brokerize gmbh.
brokerize GmbH is a German fintech providing a Multi-Brokerage API that lets web platforms, apps, and content creators embed securities trading across 14 German and Austrian brokers. It operates as a BaFin-registered intermediary under DonauCapital Wertpapier GmbH and is a subsidiary of stock3 AG.
- Company typePrivate
- Founded2016
- HeadquartersOberhausen-Berg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What brokerize gmbh. does
brokerize GmbH is a German fintech infrastructure company that operates a Multi-Brokerage API enabling web platforms, mobile apps, and financial content creators to embed securities trading directly into their user experiences. The platform connects partners to 14 German and Austrian online brokers — including Consorsbank, Flatex, Comdirect, Onvista, Vontobel, Smartbroker+, Börse Stuttgart, tradegate.direct, and crypto venues Coinbase and Bitpanda — and supports order types (market, limit, stop-loss), depot views, and personalized order templates (Trade Drafts). Founded in 2015/2016 as Guidants Trading GmbH and rebranded to brokerize in 2022, the company is a wholly owned subsidiary of Munich-based stock3 AG, with Thomas Gansneder, Jakob Horn, and Thorben Ziemek as Managing Directors (Geschäftsführer).
The product is modular: the core brokerize API enables deep integration; Elements provides pre-built web modules; Pages delivers ready-made webfrontends; and a Whitelabel API allows partners to operate the brokerage under their own brand. brokerize operates as a contractually bound intermediary (vertraglich gebundener Vermittler) under the BaFin-regulated DonauCapital Wertpapier GmbH, with EdW investor compensation coverage providing the regulatory foundation for the service. As of 2025, the platform processes over 150,000 trades per month and has facilitated more than 10 million securities transactions since launch.
Brokerize monetizes through two streams: tiered SaaS subscriptions (Starter €699/month, Growth €1,499/month, Enterprise €2,999/month, each with free transaction quotas of 2,500 or 5,000) and broker commissions on transactions routed through the platform (fixed or volume-based, disclosed in the terms and conditions). Customers are predominantly B2B — financial media (Der Aktionär, stock3), portals (finanzen.net, onvista, Divizend, L&S), exchanges (Börse Stuttgart, tradegate.direct), banks/brokers (Vontobel, easybank), and the VNR Group's finfluencer platform. Geographic focus is the DACH region (Germany, Austria) with an EEA-wide regulatory perimeter, and GTM is API-first direct B2B sales supported by a dedicated developer portal.
brokerize gmbh. firmographics
Firmographics- Name
- brokerize gmbh.
- Legal name
- brokerize GmbH
- Website
- https://brokerize.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- brokerize GmbH is a German fintech providing a Multi-Brokerage API that lets web platforms, apps, and content creators embed securities trading across 14 German and Austrian brokers. It operates as a BaFin-registered intermediary under DonauCapital Wertpapier GmbH and is a subsidiary of stock3 AG.
- Ownership category
- akta.pro rank
brokerize gmbh. industry classification
Industry- Product category
- Trading API Infrastructure
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Discount & Online Retail Brokerage (FSAEACAB)
Keywords
Where brokerize gmbh. is headquartered
LocationHeadquarters
- HQ city
- Oberhausen-Berg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
brokerize gmbh. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Broker Commission: brokerize receives commissions from connected brokers, either fixed amounts or volume-based, tied to the trading activity of users routed through its platform. This is disclosed as part of the terms and conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: €699/month — for startups with a manageable number of users (fewer than 10 employees). |
| Subscription | Monthly | Growth: €1,499/month — for growing companies with product-market fit and increasing user base (fewer than 50 employees). |
| Subscription | Monthly | Enterprise: €2,999/month — for established players with complex requirements and high trading volumes (50+ employees or regulated financial institution). |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
brokerize gmbh. product offering
Product offeringCore offering
brokerize GmbH provides a Multi-Brokerage API that enables web portals, apps, and content platforms to embed securities trading functionality directly into their user experience. The platform connects partner platforms to 14 leading online brokers in Germany and Austria (including Consorsbank, Flatex, Comdirect, Onvista, Vontobel, Coinbase, Bitpanda, and others), allowing end users to view depot holdings and place market, limit, and stop-loss orders without leaving the host platform. The offering is modular, comprising the core brokerize API, Elements (pre-built web modules), Pages (ready-made webfrontends), a Whitelabel API, and Trade Drafts (personalized order templates).
