mustela vietnam

What mustela vietnam does

Mustela Vietnam is the official authorized importer and distributor in Vietnam of Mustela, a French dermatological skincare brand owned by independent pharmaceutical and cosmetics laboratory Laboratoires Expanscience (60+ years of skin science research). The local operating entity, Công Ty TNHH Một Thành Viên Mỹ Phẩm Quốc Tế Việt Ý (business registration 0313597306, registered January 4, 2016 in Ho Chi Minh City), launched the brand in Vietnam in June 2018. The catalog consists of approximately 40 SKUs spanning baby/child skincare (cleansing, bathing, moisturizing, sun protection, massage, diaper rash, cradle cap, and eczema/atopic-prone care via the Stelatopia line) and maternal skincare (stretch mark prevention and skin firming), built around four patented natural-origin ingredients — Avocado Perseose, Sunflower Oil Distillate, Galactoarabinan, and Prebiotic Bioecolia — and marketed at 95–99% natural-origin composition with hypoallergenic, dermatologist/pediatrician-tested formulations.

The business operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront at mustelavietnam.com offering free nationwide shipping, and a nationwide network of authorized physical retail stores, supplemented by sub-distributor CT Thiên Ý for the broader Đông Dương (Indochina) market. Products are sold at fixed retail unit prices in Vietnamese Dong, ranging from approximately 195,000 VND to 1,050,000 VND per SKU, with curated bundles (S.O.S., Relaxation, Special Occasion) priced higher. Revenue model is straightforward one-time unit sales — no subscription or volume pricing is publicly disclosed, and bulk orders are handled via direct contact. The company also maintains a content marketing layer (Mustela Journal/Tạp Chí Mustela) covering pregnancy, child development, and skin-type guidance, plus a CSR program donating 2% of retail price to underprivileged children across 24 hospitals. Legal representative is Trịnh Rồng; no headcount, revenue, or funding data is publicly disclosed.

Name

mustela vietnam

Legal name

Công Ty TNHH Một Thành Viên Mỹ Phẩm Quốc Tế Việt Ý

Website

https://mustelavietnam.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Mustela Vietnam is the official authorized distributor in Vietnam of Mustela, a French dermatological skincare brand owned by Laboratoires Expanscience, selling approximately 40 baby, child, and maternal skincare products via its e-commerce site and nationwide authorized retail network.

Ownership category

akta.pro rank

Product category

Baby and Maternal Dermatological Skincare

NAICS

Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

akta.pro secondary industries

Kids Skincare (Moisturizers, Sensitive Skin) (CRABAJAI), Baby Bath & Cleansing (CRABAJAA), Natural/Organic & Clean Skincare (CRABAAAH), Kids Personal Cleansing (Body Wash, Hand Soap) (CRABAJAH), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Baby skincare products
• Maternal skincare products
• Dermatological cosmetics
• Stretch mark prevention
• Natural origin skincare

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others, Technology or R&D

Revenue model

1. Product Sales: Mustela Vietnam generates revenue through direct retail sales of skincare products for babies, children, and mothers via its e-commerce website and physical store network. Products are sold at fixed retail prices in Vietnamese Dong.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mustela Vietnam is the official authorized distributor and importer of the French Mustela dermatological skincare brand in Vietnam. It sells natural-origin (95-99%) baby and young child skincare items — cleansers, shampoos, body lotions, facial creams, sun protection, diaper rash prevention, and eczema/atrophic dermatitis care — as well as maternal skincare products for stretch mark prevention. The product line is built around patented natural actives including Avocado Perseose, Sunflower Oil Distillate, Galactoarabinan, and Prebiotic Bioecolia, formulated for sensitive and newborn skin.

