Assemble
Assemble is a calendar-centric project management SaaS that organizes files, tasks, feedback, and documents on a visual timeline for creative teams and Fortune 500 marketing departments. It monetizes via tiered per-seat subscriptions with free external guest access.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Assemble does
Assemble (formerly Publicist) is a Los Angeles-based SaaS company that sells a calendar-centric project management platform for creative teams. The product organizes every file, note, conversation, and to-do within a visual timeline, differentiating it from card- and board-based PM tools. Core capabilities include timeline planning, task and workload management, hi-res asset proofing with annotations and version control, approval status tracking, automatic file organization by phase, 25+ collaborative document templates, client dashboards with layered permissions, private feedback threads segmented by team, and login-free review links for external collaborators. The platform is delivered as a web application at app.assemble.tv, supplemented by a native macOS desktop app launched in June 2025 and a community-built template library covering film, photography, podcast, animation, and VFX workflows.
The business operates a tiered subscription model with two plans — Starter (100GB storage, 1 guest team) and Pro (500GB storage, unlimited guest teams, custom branding, password-protected sharing, advanced calendar filtering) — sold on a monthly per-seat basis with a 14-day free trial and no credit card required. Guest access for external collaborators (clients, freelancers, vendors) is free and unlimited on both tiers, supporting a land-and-expand motion. Distribution combines a self-serve PLG motion for SMBs and individuals with an enterprise demo-booking motion for larger organizations; calendar integrations (Google, Apple, Outlook) and a native Slack integration anchor the product within existing productivity stacks. Named customers include Revlon, Delta, MassMutual, ServiceNow, and Colgate, with the company positioned to serve Fortune 500 marketing departments and in-house creative agencies managing distributed freelance talent, alongside film, photography, podcast, and VFX production teams.
Assemble firmographics
Firmographics- Name
- Assemble
- Website
- https://onassemble.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Assemble is a calendar-centric project management SaaS that organizes files, tasks, feedback, and documents on a visual timeline for creative teams and Fortune 500 marketing departments. It monetizes via tiered per-seat subscriptions with free external guest access.
- Ownership category
- akta.pro rank
Assemble industry classification
Industry- Product category
- Project Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where Assemble is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Assemble business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS: Assemble generates revenue through tiered subscription plans (Starter and Pro) with per-seat pricing for teammates. Guest access is free. Storage add-ons available for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - For freelancers and small teams with basic collaboration needs |
| Subscription | Monthly | Pro Plan - For creative companies and teams needing all features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Assemble product offering
Product offeringCore offering
Assemble provides a calendar-centric project management SaaS platform that organizes every file, note, conversation, and to-do within a visual timeline. The product combines project planning, asset proofing with annotations and version control, approval tracking, collaborative documents, and login-free external collaboration via review links and a branded client dashboard. It is sold as a tiered subscription (Starter and Pro) primarily to creative and marketing teams.
Product overview
Assemble is a calendar-centric project management and collaboration platform designed for creative teams. The core Assemble platform organizes projects around time, centralizing every file, note, conversation, and to-do within a visual timeline. It is offered as a single unified product with two subscription tiers (Starter and Pro) and is supplemented by the Assemble Desktop App for macOS and the Assemble Template Library, a marketplace of pre-built document and project templates across creative production categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Assemble (Core Platform) Calendar-centric project management and collaboration platform that organizes every file, note, conversation, and to-do within a visual timeline. Enables creative and marketing teams to plan projects, proof and approve assets, share review links, and run client dashboards in a single workspace.
- Assemble Desktop App (macOS) Native macOS desktop application for Assemble that provides direct access to all calendars, files, and documents on the desktop.
- Assemble Template Library Library of pre-built creative production document and project templates (Call Sheet, Creative Brief, Shooting Schedule, Podcast Planning, VFX Pipeline, Commercial Production, etc.) contributed by industry professionals.
Quantifiable outcome
- Saved hours of time and eliminated need to use multiple platforms for creative project planning
Companies that use Assemble
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Assemble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
Assemble partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Assemble competitors and assessment
Company assessmentDirect peers
- Asana: Public project and work management platform serving creative, marketing and operations teams with boards, lists and timelines. Directly competes with Assemble in the creative-team PM segment and offers a comparable calendar/timeline view as one of its core views.
- Monday.com: Public work OS covering project management, creative production and collaboration across SMB and enterprise. Competes head-to-head with Assemble for marketing and creative operations budgets, with calendar and timeline views among its supported modules.
- ClickUp: All-in-one productivity and project management platform with calendar, board, Gantt and document views. Overlaps directly with Assemble's calendar-centric positioning and serves similar creative/marketing teams.
- Notion: Workspace combining docs, databases and lightweight project management. Competes for the same creative-team buyer as Assemble, with calendar views available via databases and integrations.
- Trello: Atlassian-owned Kanban PM tool widely used by creative and marketing teams for lightweight project tracking. Competes in the same SMB creative segment that Assemble targets with its self-serve PLG motion.
- Wrike: Enterprise project management platform with strong creative operations and proofing/approval workflows. Direct competitor to Assemble for in-house agency use cases like Revlon's creative production.
Emerging players
- Height: AI-native collaborative project management tool aimed at product and operations teams. Comparable lightweight PM UX and partial feature overlap (tasks, files, automation) for the same horizontal creative/ops buyer.
- Float: Resource scheduling and project management platform popular with creative agencies. Shares Assemble's time/timeline-first mental model and serves agency creative teams for capacity planning.
- Linear: Issue tracking and project management for product/engineering teams with calendar and timeline views. Adjacent in PM UX philosophy (opinionated, keyboard-driven) though focused on engineering rather than creative work.
Broad incumbents
- Atlassian (Jira): Enterprise work management suite including Jira, Confluence and Trello. Serves the same broad PM buyer and competes for IT-approved enterprise budgets that Assemble must also access for its Fortune 500 motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Assemble social profiles
Digital presenceAssemble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assemble leadership team
Management profileNumber of profiles
Profiles1 record
Assemble funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assemble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assemble
What does Assemble do?
Assemble provides a calendar-centric project management SaaS platform that organizes every file, note, conversation, and to-do within a visual timeline. The product combines project planning, asset proofing with annotations and version control, approval tracking, collaborative documents, and login-free external collaboration via review links and a branded client dashboard. It is sold as a tiered subscription (Starter and Pro) primarily to creative and marketing teams.
When was Assemble founded?
Assemble was founded in 2019. It employs 1 to 10 people.
Where is Assemble based?
Assemble is headquartered in Los Angeles, United States, in the North America region.
How does Assemble make money?
One revenue line is on record: subscription SaaS.
Who are Assemble's main competitors?
Direct peers on record are Asana, Monday.com, ClickUp, Notion, Trello and Wrike. Emerging players are Height, Float and Linear. Atlassian (Jira) is listed as a broad incumbent.
Does Assemble have an API?
No public API is recorded for Assemble.
What industry is Assemble in?
Assemble's product category is Project Management Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 51821 and its SIC code is 7372.