ayushri yoga, ayurveda & wellness - sally clinton

Name

ayushri yoga, ayurveda & wellness - sally clinton

Legal name

Ayushri Yoga, Ayurveda & Wellness

Website

https://ayushriyoga.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Wellness and Holistic Health Services

NAICS

Diet and Weight Reducing Centers (812191), Other Ambulatory Health Care Services (6219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga instruction
• Ayurveda consultations
• Holistic wellness services
• Breathwork training
• Transformational coaching

Headquarters

HQ city

Blue Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Yoga Classes: Weekly group yoga classes at various levels (Very Gentle, Gentle, Mixed Levels, Yoga Strength). Drop-in and multi-class formats available. $5/class for 8-month program participants.
2. 1:1 Services: Individual Ayurveda consultations, wellness coaching, and transformational life coaching sessions. Over 35% discount for program participants.
3. Structured Programs: 8-month Personal Health Empowerment Program ($1,485 full payment or $180/month in three installments), IGNITE! program (12 weeks), Foundations for Healthy Living class ($97 value bonus).
4. Yogiddy Home Yoga Practice Adventure: Month-long online program with 3 additional months of access. $197 introductory rate (regularly $297).
5. Seasonal Cleanses: Spring and Fall seasonal cleanse programs. New participants $165 (early bird $135), Experienced cleansers $115-$135 depending on herbs. Includes prep week and group calls.
6. Studio Space Rental: Hourly, half-day, full day, or weekend rental of studio space. Donation-based for free community offerings and events.
7. Gift Certificates: Gift certificates available for yoga classes, health services, or Transformational Coaching packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ayushri Yoga, Ayurveda & Wellness is a wellness center that delivers in-person and online yoga classes, one-on-one Ayurveda consultations, breathwork sessions, and transformational life coaching. It also sells structured multi-month and seasonal programs (8-month Personal Health Empowerment Program, IGNITE!, Yogiddy Home Yoga Practice Adventure, Foundations for Healthy Living, and seasonal cleanses), gift certificates, and studio rentals. Services are delivered from a studio in Blue Hill, Maine and extended to remote participants via teleclasses and online forums.

Product overview

Ayushri Yoga, Ayurveda & Wellness is a wellness center offering a diverse portfolio of services centered around yoga, Ayurveda, and holistic health. The core offerings include in-person and online yoga classes (Very Gentle Yoga for Healing, Gentle Yoga, Mixed Levels, Yoga Strength), 1:1 Ayurveda consultations, and Transformational Life Coaching. The program portfolio includes structured courses such as the Foundations for Healthy Living (4-part recorded class), the 8-month Personal Health Empowerment Program, IGNITE! Awaken Your Inner Fire (12-week program), and Yogiddy Home Yoga Practice Adventure (online monthly program). Seasonal offerings include Spring Detox & Cleanse and Fall Nourish & Cleanse programs. The center also offers workshops, special events, and gift certificates. All programs are designed to honor individual constitution and support health through accessible yoga, personalized guidance, and meaningful healing practices.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Weight loss of 5-25 pounds with lasting results reported by multiple participants
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Broad incumbents

• The Ayurvedic Institute: Albuquerque-based Ayurveda school and wellness center offering consultations, training programs, and Panchakarma. Directly comparable on the Ayurveda consultation and educational programming axis — Sally Clinton completed Marma Therapy training there. Larger scope with formal clinical training programs.
• Kripalu Center for Yoga & Health: Large nonprofit yoga and Ayurveda retreat center in Stockbridge, Massachusetts. Comparable because it integrates yoga, Ayurveda, and holistic wellness programming, and Sally Clinton trained at Kripalu's School of Ayurveda — direct lineage overlap. Operates at much larger scale as a retreat destination vs. Ayushri's local studio model.
• Chopra: Deepak Chopra's Ayurveda/wellness brand offering online courses, certifications, and consultations. Comparable to Ayushri's Ayurveda + coaching + online program mix but at a much larger digital scale. Represents both a competitive threat and a benchmark for scaling Ayurveda-based wellness online.
• Alo Moves: Subscription-based online yoga and wellness platform with a broad instructor catalog. Comparable to Ayushri's online yoga program offering (Yogiddy) at a vastly larger scale; represents a potential digital competitor for distance participation revenue.
• Maharishi Ayurveda: International Ayurveda organization offering consultations, products, and training. Comparable on the clinical Ayurveda and education axis. Larger institutional scale; contrasts with Ayushri's single-practitioner Ayurveda delivery.
• Omega Institute for Holistic Studies: Nonprofit holistic education retreat center in Rhinebeck, NY offering workshops on yoga, Ayurveda, wellness, and personal transformation. Comparable to Ayushri's integrated yoga + wellness programming model but operates as a destination retreat center rather than a community studio.
• Sivananda Yoga Vedanta Centres: Global network of ashrams and yoga centers offering teacher training (200-hour YTT), yoga classes, and Ayurveda programs. Comparable as Ellen Sedgwick, an Ayushri instructor, trained at the Bahamas Sivananda ashram. Operates as a multi-center organization at a much larger footprint.

Emerging players

• Yoga with Adriene: Massive online yoga subscription/community brand with free YouTube content and paid programs. Comparable as a solo-practitioner-led yoga content brand that scaled beyond a local studio, illustrating the trajectory Ayushri's online programs (Yogiddy) could follow. Differs in the Ayurveda integration layer.

Others

• Banyan Botanicals: Leading Ayurveda product and education company offering herbs, oils, and online wellness content. Comparable through shared Ayurveda customer base and cleanse-related product ecosystem. Ayushri sells herbs as add-ons ($10-60) to its seasonal cleanses, aligning with Banyan's offerings.
• Yoga Alliance: Largest US yoga teacher and school credentialing organization (E-RYT 500 registry). Relevant as the certification body for Sally Clinton's E-RYT 500 credential and as the indirect governing body for studio standards and continuing education requirements Ayushri's instructors must maintain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/ayushriyoga
• Facebookfacebook.com/480959555300365

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ayushri yoga, ayurveda & wellness - sally clinton