Savette
Savette is an independent luxury handbag and accessories brand founded in 2020 by Amy Zurek, designing in New York and handcrafting in Florence. It serves affluent consumers through DTC e-commerce and 50+ global luxury stockists, with bags priced $1,020-$3,450 and a Home Objects collaboration with Alyssa Kapito.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Savette does
Savette is an independent luxury handbag and accessories brand founded in 2020 by Amy Zurek, a former accessories designer at The Row and Khaite. The company designs in New York and handcrafts its products at a family-owned, third-generation artisan factory just outside Florence, Italy, using leather sourced exclusively from Leather Working Group (LWG)-certified tanneries. Its core product portfolio centers on three signature bag families — the geometric Symmetry family, the rounded Tondo family, and the loop-closure Anello family — complemented by evening clutches, the lower-priced Toggle family, a Made-to-Order collection, and a Home Objects line created in collaboration with interior designer Alyssa Kapito. Bags are priced between $1,020 and $3,450, with home objects ranging from $400 to $1,200, positioning the brand in the accessible-luxury tier of the 'quiet luxury' segment.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on Shopify (savette.com, with free worldwide shipping) with selective wholesale distribution through 50+ authorized luxury stockists including Bergdorf Goodman, Net-a-Porter, Harvey Nichols, Nordstrom, Mytheresa, Moda Operandi, SKP, Joyce, Isetan, and Bloomingdale's Dubai. Distribution spans over 20 countries across North America, Europe, Asia Pacific, Middle East, and Oceania. Demand generation relies on editorial press coverage in Vogue, The Wall Street Journal, Wallpaper*, The New York Times T List, and Women's Wear Daily, supplemented by Instagram (@savettenewyork) and email marketing, rather than paid performance advertising.
Savette is privately held by founder Amy Zurek with no disclosed institutional investors, funding rounds, headcount figures, or revenue. The company's value proposition rests on architectural design language, Italian craftsmanship, sustainable LWG-certified sourcing, and a 'logoless' aesthetic appealing to affluent consumers seeking timeless, anti-trend accessories positioned as modern heirlooms.
Savette firmographics
Firmographics- Name
- Savette
- Legal name
- Savette
- Website
- https://savette.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Savette is an independent luxury handbag and accessories brand founded in 2020 by Amy Zurek, designing in New York and handcrafting in Florence. It serves affluent consumers through DTC e-commerce and 50+ global luxury stockists, with bags priced $1,020-$3,450 and a Home Objects collaboration with Alyssa Kapito.
- Ownership category
- akta.pro rank
Savette industry classification
Industry- Product category
- Luxury Handbags & Accessories
- NAICS
- Luggage and Leather Goods Retailers (458320)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Leather Handbags & Totes (CRAKAEAA), Handbags & Purses (CRAAAJAA)
Keywords
Where Savette is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Savette business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Savette generates revenue through direct-to-consumer sales of handcrafted luxury handbags and accessories via its e-commerce platform savette.com, with products priced between $1,020 and $3,450 depending on style and material.
- Wholesale Distribution: Savette distributes through select luxury retail partners globally including Bergdorf Goodman, Harvey Nichols, Net-a-Porter, Mytheresa, and over 50 other stockists across North America, Europe, Asia Pacific, and Middle East.
- Home Objects Collection: The brand also generates revenue from a Home Objects collection created in collaboration with interior designer Alyssa Kapito, featuring leather home decor items priced from $400 to $1,200.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mini Bags - Entry price point |
| One time/ perpetual license | Pay-as-you-go | Standard Collection - Core handbags |
| One time/ perpetual license | Pay-as-you-go | Premium Materials - Exotic leathers |
| One time/ perpetual license | Pay-as-you-go | Home Objects Collection |
| One time/ perpetual license | Pay-as-you-go | Made-to-Order Collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Savette product offering
Product offeringCore offering
Savette designs and sells handcrafted luxury leather handbags and accessories, designed in New York and manufactured by third-generation artisans in Florence, Italy. The brand offers signature bag families (Symmetry, Tondo, Anello, Toggle, Sera), small leather goods, and a Home Objects collection, priced between $1,020 and $3,450, sold via DTC e-commerce and wholesale channels.
Product overview
Savette is a luxury handbag and accessories brand founded in 2020 by Amy Zurek, offering a curated collection of architecturally-inspired handbags and home objects. The core product portfolio centers on three main bag families: the geometric Symmetry family (including Pochette, Shoulder Bag, Mini Bag, Chain Pochette, Slim Pochette, and Trapeze variants), the organic-curved Tondo family (Tondo 22, Tondo Crescent, Tondo Hobo), and the Anello family (Tote and Pouch) featuring signature loop closures. Evening options include the Sera Clutch in various leathers, complemented by a Home Objects Collection of leather home decor pieces designed in collaboration with Alyssa Kapito. Products are crafted in Italy using materials sourced from LWG-certified tanneries, including smooth calf, grained calf, suede, canvas, raffia, and exotic leathers. The brand emphasizes timeless design, ethical sourcing, and traditional leather craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- Home Objects Collection: A collection of leather home goods created in collaboration with interior designer Alyssa Kapito, featuring sculptural compositions of leather and metal objects such as dishes, boxes, and trays.
Products and services
- Symmetry Family Savette's signature bag family built around exacting geometry and a distinctive turnlock closure, available in multiple silhouettes including pochette, shoulder bag, mini bag, chain pochette, slim pochette, and trapeze. Crafted in Italy from LWG-certified leather.
