PRIVATE POLICY
PRIVATE POLICY is a New York-based independent fashion brand founded by designer Haoran Li in 2015, selling genderless ready-to-wear clothing and accessories through Shopify-powered direct e-commerce and a curated global wholesale network across the US, Middle East, and Asia.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What PRIVATE POLICY does
PRIVATE POLICY is a New York-based independent fashion brand founded in 2015 by designer Haoran Li, operating as PRIVATE POLICY LLC. The company designs and sells genderless ready-to-wear clothing and accessories through a Shopify-powered direct-to-consumer e-commerce store and a curated global wholesale network. The product range spans apparel (tops, trousers, shorts, dresses, outerwear priced $150-$690) and accessories (bags $290-$595, caps $110-$120), with signature design identifiers including the ballchain brim detail, multi-wear transformable bags (the 'Not a Gun Bag' capsule), and the PXL slanted checker print.
The business operates a dual-channel model: direct e-commerce through the brand's own Shopify storefront with shipping to 35+ countries, and B2B wholesale through nine named stockists spanning the US (REVOLVE), Middle East (CHAPTER 4 in Saudi Arabia), and East Asia (LABELHOOD, ADEKUVER, D-MOP, ASSEMBLE, JUDY & DAVID, THE BALANCING, LMDS). Marketing relies on earned media through runway presentations at four international fashion weeks (New York, Paris, London, Shanghai) and editorial features in Vogue, WWD, New York Times, Paper Magazine, and Hypebeast, complemented by organic social on Instagram, TikTok, and YouTube.
The company is privately held by its founder, with no disclosed institutional investment, funding rounds, or parent company. Operations are run from a New York headquarters at 150 W 25th Street and a returns-processing facility in Long Island City. Brand reputation is supported by a named celebrity endorsement (Kendall Jenner wearing the 'Not a Gun Bag' mini bag) and inclusion in Hypebeast's 2024 list of designers shaping the future of fashion. Technology stack is limited to Shopify with Google Analytics; no proprietary AI/ML, app, or API capabilities are disclosed.
PRIVATE POLICY firmographics
Firmographics- Name
- PRIVATE POLICY
- Legal name
- PRIVATE POLICY LLC
- Website
- https://privatepolicyny.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- PRIVATE POLICY is a New York-based independent fashion brand founded by designer Haoran Li in 2015, selling genderless ready-to-wear clothing and accessories through Shopify-powered direct e-commerce and a curated global wholesale network across the US, Middle East, and Asia.
- Ownership category
- akta.pro rank
PRIVATE POLICY industry classification
Industry- Product category
- Designer Apparel & Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)
- akta.pro secondary industry
- Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)
Keywords
Where PRIVATE POLICY is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PRIVATE POLICY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through owned Shopify-powered e-commerce store, selling clothing, accessories, and bags to end consumers globally.
- Wholesale Distribution: B2B sales through curated stockists and retailers including REVOLVE (US), CHAPTER 4 (Saudi Arabia), and multiple Asian retailers (ADEKUVER, ASSEMBLE, D-MOP, JUDY & DAVID, THE BALANCING, LABELHOOD, LMDS).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel items (tops, bottoms, dresses) |
| Unit Pricing | Pay-as-you-go | Accessories (hats, bags) |
| Unit Pricing | Pay-as-you-go | Outerwear |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
PRIVATE POLICY product offering
Product offeringCore offering
PRIVATE POLICY designs, produces, and sells genderless ready-to-wear clothing and accessories under its own brand. The product range includes tops, trousers, shorts, dresses, outerwear, leather bags, and signature ballchain caps. Products are sold directly to consumers through a Shopify-powered e-commerce store and through curated wholesale stockists globally.
