studio|basis
studio|basis is a privately held, Chicago-headquartered advertising technology company that provides an omnichannel programmatic advertising automation platform, AI-powered campaign tools, and managed media services to agencies, brands, and publishers.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What studio|basis does
Basis Global Technologies, LLC, operating as studio|basis (website basis.com / basis.net), is a privately held, Chicago-headquartered B2B advertising technology company that provides an omnichannel media automation platform and managed services to agencies, brands, publishers, and data/supply-side partners. The company's core product is a unified advertising operating system built around a top-ranked Demand Side Platform (DSP) and includes modules for cross-device targeting, brand safety and fraud protection, private marketplace access, DMP-based audience solutions, all-channel activation across Display, DOOH, Connected TV, Video, Audio, and Native, AI-powered automation (Compass enterprise AI and Basis Assistant for NLP-generated campaign notes), a Communication Portal for collaboration, Document Storage, an Enterprise API, and consolidated BI dashboards.
The business model combines three revenue streams: (1) recurring platform/SaaS subscriptions for access to the Basis automation platform and feature tiers; (2) transaction-based programmatic media spend fees on media buying executed through the platform; and (3) professional services for media strategy, activation, onboarding, and consulting. Pricing is quote-based and annual, not publicly disclosed, with the company's contact form capturing client programmatic budgets from less than $100,000 to more than $10 million annually, indicating a deliberate mid-market-to-enterprise customer span. Go-to-market is sales-led via a direct enterprise field-sales team with dedicated account representatives, supported by inside sales for smaller accounts, and uses consultative discovery calls prior to solution scoping.
Customers and channel partners named publicly include Google, YouTube, Instagram, LinkedIn, Spotify, Hulu, CNN, Twitch, ESPN, Forbes, and e.l.f. Beauty, alongside integrations with major data and supply-side partners. Third-party validation includes a Forrester-commissioned Total Economic Impact study citing 35% productivity gains, 43% reduction in media-operations time, 48% ROI, and 40% fewer manual steps; Frost & Sullivan's 2025 naming of Basis as Industry Leader in Customer Value; Gartner Peer Insights Customers' Choice recognition in Ad Tech Platforms; SOC 2 Type II certification; and the 2026 Ad Age #1 Best Workplace ranking. The company is privately held with no disclosed institutional ownership or parent entity, and operates as an LLC.
studio|basis firmographics
Firmographics- Name
- studio|basis
- Legal name
- Basis Global Technologies, LLC
- Website
- https://basis.net
- Company type
- Private
- Operating status
- Operating
- Short description
- studio|basis is a privately held, Chicago-headquartered advertising technology company that provides an omnichannel programmatic advertising automation platform, AI-powered campaign tools, and managed media services to agencies, brands, and publishers.
- Ownership category
- akta.pro rank
studio|basis industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
- akta.pro secondary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where studio|basis is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
studio|basis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Subscription-based access to the Basis advertising automation platform, including DSP, workflow tools, and analytics. Pricing varies based on usage volume and feature tiers.
- Programmatic Media Spend: Transaction fees from programmatic media buying across channels including display, video, CTV, audio, native, and DOOH.
- Professional Services: Media consulting, strategy, activation, and onboarding support services provided by the company's expert teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
studio|basis product offering
Product offeringCore offering
Basis provides an advertising automation platform (an "Advertising Operating System") that integrates and automates the digital advertising process across search, social, programmatic, CTV, and site direct channels. It offers a top-ranked Demand Side Platform (DSP), AI-driven campaign tools (Compass, Basis Assistant), workflow automation, cross-device targeting, and professional services for media strategy, activation, and onboarding for agencies, brands, and publishers.
Product overview
Basis is an advertising automation platform and operating system for omnichannel media. The platform provides a unified suite of products including the core Basis Platform (Advertising Operating System), a top-ranked Demand Side Platform (DSP), and multiple integrated modules. The DSP offers features for cross-device targeting, brand safety & fraud protection, private marketplaces, and DMP solutions across channels including Display, DOOH, Connected TV, Video, Audio, and Native. Supporting modules include Dashboards for business intelligence, Artificial Intelligence (including Compass enterprise AI and Basis Assistant for automated campaign notes), Communication Portal for collaboration, All Channel Activation, Document Storage, Privacy & Advertising compliance, and an Enterprise API for custom programmatic solutions. Unify By Basis enables media teams to own their technology stack. The platform also includes consulting services for media strategy and onboarding support. Key quantified outcomes include 35% increase in productivity, 43% reduction in time for media operations, and 48% ROI according to Forrester analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Basis Platform (Advertising Operating System) Unified advertising operating system that integrates and automates the digital advertising process across channels for agencies, brands, and publishers.
- Demand Side Platform (DSP) Top-ranked Demand Side Platform enabling programmatic media buying across multiple channels and formats for advertisers and agencies.
- Dashboards (Business Intelligence & Insights) Reporting and analytics dashboards providing consolidated media performance, workload metrics, and BI insights for campaign monitoring.
- Basis Assistant AI-powered tool that automatically generates campaign notes and documentation using natural language processing.
- Compass (Enterprise AI for Omnichannel Advertising) Enterprise AI system built for omnichannel advertising, providing automation and intelligent decisioning across media campaigns.
- Unify By Basis Unified technology and services offering that enables media teams to take ownership of their media technology stack, integrating people, process, and technology.
