apex hotel advisors
- Company typePrivate
- Founded2012
- HeadquartersColumbia, United States
- Headcount—
- GTM typeB2B
- OfferingServices
apex hotel advisors firmographics
Firmographics- Name
- apex hotel advisors
- Legal name
- Apex Hotel Advisors
- Website
- https://apexhoteladvisors.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
apex hotel advisors industry classification
Industry- Product category
- Hospitality Real Estate Brokerage
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industries
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
Keywords
Where apex hotel advisors is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
apex hotel advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Hotel Brokerage Commissions: The firm earns transaction-based fees on hotel acquisitions and dispositions, structured per engagement and agreed in writing before any work begins. This is the primary revenue stream for hotel brokerage services.
- Advisory and Consulting Fees: Revenue from investment advisory, hotel valuations, broker opinions of value, and strategic planning services. These are structured per engagement.
- Confidential Valuation Services: Complimentary broker opinions of value are provided as a service to potential clients with no obligation to list or transact, serving as a client acquisition mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Complimentary initial consultation - no obligation |
| Other | Multi-year contract | Broker Opinion of Value - complimentary |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
apex hotel advisors product offering
Product offeringCore offering
Apex Hotel Advisors is a hospitality real estate brokerage and advisory firm that facilitates hotel acquisitions and dispositions nationwide for hotel owners, investors, lenders, and other hospitality stakeholders. The firm provides an integrated suite of services including hotel brokerage (buyer outreach, marketing strategy, due diligence, deal management), investment advisory (hold/sell analysis, NOI/IRR projections), and hotel valuations (broker opinions of value). Specialized offerings include REO advisory for lenders, distressed asset advisory, litigation support for bankruptcy proceedings, and 1031 exchange assistance.
Product overview
Apex Hotel Advisors operates as a hospitality real estate brokerage and advisory firm offering a unified suite of services centered on hotel transactions. The core offering combines hotel brokerage (with confidential buyer outreach and deal management) with investment advisory (including hold/sell analysis and valuations). Specialized services include REO advisory for lenders and special servicers, litigation support for bankruptcy and legal proceedings, distressed asset advisory, and 1031 exchange assistance. The firm serves hotel owners, investors, private equity, family offices, developers, lenders, and REITs across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Brokerage Full-service hotel brokerage covering acquisition and disposition of hotel properties nationwide, including marketing strategy development, due diligence preparation, deal management, and confidential buyer outreach. Designed for hotel owners, investors, and institutional buyers and sellers across the United States.
- Investment Advisory Strategic investment guidance including investment analysis, hold/sell analysis, cash flow and NOI projections, internal rate of return analysis, and long-term investment strategy development for hotel owners and investors.
- Hotel Valuations
Companies that use apex hotel advisors
Customer profileSegments7 records
Ideal customer profiles7 records
apex hotel advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
apex hotel advisors partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
apex hotel advisors competitors and assessment
Company assessmentBroad incumbents
- CBRE Hotels & Hospitality Group: Global real estate services firm with a dedicated hospitality investment sales and advisory practice. Competes with Apex for hotel transaction mandates but offers significantly broader capital markets, debt placement, and institutional buyer reach across geographies.
- JLL Hotels & Hospitality Group: Major commercial real estate services firm with a focused hospitality investment advisory practice providing brokerage, valuations, and capital markets services. Directly comparable in service mix to Apex, with substantially larger institutional platform.
- Eastdil Secured: Real estate investment banking firm handling large-scale hospitality and commercial real estate transactions for institutional clients. Competes with Apex on higher-end institutional hotel dispositions and recapitalizations.
- Newmark - Hospitality: Global commercial real estate advisory with hospitality investment sales and capital markets capabilities. Overlaps with Apex's investment advisory and brokerage services at institutional scale.
- Cushman & Wakefield - Hospitality: Global real estate services firm with hospitality investment sales, valuation, and advisory practice. Competes for institutional and mid-market hotel mandates with broader geographic and service breadth than Apex.
- Colliers - Hospitality: Global real estate advisory with hospitality-focused investment sales and consulting services. Comparable to Apex in offering brokerage and advisory but with much broader platform capabilities and international reach.
Direct peers
- HVS (Hospitality Valuation Services): Hospitality-focused consulting and valuation firm providing appraisals, feasibility studies, and brokerage-adjacent services to hotel owners, lenders, and investors. Most closely comparable to Apex on the valuation and consulting side.
- Marcus & Millichap - Hospitality Division: National commercial real estate investment sales firm with a dedicated hospitality/hotel investment sales team. Competes directly with Apex on smaller and mid-market hotel transactions for private investors and owner-operators.
- RobertDouglas: Specialized hospitality investment banking and advisory firm providing capital markets, recapitalization, and brokerage services. Closely comparable boutique competitor to Apex on mid-market hotel transactions.
Others
- STR (CoStar): Hospitality benchmarking and data provider that supplies lodging performance data (occupancy, ADR, RevPAR) which Apex uses in market analysis. Not a competitor for transaction mandates but a critical data and analytics enabler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
apex hotel advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
apex hotel advisors leadership team
Management profileNumber of profiles
apex hotel advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apex hotel advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apex hotel advisors
What does apex hotel advisors do?
Apex Hotel Advisors is a hospitality real estate brokerage and advisory firm that facilitates hotel acquisitions and dispositions nationwide for hotel owners, investors, lenders, and other hospitality stakeholders. The firm provides an integrated suite of services including hotel brokerage (buyer outreach, marketing strategy, due diligence, deal management), investment advisory (hold/sell analysis, NOI/IRR projections), and hotel valuations (broker opinions of value). Specialized offerings include REO advisory for lenders, distressed asset advisory, litigation support for bankruptcy proceedings, and 1031 exchange assistance.
Is apex hotel advisors a public or private company?
apex hotel advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was apex hotel advisors founded?
apex hotel advisors was founded in 2012.
Where is apex hotel advisors based?
apex hotel advisors is headquartered in Columbia, United States, in the North America region.
How does apex hotel advisors make money?
Three revenue lines are on record. Hotel Brokerage Commissions are the primary driver. The others are advisory and Consulting Fees and confidential Valuation Services.
Who are apex hotel advisors's main competitors?
Broad incumbents on record are CBRE Hotels & Hospitality Group, JLL Hotels & Hospitality Group, Eastdil Secured, Newmark - Hospitality, Cushman & Wakefield - Hospitality and Colliers - Hospitality. Direct peers are HVS (Hospitality Valuation Services), Marcus & Millichap - Hospitality Division and RobertDouglas. STR (CoStar) is listed as an others.
Does apex hotel advisors have an API?
No public API is recorded for apex hotel advisors.
What industry is apex hotel advisors in?
apex hotel advisors's product category is Hospitality Real Estate Brokerage. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 52394 and its SIC code is 6531.