antelope canyon tours

What antelope canyon tours does

Antelope Canyon Tours is a Navajo-owned, family-operated guided tourism company headquartered at 22 South Lake Powell Boulevard in Page, Arizona. It is self-described as the oldest canyon tour company in Page and the first to offer Antelope Canyon tours. The company is an authorized operator under Navajo Parks and Recreation for Upper Antelope Canyon access and a Bureau of Land Management outfitter for tours within the 294,000-acre Vermilion Cliffs National Monument.

The company sells two core products: the Upper Antelope Canyon Sightseeing Tour, a 1.75-hour guided experience that includes 30-40 minutes inside the slot canyon and 4WD truck transport from the office, priced from $85 to $92 per person (adult) plus a $15 Navajo Park fee; and Vermilion Adventures, full-day 7-8 hour tours to White Pocket, Buckskin Gulch, and Coyote Buttes priced at $225 per adult. An off-season discounted tier operates in January and February, and private tours are available by purchasing all 14 seats per vehicle. The technology stack is a WordPress website with embedded FareHarbor booking and payment processing, Google Analytics, reCAPTCHA, Cloudflare, Vimeo video, and an inventory mirror to Expedia.

The business operates 365 days a year on Arizona Time (MST) with daily passenger caps enforced by the Navajo Nation; peak demand runs March through October, with the April through September light-beam season driving premium pricing for the 11:20 AM and 12:00 PM time slots. The customer base is exclusively leisure tourists visiting the Page/Lake Powell area — primarily a 5-hour drive from Las Vegas or Phoenix — with no B2B or contracted enterprise customers. Carolene Ekis serves as President/Owner, Ryan R. as General Manager, and Arden R. as Marketing/Social Media Manager; the company is privately held with no external funding or parent entity.

Name

antelope canyon tours

Legal name

Antelope Canyon Tours

Website

https://antelopecanyon.com

Company type

Private

Operating status

Operating

Short description

Antelope Canyon Tours is a Navajo-owned, family-operated guided tour company in Page, Arizona, offering authorized Upper Antelope Canyon and Vermilion Cliffs National Monument excursions to leisure tourists visiting the Lake Powell area, sold primarily through its own website and Expedia.

Ownership category

akta.pro rank

Product category

Guided Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)

Keywords

• Guided canyon tours
• Slot canyon tours
• Antelope canyon tours
• Vermilion cliffs excursions
• Adventure tourism services

Headquarters

HQ city

Page

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Upper Antelope Canyon Sightseeing Tours: Guided tour experiences into Upper Antelope Canyon, priced per person with additional fees for Navajo Park entrance ($15 for ages 8+), booking fees, and credit card processing fees. Prices vary by season and time of day. Tour duration is approximately 1 hour 45 minutes.
2. Vermilion Adventures Tours: Full-day tours to White Pocket, Buckskin Gulch, and North/South Coyote Buttes within Vermilion Cliffs National Monument. Adults $225, Children (ages 4-12) $195. Additional fees apply. Tour duration 7-8 hours for Buckskin Gulch and Coyote Buttes, 8 hours for White Pocket.
3. Private Tour Bookings: Private tours available by purchasing 14 seats (maximum vehicle capacity). Requires advance notification after booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Antelope Canyon Tours provides fully guided sightseeing tours of Upper Antelope Canyon from its office at 22 South Lake Powell Boulevard in Page, Arizona, transporting visitors in four-wheel-drive tour trucks for a roughly 100-minute experience (including 30-40 minutes inside the canyon). The company also sells Vermilion Adventures full-day excursions to White Pocket, Buckskin Gulch, and North/South Coyote Buttes within the Vermilion Cliffs National Monument under BLM outfitter authorization. All tours require advance reservations and operate year-round, with off-season discounted departures in January and February.

