Assicura

Name

Assicura

Legal name

Assicura Srl

Website

https://assicuraservizi.it

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Ravenna

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission Revenue: Assicura operates as an independent insurance agency earning commissions from partnered insurance companies (Allianz, Unipol, and others) for policies sold and renewed. Revenue is generated through a mix of first-year commissions on new policies and renewal commissions on existing client portfolios.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Assicura is an independent Italian insurance agency headquartered in Ravenna that distributes third-party insurance policies from Allianz, Unipol/UnipolSai, and Europ Assistance through four physical branch offices. The core offering spans personal, professional, and business insurance products (auto/motorcycle, home, health, accident, travel, professional liability, supplementary pensions, savings/investment, legal protection, and multi-risk commercial policies), with a proprietary risk-diagnosis advisory that converts client exposure into tailored coverage recommendations.

Product overview

Assicura is an independent insurance agency based in Ravenna, Italy, that operates as a multi-product insurance broker rather than a unified software platform. The company offers a comprehensive portfolio of insurance products organized across personal (Auto e Moto, Casa, Salute, Viaggi), professional (RC Professionale, Tutela Legale), financial (Previdenza Integrativa, Risparmio e Investimenti), and business lines (Impresa e Lavoro). These products are distributed through multiple physical branch locations and complemented by a risk diagnosis consulting service (Diagnosi dei Rischi) that helps clients assess their exposure and select appropriate coverage. The offerings represent individual insurance policy categories rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto e Moto Insurance (RC, Kasko, Furto, Incendio) Insurance coverage for private mobility including vehicle liability (RC), comprehensive (Kasko), theft, fire, legal protection, and roadside assistance, tailored for new drivers, families, and professionals.
• Casa e Patrimonio (Home Insurance) Home insurance covering fire, theft, civil liability, and natural disasters to protect residential properties and personal belongings for homeowners.
• Salute e Infortuni (Health and Accident Insurance) Health and accident insurance policies including medical coverage, hospitalization daily allowances, disability, and illness protection for individuals and families.
• Viaggi e Vacanze (Travel Insurance) Travel insurance providing trip cancellation, medical assistance, and baggage loss coverage for safe travel in Italy and abroad.
• RC Professionale (Professional Liability Insurance) Professional liability insurance for physicians, lawyers, engineers, consultants, and freelancers, including mandatory and supplementary coverage.
• Previdenza Integrativa (Supplementary Pension) Supplementary pension plans, severance fund (TFR/TFM), and long-term savings solutions to complement public retirement income.
• Risparmio e Investimenti (Savings and Investment) Savings and investment products including guaranteed or variable capital policies with flexible, tax-advantaged formulas.
• Tutela Legale (Legal Protection Insurance) Legal protection insurance covering legal expenses in civil or criminal disputes, including matters involving neighbors, clients, or suppliers.
• Impresa e Lavoro (Business Insurance) Business insurance for companies, commercial establishments, artisans, and freelancers covering damages, theft, fire, accidents, civil liability, and cyber risk.
• Diagnosi dei Rischi (Risk Assessment Service) Risk assessment and analysis service that measures client exposure to economic risks such as illness, disability, and civil liability, then develops a personalized protection plan.

Quantifiable outcome

• Risk diagnosis identifies coverage gaps and quantifies potential financial losses from unprotected risks

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AllianzcoreChannel Partner/ Reseller/ DistributorAllianz is one of the primary insurance company partners of Assicura. The agency distributes Allianz insurance products including auto, home, and other personal lines coverage. Allianz is a major international insurance provider with strong presence in the Italian market.
• UnipolcoreChannel Partner/ Reseller/ DistributorUnipol (including UnipolSai) is one of the primary insurance company partners of Assicura. The agency distributes Unipol insurance products. Unipol is one of the largest insurance groups in Italy.
• Europ AssistanceminorChannel Partner/ Reseller/ DistributorEurop Assistance is referenced in the complaints procedure section, indicating Assicura also distributes Europ Assistance products (likely travel and assistance insurance). Europ Assistance is a global assistance company specializing in travel insurance and roadside assistance.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vittoria Assicurazioni: Italian insurance company distributing multi-line personal and commercial coverage through a network of physical agency branches. Closely comparable to Assicura in product breadth (auto, home, life, health, business) and customer segments (individuals, professionals, SMBs).
• Reale Mutua: Italy's largest mutual insurer with a multi-line product portfolio (auto, home, health, life, business) distributed through an agency network. Directly comparable to Assicura in advisory-led personal and commercial insurance distribution.
• Italiana Assicurazioni: Italian multi-line insurance company selling auto, home, health, life, and commercial coverage through an agency network. Comparable to Assicura in target customer base (individuals, professionals, SMBs) and physical branch distribution.
• Alleanza Assicurazioni (Alleanza Italia): Italian insurance agency within the Generali group distributing multi-line personal insurance (life, savings, health, auto-related) through a physical advisory network. Closely comparable to Assicura's consultative agency model and multi-product portfolio.

Emerging players

• Prima Assicurazioni: Italy's leading digital-first insurance broker offering auto and home insurance online. Represents the digital-disruption threat to Assicura's traditional in-person agency model and a competitor for the same customer segments.
• Verti: Italian online insurance brand (part of MAPFRE group) offering auto, home, and other personal lines via digital channels. Comparable as a competitor pursuing the same Ravenna-area customers through a different (digital) distribution model.

Broad incumbents

• Generali Italia: Largest Italian insurance group offering life, health, P&C, and commercial coverage through captive agencies and other channels. Comparable as a broad incumbent whose products Assicura distributes and whose agency network competes in the same Italian retail market.
• UnipolSai Assicurazioni: One of the largest Italian insurance groups (Unipol group), offering multi-line coverage through proprietary agency and bancassurance channels. A core partner of Assicura but also a broad incumbent competing in the same end market.
• Allianz Italia: Italian subsidiary of Allianz SE, one of Assicura's primary carrier partners. Comparable as a broad incumbent offering auto, home, health, life, and commercial insurance through multiple channels including agency networks in the same Italian market.
• AXA Italia: Italian subsidiary of AXA, a major multinational insurer, distributing multi-line personal and commercial coverage through agencies and brokers. Comparable as a broad incumbent competing for the same Italian retail and SMB customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assicuraservizi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assicura