trudeau and associates

What trudeau and associates does

Trudeau & Associates, LLC is a privately held insurance brokerage established in 2001 and domiciled in Michigan. The firm operates as an Aflac Regional Office and, since 2022, runs Irish Hills Agency as a division out of Onsted, Michigan. Its core function is brokering a full suite of commercial employee benefits — health, dental, vision, life, disability, and Aflac supplemental insurance (cancer, accident, hospital indemnity) — to employer clients, with worksite enrollment services extending support to individual employees on employer-sponsored plans.

The agency's underlying technology stack is not disclosed; the public-facing website is built on GoDaddy's website builder, and the only technology claim in the source is a generic reference to 'cutting edge technology' used in worksite enrollment and client education. No proprietary platform, API, SDK, or AI capabilities are described. Products are sourced from 'top insurance carriers' on a multi-carrier basis rather than underwritten in-house, which is consistent with a standard independent agency distribution model.

Commercially, the firm follows a sales-led, B2B go-to-market targeting employers that need help containing benefits costs; its revenue is generated through carrier commissions on placed policies, functioning as a transaction-fee model. Distribution channels are direct employer sales supported by phone-based consultation and a website contact funnel. The firm has served 'thousands of customers across several states' since founding, holds no institutional backing per the source data, and reports no disclosed revenue, headcount, or funding history.

Name

trudeau and associates

Legal name

Trudeau & Associates, LLC

Website

https://trudeau-associates.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Trudeau and Associates, LLC is a privately held insurance brokerage founded in 2001 that operates as an Aflac Regional Office. It brokers commercial and individual health, dental, vision, life, disability, and supplemental insurance primarily for employers across several U.S. states.

Ownership category

akta.pro rank

Product category

Employee Benefits Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ)

Keywords

• Employee benefits brokerage
• Commercial health insurance
• Supplemental insurance solutions
• Worksite enrollment services
• Group benefits consulting

Headquarters

HQ city

Onsted

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: The agency operates as an insurance brokerage, earning commissions from insurance carriers for placing employee benefit policies. Revenue is generated through commissions on health, dental, vision, life, disability, and supplemental insurance policies sold to employer groups and individuals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Trudeau & Associates, LLC operates as an Aflac Regional Office through its Irish Hills Agency division, providing commercial health, dental, vision, life, disability, worksite enrollment, and Aflac supplemental insurance products to employers and their employees. As an insurance brokerage, the firm works with multiple top insurance carriers to deliver affordable, flexible group benefits plans while providing personalized support across plan selection, enrollment, and claims filing.

Product overview

Trudeau & Associates, LLC is an Aflac Regional Office that operates primarily through its Irish Hills Agency division (established 2021). The company offers a unified portfolio of insurance products including commercial health, dental, vision, life, disability, Aflac supplemental insurance, and worksite enrollment services. They function as an insurance brokerage working with multiple top insurance carriers to offer flexible, affordable plans, providing personalized support from plan selection through enrollment and claims filing.

Differentiator

Problem solved

Functional benefit

Products and services

• Irish Hills Agency (Division) A division of Trudeau & Associates, LLC (established 2022) offering a full suite of commercial health, dental, vision, life, disability, and worksite enrollments. Operates as an Aflac Regional Office, working with top insurance carriers to provide affordable and flexible plans with personalized support throughout enrollment and claims.
• Commercial Health Insurance Commercial health insurance plans designed to help employers reduce costs while providing coverage for their employees, brokered through multiple top insurance carriers.
• Dental Insurance Group dental insurance coverage offered as part of the full suite of employee benefits, brokered to employer clients.
• Vision Insurance Group vision insurance coverage offered as part of the full suite of employee benefits, brokered to employer clients.
• Life Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AflaccoreChannel Partner/ Reseller/ Distributor · 1 January 2022Irish Hills Agency is a division of Trudeau & Associates and operates as an Aflac Regional Office. The agency sells Aflac supplemental insurance products including cancer, accident, and hospital indemnity policies alongside their core health, dental, vision, life, and disability insurance offerings. The partnership allows the agency to offer supplemental insurance solutions to employer clients and their employees.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• USI Insurance Services: Middle-market commercial insurance and employee benefits brokerage with strong employer group benefits placement and worksite enrollment capabilities — directly comparable product mix to Trudeau & Associates, but at far greater national scale.
• OneDigital: Employee benefits brokerage and HR consulting firm focused on employers, offering health, dental, vision, life, disability, and voluntary benefits with worksite enrollment — the closest operating model match to Irish Hills Agency's B2B benefits brokerage model.
• Hub International: Mid-sized insurance brokerage built through regional acquisitions that places group benefits and commercial lines for employer clients across multiple U.S. states — comparable multi-state, multi-product brokerage footprint to Trudeau & Associates.
• NFP Corp: Middle-market insurance brokerage and benefits consulting firm serving employer clients with group benefits, retirement, and individual solutions — comparable benefits-led brokerage model serving thousands of employer accounts.
• Acrisure: Tech-enabled insurance brokerage that has rapidly scaled by acquiring regional agencies — closely comparable growth playbook (buy and integrate regional books) to the consolidator category most relevant to a small Michigan agency.
• Hilb Group: Middle-market insurance brokerage built through regional agency acquisitions across the eastern and midwestern U.S. — comparable regional brokerage profile with employer benefits among its lines.
• AssuredPartners: National insurance brokerage focused on middle-market commercial and benefits business via regional acquisitions — directly comparable multi-state, multi-line agency profile that competes and consolidates smaller regional brokers.

Broad incumbents

• Arthur J. Gallagher & Co. One of the largest global insurance brokerages with a substantial employer group benefits practice across all 50 states — an incumbent whose scale, carrier relationships, and proprietary analytics set the competitive ceiling for smaller regional brokerages like Trudeau & Associates.
• Brown & Brown Insurance: Large diversified insurance brokerage that has grown heavily through acquiring regional agencies — directly competes for the same employer benefits accounts and represents a likely acquirer of a small Michigan-anchored book.
• Marsh McLennan: Global insurance brokerage and consulting giant (including Mercer for benefits) — sets the upper bound of competition for employer benefits placements and threatens the largest accounts a regional brokerage can pursue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trudeau and associates