What apluslift does

APlusLift, operated by Songa Enterprises Inc. (DBA "APlusLift Official Store") and headquartered at 8512 122nd Ave NE, Kirkland, Washington, is a direct-to-consumer e-commerce retailer of automotive lifting and service equipment. The company sells hydraulic 2-post car lifts (10,000-12,000LB capacity), 4-post parking/storage/service lifts (8,000-11,000LB), mid-rise scissor lifts (6,600LB), motorcycle/ATV/UTV lift tables (1,500-2,200LB), semi-automatic tire changers, wheel balancers, mobile column lifts (18,000-22,000LB), and supporting accessories and replacement parts. The technology backbone is mechanical-hydraulic: a 110V hydraulic power unit enables residential use without 220V industrial wiring, CE certification covers lift structures and hydraulic systems tested to 115% dynamic and 150% static load, and the Falcon TR-10C carries ALI certification. The Falcon sub-brand anchors the premium end of the catalog.

APlusLift's go-to-market is exclusively direct-to-consumer via its Shopify-based storefront (apluslift.com, plus apluslift.ca for Canada), with no dealer or reseller channel. Pricing is published openly, ranging from $1,799 (DHM-24 tire changer) to $5,895 (HW-9KDP double-decker), with free shipping to most lower-48 US addresses and a 3-year warranty on most lifts. Distribution is supported by 11 US warehouse pickup locations (Charlotte, Chicago, Dallas, Jacksonville, Kansas City, Mobile, Mansfield, Portland, Tacoma, Watsontown) that offer $150-$500 pickup discounts and reduce LTL freight costs. Customer segments are horizontal: homeowners and car enthusiasts using lifts for garage parking and hobbyist restoration, small automotive repair shops and independent mechanics, and commercial fleet and parking operators. A dedicated parts catalog (2-post, 4-post, scissor, motorcycle, tire-machine parts) generates an aftermarket revenue stream from the installed base, with warranty terms reinforcing parts loyalty. The company ships to the lower 48 states, Alaska, Hawaii, Puerto Rico, and Canada, and reports 95% on-time delivery within one week of shipment.

The business is privately held by Songa Enterprises Inc., a Washington corporation, with no disclosed institutional funding rounds, M&A activity, or executive leadership changes in the source material. The company appears to operate as a founder- or family-controlled e-commerce enterprise with a self-serve purchase funnel, optional website-based financing, and tech/email support channels (phone, text, email) staffed Mon-Fri 6am-5pm Pacific.

Name

apluslift

Legal name

Songa Enterprises Inc.

Website

https://apluslift.com

Company type

Private

Operating status

Operating

Short description

APlusLift is a Kirkland, Washington-based direct-to-consumer e-commerce retailer of hydraulic vehicle lifts, motorcycle lift tables, tire changers, and automotive service equipment, serving homeowners, car enthusiasts, and small repair shops across the US and Canada.

Ownership category

akta.pro rank

Product category

Automotive Lifting Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Automotive Parts and Accessories Retailers (44133)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Hydraulic car lifts
• Automotive lifting equipment
• Vehicle service lifts
• Tire changer machines
• Automotive lift parts

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Equipment Sales: APlusLift generates revenue primarily through direct sales of automotive lifting equipment including 2-post lifts, 4-post lifts, scissor lifts, motorcycle/ATV lifts, and tire service equipment. Products are sold as one-time purchases with free shipping to most areas in the lower 48 states. Pricing ranges from approximately $1,799 for tire changers to $5,895 for double-decker 4-post lifts.
2. Replacement Parts Sales: A dedicated parts catalog covers 2-post lift parts, 4-post lift parts, scissor lift parts, motorcycle lift parts, and tire machine parts. Parts are sold separately and covered under a one-year warranty. This creates an ongoing parts revenue stream from the installed base.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

APlusLift sells hydraulic automotive lifting equipment directly to consumers and small shops via its own e-commerce storefronts. Its core catalog includes 2-post, 4-post, scissor, motorcycle/ATV/UTV, and mobile column lifts, plus tire changers, wheel balancers, bridge jacks, and replacement parts, supported by warehouse pickup locations across the United States.

Product overview

APlusLift is a direct-to-consumer retailer of automotive lift equipment and service tools, operating under Songa Enterprises Inc. The product portfolio centers on hydraulic car lifts across multiple configurations: 2-post lifts (10,000-12,000LB), 4-post parking/storage/service lifts (8,000-11,000LB including double-deck models), scissor lifts, and motorcycle/ATV/UTV lift tables. The brand carries two sub-lines—its own APlusLift branded equipment and the premium Falcon line featuring ALI-certified lifts and mobile column systems. Complementary products include tire changers (DHM-24 with dual help arms), wheel balancers, the ABJ-40 air-operated rolling/sliding bridge jack, and auto tools. All lifts feature CE certification, with the Falcon TR-10C carrying additional ALI certification. The company operates warehouse pickup locations across the US and offers commercial-grade 3-year warranties on most lift products.