Product overview
PRIVATE POLICY is a New York-based independent fashion brand designed by Haoran Li, offering an e-commerce platform for clothing and accessories. The product portfolio spans multiple categories: clothing (tops, trousers/shorts, dresses, outerwear) and accessories (bags, hats). Notable product lines include the "All Condition" workwear series (cargo pants, cargo shorts, flared jeans, weekend dress), signature ballchain accessories (City Ballchain Caps, Barrel Bags, Mini Barrel Bags), the iconic "Not a Gun Bag" Multi Purpose Mini Bags in various leather finishes, Reporter Box Bags, and Diamond Bags. The brand is known for genderless sizing and bold avant-garde aesthetics. Products are sold directly through their Shopify-powered online store.
Differentiator
Problem solved
Functional benefit
Products and services
- 9-Pocket All Condition Cargo Pants Washed cargo pants with multiple flap pockets and a relaxed straight-leg fit with structured knee shape; part of the All Condition workwear series; priced at $450 USD.
- 9-Pocket All Condition Cargo Shorts Cargo shorts with multiple flap pockets from the All Condition workwear series; priced at $395 USD.
- All Condition Flared Jeans High-waist denim jeans with subtle distressed details and a straight wide-leg cut; part of the All Condition line; priced at $450 USD.
- Washed Panel Jeans Classic straight-leg fit jeans in 2-tone denim with panel designs and silver hardware; available in Black and Blue colorways; priced from $430 USD.
- All Condition Weekend Dress Sleeveless mini dress with trim and multiple front patch flap pockets; part of the All Condition line; priced at $450 USD.
- Ball Button Summer Dress Short-sleeve linen dress with mandarin collar, asymmetrical metal ball button closure, and trimmed patch pockets; 100% linen; priced at $580 USD.
- Twist Knit Dress with Glove Sleeves Slim-fit rib knit dress with twist drape front, detachable glove sleeves, and silver balls at hem and sleeve edges; priced at $495 USD.
- Bubble Hem Cropped Shirt Long-sleeve button-up shirt with pointed collar, chest pocket with branded metal detail, and bubble hem; priced at $480 USD.
- Ruched Pocket Work Shirt Beige long-sleeve linen shirt with snap buttons and four large pleated flap pockets on the front; 100% linen; priced at $550 USD.
- Ruched Pocket Cropped Summer Suit Trousers Straight-leg pants with waist pocket and ruched patch pockets at the back; part of the summer suit line.
- Cropped Power Shoulder Workwear Jacket Zip-up workwear jacket with pointed collar, bubble hem and cuffs, and small chest zip pocket; outerwear piece priced at $690 USD.
- Long Sleeve Washed Polo Long-sleeve polo with boxy silhouette and 3D print words; 100% cotton; priced at $255 USD.
- "I Invest in Eggs" T-Shirt Short-sleeve cropped t-shirt with screen print text "I Invest in eggs."; priced at $150 USD.
- Silicone Print T-Shirt Short-sleeve cropped t-shirt with silicone print text "Running Late is my Cadio."
- Twist Knit Top with Glove Sleeves Slim-fit rib knit top with twist drape front and detachable glove sleeves with silver balls at edges; 92% nylon, 8% spandex; priced at $360 USD.
- City Ballchain Caps Baseball caps with PRIVATE POLICY's signature ballchain brim detail, embroidery letters, metal logo plate at back, and Velcro-adjustable size; available in multiple colorways (NAVY/WHITE, PINSTRIPE, OLIVE/WHITE, OLIVE/NAVY, LA/BLACK, NY/BLACK, LA/Burgundy, NY/Navy); priced $110-$120 USD.
- Mini Barrel Bags with Ball Chain Embossed leather mini barrel bags with metal ball chain and leather strap options, featuring the signature center open ring detail; available in Black, Silver, White, and Limited Edition Hot Red; cow leather; sized 6.5" x 2.5" x 2.5"; priced from $350 USD.
- Medium Barrel Bags with Ball Chain Embossed leather barrel bags with chunky metal chain and crossbody leather strap options, featuring signature center open ring detail; available in Sage and White; cow leather; sized 11" x 3" x 3".
