floralife.eu

Name

floralife.eu

Legal name

FloraLife

Website

https://floralife.eu

Company type

Private

Founded year

1938

Operating status

Operating

Ownership category

akta.pro rank

Product category

Postharvest Floral Care Products

NAICS

Postharvest Crop Activities (except Cotton Ginning) (115114), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Postharvest flower care
• Cut flower nutrition
• Flower food formulations
• Floral care dosing systems
• Flower handling services

Headquarters

HQ city

Dormagen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Flower Care Products: Sale of specialized floral care products including flower food, hydrate, treat, store/transport, feed, finish, and dose product categories. Products are formulated for different stages of the cut flower distribution chain.
2. Professional Services: Consultation, facility audits, care and handling training, product testing and analysis, supply chain management, and product customization services provided to B2B customers in the floral industry.
3. Private Labeling: Custom product development and private labeling services for partners seeking customized floral care solutions.
4. Hardgoods Sourcing: Sourcing and supply of floral hardgoods including arrangements, displays, and care equipment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FloraLife develops and produces postharvest care products for fresh cut flowers across hydration, nutrition, treatment, protection, storage, transport, display, and consumer-care phases. It also supplies dosing systems and professional services spanning consultation, facility audits, training, testing, supply-chain management, product customization, hardgoods sourcing, and private labeling.

Product overview

FloraLife is a floral care products company offering a comprehensive line of cut flower care solutions organized across multiple product categories: Hydrate, Treat, Clean & Disinfect, Store & Transport, Feed, Finish, Dose, and Customer Care. The core products include FloraLife® Flower Food (invented in 1938, the first flower food ever created) and OASIS® Floral Foam (invented in 1954). These products are formulated to feed, hydrate, nourish and protect cut flowers at every level of the distribution chain—from harvest through consumer use. The company also provides FloraLife Dosing Systems for automated application of their floral care treatments. As a division of Smithers-Oasis Company, FloraLife positions itself as a total care solution provider for cut flowers, offering both physical products and associated services including expert consultation, facility audits, training, and product testing.

Differentiator

Problem solved

Functional benefit

Products and services

• FloraLife Flower Food A flower-food product formulated to feed, hydrate, nourish, and protect fresh cut flowers across distribution stages and consumer use.
• OASIS Floral Foam A branded floral foam used to support and arrange fresh cut flowers in floral designs.
• FloraLife Dosing Systems Professional-grade systems for accurately applying FloraLife treatments, with installation and repair support available.
• Expert Consultation Professional guidance on fresh cut-flower care, handling, quality concerns, and care protocols for floral-industry clients.
• Facility Audit & Setup On-site assessment of floral handling facilities and support for establishing effective care and handling processes.
• Care & Handling Training Training for floral-industry staff in fresh cut-flower care, handling, operating practices, protocols, and merchandising.
• Product Testing & Analysis Testing and analysis covering product performance and environmental or flower-care factors including air, water, ethylene, and bacteria.
• Supply Chain Management End-to-end supply-chain management services for floral-industry partners.
• Product Customization Custom development of floral-care products for specific customer or industry requirements.
• Hardgoods Sourcing Sourcing and supply of floral hardgoods, including arrangements, displays, and care equipment.
• Private Labeling Private-label development of customized floral-care solutions for partners.

Quantifiable outcome

• Significant reduction in floral industry waste through proper care and handling protocols
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Smithers-Oasis CompanycoreOthersFloraLife is a division of Smithers-Oasis Company, a globally positioned company dedicated to the innovation and needs of the floral industry worldwide. Smithers-Oasis serves as the parent company providing resources and strategic direction for the FloraLife division. The relationship enables FloraLife to leverage shared R&D capabilities and industry expertise as part of a unified floral industry platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chrysal: Chrysal is the most direct competitor to FloraLife, specializing in flower food and postharvest care products for cut flowers globally. Both companies compete head-to-head across the grower-to-retailer distribution chain with similar hydration, treatment, and conditioning product lines.
• Syndicate Sales: Major US floral supplies wholesaler and distributor offering hardgoods, containers, ribbons, and care products to the same retail florist and mass-market customer base that FloraLife serves. Comparable as a competing supplier to the floral retail channel.
• Knud Nielsen Company: Global wholesaler of floral supplies including containers, ribbons, and dried botanicals, serving florists and floral retailers. Comparable as a competing B2B supplier in the broader florist supplies category where FloraLife competes.
• Burry Foodservice / Pennock Company: Floral hardgoods and supplies distributor serving retail florists across North America. Comparable as a competing distributor in the floral B2B supplies channel where FloraLife's hardgoods and care products are sold.
• Continental Floral Greens: Grower and supplier of floral greens and fresh cut foliage to wholesale florists and floral designers. Comparable as a participant in the cut flower distribution chain where FloraLife's postharvest care products are applied.

Broad incumbents

• Smithers-Oasis Company: Parent company of FloraLife and owner of the OASIS® floral foam brand. Operates as a broader floral-industry conglomerate providing foam, postharvest products, and floral supplies — directly comparable as the umbrella entity FloraLife sits within.
• Arvesta: Belgian agricultural and horticultural group and owner of Chrysal (FloraLife's main direct competitor). Comparable as a broader agricultural inputs incumbent that competes with FloraLife through its Chrysal subsidiary.

Regional players

• Dümmen Orange: Global breeder and propagator of cut flowers, potted plants, and bedding plants with strong European operations. Comparable as a major participant in floriculture production that buys postharvest care inputs — overlapping demand-side with FloraLife's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about floralife.eu