Product overview

Antelope Canyon Tours operates as a Navajo-owned and operated tour company offering guided slot canyon experiences in the Page, Arizona/Lake Powell area. The company provides two primary tour products: the Upper Antelope Canyon Sightseeing Tour (a fully guided 1.75-hour experience through the world-famous Upper Antelope Canyon with transportation via four-wheel-drive tour trucks), and Vermilion Adventures (full-day excursions to White Pocket, Buckskin Gulch, and Coyote Buttes within the Vermilion Cliffs National Monument). Both tour types depart from the company's office at 22 South Lake Powell Boulevard in Page, AZ, require advance reservations, and operate year-round.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3,000+ clients rate the company 5 stars on TripAdvisor
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Navajo Parks and RecreationcoreStrategic or Co-development PartnerAntelope Canyon Tours is an authorized tour operator permitted by Navajo Parks and Recreation. The Navajo Nation government regulates access to Antelope Canyon, requiring all visitors to be accompanied by authorized tour guides. The company operates under strict guidelines including having a guide present at all times with visitors.
• Bureau of Land Management (BLM)coreStrategic or Co-development PartnerThe company is an authorized Outfitter permitted by the BLM for tours to Vermilion Cliffs National Monument. The 294,000-acre monument includes White Pocket, Buckskin Gulch, and Coyote Buttes areas that require permits and specialized 4WD access.
• FareHarborcoreTechnology or IntegrationThird-party booking platform embedded on the company website. Powers online reservations, calendar availability, and payment processing for tour bookings. The company notes their Expedia availability is mirrored from FareHarbor.
• Lake Powell ExperienceminorOthersRelated local tour operator offering guided boat tours, water adventures, photography tours, wakeboarding, water-skiing, and sunset cruises on Lake Powell. Mentioned in the company's Links page as an additional activity for visitors.
• ExpediacoreChannel Partner/ Reseller/ DistributorAuthorized third-party travel reseller. Availability is mirrored from the company website directly. The company explicitly states they do not sell tours on other 3rd party websites.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antelope Canyon Navajo Tours: Another Navajo Parks and Recreation authorized tour operator offering guided tours into Upper Antelope Canyon from Page, AZ, directly competing for the same permit-constrained customer base.
• Ken's Tours (Lower Antelope Canyon): Authorized Navajo tour operator offering guided Lower Antelope Canyon tours out of Page, AZ. Competes in the same slot canyon category with overlapping customer segments and similar pricing dynamics.
• Dixie Ellis' Lower Antelope Canyon Tours: Authorized tour operator leading guided Lower Antelope Canyon hikes from Page, AZ, vying for the same walk-in and online Antelope Canyon tourist traffic.
• Adventurous Antelope Canyon Tours: Local Page, AZ-based authorized tour operator offering guided Upper and Lower Antelope Canyon tours, competing head-to-head on TripAdvisor, Expedia, and direct bookings.

Emerging players

• Wildland Trekking: Adventure tour operator running multi-day guided hiking trips across the Southwest (including Grand Canyon, Zion, and Sedona). Comparable as a premium guided adventure experience provider targeting the same Southwestern traveler demographic.
• Grand Canyon South Rim Jeep Tours: Authorized 4WD jeep tour operator at Grand Canyon South Rim offering guided sightseeing tours. Comparable as a Southwest 4WD-based guided tour operator with similar pricing and customer experience structure.

Broad incumbents

• REI Adventures: National adventure travel brand offering guided hiking and active trips across the Southwest. Comparable as a higher-tier, brand-driven guided tour experience with overlapping customer personas (photographers, outdoor enthusiasts).

Regional players

• Dreamland Safari Tours: Arizona-based 4WD adventure tour operator running Sedona, Monument Valley, and Grand Canyon jeep tours. Comparable as a Southwestern 4WD-led adventure tour operator using similar proprietary vehicle fleets.
• Moab Adventure Center: Multi-product adventure tour operator in Moab, Utah, running 4WD, hiking, and rafting tours. Comparable as a regional outdoor adventure operator with similar day-tour and expedition offerings.

Others

• Lake Powell Adventures: Page, AZ-based water-based tour operator offering boat tours, wakeboarding, and sunset cruises on Lake Powell. Closely related as a complementary local tourism partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRHaH_Lv-JkgS8TzQ6iXP5w
• Facebookfacebook.com/Antelope-Canyon-Tours-Inc-106913371789
• Instagraminstagram.com/antelopecanyontoursinc
• LinkedInlinkedin.com/company/antelope-canyon-tours---by-carolene-ekis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about antelope canyon tours