- Enterprise API API product enabling enterprise clients to build custom programmatic solutions and integrate multiple advertising channels into their own systems.
- Media Consulting & Activation Professional services for media strategy and activation across omnichannel campaigns for advertisers and agencies.
- Support & Onboarding Professional services for onboarding, training, and ongoing support to ensure successful platform adoption and campaign execution.
Quantifiable outcome
- 35% productivity increase for users
- +4 more outcomes
Companies that use studio|basis
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
studio|basis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature12 records
studio|basis partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and standard.
- HulumajorIntegration partnership enabling programmatic advertising campaign execution on Hulu's streaming platform through the Basis DSP.
- CNNmajorChannel integration for digital advertising across CNN's news media properties.
- TwitchmajorLive streaming advertising integration enabling campaigns on Twitch through the Basis platform.
- ESPNmajorSports media advertising channel integration for campaign execution on ESPN platforms.
- SpotifymajorAudio advertising integration enabling campaign activation on Spotify's music streaming platform.
- GooglemajorPlatform integration with Google's advertising ecosystem including search and display capabilities.
- ForbesstandardDigital advertising integration for campaigns across Forbes media properties.
- InstagrammajorSocial media advertising integration for campaign execution on Instagram.
- LinkedInmajorB2B advertising channel integration enabling professional network campaign activation.
- YouTubemajorVideo advertising integration enabling campaign activation across YouTube platform.
- ForrestermajorCommissioned Total Economic Impact study demonstrating quantified ROI, productivity gains, and business value of the Basis platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
studio|basis competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent, publicly-traded DSP offering programmatic omnichannel media buying across CTV, display, video, audio, and native. Directly competes with Basis in the same enterprise advertiser/agency category with a similar SaaS-plus-transaction-fee model.
- Yahoo Ad Tech: Yahoo's programmatic DSP and supply-side platform serving agencies and advertisers. Directly competes with Basis in omnichannel programmatic buying with a comparable enterprise customer focus.
- MediaMath: Independent DSP offering omnichannel programmatic media buying for agencies and brands. Directly comparable to Basis on enterprise DSP positioning and channel breadth (display, video, CTV, audio).
- Amobee: Omnichannel programmatic advertising platform serving agencies and brands across TV, digital, and social. Directly comparable to Basis on enterprise DSP functionality and cross-channel activation.
- StackAdapt: Multi-channel programmatic DSP focused on native, display, video, CTV, and audio for agencies and brands. Directly competes with Basis on enterprise omnichannel buying, with notable emphasis on AI-driven campaign optimization.
- AdRoll: Programmatic advertising platform providing display, video, and connected TV buying for SMB through mid-market advertisers. Overlaps with Basis on omnichannel buying though historically more weighted toward SMB.
Broad incumbents
- Google Display & Video 360 (DV360): Google's enterprise DSP bundled within the Google Marketing Platform. Competes head-to-head with Basis DSP on omnichannel buying, with the structural advantage of first-party access to YouTube and Google ad inventory.
- Amazon DSP: Amazon's programmatic DSP providing access to Amazon-owned properties (Twitch, IMDb TV) and third-party inventory. Direct competitor in omnichannel buying, particularly for advertisers seeking retail-data-linked audiences.
- Adobe Advertising Cloud: Adobe's DSP within its broader Experience Cloud, offering omnichannel paid media buying tied to Adobe Analytics and Audience Manager. Competes with Basis for enterprise advertisers wanting integrated martech stacks.
Emerging players
- Choozle: Programmatic digital media platform for agencies and brands offering omnichannel buying across display, video, CTV, audio, and native. Comparable to Basis on enterprise DSP functionality but typically serves a smaller mid-market customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
studio|basis social profiles
Digital presencestudio|basis compliance and trust
Trust signalCompliance1 record
studio|basis financial estimates
Financial estimateRevenue estimate
Valuation estimate
studio|basis leadership team
Management profileNumber of profiles
studio|basis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
studio|basis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about studio|basis
What does studio|basis do?
Basis provides an advertising automation platform (an "Advertising Operating System") that integrates and automates the digital advertising process across search, social, programmatic, CTV, and site direct channels. It offers a top-ranked Demand Side Platform (DSP), AI-driven campaign tools (Compass, Basis Assistant), workflow automation, cross-device targeting, and professional services for media strategy, activation, and onboarding for agencies, brands, and publishers.
Is studio|basis a public or private company?
studio|basis is a private company. It is classified as unknown and is currently operating.
When was studio|basis founded?
studio|basis was founded in -1.
Where is studio|basis based?
studio|basis is headquartered in Chicago, United States, in the North America region.
How does studio|basis make money?
Three revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are programmatic Media Spend and professional Services.
Who are studio|basis's main competitors?
Direct peers on record are The Trade Desk, Yahoo Ad Tech, MediaMath, Amobee, StackAdapt and AdRoll. Broad incumbents are Google Display & Video 360 (DV360), Amazon DSP and Adobe Advertising Cloud. Choozle is listed as an emerging player.
Does studio|basis have an API?
Yes. Enterprise API for custom programmatic solutions. The page references it as a technology component enabling integration of search, social, programmatic, CTV, and site direct advertising via a straightforward API. Developer documentation is at basis.com/technology/enterprise-api.
What industry is studio|basis in?
studio|basis's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB), with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 541830 and its SIC code is 7310.