers youth and adult learn-to-play hockey programs, skill clinics, and junior league competition through affiliations with USA Hockey, NAHL, and NA3HL at the Amarillo Ice Ranch facility.
- Ownership category
- akta.pro rank
amarillo wranglers industry classification
Industry- Product category
- Junior Ice Hockey Programs
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ice Hockey Leagues (MPAKAAAE)
- akta.pro secondary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
Keywords
Where amarillo wranglers is headquartered
LocationHeadquarters
- HQ city
- Amarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
amarillo wranglers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Youth Hockey Registration Fees: Registration fees for youth hockey seasons including equipment, coaching, ice time, and league participation
- Adult Learn to Play Programs: Registration fees for adult beginner hockey programs with no experience required
- Confidence Clinics: Specialized skill development programs for players of various skill levels
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
amarillo wranglers product offering
Product offeringCore offering
The Amarillo Wranglers is a junior ice hockey program operated by the Amarillo Hockey Association, providing youth learn-to-play hockey, adult beginner hockey sessions, and contact confidence skill clinics. Programs are delivered at the Amarillo Ice Ranch facility in Amarillo, Texas, and are structured seasonally around USA Hockey guidelines with affiliations to the North American Hockey League (NAHL) and the NA3HL.
Product overview
Amarillo Wranglers Ice Sports is a youth and adult ice hockey organization operated by the Amarillo Hockey Association. The organization offers a unified portfolio of hockey programs including Youth Learn to Play Hockey for ages including 10U age groups, Adult Learn to Play Hockey for beginners with no experience needed, and a Contact Confidence Clinic for skill development. Programs are structured seasonally with registration open for the 2026-2027 winter youth hockey season and 2026 adult sessions. The organization is subject to USA Hockey guidelines and competes within the NAHL and NA3HL leagues.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Learn to Play Hockey
- Adult Learn to Play Hockey
- Contact Confidence Clinic
Companies that use amarillo wranglers
Customer profileSegments3 records
Ideal customer profiles2 records
amarillo wranglers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
amarillo wranglers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Amarillo National BankminorCorporate sponsor of Amarillo Hockey Association and Amarillo Wranglers. Bank logo displayed on website sponsor section with link to bank's website.
- United SupermarketsminorCorporate sponsor providing financial support and visibility. Logo featured in sponsor section with website link.
- Street Auto GroupminorLocal automotive dealer sponsor with logo displayed on website. Includes Street Toyota branding.
- USA HockeycoreOfficial governing body affiliation providing league structure, rules, insurance, and pathway programs. Links to usahockey.com and embedded news feeds from USA Hockey.
- North American Hockey League (NAHL)coreJunior hockey league affiliation providing pathway for players. Links to nahl.com for league information and visibility.
- North American 3 Hockey League (NA3HL)coreTier III junior hockey league affiliation. Links to na3hl.com and provides visibility for player development pathways.
- Amarillo Ice RanchcoreFacility partnership providing ice rink access for all hockey programs, learn-to-play sessions, and competitions.
- SportsEnginecoreTechnology platform powering website, registration systems, and member management. Platform provides Sports Relationship Management (SRM) software.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
amarillo wranglers competitors and assessment
Company assessmentDirect peers
- Lone Star Brahmas: NAHL junior ice hockey team based in North Richland Hills, Texas. Operates a comparable junior hockey program and league affiliation, with similar youth development and competitive team operations as the Amarillo Wranglers.
- Oklahoma Warriors: NAHL junior ice hockey team based in Oklahoma. Direct competitive peer sharing the same league affiliation, junior player development model, and Southern US hockey market dynamics as the Amarillo Wranglers.
- New Mexico Ice Wolves: NAHL junior ice hockey team operating in the Southwest region. Competes in the same league as the Wranglers with a comparable small-market junior hockey program and community-led operating model.
- El Paso Rhinos: NA3HL Tier III junior ice hockey team based in El Paso, Texas. Comparable junior hockey team serving the Texas market with a similar learn-to-play and competitive youth program structure.
- Dallas Junior Stars: NA3HL junior ice hockey organization in the Dallas-Fort Worth metroplex. Operates a similar youth hockey development and competitive team program within Texas, sharing USA Hockey affiliation.
- Shreveport Mudbugs: NAHL junior ice hockey team based in Shreveport, Louisiana. Comparable junior team competing in the same league as the Wranglers, with similar Southern US hockey market dynamics and amateur program structure.
Regional players
- Texas Jr. Stars: Texas-based junior hockey program in the NA3HL. Operates a similar youth-to-competitive hockey pathway within the Texas market, providing a comparable regional peer for the Wranglers' program structure.
- Dallas Stars Elite: Youth and amateur hockey organization in the Dallas area affiliated with the Dallas Stars NHL franchise ecosystem. Comparable youth hockey development programming in Texas, though serving a different geographic market than Amarillo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
amarillo wranglers social profiles
Digital presenceamarillo wranglers financial estimates
Financial estimateRevenue estimate
Valuation estimate
amarillo wranglers leadership team
Management profileNumber of profiles
amarillo wranglers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
amarillo wranglers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about amarillo wranglers
What does amarillo wranglers do?
The Amarillo Wranglers is a junior ice hockey program operated by the Amarillo Hockey Association, providing youth learn-to-play hockey, adult beginner hockey sessions, and contact confidence skill clinics. Programs are delivered at the Amarillo Ice Ranch facility in Amarillo, Texas, and are structured seasonally around USA Hockey guidelines with affiliations to the North American Hockey League (NAHL) and the NA3HL.
Is amarillo wranglers a public or private company?
amarillo wranglers is a private company. It is classified as unknown and is currently operating.
When was amarillo wranglers founded?
amarillo wranglers was founded in 2021.
Where is amarillo wranglers based?
amarillo wranglers is headquartered in Amarillo, United States, in the North America region.
How does amarillo wranglers make money?
Three revenue lines are on record. Youth Hockey Registration Fees are the primary driver. The others are adult Learn to Play Programs and confidence Clinics.
Who are amarillo wranglers's main competitors?
Direct peers on record are Lone Star Brahmas, Oklahoma Warriors, New Mexico Ice Wolves, El Paso Rhinos, Dallas Junior Stars and Shreveport Mudbugs. Regional players are Texas Jr. Stars and Dallas Stars Elite.
Does amarillo wranglers have an API?
No public API is recorded for amarillo wranglers.
What industry is amarillo wranglers in?
amarillo wranglers's product category is Junior Ice Hockey Programs. Its primary akta.pro industry code is MPAKAAAE, Ice Hockey Leagues, with a secondary code of MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 611620 and its SIC code is 7997.