aussie adventure small group tours & safaris

What aussie adventure small group tours & safaris does

AAT Kings Tours Pty Ltd, trading as Aussie Adventure Small Group Tours & Safaris, is a privately held Australian guided-tour operator that has been running small-group tours, cultural excursions, and outback safaris across Australia and New Zealand since 1917. It is a wholly-owned subsidiary of The Travel Corporation family of brands, headquartered at 321 Kent St, Sydney (NSW 2000), with a New Zealand office in Auckland. The portfolio is structured around three core formats — Guided Holidays (4–21 days), Short Breaks (2–5 days), and Day Tours — each offered in both Small Group (up to 24 guests) and Classic Group (24+) configurations, with an additional Train Holidays line combining coach and rail (including Indian Pacific). Two wholly-owned sub-brands, Down Under Tours and SEIT Outback Tours, extend coverage into day-tour transfers and specialized outback experiences respectively.

The company's underlying technology is a tour-booking and reservation management system delivered through six regional websites (US, UK, EU, Australia, NZ, Canada), inside-sales phone lines per market, and the A-LIST travel-agent portal. Notable platform/brand assets include the A-LISTER agent loyalty program, A-LIST ACCESS training podcast, TTC Agent Academy, MAKE TRAVEL MATTER sustainability framework, and 98,000+ verified reviews at a 4.9/5 Feefo rating. Certifications include ABTA membership (V0584) and ATOL protection (12215).

Revenue is generated primarily through transaction fees on guided tour bookings, with supplementary streams from group charters and gift vouchers. Pricing is tiered by tour length — $200 deposit (Level 1, shorter tours) or $350 deposit (Level 2, multi-day guided holidays) — and supported by a stack of discounts (Global Tour Rewards, 2nd Holiday, Triple Share, Young Travellers, Group Travel, Concession). Go-to-market combines direct-to-consumer booking (web + phone), a formal travel-agent channel via A-LIST, and event-driven agent familiarization trips. Customer segments span individual tourists, solo travelers, group/charter clients, and trade agents. No public revenue, funding, or headcount figures are disclosed.

Name

aussie adventure small group tours & safaris

Legal name

AAT Kings Tours Pty Ltd

Website

https://aussieadventure.com.au

Company type

Private

Operating status

Operating

Short description

AAT Kings Tours Pty Ltd (DBA Aussie Adventure Small Group Tours & Safaris) operates small-group guided tours, cultural excursions, and outback safaris across Australia and New Zealand, distributing through regional websites, phone sales, and the A-LIST travel-agent program under The Travel Corporation.

Ownership category

akta.pro rank

Headquarters

HQ city

Darwin

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guided Tour Bookings: Revenue generated from selling guided tour packages including day tours, short breaks, and multi-day guided holidays across Australia and New Zealand. Customers pay for tour packages that include transportation, accommodation, meals, and expert guides.
2. Group Charters: Private group bookings and charter services for custom travel experiences
3. Gift Vouchers: Sale of travel gift vouchers for adventure tours and experiences

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

aussie adventure small group tours & safaris sells small-group guided tour packages, day excursions, short breaks, outback safaris, and multi-day guided holidays across Australia and New Zealand. Tour packages bundle transportation, accommodation, meals, and the services of an expert Travel Director, with group sizes capped at 24 guests for small-group itineraries. Specialty outback safaris are delivered via the SEIT Outback Tours sub-brand.

Product overview

AAT Kings operates as a comprehensive guided tour operator offering multi-format travel experiences across Australia and New Zealand. The portfolio consists of three core product lines organized by group size: Guided Holidays (4-21 days), Short Breaks (2-5 days), and Day Tours (full/half day), each available in Small Group (up to 24 guests) and Classic Group (24+ guests) formats, plus Train Holidays combining coach and rail travel. Two subsidiary brands—Down Under Tours and SEIT Outback Tours—expand the specialized outback offerings. The company also operates the A-LISTER loyalty program for travel agents and the A-LIST ACCESS podcast as training resources. All operations are managed under The Travel Corporation parent company, with sister brands including Contiki Holidays.