- Diamond Bags Handbags inspired by PRIVATE POLICY's signature PXL slanted checker print, in embossed leather with light gold logo; multi-wear design usable as crossbody, clutch, over-the-shoulder, or waist bag; available in White and Silver metallic; priced from $490 USD.
- Reporter Box Bags Embossed leather box bags with pen pocket, signature curve flap, and center open ring detail; available in Black, White, Sage, and Lilac; sized 4.5" x 6.5" x 1.7".
- "Not a Gun Bag" Multi Purpose Mini Bags Embossed calfskin pouches with adjustable shoulder strap and magnetic press-stud tab fastening; available in Black, White, Mint, Pink, Silver, Lilac Weave, and Limited Edition Holiday Red; sized 4.5" x 5.5" x 2"; priced from $290 USD.
- Leather Multi Purpose Bags Multi-wear leather bags with adjustable shoulder strap, including a Black Weave variant with croc embossed pattern accent; sized up to 7.25" x 7.75" x 2"; priced up to $595 USD.
Quantifiable outcome
- Featured in leading fashion publications including Vogue, WWD, New York Times, Paper Magazine, Hypebeast
Companies that use PRIVATE POLICY
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
PRIVATE POLICY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PRIVATE POLICY partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major and core.
- REVOLVEmajorUS-based multi-brand fashion e-commerce platform and retailer offering PRIVATE POLICY products to American consumers through online and potentially retail channels.
- ADEKUVERcoreSeoul-based fashion retailer distributing PRIVATE POLICY products in South Korea.
- ASSEMBLEcoreShanghai-based fashion retailer distributing PRIVATE POLICY products in China.
- D-MOPcoreHong Kong-based fashion retailer distributing PRIVATE POLICY products.
- JUDY & DAVIDcoreChina-based fashion retailer distributing PRIVATE POLICY products in the Chinese market.
- THE BALANCINGcoreChina-based fashion retailer distributing PRIVATE POLICY products.
- LABELHOODcoreShanghai-based fashion retailer distributing PRIVATE POLICY products, known for supporting emerging designers.
- LMDScoreShanghai-based fashion retailer distributing PRIVATE POLICY products.
- CHAPTER 4coreRiyadh, Saudi Arabia-based luxury fashion retailer distributing PRIVATE POLICY in the Middle East market.
- ShopifycoreE-commerce platform provider powering the PRIVATE POLICY online store, enabling product listings, shopping cart, checkout, and order management.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
PRIVATE POLICY competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
PRIVATE POLICY social profiles
Digital presencePRIVATE POLICY financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIVATE POLICY leadership team
Management profileNumber of profiles
Profiles1 record
PRIVATE POLICY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIVATE POLICY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIVATE POLICY
What does PRIVATE POLICY do?
PRIVATE POLICY designs, produces, and sells genderless ready-to-wear clothing and accessories under its own brand. The product range includes tops, trousers, shorts, dresses, outerwear, leather bags, and signature ballchain caps. Products are sold directly to consumers through a Shopify-powered e-commerce store and through curated wholesale stockists globally.
Is PRIVATE POLICY a public or private company?
PRIVATE POLICY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRIVATE POLICY founded?
PRIVATE POLICY was founded in 2015.
Where is PRIVATE POLICY based?
PRIVATE POLICY is headquartered in New York, United States, in the North America region.
How does PRIVATE POLICY make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Does PRIVATE POLICY have an API?
No public API is recorded for PRIVATE POLICY.
What industry is PRIVATE POLICY in?
PRIVATE POLICY's product category is Designer Apparel & Accessories. Its primary akta.pro industry code is CRAKAEAB, Small Leather Goods (Wallets, Cardholders, Keyholders), with a secondary code of IMAOAFAG, Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands). Its NAICS code is 458110 and its SIC code is 5600.