Product overview
brokerize offers a modular Multi-Brokerage-API platform as Trading-as-a-Service. The core offering consists of the brokerize API for direct deep integration, complemented by add-on modules: Elements (pre-built customizable web modules), Pages (ready-made webfrontends), Whitelabel API (white-label solution under partner brand), and Trade Drafts (personalized order templates). The platform connects users to 14+ German and Austrian online brokers including Consorsbank, Flatex, Comdirect, Onvista, Vontobel, smartbroker+, tradegate.direct, Coinbase, Bitpanda, and others. Pricing is structured in three tiers (Starter at 699 EUR/month, Growth at 1,499 EUR/month, Enterprise at 2,999 EUR/month) that scale with company size and transaction volume. The company, a subsidiary of Munich-based stock3 AG, has been operating since 2015 and processes over 150,000 trades per month across its broker network.
Differentiator
Problem solved
Functional benefit
Products and services
- brokerize Multi-Brokerage API An HTTP-based API developed according to open standards that connects partner platforms directly to multiple leading online brokers in Germany and Austria. Provides full brokerage functionality including depot views, market orders, limit orders, and stop-loss orders, enabling websites and apps to offer securities trading under their own UX.
- brokerize Elements
- brokerize Pages Ready-made and customizable webfrontends that integrate trading capabilities at major online brokers as links on partner websites, deployable as sub-domains or WebViews. Targeted at content creators and smaller platforms needing quick deployment.
- brokerize Whitelabel API Full white-label brokerage solution delivered under the partner's own brand name, integrated into the partner's systems and providing access to 14 broker connections. Targets regulated financial institutions that want to offer embedded trading under their own brand.
- Trade Drafts API functionality that allows partner systems to create personalized order templates which can be released with a single click, simplifying recurring trading workflows and reducing manual order entry at the broker.
Quantifiable outcome
- Over 150,000 trades processed per month
- +2 more outcomes
Companies that use brokerize gmbh.
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
brokerize gmbh. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature5 records
brokerize gmbh. partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- tradegate.directcoreTradegate.direct, the direct broker of Tradegate AG, became available on brokerize, providing stock3 and all other brokerize partners with direct access to the Tradegate Exchange.
- VontobelcoreSeamless securities trading directly from product search on Vontobel's website — the entire customer journey from product selection to order execution now runs natively within the Vontobel website.
- Börse StuttgartcoreBörse Stuttgart, as the first stock exchange in Germany, integrated brokerize's Multi-Brokerage-API into its web portals, offering integrated trading experience combining real-time market information and order placement.
- Smartbroker+coreSmartbroker+ integrated as a new broker on the brokerize platform, expanding the range of available brokers for partner platforms.
- CoinbasecoreCoinbase integrated as a crypto broker on stock3 and other brokerize partner platforms, enabling access to professional instruments and volume-based rates starting at 0%.
- tradespot (finanzen.net Trading App)coretradespot, the new trading app of finanzen.net, started using brokerize's all-in-one Multi-Brokerage-API, marking the beginning of a cooperation.
- BitpandacoreBitpanda became the first native crypto exchange integrated into brokerize's secure trading interface, enabling users on brokerize partner platforms to trade over 500 cryptocurrencies.
- onvistacoreonvista, one of the leading financial portals in the German-speaking region with 126 million page impressions and 15.8 million visits, started using brokerize's Trading-as-a-Service offering.
- sino AGcoresino AG integrated as a new broker, enabling futures and options trading on stock3 for the first time, and allowing sino users to trade mobile via the stock3 app.
- finanzen.net zerocoreThe neobroker finanzen.net zero was connected to brokerize, expanding the broker portfolio.
- justTRADEcoreThe neobroker justTRADE was connected as a broker to the brokerize platform.
- comdirectcoreSuccessful project to connect comdirect to the brokerize Multi-Brokerage-API.
- flatexcoreflatex traders in Germany and Austria were connected to brokerize, expanding the brokerage offering.
- ConsorsbankcoreConsorsbank was one of the first partner brokers when brokerize (then Guidants Trading GmbH) began developing its Trading-API and multi-brokerage approach.
- stock3 AG (Parent Company)corebrokerize is a subsidiary of Munich-based stock3 AG, which has been active in the stock market environment for over 20 years. stock3 serves as both the parent company and primary integration partner for brokerize's technology.