Product overview

Mustela Vietnam is the official Vietnamese e-commerce platform for Mustela, a French dermatological skincare brand with over 70 years of research expertise (established 1950) under Laboratoires Expanscience. The product portfolio consists of two main lines: (1) Mustela Bébé-Enfant — skincare products for babies and young children segmented by skin type (Normal Skin, Dry Skin, Very Sensitive Skin, Atopic/Atopic Dermatitis-prone Skin) covering cleansing (shampoos, cleansing gels, no-rinse cleansing water, intimate cleansing gel), bathing, moisturizing (body lotions, facial creams), sun protection (SPF 50+ sunscreen), massage (baby oil), and specialized treatments (diaper rash cream, cradle cap shampoo, eczema care via Stelatopia line); and (2) Mustela Maternity — products for expecting and new mothers covering stretch mark prevention (Stretch Marks Oil, Stretch Marks Cream, Stretch Marks Serum). Key patented natural ingredients include Avocado Perseose (used across all baby products), Sunflower Oil Distillate (Stelatopia line), and Prebiotic Bioecolia (Stelatopia+ line). Products are marketed as 95-99% natural origin, hypoallergenic, free from parabens, phthalates, and phenoxyethanol, and clinically tested under dermatological and pediatric control. Mustela Vietnam also offers curated product bundles (S.O.S. Bundle, Relaxation Bundle, Special Occasion Gift Bundle) and publishes educational content through its Mustela Magazine covering pregnancy, child development, and skincare safety topics.

Differentiator

Problem solved

Functional benefit

Brands

• Mustela Bébé: Skincare product line for babies and young children addressing various skin types including normal, dry, very sensitive, and atopic dermatitis-prone skin.
• Mustela Maternity
• Stelatopia

