AQUATICO
AQUATICO is a seasonal outdoor water park in Reggio Emilia, Italy, operated by Kinema SRL, serving families, children, and adult fitness participants with pools, water slides, birthday packages, and on-site food and beverage services.
- Company typePrivate
- Founded2014
- HeadquartersReggio Emilia, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
What AQUATICO does
AQUATICO is a seasonal outdoor water park located at Piazzale G. Lari, 1 in Reggio Emilia, Italy. It is operated as a brand under KINEMA SRL UNIPERSONALE, an Italian single-member limited liability company formed in May 2014 from the prior Sportiva amateur sports entity. The park runs primarily from late May through the summer months and offers pools, water slides, beach volleyball courts, an on-site bar/restaurant, and supervised children's programming. The core technology is conventional leisure infrastructure supplemented by a third-party online booking widget (Spiagge.it) for entry, umbrella, and lounger reservations; no proprietary software or AI capabilities are disclosed.
The business operates a multi-stream revenue model: daily entry fees differentiated by age band (adult, child 4-11, senior 65+), season subscriptions that grant access to all eight pools across the broader Kinema network, pay-per-use umbrella and lounger rentals, on-site food and beverage sales (including a 50% evening discount on fresh products), family group bundles (Family 3 and Family 4), and birthday party packages (€10-17 entry plus €18/person buffet) for children ages 4-11. Swimming, aquafitness, and fitness courses are operated by partner Equipe Sportiva; beach volleyball is managed by partner Beach Ignorance; free Mini Club (ages 6-12) and free fitness classes are bundled with entry. Distribution channels include the on-site box office, the Spiagge.it widget, phone bookings via an info line, and partner-led course registration.
The customer base is geographically concentrated in Emilia-Romagna and segmented across families with children, children ages 6-12, adult fitness participants, parents organizing children's birthdays, and summer camp operators. Pricing ranges from roughly €10 per child entry up to €50 for the largest family weekend bundle, with promotional discounts (notably a 70% season-pass promotion for August 1-9, 2026) used to drive demand. The venue competes on its "urban beach" positioning ("#mareincittà"), its affiliation with the UISP Italian sports network, and its bundled access to the wider Kinema multi-pool subscription.
AQUATICO firmographics
Firmographics- Name
- AQUATICO
- Legal name
- KINEMA SRL UNIPERSONALE
- Website
- https://aquatico.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- AQUATICO is a seasonal outdoor water park in Reggio Emilia, Italy, operated by Kinema SRL, serving families, children, and adult fitness participants with pools, water slides, birthday packages, and on-site food and beverage services.
- Ownership category
- akta.pro rank
AQUATICO industry classification
Industry- Product category
- Water Park Recreation
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)
- akta.pro secondary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where AQUATICO is headquartered
LocationHeadquarters
- HQ city
- Reggio Emilia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
AQUATICO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Entry fees and day passes: Visitors pay for daily entrance to the water park, with different pricing for adults, children (4-11 years), and seniors (over 65). Online booking available for skip-the-line entry.
- Season subscriptions: Seasonal passes allow unlimited access throughout the summer season. Special promotions offered, such as 70% discount during August 1-9 for full season passes.
- Umbrella and lounge chair rentals: Pay-per-use rental of numbered umbrellas and lounge chairs. Can be booked online or at the reception desk.
- Bar and refreshments: On-site bar offering food and beverages. Evening promotions (50% off fresh products from 6:30 PM) to reduce food waste. Breakfast available for 1 euro on opening day.
- Birthday party packages: Birthday celebration packages for children ages 4-11 including free entry for the birthday child, discounted rates for guests, and optional buffet service at 18 euros per person.
- Family promotions: Family 3 and Family 4 group packages offering discounted combined entry for families and friend groups.
- Swimming and fitness courses (third-party): Swimming courses, aquafitness, and fitness classes managed by Equipe Sportiva partner, held at the park during summer months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family 3 package: 1 adult + 1 child (4-11) + 1 additional entry |
| Unit Pricing | Pay-as-you-go | Family 4 package: 2 additional entries (adults or children) |
| Unit Pricing | Pay-as-you-go | Birthday party weekday rates |
| Unit Pricing | Pay-as-you-go | Birthday party weekend rates |
| Unit Pricing | Pay-as-you-go | Birthday celebration requirements |
| Subscription | Multi-year contract | Season pass with 70% discount promotion |
| Freemium | Pay-as-you-go | Mini Club (children 6-12) |
| Freemium | Pay-as-you-go | Fitness classes |
| Unit Pricing | Pay-as-you-go | Opening day breakfast promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
AQUATICO product offering
Product offeringCore offering
AQUATICO operates a physical seasonal water park in Reggio Emilia, Italy, offering outdoor pools, water slides, beach volleyball, Mini Club children's activities, fitness classes, and an on-site bar. It sells day passes, season subscriptions, family/group packages, birthday party bookings, summer camp accommodations, and umbrella/lounge chair rentals, with online booking available via its website.
Product overview
AQUATICO is a seasonal aquatic park facility located in Reggio Emilia, Italy, operated by Kinema SRL. The core offering is the Parco Acquatico (water park) featuring pools and water attractions. The facility supplements its core recreational offering with integrated services including swimming and fitness courses (Corsi di Nuoto and Fitness in Piscina) managed by Equipe Sportiva, children's activities through Mini Club, beach volleyball managed by Beach Ignorance, and on-site catering via Bar Aquatico. Additional revenue streams include birthday party packages (Compleanni), summer camp accommodations (Centri Estivi), umbrella/deck chair rentals with online booking, and discounted group promotions (Family 3/Family 4). Season passes provide access to a network of 8 pools across multiple provinces through the Kinema system.
