asaja
ASAJA (Asociación Agraria Jóvenes Agricultores) is a Spanish non-profit agricultural association headquartered in Madrid that represents farmers and livestock producers across all 17 autonomous communities. It delivers advocacy, training, market intelligence, and member services through 40+ provincial offices and EU representation via Copa-Cogeca.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount—
- GTM typeB2C
- OfferingServices
What asaja does
ASAJA (Asociación Agraria Jóvenes Agricultores) is a Spanish non-profit professional agricultural association headquartered in Madrid that represents farmers, livestock producers, and agricultural businesses across all of Spain. It operates through a federative structure comprising 16 regional organizations and 40-plus provincial offices covering every autonomous community, supported by member organizations Asaja Joven (youth), Asaja Mujeres (women in agriculture), and Fundación Asaja (foundation for training and rural development). At the European level, ASAJA participates in Copa-Cogeca, the unified EU farmers' and agri-cooperative body, giving it direct representation in EU agricultural policy formation.
The organization's service portfolio centers on advocacy, training, market intelligence, and member benefits. Core digital products include the Observatorio de precios (a weekly price observatory for agricultural and livestock market quotations), the Lonjas exchange system, Revista ASAJA (a sector magazine), and the Whistleblower Channel (Canal de denuncias) compliant with Spanish Ley 2/2023. Training programs include the MAPA-funded Programa CULTIVA for young farmers, Formación y cursos digitales (covering digital skills, AI applications, e-signatures, and social media), and EU-funded initiatives such as Kit Digital and AKIS digitization advisory. The association also coordinates Operational Groups (e.g., GO Superfood, GO Microclimatt, GO SECUESVAC) and European projects (Life Resilience, Recover, Citrusbusters), applied innovation programs that expand its R&D footprint.
ASAJA's revenue model is member-driven, combining recurring annual membership fees from affiliated farmers and livestock producers with fee-based training and advisory services (including AKIS and Kit Digital) and partner-related commissions from a broad commercial network. Core strategic partners include MAPFRE and Agroseguro for multi-risk agricultural insurance, ENESA for state-level insurance coordination, Copa-Cogeca for EU representation, and a wider set of commercial partners (Vodafone, Bayer CropScience, Iberdrola, Peugeot, Isuzu, MAPFRE, Vestaron, KGM, Aviation Drones) that provide preferential terms to members. Member engagement is sustained through provincial offices, a weekly newsletter, a WhatsApp Community, and active social media presence across X, Facebook, Instagram, LinkedIn, Telegram, and YouTube.
asaja firmographics
Firmographics- Name
- asaja
- Legal name
- Asociación Agraria Jóvenes Agricultores
- Website
- https://asaja.com
- Company type
- Private
- Operating status
- Operating
- Short description
- ASAJA (Asociación Agraria Jóvenes Agricultores) is a Spanish non-profit agricultural association headquartered in Madrid that represents farmers and livestock producers across all 17 autonomous communities. It delivers advocacy, training, market intelligence, and member services through 40+ provincial offices and EU representation via Copa-Cogeca.
- Ownership category
- akta.pro rank
asaja industry classification
Industry- Product category
- Agricultural Association Services
- NAICS
- Business Associations (813910), Support Activities for Crop Production (11511), Support Activities for Animal Production (11521)
- SIC
- Services-Membership Organizations (8600), Agricultural Services (700), Services-Educational Services (8200)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
- akta.pro secondary industries
- Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE), Agriculture & Food Production (EDABALAA), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)
Keywords
Where asaja is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices23 records
Markets served
asaja business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Fees: ASAJA generates revenue through annual membership fees from affiliated farmers and agricultural producers across its provincial organizations throughout Spain
- Training and Advisory Services: The organization provides fee-based training programs including digital skills courses, agricultural certifications, and advisory services under programs like Kit Digital and AKIS digitization advisory
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
asaja product offering
Product offeringCore offering
ASAJA is a non-profit professional agricultural association (Asociación Agraria Jóvenes Agricultores) that represents and serves farmers and livestock producers across Spain through a federated network of provincial and regional offices. The organization delivers sector advocacy, political representation at national and EU levels (through COPA-COGECA), training programs, market price monitoring, advisory services, and institutional representation on agricultural policy. Members access a portfolio of services including the weekly Observatorio de precios, the Revista ASAJA magazine, the Lonjas exchange system, the MAPA-funded Programa CULTIVA training stays, the Ley 2/2023-compliant Canal de denuncias, and digital training courses.
Product overview
ASAJA (Asociación Agraria Jóvenes Agricultores) is a Spanish farmers' union offering a unified service portfolio centered on agricultural advocacy and member support. The core offerings include the Price Observatory (Observatorio de precios) providing weekly market quotations, the Magazine (Revista) for sector news, and Lonjas exchanges for price discovery. Additional services include a Whistleblowing Channel (Canal de denuncias) for compliance reporting, the CULTIVA Program for young farmer training stays, a Newsletter subscription service, and digital training courses covering AI applications, digital competencies, and social media skills. These products collectively serve the agricultural and livestock sector through information services, compliance tools, professional development, and sector representation.
Differentiator
Problem solved
Functional benefit
Brands
- Asaja Joven: Youth wing of ASAJA focused on young farmers, includes awards such as Premio Joven Agricultor
- Asaja Mujeres
- Fundación Asaja
- Programa CULTIVA
- Observatorio de Precios ASAJA
Products and services
- Observatorio de precios Weekly price observatory providing updated agricultural and livestock market quotations and reference prices for farmers and ranchers across Spanish markets.
- Revista ASAJA Magazine publication covering agricultural and livestock sector news, current affairs, and industry developments.
- Lonjas Agricultural exchange system providing current quotations for main agricultural and livestock products.
