Name

KINEMA SRL

Legal name

KINEMA SRL Unipersonale

Website

https://kinemasrl.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal Facility Management Contracts: KINEMA earns recurring management fees from municipalities for operating public sports facilities including swimming pools, gyms, and multi-functional sports centers. Revenue is generated through formal contracting with local government entities.
2. Consumer Entry Fees and Tickets: Individual and family admission fees to swimming pools, water parks, fitness centers, and sports facilities. Revenue generated from per-visit payments by end consumers.
3. Seasonal Subscriptions: Annual and seasonal passes providing unlimited access to facility networks. Full seasonal passes priced at €219 for adults (12-64 years) and €179 for reduced rates (4-11 years and over 65). Multi-purchase discounts of 5% for two subscriptions and 10% from third subscription onwards.
4. Training and Course Fees: Revenue from organizing swimming courses, fitness programs, and sports training in collaboration with UISP. Courses are offered to various age groups including children, youth, and adults.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

KINEMA SRL is an Italian company that manages public and private sports facilities on behalf of municipalities, providing integrated services covering strategic consulting, administrative and technical management, ordinary and extraordinary maintenance, and promotional activities. It operates a network of branded aquatic, fitness and multifunctional sports centers across Emilia-Romagna, including swimming pools, gyms, water parks, and an indoor playground. End consumers access these facilities through seasonal subscriptions, multi-entry cards, and daily tickets.

Product overview

KINEMA SRL Unipersonale is a sports facility management company that provides integrated services for public administrations and private entities. The offering consists of core management services (facility management, project optimization, economic-financial planning, and sports operator training) delivered through a network of sub-branded facilities across the Emilia-Romagna region. The company manages nine distinct facilities under brands including Komodo (four locations), Ego Village, L'Azzurra Piscine, Aquatico, Bagnolo Village, and Coconut Noceto. These facilities offer services such as swimming pools, fitness centers, martial arts, dance, spa facilities, and summer parks. Additional offerings include seasonal promotions and subscriptions valid across the entire Kinema network.

Differentiator

Problem solved

Functional benefit

Brands

• Komodo Pleasure Center: A multi-functional sports brand operating in four locations: Boretto (RE), Campegine (RE), Castelfranco (MO), and Rubiera (RE). Offers martial arts, swimming, fitness, dance, adapted physical activity, summer parks, and children's motor skills programs.
• Aquatico
• Ego Village
• L'Azzurra Piscine
• Bagnolo Village
• Coconut Noceto

Products and services

• Municipal Sports Facility Management
• Seasonal Subscriptions (Abbonamenti)

Quantifiable outcome

• Access to 9 sports facilities across 3 provinces with single subscription
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Sportiva (Sportiva Reggiana)majorStrategic or Co-development Partner · 1 May 2014Sportiva, a dilettante sports company and UISP provincial leader, initiated KINEMA's creation in May 2014 as a professional entity for sports facility management. Sportiva contributed its experience and network assets, including the Komodo Pleasure Center brand, to establish KINEMA as the specialized management vehicle.
• UISP (Unione Italiana Sport Per Tutti)coreStrategic or Co-development PartnerKINEMA's roots and identity are deeply embedded in the UISP sports association model. The company emerged from the provincial UISP system of Reggio Emilia and operates under its values framework of 'Sport for All' (Sportpertutti). UISP provides ideological foundation, training programs, and connection to the broader Italian sports association network. KINEMA's mission aligns with UISP's inclusive sports philosophy.
• AquaticocoreStrategic or Co-development PartnerAquatico was integrated into the KINEMA network, bringing the Reggio Emilia water park (40,000 m² facility) into the consolidated group. This addition enabled KINEMA to offer year-round multi-facility access to subscribers across six facilities in three provinces.
• Komodo Pleasure CentercoreStrategic or Co-development PartnerMulti-functional sports facility brand operated under KINEMA management across four locations: Boretto (RE), Campegine (RE), Castelfranco (MO), and Rubiera (RE). Brand focuses on 'Sporpertutti' (Sport for All) values with diverse activities including martial arts, swimming, fitness, dance, and children's programs.
• ZuccagiallamajorStrategic or Co-development PartnerJoint venture partner in temporary business association (ATI - Associazione Temporanea d'Impresa) formed in spring 2022 to manage Bagnolo Village sports facility. Zuccagialla collaborates with KINEMA in operating the 3,700 m² beach and park facility including swimming pools, tennis courts, and football fields.
• Comitato Territoriale UISP di Reggio EmiliamajorStrategic or Co-development PartnerKINEMA collaborates with the local UISP committee to organize training and continuing education courses for sports operators covering overall sports facility management topics. Courses are periodically offered to qualifying professionals.
• Down Under PubminorOthersCollaboration established in 2025 for bar management at Coconut Noceto swimming facility. Down Under Pub handles food and beverage operations within the aquatic center, providing complete guest services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Virgin Active Italia: Premium health-club chain operating in Italy and Europe with pool, fitness, and family programming. Comparable in subscription model and Italian market presence but focused on commercial premium positioning rather than municipal contracts.
• McFIT (RSG Group): Pan-European budget fitness chain owned by RSG Group with large multi-site footprint. Comparable scale of subscription-based fitness network, but focused on commercial gyms rather than managed municipal facilities.
• Basic-Fit: Largest low-cost fitness chain in Europe with hundreds of multi-purpose club locations. Comparable in member-subscription model and rapid multi-site expansion, though serving a lower price point and not the public/B2G segment.

Others

• Technogym: Italian-headquartered global leader in fitness equipment and connected wellness solutions for fitness centers. Complementary ecosystem participant rather than competitor, but adjacent in Italian sports/wellness sector with potential facility-equipment supply integration.
• UISP (Unione Italiana Sport Per Tutti): Italian national sports association under which KINEMA was founded and with which it runs training courses. Strategic ecosystem and ideological partner providing training pipeline, network, and "Sport Per Tutti" affiliation that supports municipal tenders.

Direct peers

• Everyone Active: UK leisure operator managing public-sector sports facilities under contract with local authorities. Closely parallels KINEMA's Comune contract structure and multi-site membership subscription model.
• Serco Leisure: Global outsourcing business operating public leisure facilities under contract for UK local authorities. Comparable in pure outsourced public-sector facility management and scale of contract base.
• Better (GLL): UK-based leisure trust that operates council-owned sports and leisure facilities on long-term public contracts. Highly comparable to KINEMA's B2G municipal management model combined with subscription access, scaled across a multi-site network.
• David Lloyd Leisure: Premium family health-club chain with extensive pool and racquet facilities across UK and Europe. Comparable in member-subscription revenue model and multi-functional facility offering (swim, gym, wellness, family programs).
• Parkwood Leisure: UK-based leisure management company operating council sports facilities with subscription and concession revenue streams. Directly comparable in contract-driven multi-site recreation management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kinemasrl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINEMA SRL