Differentiator
Problem solved
Functional benefit
Products and services
- Parco Acquatico (Water Park Entry)
Companies that use AQUATICO
Customer profileSegments5 records
Ideal customer profiles5 records
AQUATICO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AQUATICO partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Beach IgnoranceminorBeach Ignorance manages beach volleyball activities at Aquatico, including field reservations and courses. Located in the sports area adjacent to the pool complex.
- ARCI Reggio EmiliaminorARCI Reggio Emilia collaborated with Aquatico to host a free English language laboratory for children ages 6-11 at the Mini Club facility. The workshop was conducted in partnership with ARCI Corsi and Studiotre Persone di Parola.
- ARCI CorsiminorARCI Corsi co-organized the English language laboratory for children with Aquatico and ARCI Reggio Emilia.
- Studiotre Persone di ParolaminorStudiotre Persone di Parola provided educational expertise for the free English language laboratory workshop conducted at Aquatico's Mini Club for children ages 6-11.
- KINEMA SRLcoreKinema SRL is the parent company that owns and manages Aquatico. Founded in May 2014 from the Sportiva experience, Kinema operates as a professional sports facility management company within the UISP provincial network of Reggio Emilia. Aquatico is one of six facilities managed by Kinema across three provinces in the Emilia region.
- Equipe SportivacoreEquipe Sportiva is a registered amateur sports company (società sportiva dilettantistica) and leader in Emilia for managing sports facilities. They manage all swimming and fitness courses at Aquatico, including swimming lessons, aquafitness, and fitness classes. During summer months, courses typically held at indoor pools are moved to Aquatico for outdoor summer sessions.
- UISP Reggio EmiliacoreUISP (Unione Italiana Sport Per Tutto) is the Italian sports organization that underlies the Kinema and Sportiva network. Aquatico operates under the UISP values and network, allowing season pass holders to access facilities across the provincial UISP system.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AQUATICO competitors and assessment
Company assessmentBroad incumbents
- Gardaland: Italy's largest theme park, located on Lake Garda, with adjacent water attractions. Broad incumbent competing for the same Italian family summer leisure spend and season-pass wallet.
- Zoomarine Italia: Italian water/marine-themed park in Torvaianica with pools, slides, and animal attractions. Broad incumbent in the family summer-leisure category serving a similar demographic.
- Mirabilandia: Major Italian theme park in Ravenna (Emilia-Romagna) with substantial water attractions and family audience. Broad incumbent in the same regional leisure market with overlapping family customer base.
- Leolandia: Italian family theme park in Capriate San Gervasio with significant water attractions and Mini Club-style children's programming. Broad incumbent with overlapping family-with-young-children target segment.
Direct peers
- Ondaland: Outdoor water park in northern Italy (Vicolungo, Piedmont) with pools, slides, and family attractions. Direct peer on outdoor water-park format serving Italian family day-trippers.
- Aquafan: Italy's largest water park, located in Riccione. Direct peer: outdoor water park with pools, slides, and family attractions operating on a similar summer-season, day-pass/subscription model targeting Italian families.
- Caribe Bay (formerly Aqualandia): Large outdoor water park in Jesolo offering pools, slides, and family attractions. Direct peer on outdoor water-park format and Italian family day-trip customer base.
- Etnaland: Large water park and theme park complex in Sicily with outdoor pools and slides. Direct peer on outdoor water park format and family day-pass model in the Italian market.
Regional players
- Parco Acquatico Cavour: Outdoor water park in northern Italy (Cavour, Piedmont) operating on a similar seasonal day-pass and family-promo model. Regional peer with parallel outdoor-water-park operations in Italy.
Emerging players
- Acquafresca Team: Italian swimming-course and aquafitness operator linked to the Emilia amateur sports network. Emerging peer providing adjacent swim/fitness programming via partner model similar to Equipe Sportiva at Aquatico.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AQUATICO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AQUATICO leadership team
Management profileNumber of profiles
AQUATICO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AQUATICO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AQUATICO
What does AQUATICO do?
AQUATICO operates a physical seasonal water park in Reggio Emilia, Italy, offering outdoor pools, water slides, beach volleyball, Mini Club children's activities, fitness classes, and an on-site bar. It sells day passes, season subscriptions, family/group packages, birthday party bookings, summer camp accommodations, and umbrella/lounge chair rentals, with online booking available via its website.
Is AQUATICO a public or private company?
AQUATICO is a private company. It is classified as corporate owned and is currently operating.
When was AQUATICO founded?
AQUATICO was founded in 2014.
Where is AQUATICO based?
AQUATICO is headquartered in Reggio Emilia, Italy, in the Europe region.
How does AQUATICO make money?
Seven revenue lines are on record. Entry fees and day passes are the primary driver. The others are season subscriptions, umbrella and lounge chair rentals, bar and refreshments, birthday party packages, family promotions and swimming and fitness courses (third-party).
Who are AQUATICO's main competitors?
Broad incumbents on record are Gardaland, Zoomarine Italia, Mirabilandia and Leolandia. Direct peers are Ondaland, Aquafan, Caribe Bay (formerly Aqualandia) and Etnaland. Parco Acquatico Cavour is listed as a regional player. Acquafresca Team is listed as an emerging player.
Does AQUATICO have an API?
No public API is recorded for AQUATICO.
What industry is AQUATICO in?
AQUATICO's product category is Water Park Recreation. Its primary akta.pro industry code is THAAABAA, Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides), with a secondary code of MPAKAEAF, Aquatic Centers & Swimming Facilities. Its SIC code is 7900.