- Tondo Family Bag collection inspired by Italian Renaissance circular artworks, featuring rounded organic curves and sculptural magnetic lock closures. Includes Tondo 22, Tondo Crescent, and Tondo Hobo silhouettes crafted in Italy.
- Anello Family Bag family distinguished by a signature loop closure that combines heritage craftsmanship with modernist hardware. Includes Anello Tote and Anello Pouch, blending bucket bag and traditional tote characteristics.
- Sera Clutch Evening clutch designed for special occasions, available in smooth calf leather and exotic leathers including lizard. Crafted in Italy by Savette's artisan partner.
- Toggle Family Bag collection featuring refined toggle closures, offering a heritage-inspired look at a more approachable price point within the Savette lineup.
- Home Objects Collection Leather home decor collection created in collaboration with interior designer Alyssa Kapito. Includes Small Dish, Medium Dish, Small Box, Large Box, Tray, and Metal-Lined Dish in smooth calf leather with signature hardware accents, made in Italy and priced from $400 to $1,200.
- Macrame Pouch Textured pouch featuring macrame craftsmanship combining sheep nappa and Italian canvas materials, crafted by Savette's artisan partners.
- Tondo Pendant Necklace Accessory extending the Tondo design language into a pendant necklace format in smooth calf leather, handcrafted in Italy.
- Made-to-Order Collection Bespoke offering of Savette's most complex and luxurious bag styles produced on demand. Requires approximately 8 weeks for production, with additional lead time for exotic leathers subject to customs inspection.
Quantifiable outcome
- Savette handbags have been featured in British Vogue, Wall Street Journal, Wallpaper*, Vogue Shopping, Who What Wear, and Women's Wear Daily as a leading quiet luxury brand
Companies that use Savette
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Savette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Savette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alyssa KapitocoreSavette collaborated with interior designer Alyssa Kapito to create the Home Objects Collection, exploring the intersection of form, function, and materiality. The collection draws from shared inspirations including Art Deco jewelry boxes and coffee services, with items made in Italy using smooth calf leather and metal accents.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Savette competitors and assessment
Company assessmentBroad incumbents
- The Row: Founded by Mary-Kate and Ashley Olsen, The Row is the originator of the quiet-luxury aesthetic that Savette explicitly emulates. Founder Amy Zurek previously served as an accessories designer at The Row, making it the most direct stylistic precedent and talent lineage.
- Khaite: Catherine Holstein's contemporary American luxury brand where Savette founder Amy Zurek also previously worked as an accessories designer. Khaite operates in adjacent price and aesthetic territory as a broader ready-to-wear and accessories maison.
- Bottega Veneta: Kering-owned luxury maison and global reference for woven and sculptural leather goods. Anchors the upper end of Savette's competitive set and validates the quiet-luxury leather aesthetic at scale.
- Loewe: LVMH-owned Spanish luxury house renowned for craft-led, architecturally distinctive leather handbags. Represents the long-term aspirational reference point for Savette's design-driven positioning.
Direct peers
- Polène: Paris-based DTC handbag brand positioned in the accessible-luxury segment with sculptural, minimalist designs priced between Savette's range. Competes for the same quiet-luxury customer seeking logo-free, architectural handbags.
- Danse Lente: London-based contemporary handbag brand with sculptural silhouettes and premium leather construction. Closely mirrors Savette's positioning in the quiet-luxury bag category at similar price points.
- Wandler: Dutch contemporary leather goods brand with strong editorial placement and architectural bag designs. Directly comparable in target customer, price band ($400–$2,000), and DTC-plus-wholesale go-to-market.
- Cuyana: DTC-first leather goods brand built on classic, timeless designs and 'fewer better things' philosophy. Closely aligned with Savette's sustainable sourcing and heirloom positioning, though at a more accessible price point.
- Demellier: London-based contemporary handbag brand with similar price points and editorial-driven positioning. Competes directly with Savette across department store stockists and DTC for the architectural handbag customer.
- STAUD: Los Angeles-based contemporary accessories and ready-to-wear brand with editorial-driven, design-forward positioning at accessible luxury price points. Overlaps with Savette in DTC strategy and target editorial customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Savette social profiles
Digital presenceSavette compliance and trust
Trust signalCompliance1 record
Savette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savette leadership team
Management profileNumber of profiles
Profiles1 record
Savette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savette
What does Savette do?
Savette designs and sells handcrafted luxury leather handbags and accessories, designed in New York and manufactured by third-generation artisans in Florence, Italy. The brand offers signature bag families (Symmetry, Tondo, Anello, Toggle, Sera), small leather goods, and a Home Objects collection, priced between $1,020 and $3,450, sold via DTC e-commerce and wholesale channels.
Is Savette a public or private company?
Savette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Savette founded?
Savette was founded in 2020.
Where is Savette based?
Savette is headquartered in New York, United States, in the North America region.
How does Savette make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and home Objects Collection.
Who are Savette's main competitors?
Broad incumbents on record are The Row, Khaite, Bottega Veneta and Loewe. Direct peers are Polène, Danse Lente, Wandler, Cuyana, Demellier and STAUD.
Does Savette have an API?
No public API is recorded for Savette.
What industry is Savette in?
Savette's product category is Luxury Handbags & Accessories. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAKAEAA, Leather Handbags & Totes. Its NAICS code is 458320 and its SIC code is 3100.