- Programa CULTIVA Free formative stay program for young farmers and ranchers developed and funded by the Ministry of Agriculture (MAPA), covering accommodation, meals, transportation, and visits to model agricultural operations.
- Canal de denuncias Internal reporting channel for whistleblowing on compliance, ethics, and regulatory matters, managed by THURMA IURIS S.L. and compliant with Spanish Ley 2/2023.
- Formación y cursos digitales Training courses including AI applied to computing, digital skills, electronic signatures, and social media digitization for agricultural professionals.
- Newsletter ASAJA Email subscription service for receiving agricultural sector news and updates from ASAJA.
Companies that use asaja
Customer profileSegments4 records
Ideal customer profiles4 records
asaja technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
asaja partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Copa-CogecacoreEuropean farmers' organization - ASAJA is a member representing Spanish agriculture at EU level, participating in policy positions and advocacy
- VodafoneminorCommercial agreement providing telecommunications services and offers for ASAJA members
- Bayer CropScienceminorAgricultural chemical company partnership for crop protection products and services
- KGM (KGM GAMA Profesional)minorProfessional equipment brand partnership for agricultural machinery and tools
- MAPFREcoreMulti-risk agricultural insurance partnership providing comprehensive coverage for farms and livestock operations
- ENESA (Entidad Estatal de Seguros Agrarios)coreState entity for agricultural insurance coordination - ASAJA participates in ENESA activities and distributes insurance information to members
- IberdrolaminorElectric mobility and charging station partnership for electric vehicle services
- VestaronminorBiological pest control products for sustainable agriculture
- PeugeotminorVehicle fleet offers and commercial vehicle partnerships for agricultural professionals
- IsuzuminorCommercial vehicle partnership for agricultural pickup trucks and utility vehicles
- AgrosegurocoreAgricultural insurance consortium for crop and livestock coverage - ASAJA promotes and advises on Agroseguro policies
Scale indicators3 records
Recent moves2 records
Expansion highlights6 records
asaja competitors and assessment
Company assessmentDirect peers
- UPA (Unión de Pequeños Agricultores y Ganaderos): Spain's second major agricultural union representing smallholder farmers and ranchers. Directly competes with ASAJA for members, political influence, and representation roles at Spanish and EU levels through similar provincial office structures.
- COAG (Coordinadora de Organizaciones de Agricultores y Ganaderos): Major Spanish agricultural professional organization representing farmers across autonomous communities. Competes with ASAJA on member services, advocacy at national and EU level, and provincial representation.
- Cooperativas Agro-alimentarias de España: Spanish federation of agricultural cooperatives representing farmer-owned cooperatives. Offers overlapping advocacy and commercial services to Spanish farmers and competes with ASAJA for institutional recognition and policy influence.
Regional players
- FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles): France's dominant farmers' union and Copa-Cogeca counterpart. Operates the same member-driven agricultural association model in France, providing a comparable benchmark for ASAJA's structure and service portfolio across Europe.
- Coldiretti: Italy's largest agricultural employers' association representing Italian farmers. Comparable in scale, federative structure, and member services to ASAJA, and co-member of Copa-Cogeca at EU level.
- Deutscher Bauernverband (DBV): German Farmers' Association, the leading advocacy organization for German agriculture. Comparable in scope and Copa-Cogeca membership to ASAJA, representing farmers and shaping agricultural policy at national and EU levels.
Broad incumbents
- FEPEX (Federación Española de Asociaciones de Productores Exportadores): Spanish federation of fruit, vegetable, flower, and live plant producer-exporters. Operates as a specialized agricultural sector association comparable to ASAJA's sectoral work in horticulture and trade representation.
Emerging players
- CEJA (European Council of Young Farmers): European-level organization representing young farmers across EU member states. Comparable in scope to ASAJA's Asaja Joven wing and CULTIVA program, focused on generational renewal in European agriculture.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
asaja social profiles
Digital presenceasaja financial estimates
Financial estimateRevenue estimate
Valuation estimate
asaja leadership team
Management profileNumber of profiles
Profiles7 records
asaja subsidiaries and ownership
Company hierarchySubsidiaries19 records
asaja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
asaja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about asaja
What does asaja do?
ASAJA is a non-profit professional agricultural association (Asociación Agraria Jóvenes Agricultores) that represents and serves farmers and livestock producers across Spain through a federated network of provincial and regional offices. The organization delivers sector advocacy, political representation at national and EU levels (through COPA-COGECA), training programs, market price monitoring, advisory services, and institutional representation on agricultural policy. Members access a portfolio of services including the weekly Observatorio de precios, the Revista ASAJA magazine, the Lonjas exchange system, the MAPA-funded Programa CULTIVA training stays, the Ley 2/2023-compliant Canal de denuncias, and digital training courses.
Is asaja a public or private company?
asaja is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was asaja founded?
asaja was founded in -1.
Where is asaja based?
asaja is headquartered in Madrid, Spain, in the Europe region.
How does asaja make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are training and Advisory Services.
Who are asaja's main competitors?
Direct peers on record are UPA (Unión de Pequeños Agricultores y Ganaderos), COAG (Coordinadora de Organizaciones de Agricultores y Ganaderos) and Cooperativas Agro-alimentarias de España. Regional players are FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles), Coldiretti and Deutscher Bauernverband (DBV). FEPEX (Federación Española de Asociaciones de Productores Exportadores) is listed as a broad incumbent. CEJA (European Council of Young Farmers) is listed as an emerging player.
Does asaja have an API?
No public API is recorded for asaja.
What industry is asaja in?
asaja's product category is Agricultural Association Services. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing), with a secondary code of AFACAJAE, Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor). Its NAICS code is 813910 and its SIC code is 8600.