Products and services

• Gentle Shampoo 200ml (Dầu Gội Gentle Shampoo 200ml) Tear-free gentle shampoo for babies that cleanses the scalp while preserving natural protective oils; enriched with chamomile extract and patented Avocado Perseose. For infants and young children with normal skin.
• Gentle Shampoo 500ml (Dầu Gội Gentle Shampoo 500ml) Larger-format tear-free gentle shampoo for babies; same gentle cleansing formula as the 200ml size. For normal skin.
• Foam Shampoo For Newborns 150ml (Dầu Gội Trị Cứt Trâu Foam Shampoo For Newborns) Foaming shampoo formulated for newborns with seborrheic dermatitis (cradle cap); contains BHA and Salicylic Acid to gently remove scaling.
• Stelatopia Anti-Itching Cleansing Oil 500ml (Dầu Làm Sạch Da Chàm Thể Tạng) Multi-purpose cleansing oil for face, hair and body designed for extremely dry and atopic dermatitis-prone skin; 98% natural origin ingredients.
• Baby Oil 100ml (Dầu Massage Baby Oil) Baby massage oil with 99% natural origin ingredients enriched with pomegranate, sunflower and avocado oils to moisturize skin and stimulate baby's senses.
• Stelatopia Cleansing Anti-Itchiness Gel 200ml (Gel Tắm Gội Da Chàm Thể Tạng) Cleansing gel for babies with atopic dermatitis-prone skin; 98% natural origin ingredients including Avocado Perseose and Shea Butter; does not disrupt natural skin barrier.
• Intimate Cleansing Gel 200ml (Gel Vệ Sinh Vùng Kín Cho Mẹ Và Bé) Intimate cleansing gel for mother and baby with physiological pH; 97% natural origin ingredients with aloe extract for gentle cleansing.
• Very High Protection Sun Lotion SPF 50+ 100ml (Kem Chống Nắng) Very high protection SPF 50+ sunscreen for face and body, safe for newborns including those in NICU; formulated with patented Avocado Perseose.
• Very High Protection Sun Lotion SPF 50+ 40ml (Travel Size) Travel-size very high protection SPF 50+ sunscreen for the whole family; suitable for sensitive and allergy-prone skin.
• Stelatopia+ Lipid-Replenishing Cream 150ml (Kem Dưỡng Da Chàm Thể Tạng) Moisturizing cream for extremely dry and atopic dermatitis-prone skin; 24-hour nourishment with 99% natural origin ingredients including Prebiotic Bioecolia and Sunflower Oil Distillate.
• Stelatopia+ Lipid-Replenishing Cream 20ml (Sample Size) Sample-size lightweight cream for daily maintenance of extremely dry and atopic dermatitis-prone skin; fragrance-free formula.
• Stelatopia Emollient Face Cream & Eyelid 40ml (Kem Dưỡng Mặt Da Chàm Thể Tạng) Face cream specifically designed for atopic-prone facial skin and eyelids; 97% natural origin ingredients including Sunflower Oil Distillate, Avocado Perseose, and Shea Butter.
• 123 Vitamin Barrier Cream 100ml (Kem Làm Dịu Và Ngăn Ngừa Hăm Tã) Diaper rash prevention cream with zinc oxide and vitamins; clinically proven to prevent diaper rash and reduce recurrence by 80%.
• 123 Vitamin Barrier Cream 50ml (Kem Làm Dịu Và Ngăn Ngừa Hăm Tã) Smaller-size diaper rash prevention cream with zinc oxide and vitamins for convenient travel use.
• Cicastela Repairing Cream 40ml (Kem Phục Hồi Da Đa Năng) Multi-purpose repairing cream for mosquito bites, insect bites, minor scrapes, and chickenpox; 98% of parents reported effective skin repair.
• Nourishing Cream With Cold Cream 40ml (Kem Dưỡng Mặt Da Khô) Nourishing face cream for dry skin with Cold Cream formula providing deep moisturization and protection.
• Soothing Moisturizing Face Cream 40ml (Kem Dưỡng Mặt Da Rất Nhạy Cảm) Face cream for very sensitive skin with soothing and moisturizing properties.
• Hydra Bebe Facial Cream 40ml (Kem Dưỡng Mặt Da Thường) Facial cream for normal skin with Hydra Bebe formula providing quick and long-lasting hydration; 97% agreement from parents on moisturizing from first use.
• Nourishing Lotion with Cold Cream 200ml (Lotion Dưỡng Thể Da Khô) Body lotion for dry skin with Cold Cream formula providing intensive nourishment and moisture.
• Soothing Moisturizing Body Lotion 200ml (Lotion Dưỡng Thể Da Rất Nhạy Cảm) Body lotion for very sensitive skin with soothing and moisturizing properties.
• Hydra Bebe Body Lotion (100ml / 300ml) (Lotion Dưỡng Thể Da Thường) Hydrating body lotion for normal skin with long-lasting moisture; available in 100ml and 300ml formats.
• No Rinse Cleansing Water (100ml / 300ml) (Nước Làm Sạch Không Cần Rửa Lại) No-rinse cleansing water for face, body and diaper area with 98% plant-based ingredients and patented Avocado Perseose; suitable for newborns.
• No Rinse Soothing Cleansing Water 300ml (Nước Làm Sạch Không Cần Rửa Lại Cho Da Rất Nhạy Cảm) No-rinse soothing cleansing water specifically formulated for very sensitive skin.
• Nourishing Cleansing Gel with Cold Cream 300ml (Sữa Tắm Gội Da Khô) Cleansing gel for dry skin with Cold Cream formula for gentle bathing and hair washing.
• Soothing Cleansing Gel 300ml (Sữa Tắm Gội Da Rất Nhạy Cảm) Cleansing gel for very sensitive skin with soothing properties during bath time.
• Gentle Cleansing Gel (200ml / 500ml / 750ml) (Sữa Tắm Gội Da Thường) 2-in-1 gentle cleansing gel for face and body for normal skin; 100% agreement among parents on gentle cleansing; available in 200ml, 500ml, and 750ml sizes.
• Stretch Marks Oil 105ml (Dầu Ngăn Ngừa Rạn Da) Certified organic stretch mark prevention oil with 100% natural origin ingredients including Avocado Oil, Maracuja Oil, and Organic Sunflower Oil; clinically proven to improve skin elasticity by +18% and prevent stretch marks.
• Stretch Marks Cream 150ml (Kem Ngăn Ngừa Rạn Da) Stretch mark prevention cream for pregnant women to improve skin elasticity and reduce appearance of stretch marks.
• Stretch Marks Serum 45ml (Tinh Chất Làm Mờ Vết Rạn) Stretch mark serum for reducing the appearance of existing stretch marks; formulated with natural ingredients.