Differentiator

Problem solved

Functional benefit

Brands

• A-LIST: Loyalty and rewards program for travel agents offering access, special offers, insider knowledge, and rewards for travel professionals
• MAKE TRAVEL MATTER

Products and services

• AAT Kings Guided Holidays Multi-day guided tour packages across Australia and New Zealand featuring expert Travel Directors, included meals, and accommodation across destinations including Uluru, Great Barrier Reef, Kimberley, and both North and South Islands of New Zealand.
• AAT Kings Day Tours Full-day and half-day guided excursions departing from major cities and tourist hubs including Darwin, Cairns, Uluru, and Adelaide, covering national parks, wildlife encounters, and cultural sites.
• AAT Kings Short Breaks Multi-day tour packages spanning 2-5 days offering condensed experiences of key regions including the Red Centre, Top End, Great Barrier Reef, and Queensland.
• AAT Kings Small Group Tours Guided tours with smaller group sizes (up to 24 guests) offering more intimate experiences across Australian and New Zealand destinations including Red Centre, Top End, Western Australia, South Australia, Queensland, Victoria, New South Wales, and both New Zealand islands.
• AAT Kings Classic Group Tours Traditional guided tours with larger group sizes (24+ guests) providing comprehensive sightseeing experiences across Australia and New Zealand at competitive price points.
• AAT Kings Train Holidays Coach and rail combination tours including Indian Pacific Rail Journey experiences across Australia, offering scenic train travel paired with guided coach touring.
• Down Under Tours Subsidiary brand offering additional tour options in Australia and New Zealand, operating alongside AAT Kings as part of The Travel Corporation portfolio.
• SEIT Outback Tours Specialized outback tour operator providing immersive experiences in the Australian interior, complementing the broader AAT Kings tour portfolio.
• AAT Kings Gift Vouchers Gift voucher products allowing customers to purchase travel experiences as gifts for friends and family, redeemable toward AAT Kings tours.
• Groups & Charters Custom and private group tour experiences, including charter coach services and bespoke itineraries for groups, families, friends, and organizations traveling together.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• The Travel Corporation (TTC)coreStrategic or Co-development PartnerAAT Kings is part of The Travel Corporation family of brands, sharing resources, training platforms (TTC Agent Academy), and cross-brand marketing initiatives. Parent company provides operational support and brand governance.
• Down Under ToursminorStrategic or Co-development PartnerSister brand specializing in additional touring options, referenced alongside AAT Kings as part of the Down Under Tours collective.
• SEIT Outback ToursminorStrategic or Co-development PartnerSister brand offering specialized outback tour experiences, integrated into AAT Kings destination offerings.
• Contiki HolidaysminorChannel Partner/ Reseller/ DistributorSister brand targeting younger travelers (18-35 age group), with referrals for applicants without Travel Director experience. Part of TTC family.
• The Travel Corporation Agent AcademycoreTechnology or IntegrationOnline training platform for travel agents to learn about AAT Kings and TTC brand products. Registration available for agents at ttc.com/agentacademy.
• FeefominorGTM or Marketing PartnerCustomer review platform providing verified review collection and display (98,000+ reviews at 4.9/5 rating).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intrepid Travel: Melbourne-headquartered small-group adventure tour operator with comparable group sizes, sustainable tourism positioning, and overlapping Australia/NZ itineraries. Most direct head-to-head competitor in the adventure/expedition segment.
• G Adventures: Canadian-founded small-group adventure tour operator serving global destinations with comparable small-group formats (typically ≤16) and similar focus on cultural immersion, comparable to AAT Kings' small-group guided tours.
• Contiki: Sister brand under The Travel Corporation targeting 18-35 travelers with coach touring across Australia and NZ. Comparable product format and shared parent means overlapping operational, distribution, and customer audiences.

Broad incumbents

• Trafalgar Tours: TTC sister brand offering premium guided holidays across global destinations. Operates in the same Australia/NZ category but as part of a much broader global portfolio rather than specializing in Australia/NZ like AAT Kings.
• Insight Vacations: Premium guided tour operator under TTC umbrella with comparable small-group luxury itineraries and Australia/New Zealand coverage, but with a wider global footprint beyond the region.
• Globus Journeys: Major guided-tour operator with comparable Australia/New Zealand itineraries, though it serves a broader global audience and is not regionally specialized like AAT Kings.

Others

• APT (Australian Pacific Touring): Australian premium tour operator offering guided holidays, small-group tours, and luxury rail/cruise packages domestically. Direct overlap with AAT Kings on guided coach touring and small-group itineraries in Australia and New Zealand.
• Tourism Australia: Australian government tourism agency that drives demand into the country. Functions as ecosystem enabler rather than direct competitor, but materially influences the inbound travel funnel AAT Kings depends on.

Emerging players

• Bunnik Tours: Adelaide-based small-group tour operator specializing in Australia, New Zealand, and select worldwide destinations. Comparable small-group (max ~20 guests) product and customer demographic, though smaller in scale and geographic reach.
• Swagman Tours: Australian small-group tour operator focused on Australia and New Zealand with similar group sizes and itinerary depth. Niche competitor with comparable target customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/aatkings
• LinkedInau.linkedin.com/company/aat-kings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aussie adventure small group tours & safaris