- DonauCapital Wertpapier GmbHcoreDonauCapital Wertpapier GmbH serves as the Haftungsdach (regulatory liability umbrella) for brokerize. brokerize acts as a contractually bound intermediary (vertraglich gebundener Vermittler) under BaFin regulation, operating exclusively for the account and under the liability of DonauCapital. This partnership provides the regulatory framework enabling brokerize's brokerage services.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
brokerize gmbh. competitors and assessment
Company assessmentDirect peers
- Upvest: Berlin-based embedded investing API offering brokerage-as-a-service to European platforms. Closest direct competitor to brokerize, with overlapping B2B model, regulated intermediary structure, and EU bank/broker connectivity.
- Alpaca: US-based API-first brokerage infrastructure that lets apps embed stock, ETF, and options trading. Direct functional analogue to brokerize in the US market with a commission-based revenue model.
- DriveWealth: Global embedded trading infrastructure powering fractional equities and ETF trading inside fintech apps. Comparable in B2B model, multi-broker/market connectivity, and focus on enabling third-party trading experiences.
- Treasury Prime: US embedded finance infrastructure provider enabling fintechs to embed banking and investment products via API. Adjacent B2B API-first fintech infrastructure business model with regulated intermediary characteristics.
Broad incumbents
- Plaid: US financial data connectivity platform linking apps to bank, brokerage, and investment accounts. Broader incumbent that has expanded into investment-account data flows adjacent to brokerize's brokerage intermediation.
- Coinbase: Global crypto exchange integrated via brokerize to give partner platforms crypto access. Broad incumbent in crypto trading whose own institutional embedded-trading ambitions could overlap with brokerize.
- Tink (Visa): Visa-owned European open banking and financial connectivity platform. Broad incumbent in financial API infrastructure whose expansion into investment data flows makes it an adjacent platform-level competitor.
Regional players
- Trade Republic: Berlin-based German/European neobroker operating in the same DACH retail trading market brokerize serves. Represents both a potential disintermediation threat and a comparable reference customer archetype.
- Scalable Capital: Munich-based European neobroker offering stocks, ETFs, and crypto trading. Comparable regional player in the DACH retail trading landscape brokerize targets via its partner portals.
Emerging players
- Bitpanda: Vienna-based crypto and digital-asset platform integrated as a broker on brokerize. Both a current partner and an adjacent emerging player whose own embedded-investing ambitions could overlap with brokerize's road map.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
brokerize gmbh. social profiles
Digital presencebrokerize gmbh. financial estimates
Financial estimateRevenue estimate
Valuation estimate
brokerize gmbh. leadership team
Management profileNumber of profiles
Profiles3 records
brokerize gmbh. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
brokerize gmbh. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about brokerize gmbh.
What does brokerize gmbh. do?
brokerize GmbH provides a Multi-Brokerage API that enables web portals, apps, and content platforms to embed securities trading functionality directly into their user experience. The platform connects partner platforms to 14 leading online brokers in Germany and Austria (including Consorsbank, Flatex, Comdirect, Onvista, Vontobel, Coinbase, Bitpanda, and others), allowing end users to view depot holdings and place market, limit, and stop-loss orders without leaving the host platform. The offering is modular, comprising the core brokerize API, Elements (pre-built web modules), Pages (ready-made webfrontends), a Whitelabel API, and Trade Drafts (personalized order templates).
Is brokerize gmbh. a public or private company?
brokerize gmbh. is a private company. It is classified as corporate owned and is currently operating.
When was brokerize gmbh. founded?
brokerize gmbh. was founded in 2016. It employs 1 to 10 people.
Where is brokerize gmbh. based?
brokerize gmbh. is headquartered in Oberhausen-Berg, Germany, in the Europe region.
How does brokerize gmbh. make money?
One revenue line is on record: broker Commission.
Who are brokerize gmbh.'s main competitors?
Direct peers on record are Upvest, Alpaca, DriveWealth and Treasury Prime. Broad incumbents are Plaid, Coinbase and Tink (Visa). Regional players are Trade Republic and Scalable Capital. Bitpanda is listed as an emerging player.
Does brokerize gmbh. have an API?
Yes. The brokerize Multi-Brokerage-API is an HTTP-API developed according to open standards that enables simple connection to other web services. It provides all functions of classical brokerage including depot views, market orders, limit orders, stop-loss orders, and more. The API allows platforms to connect users with securities brokerages at leading German online brokers, enabling securities trading directly on websites or apps. Available modules include: API (direct integration), Elements (pre-built web modules), Pages (ready-made webfrontends), Whitelabel API, and Trade Drafts (personalized order templates). Developer documentation is at developer.brokerize.com.
What industry is brokerize gmbh. in?
brokerize gmbh.'s product category is Trading API Infrastructure. Its primary akta.pro industry code is FSAEACAB, Discount & Online Retail Brokerage. Its SIC code is 6211.