Differentiator

Problem solved

Functional benefit

Brands

• Falcon: Brand of car lifts and motorcycle lift tables sold by APlusLift, including Falcon TR-10C 2-Post lifts and Falcon MT2200X motorcycle lift tables

Products and services

• APlusLift 2-Post Car Lifts Hydraulic two-post surface-mounted or overhead car lifts ranging from 10,000LB to 12,000LB capacity, including floor plate and overhead configurations for automotive service applications.
• APlusLift 4-Post Lifts and Jacks Portable parking, storage, and service lifts with 8,000LB to 11,000LB capacity. Includes standard and extra-long/tall configurations with caster kits, drip trays, and removable approach ramps.
• APlusLift Scissor Lifts Portable mid-rise scissor lifts with 6,600LB capacity for vehicle service and storage applications.
• APlusLift Motorcycle/ATV/UTV Lift Tables Electric hydraulic lift tables designed for motorcycles, tricycles, ATVs, and UTVs, ranging from 1,500LB to 2,200LB capacity.
• APlusLift Tire Changers and Wheel Balancers Semi-automatic tire changers with dual help arms for passenger vehicle tire mounting and removal, along with wheel balancer equipment.
• APlusLift Mobile Column Lifts MCL-180 mobile column lifting system with 18,000LB to 22,000LB capacity for truck loading and flexible workshop positioning.
• Falcon 10,000LB 2-Post Overhead Car Lift (TR-10C) ALI Certified 10,000LB two-post overhead single release direct drive car lift with 3-year warranty. Premium brand offering from Falcon.
• Falcon 9000LB 4-Post Portable Car Lift (AP-9H/AP-9H-XLT) 9,000LB portable parking, storage, and service lift with secondary slack-cable lock system for fail-safe protection and dedicated hydraulic return line.
• Falcon MT2200X Motorcycle/ATV/UTV Lift Table 61-inch wide 2,200LB electric hydraulic lift table designed for motorcycles, tricycles, ATVs, and UTVs.
• APlusLift HW-9KDP 9,000LB 4-Post Double Deck Parking Car Lift Commercial-grade 9,000LB double deck parking lift with 2 decks and 4 runways, including caster kit, jack trays, drip trays, and removable approach ramps.
• APlusLift DHM-24 Tire Changer Semi-automatic tire changer with dual help arms (098 and 009), featuring rim clamping 10-21 inches outside/12-24 inches inside, maximum tire diameter 39 inches, and 3-year parts warranty.
• APlusLift ABJ-40 Air Operated Rolling/Sliding Bridge Jack 4,000LB capacity air-operated jack that converts between rolling and sliding modes, designed for use with 4-post storage lifts for wheel and brake service.
• APlusLift Auto Tools Floor jacks and other automotive tools and equipment for vehicle service operations.
• Car Lift Parts Replacement parts including 2-post lift parts, 4-post lift parts, scissor lift parts, motorcycle lift parts, and tire machine parts.

Quantifiable outcome

• 3-year (36 month) warranty — described as a $499 value — is offered on most lifts, longer than many competitors' standard warranties
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Winch CentralminorOthersWinch Central, an independent automotive equipment review platform, named APlusLift's HW-10KOH car lift as its 'Top Pick' among car lifts. This is an unsolicited third-party endorsement rather than a formal partnership. APlusLift references this endorsement on its website.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Garage Living: Garage Living focuses on premium residential garage transformations including lifts, cabinetry, and flooring. It targets the same affluent homeowner/car enthusiast buyer APlusLift serves, although it sells full-garage design packages rather than standalone lift SKUs.

Direct peers

• Challenger Lifts: Challenger Lifts manufactures 2-post, 4-post, scissor, and alignment lifts sold through distributors. Its broad product range and price points overlap directly with APlusLift's residential and small-shop positioning, making it a close category competitor.
• Mohawk Lifts: Mohawk Lifts is a US manufacturer of 2-post, 4-post, scissor, and parking lifts with a strong focus on residential and small commercial buyers. Its product range and customer profile closely mirror APlusLift's core segments.
• Forward Lift: Forward Lift offers 2-post, 4-post, and alignment lifts sold through a dealer network. It targets small commercial shops and service operations, directly overlapping with APlusLift's small-shop and commercial customer segments.
• Dannmar: Dannmar manufactures and distributes 2-post, 4-post, and specialty lifts plus tire changers and wheel service equipment. It targets both DIY/enthusiast and professional shop buyers, mirroring APlusLift's dual-segment strategy.
• Atlas Automotive Equipment: Atlas Automotive Equipment sells 2-post and 4-post lifts, tire changers, wheel balancers, and shop equipment through its own e-commerce platform. Its direct-to-consumer model and product mix closely parallel APlusLift's approach.
• AMGO Hydraulics: AMGO Hydraulics manufactures 2-post, 4-post, scissor, and alignment lifts plus tire changers with strong price-value positioning similar to APlusLift. It sells through both dealer and direct channels, making it a closely comparable mid-market peer.
• BendPak: BendPak manufactures and sells 2-post, 4-post, scissor, and mobile column lifts plus tire changers and other automotive service equipment. It is a direct competitor to APlusLift across the full product portfolio and a category leader in professional-grade automotive lifts in North America.

Broad incumbents

• Rotary Lift: Rotary Lift (a Dover company) is one of the longest-established automotive lift manufacturers globally, selling 2-post, 4-post, scissor, and in-ground lifts primarily through dealer networks. It competes with APlusLift on product category but leans heavily commercial and institutional, contrasting with APlusLift's DTC residential tilt.

Regional players

• Nussbaum Group: Nussbaum is a German-headquartered manufacturer of 2-post, 4-post, and scissor lifts with growing US presence. Its residential and small-shop product range overlaps with APlusLift's mid-range offerings, though it primarily serves European and export markets rather than APlusLift's US-centric base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apluslift

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apluslift