Quantifiable outcome

• 98% natural origin ingredients in the extremely sensitive skin line
• +13 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Laboratoires ExpansciencecoreStrategic or Co-development PartnerMustela is owned by Laboratoires Expanscience, an independent pharmaceutical and cosmetics laboratory headquartered in France. For over 60 years, Expanscience has built an international reputation as an innovator and expert in skin science and osteoarthritis treatment. Mustela is one of Expanscience's core consumer-facing brands.
• CT Thiên Ý (Công Ty TNHH CT Thiên Ý)coreChannel Partner/ Reseller/ DistributorCÔNG TY TNHH CT THIÊN Ý serves as the official distributor and marketer for Mustela products in the Đông Dương (Indochina) market. Located at 271E1 Nguyễn Trọng Tuyển, Phường Phú Nhuận, TPHCM. Contact: [email protected], 0899 965655.
• Mustela Foundation (Quỹ Bảo trợ Mustela)minorStrategic or Co-development PartnerEstablished in 1982 by Paul Berthomé, father of the current president of the company's Scientific Committee. The foundation collaborates with healthcare professionals to support research projects related to child development and care worldwide. Three main objectives: research support through grants and scholarships, public awareness on adolescent health issues, and fundraising for social projects benefiting children in France and globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Johnson's Baby (Johnson & Johnson): Johnson's Baby is the global mass-market leader in baby skincare, cleansers, and lotions, directly competing with Mustela across baby bath, shampoo, lotion, and cream categories in Vietnam and globally.
• Pigeon (Pigeon Corporation): Pigeon is a major Japanese baby and maternal care brand with strong distribution across Southeast Asia, offering cleansers, lotions, and skincare for babies and mothers — directly comparable to Mustela's core portfolio.
• Sebamed: Sebamed is a German dermatological baby care brand with a pH-balanced, clinically-validated positioning that closely mirrors Mustela's 'dermatological skincare for sensitive baby skin' value proposition.
• Cetaphil Baby (Galderma): Cetaphil Baby is a dermatologist-recommended sensitive-skin baby skincare line offering cleansers, lotions, and creams — directly overlapping with Mustela's atopic-prone and very-sensitive skin product lines.
• Aveeno Baby (Kenvue): Aveeno Baby leverages natural colloidal oat and prebiotic formulations, directly comparable to Mustela's natural-origin positioning in baby skincare for sensitive and eczema-prone skin.
• Himalaya Baby: Himalaya Baby is a well-established natural/herbal baby care brand with strong distribution across Southeast Asia, directly competing with Mustela in baby cleansers, lotions, and massage oils.

Broad incumbents

• La Roche-Posay (L'Oréal): La Roche-Posay is a global dermatological skincare leader under L'Oréal with a baby/children line (Lipikar), competing in the same dermatological-credibility tier as Mustela but with a broader skincare portfolio.
• Bioderma (NAOS): Bioderma is a French dermo-cosmetic brand with sensitive-skin expertise and a baby line (ABCDerm), sharing both country-of-origin DNA and the dermatological positioning with Mustela.

Emerging players

• Mama's Choice: Mama's Choice is a Southeast Asia-focused natural maternity and baby care brand, directly competing with Mustela in stretch mark prevention and baby skincare with strong regional e-commerce traction.
• Babo Botanicals: Babo Botanicals is a US-based natural/clean baby skincare brand competing in the same premium natural-origin tier as Mustela, with overlapping categories in baby lotion, sunscreen, and bath products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0d9xjjqfTXRZeoD2CbD6Kg
• Facebookfacebook.com/mustelavietnam
• Instagraminstagram.com/MustelaVietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mustela vietnam